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Explore Business English Explore Business English

  • 作者:吳幸玲 追蹤
  • 出版社:漢世紀數位 出版社追蹤 功能說明
  • 出版日:2018/11/1
  • ISBN:9781625034700
  • 金石碼:2018080087505
  • 語言:英文
  • 適讀年齡:全齡適讀
  • 定價:500 元
  • 特價:79395(可得紅利3點)
  • 紅利優惠價:77383(折抵說明)
  • 紅利可抵:12
  • 信用卡紅利:可折抵多家銀行 (扣抵說明)
  • 運送方式:全球配送 香港到店 國內宅配
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Explore Business English
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內容簡介 top

《Explore Business English》Explore Business English


Explore Business English 為一本中級商用英文教材,內容包含各種商用書信範例及實用片語,英語學習者可藉由本書,熟悉商用書信的用詞,不論教學或自學,皆可增進讀者對英文商業用語掌控能力。

Explore Business English is an intermediate level of business English textbook offering basic business letter formats and useful expressions for learners in business English. It is both suitable for classroom instruction and self-learning. Learners’ business English proficiency will improve by familiarizing the formats and useful expressi

作者top

  • 作者介紹


    吳幸玲

    美國北亞利桑那大學英語教學碩士,La Sierra 大學教育博士,現任僑光科技大學應用英語系副教授。

    Hsing-Ling Carol Wu received her MA in TESOL from Northern Arizona University and her Ed.D. from La Sierra University. She is currently associate professor at the Applied English Department, Overseas Chinese University.

目錄 top

Explore Business English-目錄導覽說明


  • Part I Explore Business Letters

    Introduction

    Unit 1 Shipment
    1.1 Sample letter
    1.2 Common expressions

    Unit 2 Remitting
    2.1 Sample letter
    2.2 Useful expressions

    Unit 3 Insurance
    3.1 Sample letter
    3.2 Useful expressions

    Unit 4 Letter of Credit
    4.1 Sample letter
    4.2 Useful expressions

    Unit 5 Claim
    5.1 Sample letter
    5.2 Useful expressions

    Unit 6 Offer
    6.1 Sample letter
    6.2 Useful expressions

    Unit 7 Order
    7.1 Sample letter
    7.2 Useful expressions

    Unit 8 Establishment of Business Relations
    8.1 Sample letter
    8.2 Useful expressions

    Unit 9 Trade Inquiry
    9.1 Sample letter
    9.2 Useful expressions

    Unit 10 Response to Inquiry
    10.1 Sample letter
    10.2 Useful expressions

    Part II Explore Business Grammar

    Unit 1 Business Reports
    1.1 Linguistic Tip-reported questions
    1.2 Linguistic Tip-the passive

    Unit 2 Business Agenda
    2.1 Linguistic Tip-summarising
    2.2 Linguistic Tip-there is /there are
    2.3 Linguistic Tip-eliminating options
    2.4 Linguistic Tip-verb /noun partnerships
    2.5 Linguistic Tip-questions for details
    2.6 Linguistic Tip-conditionals and trends

    Unit 3 Business Presentations
    3.1 Linguistic Tip-present simple active and passive
    3.2 Linguistic Tip-present simple active and passive
    3.3 Linguistic Tip-the present continuous
    3.4 Linguistic Tip-adverbial linking phrases

    Unit 4 Electronic Devices
    4.1 Linguistic Tip-could and 'll
    4.2 Linguistic Tip-responses with 'll
    4.3 Linguistic Tip-modals
    4.4 Linguistic Tip-adverbials

    Unit 5 Business Routine
    5.1 Linguistic Tip-there (be) and it (be)
    5.2 Linguistic Tip-much and many
    5.3 Linguistic Tip-they'll future
    5.4 Linguistic Tip-would
    5.5 Linguistic Tip-present simple, adverbials of time
    5.6 Linguistic Tip-prepositional phrases
    5.7 Linguistic Tip-prepositional phrases
    5.8 Linguistic Tip-prepositional phrases
    5.9 Linguistic Tip-countable and uncountable nouns
    5.10 Linguistic Tip-negative imperative
    5.11 Linguistic Tip-expressions with of
    5.12 Linguistic Tip-more expressions with of
    5.13 Linguistic Tip –expressions with have
    5.14 Linguistic Tip-phrasal verbs with get
    5.15 Linguistic Tip-do and make

