會員功能列

 
( 0 件)
結帳
facebook order18 掌櫃取貨 小小店員 Happy Go paypal LINE Pay

購物車

( 0 件)
結帳

企業/經濟 -

企業/經濟共有106441本

排序方式: | 下一頁 »
  • Ghost WorkGhost Work Gray, Mary L. Baker & Taylor Books 出版 2019/5/7出版

    In the spirit of Nickel and Dimed, a necessary and revelatory expose of the invisible human workforce that powers the web—and that foreshadows the true future of work.Hidden beneath the surface of the web, lost in our wrong-headed debates about AI, a new menace is looming. Anthropologist Mary L. Gray and computer scientist Siddharth Suri team up to unveil how services delivered by companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast, invisible human labor force. These people doing "ghost work" make the internet seem smart. They perform high-tech piecework: flagging X-rated content, proofreading, designing engine parts, and much more. An estimated 8 percent of Americans have worked at least once in this “ghost economy,” and that number is growing. They usually earn less than legal minimums for traditional work, they have no health benefits, and they can be fired at any time for any reason, or none. There are no labor laws to govern this kind of work, and these latter-day assembly lines draw in—and all too often overwork and underpay—a surprisingly diverse range of workers: harried young mothers, professionals forced into early retirement, recent grads who can’t get a toehold on the traditional employment ladder, and minorities shut out of the jobs they want. Gray and Suri also show how ghost workers, employers, and society at large can ensure that this new kind of work creates opportunity—rather than misery—for those who do it.

    9 特價 851
  • Dare to LeadDare to Lead Brown, Brene Baker & Taylor Books 出版 2018/10/9出版

    #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question:  How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture?  In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.”Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

    9 特價 882
  • SuperpowerSuperpower Gold, Russell Baker & Taylor Books 出版 2019/6/25出版

    The author of The Boom, “the best all-around book yet on fracking” (San Francisco Chronicle), turns his attention to renewable energy pioneer Michael Skelly, whose innovations, struggle, and persistence represent the groundbreaking changes underway in American energy.The United States is in the midst of an energy transition. We want to embrace renewable energy sources like wind and solar and rely less on dirty fossil fuels. We don’t want to keep pumping so many heat-trapping gases into the atmosphere. A transition from a North American power grid that is powered mostly by fossil fuels to one that is predominantly clean requires a massive building spree—billions of dollars’ worth. Enter Michael Skelly, an infrastructure builder who began working on wind energy in 2000, when many considered the industry a joke. Eight years later, Skelly helped build the second largest wind power company in the United States—which was sold for $2 billion. Wind energy was no longer funny; it was well on its way to powering more than six percent of the electricity in the United States. In Superpower, award-winning journalist Russell Gold tells Skelly’s story, which parallels our nation’s evolving relationship with renewable energy. Along the way, we meet Skelly’s financial backers, a family that pivoted from oil exploration to renewable energy; the farmers ready to embrace the new “cash crop”; the landowners prepared to go to court to avoid looking at spinning turbines; and utility executives who concoct fiendish ways to block renewable energy. Gold also shows how Skelly’s new company, Clean Line Energy, conceived the idea for a new power grid that would allow sunlight in Arizona to light up homes in cloudy New Hampshire, and even take wind from the Great Plains to keep air conditioners running in Atlanta. Thrilling, provocative, and important, Superpower is a fascinating look at America’s future.

    9 特價 851
  • Mgmt + Mgmt Online, 1 Term 6 Months Access CardMgmt + Mgmt Online, 1 Term 6 Months Access Card Williams, Chuck Baker & Taylor Books 出版 2018/1/30出版

    Learn Management YOUR Way with MGMT! MGMT's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MGMT MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.

