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企業/經濟 - 行銷業務

行銷業務共有8149本

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  • How to Be an AlchemistHow to Be an Alchemist Sutherland, Rory William Morrow & Co 出版 2019/3/5出版

    The legendary advertising guru—Ogilvy UK’s vice chairman—and star of three massively popular TED Talks, blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics, Thinking Fast and Slow, and The Power of Habit.When Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne, he noticed that very small changes in design often had immense effects on the number of consumer responses. Yet no one he worked with knew why. Sutherland began taking stock of each effective yet nebulous trick—”the thing which has no name”—he discovered. As he rose in the advertising industry, he began to understand why these things had no name: no one was interested in quantifying them, cataloguing them, or really investigating them. So, he did it himself.Like classic behavioral economists Daniel Kahneman and Richard Thaler, Sutherland peels away hidden, often irrational human behaviors that explain how the world around us functions. In How to Be an Alchemist he examines why certain ads work and the broader truths they tell us about who we are. Why do people prefer stripy toothpaste, and how might that help us design retirement plans that young people would actually buy? Why do we think orange juice is healthy, and how does the same principle guide our feelings about nuclear reactors? Why do budget airlines advertise services they don’t offer—and what might insurance companies learn from them about keeping healthcare costs low? Filled with startling and profound conclusions, Sutherland’s journey through the world of advertising and its surprising lessons for human behavior is insightful, brilliant, eye-opening, and irresistibly fun.

    9 特價 882
  • Agent of InfluenceAgent of Influence Hanson, Jason Dey Street Books 出版 2019/5/21出版

    Discover how to use proven spy techniques to bolster your business strategies—from self-advocation to selling to interviewing—and ultimately make more money with this unique guide from the winner of Shark Tank and bestselling author of Spy Secrets That Can Save Your Life.Spies communicate in code and employ a range of techniques to survive in diverse environments. But to be effective they must be business savvy—they must know how to successfully persuade others. In fact, intelligence agents are among the best salesmen in the world.Whether we realize it or not, each one of us is a salesman. Every day, you sell yourself—your talents, your value, and your ideas to colleagues, to friends, and even to your partner. At the office you maneuver in code to receive a promotion, a higher salary, professional recognition. Now, you can learn to sell yourself even better.In Agent of Influence, Jason Hanson, a former CIA special agent and founder of Spy Escape School, reveals how anyone can use spy tactics for increased success, from learning how to strategically plan your day to mastering the steps you’ll need to embrace challenges and set achievable, personal goals. He teaches you how to develop a winning sales personality and target the perfect business opportunity using the SADR cycle—”spotting,” “assessing,” “developing,” and “recruiting.” With this invaluable and unique handbook, you will become a more productive, confidant professional or entrepreneur.In our evolving age of entrepreneurships, corporate careers, and self-run businesses, Jason’s message will appeal to those looking for a competitive leg up, and who entrust the insider secrets of spy practice to take them there.

    9 特價 851
  • Start at the EndStart at the End Wallaert, Matt Portfolio 出版 2019/6/11出版

    Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.

    9 特價 851
  • Ultimate Guide to Amazon AdvertisingUltimate Guide to Amazon Advertising Seward, Timothy P. Entrepreneur Pr 出版 2019/5/14出版

    The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns.

    9 特價 693
  • Scarf Style 2Scarf Style 2 Budd, Ann Interweave Pr 出版 2013/8/31出版

    Discover fresh new designs for scarves, shawls, and cowls. With Scarf Style 2, you'll follow up to the best-selling Scarf Style and learn from the experts! Scarves are comfort food for knitters, and a great way to learn new techniques without a big investment in time or materials. You'll be introduced to many basic knitting techniques such as color, lace, cables, and more. Whether you are a beginner or more advanced, Scarf Style 2 offers a wide range of patterns for all ages and skill levels. As scarves remain the most popular go-to project for knitters, you'll discover great ways to use small quantities of luxury yarn or use up leftover yarns in your stash. Don't miss the Designer's Notebook at the back that offers further advice on designing your own patterns.

    9 特價 786
  • All Marketers Are LiarsAll Marketers Are Liars Godin, Seth Portfolio 出版 2012/4/24出版

    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

    9 特價 536
  • Warman's State Quarter 1999-2009Warman's State Quarter 1999-2009 Warman's (COR) Krause Pubns Inc 出版 2009/11/12出版

    9 特價 158
  • Farm AnimalsFarm Animals Leisure Arts, Inc. (COR) Leisure Arts 出版 2013/5/30出版

    75429 Farm AnimalsCountry critters make cute collectibles or playtime pals. Crochet all 6 with medium weight yarn plus novelty accents. Designed by Jessica Boyer, the animals range in height from 4.5 to 9 inches tall, starting with the friendly mouse and progressing to the pig, chicken, sheep, cow and horse. Each design is for Easy+ skill level and is stuffed with polyester fiberfill. Safety eyes are used to make the toys suitable for infants and young children, or the eyes can be embroidered. Kids of all ages (or anyone who is a kid at heart) will love these animals!