    Unit 6 Symbols and Figures
    6.1 Linguistic Tip-numbers
    6.2 Linguistic Tip-numbers and symbols
    6.3 Linguistic Tip-comparatives
    6.4 Linguistic Tip-being deliberately imprecise

    Unit 7 Office Problems
    7.1 Linguistic Tip-'ll and the present perfect simple
    7.2 Linguistic Tip-adjectives
    7.3 Linguistic Tip-present simple and continuous
    7.4 Linguistic Tip-necessity
    7.5 Linguistic Tip-advice
    7.6 Linguistic Tip-the most common words
    7.7 Linguistic Tip-negative questions
    7.8 Linguistic Tip-modals and modifiers
    7.9 Linguistic Tip-have something done

    Unit 8 Business Errands
    8.1 Linguistic Tip-question formation
    8.2 Linguistic Tip-present and past continuous
    8.3 Linguistic Tip-fixed expressions
    8.4 Linguistic Tip-questions

    Answer Key
    Unit 1
    Unit 2
    Unit 3
    Unit 4
    Unit 5
    Unit 6
    Unit 7
    Unit 8

序/導讀 《Explore Business English》top

Introduction

If your business letter is to be well organized, you must do some thinking and planning before you begin to write it. It is recommend that you take the following three steps before you begin actually to write:

a. If you are replying to a letter, read it carefully and circle the important points you will cover in your own letter.

b. Take some time to familiarize yourself with the circumstances surrounding your letter. In other words, obtain as much background material as necessary. Get the file of the person to whom you are writing and read any past correspondence that bears on the present situation. It may help to discuss the case with others in your office who are more familiar with it.

c. Jot down in a short list the ideas you plan to include in your letter. Then go over your list and make sure you have included everything you want to say and exclude those ideas that are irrelevant.

Once you have taken these three preparatory steps, you are ready to actually write the letter. At this point, the main object is to get it down. Let the ideas flow freely and don’t worry about your sentence structure or about whether you are being wordy.

After you have got it all out, let it sit for a while and cool off. If you are dictating the letter, have a draft copy made up. So once you have let some time go by, sit down and revise the letter so that it becomes clear, concise, natural, courteous, and personal.

In addition to the planning and preparation of writing, you are advised to pay attention to your writing skills. First, you have to write concise sentences. A concise sentence says what has to be said in the fewest number of words—without losing effectiveness, clarity, or courtesy. Some words and phrases that often crop up in business letters do nothing to carry the meaning of a sentence to the reader. Such unnecessary verbiage should be ruthlessly cut out with the stroke of a pen.

And clarity is always a prerequisite for the business letter that best does the job. Thus, it is extremely important that you choose words that exactly express your meaning. You may have a very clear and precise thought that you wish the reader to understand, but if you do not choose the right words to express it, the reader may misunderstand—with unpleasant consequences for yourself and your organization. Sometimes, business writers have a tendency to use general words when specific words are needed. These general words are often clichés and are usually plugged in without much thought.

Furthermore, your writing should be as easy to read as you can make it. You are advised to use the devices called links and parallelism. Links are words that serve readers in much the same way as road signs serve the drivers of cars. They tell them what to expect and thus make their trips safer and smoother. And parallelism is one of the most useful writing devices available to the writer of better business letters. When used correctly and appropriately, it can bring order and clarity to much of your writing.

And concerning your writing style, you have to achieve a natural, courteous, and personal style in your business letters. For it is just as important that your letters have these qualities as it is that they be clear and concise. Think for a moment about the way people speak to and interact with each other in business. Have you noticed that the ones who are most successful and effective usually are able to express themselves in a simple, unaffected manner? They are able, somehow, to give the impression that they are courteous and considerate—that they care about the people around them—while at the same time they concentrate on the business at hand.

詳細資料top

語言:英文
規格:平裝
分級:普級
開數:27.9*21.6
頁數:154
出版地:台灣

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