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企業/經濟 - 電子商務

電子商務共有1164本

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  • BlockchainBlockchain Williams, Stephen P. Scribner 出版 2019/3/26出版

    An experienced tech writer fully explains blockchain technology and how it will radically transform the world as we know it in this accessible, reader-friendly, illuminating guide.What is blockchain? Why does everyone from tech experts to business moguls to philanthropists believe it is a paradigm-shifting technology, bound to revolutionize society as significantly as the internet? Indeed, why is blockchain touted as The Next Everything? In this deft, fascinating, and easy-to-digest introduction to one of the most important innovations of recent times, Stephen P. Williams answers these questions, revealing how cryptocurrencies like bitcoin are just one example among dozens of transformative applications that this relatively new technology makes possible. He interprets the complexity into digestible anecdotes, metaphors, and straightforward descriptions for readers who don’t know tech, and explains all of blockchain’s most important aspects: why this so-called digital ledger is unhackable and unchangeable; how its distributed nature may transfer power from central entities like banks, government, and corporations to ordinary citizens around the world; and what its widespread use will mean for society as a whole. Taking us on a dazzlingly vivid tour through the systems predicted to soon underpin economics, politics, global trade, science, art, and numerous other aspects of our everyday lives, Blockchain: The Next Everything is a truly extraordinary journey into our future.

    9 特價 786
  • The Bitcoin StandardThe Bitcoin Standard Ammous, Saifedean Baker & Taylor Books 出版 2018/4/24出版

    When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mailing list in 2008, very few paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally-accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications.While Bitcoin is a new invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse.With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin’s real competitive edge might just be as a store of value and network for final settlement of large payments—a digital form of gold with a built-in settlement infrastructure.Ammous’ firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders.The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knock-offs, and the many supposed applications of Bitcoin’s ‘blockchain technology’? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet’s decentralized, apolitical, free-market alternative to national central banks.

    9 特價 943
  • Sell Online Like a Creative GeniusSell Online Like a Creative Genius Carey, Brainard Allworth Pr 出版 2019/1/8出版

    How to sell art or anything else online without leaving your home. Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently. Readers will learn how to establish an online store, develop a presence, promote their goods, and reach customers. Chapter topics include: Designing a website or profile on an existing site Effective marketing strategies Creative ways to advertise your product Building your social media following Finding new customers Real examples of artists and entrepreneurs who succeeded in selling their work online And much more With chapters divided between practical how-tos and case studies, Sell Online Like a Creative Genius™, offers readers both instructive and demonstrative lessons in making their small online business a reality. Everyone can do it with the right tools, and Carey offers an insider’s guide to an otherwise daunting process.

    9 特價 410
  • InfluencerInfluencer Hennessy, Brittany Citadel Pr 出版 2018/7/31出版

    “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”  –Iskra Lawrence, Aerie Model and Instagram star (@iskra)   If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .   Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .   As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:   *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge   Plus tips on:   *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors   Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.

    9 特價 502
  • The E-Myth RevisitedThe E-Myth Revisited Gerber, Michael E. Harperaudio 出版 2004/6/1出版

    9 特價 1101
  • The Age of CryptocurrencyThe Age of Cryptocurrency Vigna, Paul Picador USA 出版 2016/1/12出版

    Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash. But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation-state. It implies, above all, monumental and wide-reaching changeor better and for worse. But it is here to stay, and you ignore it at your peril.Vigna and Casey demystify cryptocurrencyts origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world; The Age of Cryptocurrency will teach you how to be ready.

    9 特價 567
  • AlibabaAlibaba Clark, Duncan Ecco Pr 出版 2018/3/20出版

    An engrossing, insider account of how a teacher built one of the world most valuable companiesivaling Walmart and Amazonnd forever reshaped the global economyIn just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. In 2014, Alibaba $25 billion IPO was the largest global IPO in history. A Rockefeller of his time, who is courted by CEOs and presidents around the world, Jack is an icon for China booming private sector and the gatekeeper to hundreds of millions of middle-class consumers. Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material, including exclusive interviews, Clark draws on his own experience as an early adviser to Alibaba as well as his two decades in China chronicling the Internet impact on the country to create an authoritative, compelling narrative account of Alibaba rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from both China and Silicon Valley? Can Alibaba maintain its 80 percent market share? As it forges ahead into finance and entertainment, are there limits to Alibaba ambitions? How does the Chinese government view its rise? Will Alibaba expand farther overseas, including into the United States?Clark tells Alibaba tale in the context of China momentous economic and social changes, illuminating an unlikely corporate titan as never before.Advance Praise For Alibabanybody who thinks the Chinese just copy or steal technology from the West should read this book and think again. Jack Ma is part Bill Gates, part Steve Jobs, part Larry Page, part Sergey Brin, and part Mark Zuckerberg, all rolled into one.?Sir Martin Sorrell, CEO of WPP uncan Clark gets into the heart and soul of Alibaba and its founder, Jack Ma, who deftly maneuvered through the discontinuities and barriers in China to create one of the greatest companies in the world. China has thrived under the leadership of Jack Ma. This book is a must-read for anyone who wants to understand the present China and the heartbeat of a great entrepreneur.?Tim Draper, founder of Draper Associates, DFJ, and Draper Universityhis book provides excellent insight into the world of Jack Ma, perhaps the most famous of the leaders of the new economy in China. Duncan Clark is a real China ld Hand,?unique in his knowledge of the Jack Ma generation. This book is definitely on the short list for those who wish to understand the Chinese economy today.?Ken Wilcox, Chairman Emeritus, Silicon Valley Bank

