( 0 件)
facebook order18 掌櫃取貨 小小店員 Happy Go paypal LINE Pay


( 0 件)

企業/經濟 -


排序方式: « 上一頁 | | 下一頁 »
  • Utopia for RealistsUtopia for Realists Bregman, Rutger Baker & Taylor Books 出版 2017/3/14出版

    A history of utopian thinking and a pragmatic manifesto for today, suffused with facts, success stories, and lively anecdotes, and advocating for a universal basic income, a 15-hour workweek, and open bordersTwo-thirds of Americans report that they would take two extra weeks of vacation above two extra weeks of salary, and half of all business professionals report that their jobs offer no "meaning or significance." And after working all day at jobs we hate, we buy things we don't need. In UTOPIA FOR REALISTS, Dutch historian and journalist Rutger Bregman reminds us it needn't be this way. A manifesto full of intentionality and pragmatism, Bregman's book centers on three central utopic ideas: a 15-hour workweek, a "universal basic income", no strings attached, and open borders throughout the globe. Though the claims might seem fanciful at first, UTOPIA FOR REALISTS provides numerous examples of successful experiments with "free money", such as Mincome in 1970s Canada, and experiments in giving homeless people a financial foundation. The theory among detractors is that free money will make people be lazy and work less. But in fact, employment is necessary for virtually everyone's happiness.As for the workweek, global studies show again and again that a shorter workweek contributes to lower stress, lower environmental impact, fewer work mistakes or accidents, lower gender inequality, and lower wealth inequality. Although the ideas here may sound impossible to some, Bregman argues that change begins with an idea--and we must be at the ready when we can no longer sustain our hyperproduction and consumption. In UTOPIA FOR REALISTS, Bregman shows us the most unrealistic economic system is the one we're already living in.

    9 特價 882
  • What Got You Here Won't Get You ThereWhat Got You Here Won't Get You There Goldsmith, Marshall Hyperion 出版 2007/1/2出版

    9 特價 882
  • How to Be an AlchemistHow to Be an Alchemist Sutherland, Rory William Morrow & Co 出版 2019/3/5出版

    The legendary advertising guru—Ogilvy UK’s vice chairman—and star of three massively popular TED Talks, blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics, Thinking Fast and Slow, and The Power of Habit.When Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne, he noticed that very small changes in design often had immense effects on the number of consumer responses. Yet no one he worked with knew why. Sutherland began taking stock of each effective yet nebulous trick—”the thing which has no name”—he discovered. As he rose in the advertising industry, he began to understand why these things had no name: no one was interested in quantifying them, cataloguing them, or really investigating them. So, he did it himself.Like classic behavioral economists Daniel Kahneman and Richard Thaler, Sutherland peels away hidden, often irrational human behaviors that explain how the world around us functions. In How to Be an Alchemist he examines why certain ads work and the broader truths they tell us about who we are. Why do people prefer stripy toothpaste, and how might that help us design retirement plans that young people would actually buy? Why do we think orange juice is healthy, and how does the same principle guide our feelings about nuclear reactors? Why do budget airlines advertise services they don’t offer—and what might insurance companies learn from them about keeping healthcare costs low? Filled with startling and profound conclusions, Sutherland’s journey through the world of advertising and its surprising lessons for human behavior is insightful, brilliant, eye-opening, and irresistibly fun.

    9 特價 882
  • J.k. Lasser's Your Income Tax, 2019J.k. Lasser's Your Income Tax, 2019 Lasser, J. K. Baker & Taylor Books 出版 2019/2/27出版

    America's most trusted tax advice, backed by detailed citations of authoritative tax references J.K. Lasser's Your Income Tax Professional Edition 2019 is the tax preparer's guide to smart tax filing and planning. The Professional Edition not only includes the trusted guidance, clear advice, and money-saving tips featured in Your Income Tax, but also provides citations of tax authorities to help tax professionals easily locate the law, IRS rulings and court decisions that support the text. Fully up to date with the newest changes for 2018 tax returns, expert guidance from J.K. Lasser helps you maximize deductions and shelter income while providing hundreds of examples of how tax laws apply to individual situations. While evolving tax law can get very complex very quickly, this invaluable guide is designed to help you find the answers you need without wading through volumes of the Internal Revenue Code or IRS materials. Special icons call out new laws, IRS rulings, court decisions, filing pointers and planning strategies, allowing you to locate important information without breaking your workflow. Keeping up with changes to tax law is itself a full-time job—if it's not your full-time job, let the experts at J.K. Lasser do the legwork for you! Read from beginning to end or dip in and out as needed—this exceptional resource will help you: Get expert answers to tough tax situations quickly Navigate new laws, court decisions, IRS rulings, and more Locate authoritative sources easily with citations of references from the Code, the courts and the IRS. Avoid common pitfalls and adopt smart planning strategies for next year Accessible, down-to-earth tax advice is always appreciated, but professional tax preparers need more—such as authoritative sources to back their advice and clarify tricky situations that their clients may encounter. J.K. Lasser's Your Income Tax Professional Edition 2019 provides a quick one-stop resource for every tax pro, merging detailed citations with America's most trusted tax advice for over 65 years.