    9 特價 3816
  • Measuring Poverty Around the WorldMeasuring Poverty Around the World Atkinson, Anthony B. Princeton Univ Pr 出版 2019/6/4出版

    The final book from a towering pioneer in the study of poverty and inequality critically important examination of poverty around the worldIn this, his final book, economist Anthony Atkinson, one of the world great social scientists and a pioneer in the study of poverty and inequality, offers an inspiring analysis of a central question: What is poverty and how much of it is there around the globe? The persistence of povertyn rich and poor countries alikes one of the most serious problems facing humanity. Better measurement of poverty is essential for raising awareness, motivating action, designing good policy, gauging progress, and holding political leaders accountable for meeting targets. To help make this possible, Atkinson provides a critically important examination of how poverty isnd should beeasured.Bringing together evidence about the nature and extent of poverty across the world and including case studies of sixty countries, Atkinson addresses both financial poverty and other indicators of deprivation. He starts from first principles about the meaning of poverty, translates these into concrete measures, and analyzes the data to which the measures can be applied. Crucially, he integrates international organizations?measurements of poverty with countries?own national analyses.Atkinson died before he was able to complete the book, but at his request it was edited for publication by two of his colleagues, John Micklewright and Andrea Brandolini. In addition, Fran蔞is Bourguignon and Nicholas Stern provide afterwords that address key issues from the unfinished chapters: how poverty relates to growth, inequality, and climate change.The result is an essential contribution to efforts to alleviate poverty around the world.

    9 特價 943
  • Break Through the NoiseBreak Through the Noise Staples, Tim Baker & Taylor Books 出版 2019/7/9出版

    The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

    9 特價 851
  • Busn + Busn Online, 1 Term 6 Months Access CardBusn + Busn Online, 1 Term 6 Months Access Card Kelly, Marce Baker & Taylor Books 出版 2018/1/30出版

    Learn Business YOUR Way with BUSN! BUSN's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, BUSN Online allows easy exploration of BUSN anywhere, anytime - including on your device! Collect your notes and create StudyBits?from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

    9 特價 3816
  • Effective Phrases for Performance AppraisalsEffective Phrases for Performance Appraisals Neal, James E., Jr. Baker & Taylor Books 出版 2014/3/15出版

    over 1.5 million copies sold

    9 特價 703
  • MoonshotMoonshot Wiseman, Richard, Ph.D. J P Tarcher 出版 2019/6/11出版

    On the 50th anniversary of the Apollo 11 moon landing, renowned psychologist Richard Wiseman reveals the powerful life lessons behind humanity's greatest achievement.The historic moon landings were achieved against remarkable odds and within the space of just a few years. How can we apply the secrets of this astronomical success to our own goals, to achieve the impossible in work and in life?Psychologist Richard Wiseman brings together history, psychology, and self-help in this unique and powerful guide to achieving the impossible in work and in life. The result of intensive research, including interviews with surviving members of the Apollo mission-control team, Moonshot delivers eight key lessons on teamwork, leadership, persistence, creativity, and more, each one a vital part of the mindset for success.Filled with never-before-told stories and fresh insights, Moonshot sheds new light on the science of success--and empowers each of us to achieve the impossible.

    9 特價 819
  • Bitcoin BillionairesBitcoin Billionaires Mezrich, Ben Baker & Taylor Books 出版 2019/5/21出版

    From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off. Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding and the basis for the Academy Awardinning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers?redemption and revenge in the wake of their epic legal battle with Facebook. Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money after their fight with Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into an eccentric character who tells them about a brand-new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize rypto?is, in their own words, "either the next big thing or total bulls--t." There nothing left to do but make a bet. From the Silk Road to the halls of the Securities and Exchange Commission, Bitcoin Billionaires will take us on a wild and surprising ride while illuminating a tantalizing economic future. On November 26, 2017, the Winklevoss brothers became the first bitcoin billionaires. Here the story of how they got theres only Ben Mezrich could tell it.