    9 特價 536
  • Instagram for Business for DummiesInstagram for Business for Dummies Herman, Jenn For Dummies 出版 2018/1/11出版

    Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

    9 特價 788 立即購買 
  • Social Media Marketing + websiteSocial Media Marketing + website Tuten, Tracy L. Sage Pubns Ltd 出版 2018/1/2出版

    **Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” — TAA Judges Panel

    9 特價 7963
  • Starting an Etsy Business for DummiesStarting an Etsy Business for Dummies Shoup, Kate For Dummies 出版 2017/8/28出版

    Etsy.com continues to be one of the most popular markets for artists, crafters, and curators. Launched in 2005, Starting an Etsy Business For Dummies, 3rd Edition, guides readers through the process of setting up a successful shop and effectively marketing their products. New content includes: Best practices for applying SEO to your shop and listings How to navigate the new homepage design, individual shop pages, drop-down menus, and more The new features for the seller, that did not exist previously including: Dashboard: A new place to manage all stats, orders and shop activity Listings Manage: A new place to manage all product listings New tools such as: Pattern, Etsy Manufacturing, Etsy Shop Updates and QuickBooks Self-Employed. The “nuts and bolts” of setting up shop, running the shop and processing the order. Etsy has upgraded many simple features essential to operating ones shop. Since Etsy’s header and footers have been totally redesigned, ALL screenshots would need to be updated. Tips for increasing local sales by connecting with other local vendors through seller communities Harnessing the power of Pinterest to promote (and protect) your business

    9 特價 788
  • The Zen of Social Media MarketingThe Zen of Social Media Marketing Hyder, Shama Benbella Books 出版 2016/8/16出版

    The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page- A proven process to attract followers and fans and convert them into customers and clients- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more- Innovative tips for mobile design- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO- All-new information on why, when, and how to use online advertising- Why self-expression is the true driver of social media use and how to leverage it for your business- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

    9 特價 534
  • Value Investing: From Graham to Buffett and BeyondValue Investing: From Graham to Buffett and Beyond Greenwald, Bruce C. N. Baker & Taylor Books 出版 2004/1/26出版

    From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applicationsBruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice.Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University.

    9 特價 691
  • Digital Marketing All-in-one for DummiesDigital Marketing All-in-one for Dummies Diamond, Stephanie For Dummies 出版 2019/5/7出版

    Get the tools you need to develop a winning digital marketing plan! Discover how to optimize your integration from traditional to digital, uncover tips to prove ROI of marketing activities, and increase audience engagement with the proven digital marketing strategy and tactics found in this accessible, comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer.Inside:Tips for Marketing to MillenialsInfluencer marketing hintsContent Marketing StrategiesSocial Media Marketing best practicesDigital marketing mistakes to avoid

    9 特價 1260
  • Likeable Social MediaLikeable Social Media Kerpen, Dave McGraw-Hill 出版 2019/2/22出版

    Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If youe not in the social media marketing game, youe not in the game at all. From one of the world leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. Youl find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: ?span style="white-space: pre;">Engage customers and crowdsource innovation online ?span style="white-space:pre">Create content that resonates with consumers and provides value?span style="white-space:pre">Integrate social media into the entire customer experience?span style="white-space:pre">Effectively deal with criticism and negative feedback on social media?span style="white-space:pre">Grow your audience across social channels, and much more

    9 特價 788
  • Youtube Marketing for DummiesYoutube Marketing for Dummies Eagle, Will For Dummies 出版 2019/2/20出版

    Advice from a YouTube insider on how to creative effective campaignsYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.Create a plan that fits your business needsLaunch an ad campaignFind video creation strategiesLaunch a branded channelAre you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

    9 特價 788
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