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企業/經濟共有106198本

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  • War and Peace and ItWar and Peace and It Schwartz, Mark Baker & Taylor Books 出版 2019/5/14出版

    Today, the big obstacle to a successful business transformation within a company is neither culture, nor bureaucracy, nor even the ever-changing technology landscape. It is the relationship between the business and its IT organization, an uneasy and less than effective alliance born of misunderstandings, a hazy sense of shared mission, and nerds versus suits stereotypes.In War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age, Mark Schwartz, author of A Seat at the Table: IT Leadership in the Age of Agility and The Art of Business Value, shows why and how executives and business leaders must create a shared strategy with their IT organizations to drive innovation, enhance their competitive positioning, increase revenue, and delight customers.

    9 特價 693
  • Strategic DoingStrategic Doing Morrison , Edward Baker & Taylor Books 出版 2019/5/7出版

    Complex challenges are all around us - they impact our companies, our communities, and our planet. This complexity and the emergence of networks is changing the practice of strategic management. Today’s leaders need to understand how to design and guide complex collaborations to accelerate innovation and change - collaborations that cross boundaries both inside and outside organizations. This book will introduce you to the new disciplines of agile strategy and collaborative leadership. Readers will learn how to navigate an unpredictable future through the fast and agile development of complex collaborations, using a set of ten practical skills.

    9 特價 882
  • Strategy Beyond the Hockey StickStrategy Beyond the Hockey Stick Bradley, Chris Baker & Taylor Books 出版 2018/2/6出版

    Beat the odds with a bold strategyWe’ve all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year’s budget.CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are real, and which are fake. But all too often getting to a “yes,” competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don’t fix the real problem: the social dynamics in your strategy room.Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt and Sven Smit open the windows of that room, and bring an “outside view.” They found three discrete groups of companies: the bottom quintile with massive economic losses; the long, flat, middle 60 percent with practically no economic profit; and the top 20 percent to whom all the value accrues.Some companies do achieve real hockey stick performance: but just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen by magic—there is an empirically-backed science to improve your odds of success by capitalizing on your endowment, riding the right trends, and most importantly, making a few big moves.To make these big moves happen, you’re going to have to break through inertia, gamesmanship and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

    9 特價 943
  • Public RelationsPublic Relations Kelleher, Tom Baker & Taylor Books 出版 2017/1/2出版

    Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.Distinctive Features* Extended case studies in every chapter show students how to apply the chapter's core concepts* Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter* "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use* Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant* Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer

    9 特價 5340
  • Talking to My Daughter About the EconomyTalking to My Daughter About the Economy Varoufakis, Yanis Farrar Straus & Giroux 出版 2019/5/21出版

    In Talking to My Daughter About the Economy, activist Yanis Varoufakis, Greece former finance minister and the author of the international bestseller Adults in the Room, pens a series of letters to his young daughter, educating her about the business, politics, and corruption of world economics. Yanis Varoufakis has appeared before heads of nations, assemblies of experts, and countless students around the world. Now, he faces his most importantnd difficultudience yet. Using clear language and vivid examples, Varoufakis offers a series of letters to his young daughter about the economy: how it operates, where it came from, how it benefits some while impoverishing others. Taking bankers and politicians to task, he explains the historical origins of inequality among and within nations, questions the pervasive notion that everything has its price, and shows why economic instability is a chronic risk. Finally, he discusses the inability of market-driven policies to address the rapidly declining health of the planet his daughter generation stands to inherit. Throughout, Varoufakis wears his expertise lightly. He writes as a parent whose aim is to instruct his daughter on the fundamental questions of our agend through that knowledge, to equip her against the failures and obfuscations of our current system and point the way toward a more democratic alternative.