    9 特價 882
  • The Business of PlatformsThe Business of Platforms Cusumano, Michael A. HarperBusiness 出版 2019/5/7出版

    A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

    9 特價 945
  • The Coffee BeanThe Coffee Bean Gordon, Jon Baker & Taylor Books 出版 2019/5/21出版

    From bestselling author Jon Gordon and rising star Damon West comes The Coffee Bean: an illustrated fable that teaches readers how to transform their environment, overcome challenges, and create positive change. Life is often difficult. It can be harsh, stressful, and feel like a pot of boiling hot water. The environments we find ourselves in can change, weaken, or harden us, and test who we truly are. We can be like the carrot that weakens in the pot or like the egg that hardens. Or, we can be like the coffee bean and discover the power inside us to transform our environment. The Coffee Bean is an inspiring tale that follows Abe, a young man filled with stress and fear as he faces challenges and pressure at school and home. One day after class, his teacher shares with him the life-changing lesson of the Coffee Bean, and this powerful message changes the way he thinks, acts, and sees the world. Abe discovers that instead of letting his environment change him for the worse, he can transform any environment he is in for the better. Equipped with this transformational truth, Abe embarks on an inspirational journey to live his life like the Coffee Bean. Wherever his life takes him, from school, to the military, to the business world, Abe demonstrates how this simple lesson can unleash the unstoppable power within you. A delightful quick read, The Coffee Bean is purposely written and designed for readers of all ages so that everyone can benefit from this transformational lesson. This is a book and message that, when read and shared, has the power to change your life and the world around you. You just have to decide: are you a carrot, egg, or coffee bean?

    9 特價 536
  • How to Be an AlchemistHow to Be an Alchemist Sutherland, Rory William Morrow & Co 出版 2019/3/5出版

    The legendary advertising guru—Ogilvy UK’s vice chairman—and star of three massively popular TED Talks, blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics, Thinking Fast and Slow, and The Power of Habit.When Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne, he noticed that very small changes in design often had immense effects on the number of consumer responses. Yet no one he worked with knew why. Sutherland began taking stock of each effective yet nebulous trick—”the thing which has no name”—he discovered. As he rose in the advertising industry, he began to understand why these things had no name: no one was interested in quantifying them, cataloguing them, or really investigating them. So, he did it himself.Like classic behavioral economists Daniel Kahneman and Richard Thaler, Sutherland peels away hidden, often irrational human behaviors that explain how the world around us functions. In How to Be an Alchemist he examines why certain ads work and the broader truths they tell us about who we are. Why do people prefer stripy toothpaste, and how might that help us design retirement plans that young people would actually buy? Why do we think orange juice is healthy, and how does the same principle guide our feelings about nuclear reactors? Why do budget airlines advertise services they don’t offer—and what might insurance companies learn from them about keeping healthcare costs low? Filled with startling and profound conclusions, Sutherland’s journey through the world of advertising and its surprising lessons for human behavior is insightful, brilliant, eye-opening, and irresistibly fun.

    9 特價 882
  • The LevellingThe Levelling O'Sullivan, Michael Public Affairs 出版 2019/5/28出版

    A brilliant analysis of the transition in world economics, finance, and power as the era of globalization ends and gives way to new power centers and institutions. The world is at a turning point. While globalization benefited many, it produced extremes with drastic wealth inequality, indebtedness, and political volatility among the most important. As the ground underneath globalization undergoes tectonic shifts, noisy, chaotic, and disorderly events--such as Brexit and the election of Donald Trump--are the first harbingers of a world being turned upside down.In this book, Michael O'Sullivan shows the many ways the levelling of the twenty-first century will unfold: The levelling out of wealth between rich and poor countries; of power between nations and regions; of political accountability and responsibility between political leaders and "the people"; of institutional power--away from central banks and defunct twentieth century institutions such as the WTO and IMF.The Levelling comes at a crucial time in the rise and fall of nations and has special importance for Americans as our place in the world--the ebbing of our influence, profound questions over our economic model, the apparent decay in our society, and turmoil in our public life--undergoes radical change before our very eyes.

    9 特價 945
  • Secrets of Sand Hill RoadSecrets of Sand Hill Road Kupor, Scott Portfolio 出版 2019/6/4出版

    What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance: * Why most VCs typically invest in only one startup in a given business category. * Why the skill you need most when raising venture capital is the ability to tell a compelling story. * How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round. * What to do when VCs get too entangled in the day-to-day operations of the business. * Why you need to build relationships with potential acquirers long before you decide to sell.Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

    9 特價 914
.30