    9 特價 189
  • Public RelationsPublic Relations Kelleher, Tom Baker & Taylor Books 出版 2017/1/2出版

    Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.Distinctive Features* Extended case studies in every chapter show students how to apply the chapter's core concepts* Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter* "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use* Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant* Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer

    9 特價 5340
  • ContagiousContagious Berger, Jonah Baker & Taylor Books 出版 2016/5/3出版

    The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    9 特價 536
  • From Impossible to InevitableFrom Impossible to Inevitable Ross, Aaron Baker & Taylor Books 出版 2019/5/21出版

    Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

    9 特價 945
  • ChooseChoose Levesque, Ryan Hay House Inc 出版 2019/3/19出版

    From the author of Ask comes a detailed, three-tiered, step-by-step process for choosing the right market to serve in order to succeed with your new start-up business.Starting a business is hard. Most people fail, but it doesn't have to be that way. Of the millions of people who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who.It may be instinctual to ask "What should I sell?" or "What should I build?" when, instead, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built.In his #1 national best-seller Ask, Ryan Levesque, founder and CEO of The ASK Method® Company, shared the method he used to successfully enter 23 different markets online. But he didn't reveal how he chose those markets in the first place. In Choose, Levesque demystifies that secret process, taking you through his three-tiered method to brainstorm, test, and choose the right market so you can find the right who that needs to be served and ultimately decide what business to start.You will learn to evaluate your business idea in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque will transform your approach to choosing your market and starting your business, taking you from feeling overwhelm and uncertainty to exuding clarity and confidence.

    9 特價 788
  • Kellogg on Branding in a Hyper-connected WorldKellogg on Branding in a Hyper-connected World Tybout, Alice M. (EDT) Baker & Taylor Books 出版 2019/3/26出版

    World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and moreAdopt successful strategies from development to launch to leveragingBuild brand-driven organizations and reinforce brand culture both internally and throughout the global marketplaceIncrease brand value and use brand positioning to build a mega-brandIn today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

    9 特價 1103
  • Conversational Marketing & SalesConversational Marketing & Sales Cancel, David Baker & Taylor Books 出版 2019/1/30出版

    The traditional way of doing marketing and sales simply does not match the way consumers want to buy. We are all using real-time messaging in our personal and professional lives to communicate -- from iMessage to WhatsApp to Slack -- but when it comes to communicating with a business, well it’s anything but real-time. That’s where Conversational Marketing & Sales come in. Conversational marketing is the process of having real-time, one-to-one conversations with customers to generate leads and close sales. Having conversations with the people who are interested in your business. Unlike traditional marketing, conversational marketing uses real-time messaging and chatbots instead of lead capture forms — that way potential customers never have to wait for follow-ups, and can engage with your business when it’s convenient for them (like when they’re live on your website). Of course, conversations with potential customers don’t just happen on your website, which is why conversational marketing is bigger than any single channel or platform. Combining inbound and outbound tactics, conversational marketing is all about starting a dialogue with the people who can benefit from what you’re offering, whether that’s via a face-to-face meeting, or a phone call, or an email exchange.

    9 特價 914
  • Fanatical Military RecruitingFanatical Military Recruiting Blount, Jeb Baker & Taylor Books 出版 2019/3/12出版

    Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight. Recruiting, is a war for talent.Smart, competent, and capable people are rare and in high demand. Every organization from commercial enterprises, healthcare, non-profit, sports, education, to the military is in an outright battle to recruit and retain these bright and talented people.Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetric battle field, to win, you must operate a level of excellence beyond anything asked of military recruiters before.Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission. It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy.Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level, training resource designed specifically for the unique demands of Military Recruiting. In FMR you’ll learn:The Single Most Important Discipline in Military RecruitingHow to Get Out of a Recruiting SlumpThe 30-Day Rule and Law of ReplacementPowerful Time and Territory Management Strategies that Put You in Control of Your DayThe 7 Step Telephone Prospecting FrameworkThe 4 Step Email and Direct Messaging FrameworkThe 5 C’s of Social RecruitingThe 7 Step Text Message Prospecting FrameworkHow to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified ApplicantsPowerful Human Influence Frameworks that Reduce Resistance and ObjectionsThe 3 Step Prospecting Objection Turn-Around FrameworkMission Drive and the 5 Disciplines of Ultra-High Performing Military RecruitersIn his signature right-to-the-point-style, that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter.Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission Fast.

    9 特價 851
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