    9 特價 441
  • Macroeconomics in ContextMacroeconomics in Context Goodwin, Neva Routledge 出版 2018/12/29出版

    Macroeconomics in Context lays out the principles of macroeconomics in a manner that is thorough, up to date, and relevant to students. Like its counterpart, Microeconomics in Context, the book is uniquely attuned to economic realities. The "in Context" books offer engaging coverage of current topics including financial crises, rising inequality, debt and deficits, and environmental sustainability, while also providing a clear and accessible exploration of economic theory and applications. The third edition features:Clear explanations of basic economic concepts alongside more in-depth analysis of macroeconomics models and economic activityExpanded coverage of topics including, inequality, financialization and debt issues, the changing nature of jobs, and sustainable developmentThoroughly updated figures and dataA full complement of online instructor and student support materials such as additional tables and data, PowerPoint slides and a study guideThis engaging textbook offers students an excellent guide to macroeconomics. The latest addition to the "In Context" series, it combines real-world relevance with a thorough grounding in multiple economic paradigms.

    9 特價 3324
  • Open for BusinessOpen for Business Reillier, Laure Claire Routledge 出版 2017/4/24出版

    Open for Business translates the complex management and economic models behind commercial platforms such as Uber, Etsy, Airbnb into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years. Developing a platform-based business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses. Laure Claire and Benoit Reillier offer a coherent and holistic picture of what platforms are, where they come from, how they work and what the implications are for new and existing businesses. They also explain how to combine your platform with other business models and offer insights into the regulation and governance of platforms. The text combines rigorous management and financial models with pragmatic tips, stories from practitioners and uses three cases studies: Amazon, Google and Apple to illustrate the ideas in practice. Most organizations have now successfully navigated the jump to a web presence; moving from there to a platform-based business represents another level of cultural, strategic and organizational complexity which Open for Business will enable you to approach with your eyes open.

    9 特價 1290
  • Dilemmas of LeadershipDilemmas of Leadership Rickards, Tudor Routledge 出版 2015/8/6出版

    Leadership, the practice of focusing and motivating a group or organization to achieve its aims, is a much discussed but often misunderstood concept. This comprehensive textbook introduces the subject for Masters level students.Readers are invited to make a series of metaphorical journeys of discovery, thematically organized around fundamental dilemmas within the field of leadership studies. Building on the success of previous editions, the text uses a simple map-based approach to consider dilemmas such as:Is a leader born or made?How are tensions between ethical dilemmas and economic self-interest resolved?How does a leader's desire for control balance with the need to empower members of the organization?This third edition contains a brand new chapter on leadership in sport, an enhanced chapter on creativity, and more international content. Also new to this edition is a companion website containing PowerPoint slides, revision quizzes and a tutor guide. This text will be essential reading for Masters and MBA students on leadership courses, and will also be illuminating for managers pursuing leadership development.

    9 特價 4080
  • Leadership Lessons of Abraham LincolnLeadership Lessons of Abraham Lincoln Lincoln, Abraham Skyhorse Pub Co Inc 出版 2011/11/15出版

    A fascinating and inspiring collection of Abraham Lincoln's writings on the subject of leadership.

    9 特價 313
  • Great Leaders Have No RulesGreat Leaders Have No Rules Kruse, Kevin Rodale Pr 出版 2019/4/2出版

    Kevin Kruse knows two things about leadership that most people do not believe: First, leadership is a superpower. Second, almost everything we’ve been taught about leadership is wrong.   In Great Leaders Have No Rules, New York Times bestselling author and highly successful entrepreneur Kevin Kruse debunks popular wisdom with ten contrarian principles for better, faster, easier leadership. Grounded in solid research and three decades of entrepreneurial experience, this book has one purpose: to teach you how to be both the boss everyone wants to work for and the high achiever every CEO wants to hire—all without drama, stress, or endless hours in the office   Inspired by Kruse's viral article "Why Successful Leaders Don't Have an Open Door Policy," this contrarian approach to leadership reveals why you should throw out the rulebook and instead play favorites, crowd your calendar, tell employees everything (even salaries), stay out of meetings, hide your phone, and more. Kruse makes the case for these principles with engaging real-world stories and case studies, and shows how to use this wisdom to buck the trend and become more effective. He also shares applications beyond the office—at home, in sales, in sports, and more. Ultimately, his advice empowers you to focus on what matters, which is the key to success for you, your employees, and your company.

