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  • How to Be an AlchemistHow to Be an Alchemist Sutherland, Rory William Morrow & Co 出版 2019/3/5出版

    The legendary advertising guru—Ogilvy UK’s vice chairman—and star of three massively popular TED Talks, blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics, Thinking Fast and Slow, and The Power of Habit.When Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne, he noticed that very small changes in design often had immense effects on the number of consumer responses. Yet no one he worked with knew why. Sutherland began taking stock of each effective yet nebulous trick—”the thing which has no name”—he discovered. As he rose in the advertising industry, he began to understand why these things had no name: no one was interested in quantifying them, cataloguing them, or really investigating them. So, he did it himself.Like classic behavioral economists Daniel Kahneman and Richard Thaler, Sutherland peels away hidden, often irrational human behaviors that explain how the world around us functions. In How to Be an Alchemist he examines why certain ads work and the broader truths they tell us about who we are. Why do people prefer stripy toothpaste, and how might that help us design retirement plans that young people would actually buy? Why do we think orange juice is healthy, and how does the same principle guide our feelings about nuclear reactors? Why do budget airlines advertise services they don’t offer—and what might insurance companies learn from them about keeping healthcare costs low? Filled with startling and profound conclusions, Sutherland’s journey through the world of advertising and its surprising lessons for human behavior is insightful, brilliant, eye-opening, and irresistibly fun.

    9 特價 882
  • Ultimate Guide to Amazon AdvertisingUltimate Guide to Amazon Advertising Seward, Timothy P. Entrepreneur Pr 出版 2019/5/14出版

    The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns.

    9 特價 693
  • All Marketers Are LiarsAll Marketers Are Liars Godin, Seth Portfolio 出版 2012/4/24出版

    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

    9 特價 504
  • Scarf Style 2Scarf Style 2 Budd, Ann Interweave Pr 出版 2013/8/31出版

    Discover fresh new designs for scarves, shawls, and cowls. With Scarf Style 2, you'll follow up to the best-selling Scarf Style and learn from the experts! Scarves are comfort food for knitters, and a great way to learn new techniques without a big investment in time or materials. You'll be introduced to many basic knitting techniques such as color, lace, cables, and more. Whether you are a beginner or more advanced, Scarf Style 2 offers a wide range of patterns for all ages and skill levels. As scarves remain the most popular go-to project for knitters, you'll discover great ways to use small quantities of luxury yarn or use up leftover yarns in your stash. Don't miss the Designer's Notebook at the back that offers further advice on designing your own patterns.

    9 特價 786
  • Sell It Like SerhantSell It Like Serhant Serhant, Ryan Baker & Taylor Books 出版 2018/9/18出版

    NATIONAL BESTSELLER ** USA Today Bestseller ** Los Angeles Times Bestseller ** Wall Street Journal BestsellerA lively and practical guide to sell anything and up your business game from one of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant."Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game." - Andy Cohen, host of Watch What Happens Live... and New York Times bestselling author of SuperficialRyan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Whether you are selling a brownstone or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on:The Seven Stages of SellingGetting FKD: How to Be a Time Manager, Not a Time Stealer.Negotiating Like A BOSS"The One Who...": Everyone Needs a HookPulling the Indecisive Client ForwardAnd Much More!This book is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales.Ready, set, GO!

    9 特價 882
  • Building a StorybrandBuilding a Storybrand Miller, Donald Baker & Taylor Books 出版 2017/10/10出版

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    9 特價 788
  • Magnetic MarketingMagnetic Marketing Kennedy, Dan S. Baker & Taylor Books 出版 2018/11/1出版

    MAGNETIC MARKETING?is a radical,dramatically different sea-change in the way new customers,clients, patients or prospects are attracted and in the wayproducts, services, businesses and practices are advertised.It is a hange movement?that has established itself in over 136different niches, business categories, industries and professions,but is still also a est kept secret?its practitioners are in a ecretsociety.?Itnd only itffers real protection from commoditization,Amazon-ization, price and profit destruction. It is soundly basedon well-proven strategies dating from the turn of the century to thepresent. No academic theories, no vague deas? no fads. No BS! Themakings of a system for your business sustainability and growth youcan rely on. It is introduced to you in this important and timely book.You have made a wise decision obtaining it. Bolt the door, put awaythe device and dig in!magneticmarketing.com

    9 特價 630
  • Fanatical Military RecruitingFanatical Military Recruiting Blount, Jeb Baker & Taylor Books 出版 2019/3/12出版

    Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight. Recruiting, is a war for talent.Smart, competent, and capable people are rare and in high demand. Every organization from commercial enterprises, healthcare, non-profit, sports, education, to the military is in an outright battle to recruit and retain these bright and talented people.Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetric battle field, to win, you must operate a level of excellence beyond anything asked of military recruiters before.Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission. It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy.Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level, training resource designed specifically for the unique demands of Military Recruiting. In FMR you’ll learn:The Single Most Important Discipline in Military RecruitingHow to Get Out of a Recruiting SlumpThe 30-Day Rule and Law of ReplacementPowerful Time and Territory Management Strategies that Put You in Control of Your DayThe 7 Step Telephone Prospecting FrameworkThe 4 Step Email and Direct Messaging FrameworkThe 5 C’s of Social RecruitingThe 7 Step Text Message Prospecting FrameworkHow to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified ApplicantsPowerful Human Influence Frameworks that Reduce Resistance and ObjectionsThe 3 Step Prospecting Objection Turn-Around FrameworkMission Drive and the 5 Disciplines of Ultra-High Performing Military RecruitersIn his signature right-to-the-point-style, that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter.Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission Fast.

