會員功能列

 
( 0 件)0 元
結帳
facebook order18 Happy Go Ponta paypal LINE Pay

購物車

( 0 件)0 元
結帳

Sports Marketing Sports Marketing

Sports Marketing

立即購買  預計出貨日:2018/8/19

內容簡介top

Sports Marketing

  • 簡介


    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes:?Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits?Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and esports, ensuring students are exposed to the latest advancements in marketing for sports?A stronger global focus throughout the book, including several new cases from outside the US, as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League?Six new "You Make the Call" short cases to offer opportunities for analysis and decision-making in sectors of sports marketing including sports media, experiential events, and esportsThese popular ou Make the Call?cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

作者top

詳細資料top

級別:全一冊
頁數:416
規格:27.9*0*0 cm

商品標籤 (什麼是標籤?)

我的標籤

團體專屬服務top

訂購須知top

防治詐騙,提醒您!!
金石堂及銀行均不會請您操作ATM! 如接獲電話要求您前往ATM提款機,請不要聽從指示,以免受騙上當!


※ 若您有大量採購的需求,您可以前往【團體專屬服務】

    商品運送說明:
  • 當商品送達金石堂門市或便利商店後,您會收到E-mail及APP出貨/到貨通知,您也可透過【訂單查詢】確認到貨情況。
  • 建議您可下載『金石堂APP』並開啟推撥設定,即可收到相關出貨/到貨通知訊息。
  • 並請您於指定期限內取貨付款,若逾期未取,您取貨的金石堂門市或便利商店將會辦理退貨作業。
  • 產品顏色可能會因網頁呈現與拍攝關係產生色差,圖片僅供參考,商品依實際供貨樣式為準。

  • 退換貨說明:
  • 依據「消費者保護法」第19條及行政院消費者保護處公告之「通訊交易解除權合理例外情事適用準則」,以下商品購買後,除商品本身有瑕疵外,將不提供7天的猶豫期:
  • 1、 易於腐敗、保存期限較短或解約時即將逾期。(如:生鮮食品)
    2、 依消費者要求所為之客製化給付。(客製化商品)
    3、 報紙、期刊或雜誌。(含MOOK、外文雜誌)
    4、 經消費者拆封之影音商品或電腦軟體。
    5、 非以有形媒介提供之數位內容或一經提供即為完成之線上服務,經消費者事先同意始提供。(如:電子書、電子雜誌、下載版軟體、虛擬商品…等)
    6、 已拆封之個人衛生用品。(如:內衣褲、刮鬍刀、除毛刀…等)

  • 若非上列種類商品,商品均享有到貨7天的猶豫期(含例假日)。
  • 辦理退換貨時,商品(組合商品恕無法接受單獨退貨)必須是您收到商品時的原始狀態(包含商品本體、配件、贈品、保證書、所有附隨資料文件及原廠內外包裝…等),請勿直接使用原廠包裝寄送,或於原廠包裝上黏貼紙張或書寫文字。退回商品若無法回復原狀,將請您負擔回復原狀所需費用,嚴重時將影響您的退貨權益。
.31