    9 特價 819
  • Win or DieWin or Die Craven, Bruce Thomas Dunne Books 出版 2019/3/19出版

    A guide to leading without losing your head, inspired by the bestselling books and smash television series Game of Thrones. "When you play the game of thrones, you win or you die. There is no middle ground." ersei LannisterOne of the great joys of Game of Thrones is strategizing what bold moves you'd make in this bloody, volatile worldrom the comfort of your living room. And one of the great terrors of being a leader is knowing your real world can be just as brutalnd offices bring no comfort.Every day you're presented with opportunities and challenges, and must decide which roads to follow, which risks to confront, when to deny an opportunity and when to pursue the call to adventure. And you won't know whether you'll profit or fail while you're in the thick of it. In Win or Die: Leadership Secrets from Game of Thrones, Bruce Craven brilliantly analyzes the journeys of the best and worst leaders in Westeros, so that leaders can create their own narratives of success.Craven considers beloved characters such as Ned Stark, Jon Snow, Daenerys Targaryen, and Tyrion Lannister as they make terrible decisions and fatal mistakes, but also achieve incredible victories and surprising successes, learning and growing along their (often bloody) ways. Readers will learn how to face conflict and build resilience, develop contextual and emotional intelligence, develop their vision, and more.This entertaining and accessible guide will show readers how to turn danger into opportunity, even when dragons threaten.

    9 特價 914
  • HBR 10 Must Reads for CEOsHBR 10 Must Reads for CEOs Harvard Business Review Harvard Business School Pr 出版 2019/5/14出版

    As CEO, you set the tone for your organization. You establish priorities, anticipate and address challenges, champion and lead change efforts, set people up for success, and manage risk. You look at issues and trends to see how they'll affect your company internally, but also externally--in the larger context of your industry, your country, and your company's place in the global marketplace. You maintain a long-term view while simultaneously paying attention to short-term concerns. And though you may have a great senior executive team and a top-flight board, ultimately the responsibility rests on your shoulders.If you read nothing else for CEOs, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you balance stability with growth, take the short-term view while keeping an eye on long-term issues, and think about talent development, retention, and recruitment.This book will inspire you to:Navigate the changing global business environmentAttract, engage, and retain the best talentAnticipate and address legislative and regulatory issuesSharpen your awareness of your own tactical and soft skillsAdopt a founder's mindset and build new offerings, move into new markets, and create next-generation solutionsManage and build relationships with your board--and your shareholders

    9 特價 786
  • EliteElite Hays, Nick Baker & Taylor Books 出版 2019/1/7出版

    Elite: How to Raise Your Potential, Your Performance and Your Game provides the necessary tools to develop a strategy that will take leaders to the next level. Before a leader can lead or build a team he or she must go through their own self-discovery. This book explores processes that the author has learned in the SEAL teams, from professional athletic coaches, CEO’s, and from Harvard Business School that can be easily integrated into the life of the reader.

    9 特價 693
  • The 5 Essential Principles of Think and Grow RichThe 5 Essential Principles of Think and Grow Rich Hill- Napoleon Simply Read Books 出版 2018/8/7出版

    Drawn from the modern-day classic, Think and Grow Rich ?this new edition dives deeper into the 5 core secrets that have shown the greatest success. With these 5 lessons, you have the power to change your life and set you upon the path of learning and self-development. Originally published in 1937, Napoleon Hill draws on stories from Andrew Carnegie, Thomas Edison, Henry Ford, and more than 500 other men of great wealth to demonstrate his moneymaking philosophies. With simple and practical techniques, Hill teaches that great and lasting success is possible with nothing but thoughts, ideas, and organized plans.

    9 特價 536
  • ContagiousContagious Berger, Jonah Baker & Taylor Books 出版 2016/5/3出版

    The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    9 特價 536
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