    9 特價 2835
  • Conversational Marketing & SalesConversational Marketing & Sales Cancel, David Baker & Taylor Books 出版 2019/1/30出版

    The traditional way of doing marketing and sales simply does not match the way consumers want to buy. We are all using real-time messaging in our personal and professional lives to communicate -- from iMessage to WhatsApp to Slack -- but when it comes to communicating with a business, well it’s anything but real-time. That’s where Conversational Marketing & Sales come in. Conversational marketing is the process of having real-time, one-to-one conversations with customers to generate leads and close sales. Having conversations with the people who are interested in your business. Unlike traditional marketing, conversational marketing uses real-time messaging and chatbots instead of lead capture forms — that way potential customers never have to wait for follow-ups, and can engage with your business when it’s convenient for them (like when they’re live on your website). Of course, conversations with potential customers don’t just happen on your website, which is why conversational marketing is bigger than any single channel or platform. Combining inbound and outbound tactics, conversational marketing is all about starting a dialogue with the people who can benefit from what you’re offering, whether that’s via a face-to-face meeting, or a phone call, or an email exchange.

    9 特價 914
  • Tax-Free WealthTax-Free Wealth Wheelwright, Tom Bzk Pr Llc 出版 2018/6/26出版

    After 31 years?Major Tax Reform?and what it means to youTrue overhaul of the tax law only happens about once every 30 years. In thepast 75 years, the U.S. tax law has only seen three major revisions; one in 1954,the next in 1986 and most recently at the end of 2017. I have been fortunate asa tax professional to be heavily involved in the last two reforms.In 1986, I was a manager in the National Tax Department (NTD) ofErnst & Whinney (now Ernst Young). My primary responsibility during mythree years there was to create, teach and administer tax courses to the FirmU.S. tax professionals. Just as I arrived in the summer of 1985, I discoveredthat much of NTD resources were being devoted to following the tax reformbill that had been introduced that year.This gave me, as a young tax professional, some amazing insight into thelegislative process as well as the horse trading for tax reform. President Reaganwanted two things; simplicity (the 1985 act was call the Tax SimplificationAct of 1985) and he wanted it to be revenue neutral (no net increase to thedeficit). It took another year before bill was finally passed as the Tax ReformAct of 1986. (Simplicity took a back seat to other goals of the reform.)In 1986 the big winners from tax reform were individuals, with significantlylower tax rates, insurance companies (who got by relatively unscathed)and businesses. The big loser was real estate investors (the passive loss ruleswere used as a last-ditch effort to make a evenue-neutral?bill. The result afew years later was the Savings and Loan debacle accompanied by a massivereal estate depression and the government bailing out real estate throughthe RTC (Resolution Trust Corporation).Fast forward 31 years to 2017. President Trump had promised economicstimulus and had stumbled out of the blocks with the failure to repealObamaCare. Everyone thought tax reform would take two years to completelike it had in 1985-1986. Instead, the Republican-controlled Congress wasable to use slick procedural rules to pass major tax reform in record time (lessthan three months from start to finish).The result was a bill the consequences of which and application of whichare still largely unknown. Known are the clear winners and losers. Losersinclude employees with lost deductions for moving, investment expensesand reductions in home mortgage interest and state income tax deductions.Winners include big corporations, with a major tax reduction from 35% tobig corporations, with a major tax reduction from 35% to21%, small businesses, with a 20% net income deduction, and real estate, withmajor depreciation incentives and the 20% net income deduction given toother small businesses.The key to remember is that very few people had the chance to influencethis legislation. Everyone has the same chance to take advantage of the windfallsgiven to the winners. Employees can choose to be independent contractorsand receive the 20% small business deduction. Service professionals who wereleft out of the 20% deduction can now become C corporations and reducetheir tax rate to 21%. Investors who received tax benefits from the costs ofinvesting in the stock market can either begin investing in real estate, with itsmassive tax benefits, or invest through their Roth IRA or Roth 401(k) andavoid tax altogether on the income and gains from their investments.Tax-Free Wealth is about using the tax law the way it meant to be used?as a series of incentives to do what the government wants you to do. ThisSecond Edition incorporates some ideas of how to use the new incentives. Thereality is that the incentives don really change that much. The governmentstill wants businesses to hire employees, so businesses receive tax benefitsfor doing so. The government still wants investors to provide housing forrenters (even more so now), so real estate investors receive large tax breaks forfollowing through on the government goals. Energy is still favored, bothtraditional energy (oil & gas and coa

    9 特價 628
  • LeadershipLeadership Northouse, Peter G. Sage Pubns 出版 2018/3/16出版

    In this fully updated Eight Edition of Leadership: Theory and Practice, a new chapter on Followership examines the central role followers play in the leadership process and unpacks the characteristics of both effective and ineffective followers. The new edition also includes a new Ethical Leadership Style Questionnaire and new coverage on the dark side of leadership and destructive leadership. Adopted at more than 1600 institutions in 89 countries and translated into 13 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and special emphasis on how leadership theory can inform leadership practice. Peter G. Northouse uses a consistent structure for each chapter, allowing students to easily compare and contrast the various theories. Case studies and questionnaires provide students with practical examples and opportunities to deepen their personal understanding of their own leadership.

