會員功能列

 
( 0 件)0 元
結帳
facebook order18 小小店員 Happy Go paypal LINE Pay

購物車

( 0 件)0 元
結帳

This Is Marketing This Is Marketing

  • 作者:Godin, Seth
  • 出版社:Portfolio
  • 出版日:2018/11/13
  • ISBN:9780525540830
  • 金石碼:203c808578831
  • 語言:英文
  • 裝訂:精裝
  • 適讀年齡:全齡適讀
  • 定價:840 元
  • 特價:9756(可得紅利7點)
  • 紅利優惠價:87733(折抵說明)
  • 紅利可抵:23
  • 信用卡紅利:可折抵多家銀行 (扣抵說明)
  • 運送方式:全球配送 香港到店 國內宅配
    國內店取 
This Is Marketing
商品暫時無法購買

內容簡介top

This Is Marketing

  • 簡介


    Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. THIS IS MARKETING offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

詳細資料top

級別:全一冊
出版地:美國
頁數:208
規格:17.8*0*0 cm
系列名稱:You Can't Be Seen Until You Learn to See

商品標籤 (什麼是標籤?)

我的標籤

團體專屬服務top

訂購須知top

.32