    9 特價 851
  • Public RelationsPublic Relations Kelleher, Tom Baker & Taylor Books 出版 2017/1/2出版

    Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.Distinctive Features* Extended case studies in every chapter show students how to apply the chapter's core concepts* Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter* "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use* Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant* Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer

    9 特價 5340
  • Conversational Marketing & SalesConversational Marketing & Sales Cancel, David Baker & Taylor Books 出版 2019/1/30出版

    The traditional way of doing marketing and sales simply does not match the way consumers want to buy. We are all using real-time messaging in our personal and professional lives to communicate -- from iMessage to WhatsApp to Slack -- but when it comes to communicating with a business, well it’s anything but real-time. That’s where Conversational Marketing & Sales come in. Conversational marketing is the process of having real-time, one-to-one conversations with customers to generate leads and close sales. Having conversations with the people who are interested in your business. Unlike traditional marketing, conversational marketing uses real-time messaging and chatbots instead of lead capture forms — that way potential customers never have to wait for follow-ups, and can engage with your business when it’s convenient for them (like when they’re live on your website). Of course, conversations with potential customers don’t just happen on your website, which is why conversational marketing is bigger than any single channel or platform. Combining inbound and outbound tactics, conversational marketing is all about starting a dialogue with the people who can benefit from what you’re offering, whether that’s via a face-to-face meeting, or a phone call, or an email exchange.

    9 特價 914
  • Kellogg on Branding in a Hyper-connected WorldKellogg on Branding in a Hyper-connected World Tybout, Alice M. (EDT) Baker & Taylor Books 出版 2019/3/26出版

    World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and moreAdopt successful strategies from development to launch to leveragingBuild brand-driven organizations and reinforce brand culture both internally and throughout the global marketplaceIncrease brand value and use brand positioning to build a mega-brandIn today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

    9 特價 1103
  • ChooseChoose Levesque, Ryan Hay House Inc 出版 2019/3/19出版

    From the author of Ask comes a detailed, three-tiered, step-by-step process for choosing the right market to serve in order to succeed with your new start-up business.Starting a business is hard. Most people fail, but it doesn't have to be that way. Of the millions of people who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who.It may be instinctual to ask "What should I sell?" or "What should I build?" when, instead, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built.In his #1 national best-seller Ask, Ryan Levesque, founder and CEO of The ASK Method® Company, shared the method he used to successfully enter 23 different markets online. But he didn't reveal how he chose those markets in the first place. In Choose, Levesque demystifies that secret process, taking you through his three-tiered method to brainstorm, test, and choose the right market so you can find the right who that needs to be served and ultimately decide what business to start.You will learn to evaluate your business idea in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque will transform your approach to choosing your market and starting your business, taking you from feeling overwhelm and uncertainty to exuding clarity and confidence.

    9 特價 788
  • Jeffrey Gitomer's Sales ManifestoJeffrey Gitomer's Sales Manifesto Gitomer, Jeffrey Baker & Taylor Books 出版 2019/1/1出版

    Jeffrey Gitomer’s SALES MANIFESTOImperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...For the Next Decade  After 50 years of successfully making sales all over the world. After delivering more than 2,500 customized speeches to the world's biggest companies. After establishing an unrivaled social platform with millions of views and followers. After leading the marketplace with Sell or Die podcast. After delivering more than 350 sold-out public seminars to audiences all over the globe. After writing 13 best-selling books including The Sales Bible and The Little Red Book of Selling…  Jeffrey Gitomer has finally written the SALES MANIFESTO. A book that sets the standard, and lays bare what it will take for salespeople to succeed now, and for the next decade.   The book, and it’s resource links, will take you, the reader to explanations that will disrupt old world sales tactics that no longer resonate with buyers, and sets easy to understand and implement elements of what it will take to win more profitable sales.   Here’s a brief explanation of what’s in store as you read, watch, learn, and implement:  The MANIFESTO identifies in simple language the 5.5 parts of the new sale, and builds easy-to- learn and easy-to-implement models for each component:   1. Value Attraction (creating social messages that make the reader want more) 2. THEM Preparation (planning strategy, getting ready, and executing) 3. Value Engagement (attraction PLUS value) 4. Connection and Completion (perceived value beyond price in both “how to connect” and “connect to make a sale”) 5. Building profitable long-term relationships (loyal, value driven customers) 5.5 Building a permanent referable first-class reputation (both online and community based)   This book is not just the answer – it’s a no bullshit book of ANSWERS and ACTIONS that will put you on top of your sales world and keep you there.  MANIFESTO is not just MORE. MANIFESTO is… Think. Read. Experience. Observe. Collect – ideas and friends. Expose your thoughts. Attract. Prepare and Be Prepared. Internet. Intend. Engage. Relate. Differentiate. Prove value. Serve with pride. Reward – yourself and others. Love it or leave it. Do the right thing all the time.

    9 特價 786
  • Way of the WolfWay of the Wolf Belfort, Jordan Baker & Taylor Books 出版 2018/9/25出版

    Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master sales person, negotiator, closer, entrepreneur, or speaker.

    9 特價 536
  • If You Want to Get Rich Build a Power NicheIf You Want to Get Rich Build a Power Niche Stachenfeld, Bruce M. Baker & Taylor Books 出版 2019/4/23出版

    If You Want to Get Rich - Build a Power Niche is the magic bullet written by a rainmaker lawyer, ot?an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step. Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market. If You Want to Get Rich - Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in If You Want to Get Rich ?Build A Powerful Niche can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other owo?books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Although this concept has certainly been proposed before, Bruce M. Stachenfeld, Esq shows readers exactly how to build their power niche and find success.

    9 特價 565