    9 特價 4435
  • Sustainability Principles and PracticeSustainability Principles and Practice Robertson, Margaret Routledge 出版 2017/3/23出版

    This new and expanded edition builds upon the first edition accessible and comprehensive overview of the interdisciplinary field of sustainability. The focus is on furnishing solutions and equipping the student with both conceptual understanding and technical skills for the workplace. Each chapter explores one aspect of the field, first introducing relevant theory and presenting issues, then supplying tools for working toward solutions. Techniques for management and measurement as well as case studies from around the world are provided. The second edition includes a complete update of the text, with increased coverage of major topics including the Anthropocene; resilience; developing and BRIC countries; boundaries between native and nonnative species; the IPCC latest findings on climate change and theustainable Development Goals. Chapters include further reading, discussion questions, and problems to foster quantitative thinking. The book is supported by a companion website with key website links, detailed reading lists, glossary, and additional case studies, together with numerous projects, research problems, and group activities, all of which focus on real-world problem solving of sustainability issues. The textbook is designed to be used by undergraduate college and university students in sustainability degree programs and other programs in which sustainability is taught.

    9 特價 2517
  • Customer Experience Management: A Revolutionary Approach to Connecting with YourCustomer Experience Management: A Revolutionary Approach to Connecting with Your Schmitt, Bernd H. John Wiley & Sons Inc 出版 2003/2/14出版

    9 特價 1733
  • Time and the GenerationsTime and the Generations Dasgupta, Partha Columbia Univ Pr 出版 2019/6/25出版

    Time and the Generations blends economics, philosophy, and ecology to offer an original lens on the difficult topic of global population. Partha Dasgupta provides tentative answers to two fundamental questions: What level of economic activity can our planet support over the long run, and what does the answer say about optimum population numbers?

    9 特價 1411
  • Tim CookTim Cook Kahney, Leander Portfolio 出版 2019/4/16出版

    Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone."But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplacable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

    9 特價 851
  • The Power of AgencyThe Power of Agency Napper, Paul Baker & Taylor Books 出版 2019/3/5出版

    Introducing The Power of Agency, a science-backed approach to living life on your own terms. Agency is the ability to act as an effective agent for yourselfeflecting, making creative choices, and constructing a meaningful life. Grounded in extensive psychological research, The Power of Agency gives you the tools to help alleviate anxiety, manage competing demands and help you live your version of success.Renowned psychology experts Paul Napper and Anthony Rao will help you break through your state of overwhelm by showing you how to access your personal agency with seven empowering principles: control stimuli, associate selectively, move, position yourself as a learner, manage your emotions and beliefs, check your intuition, deliberate and then act.Featuring stories of people who have successfully applied these principles to improve their lives, The Power of Agency will give you the insights and skills to build your confidence, conquer challenges, and live more authentically.

    9 特價 914
  • The Big NineThe Big Nine Webb, Amy Public Affairs 出版 2019/3/5出版

    A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head.We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we--the everyday people whose data powers AI--aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into--one largely free from regulation or oversight. The big nine corporations--Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain. In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI--the people working on the system, their motivations, the technology itself--is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity.Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.

    9 特價 851
  • Harris Ohio Industrial Directory 2017Harris Ohio Industrial Directory 2017 Mergent (COR) Baker & Taylor Books 出版 2017/7/31出版

    9 特價 14011
  • El libro negro del emprendedor / Little Black Book of EntrepreneurshipEl libro negro del emprendedor / Little Black Book of Entrepreneurship Trias De Bes, Fernando Urano 出版 2015/12/15出版

    Ser emprendedor constituye una postura vital, una forma de enfrentarse al mundo que implica disfrutar con la incertidumbre y la inseguridad de que sucedera manana. No existen ideas brillantes que, por si solas, den lugar a negocios redondos: lo esencial es como un concepto se pone en practica. Sin embargo el 90 % de las iniciativas fracasan antes de cuatro anos y solo el 3% de los manuales de empresa se dedican a explicar por que. De ahi la relevancia de este libro. Fernando Trias de Bes, coautor de La buena suerte, analiza los factores clave del fracaso y define los rasgos que debe reunir un verdadero emprendedor: motivacion y talento para ver algo especial en una idea que puede que otros ya conozcan. Pero, por encima de todo, es necesario disponer de un espiritu luchador: no fracasan las ideas, son las ilusiones las que se dejan vencer por falta de cintura, imaginacion y flexibilidad para afrontar imprevistos.

    9 特價 439