0218~0220_國中小參考書

The Making of Hero

The Making of Hero
  • 9 725
    805
  • 分類:
    英文書人文社科傳記
    追蹤
    ? 追蹤分類後,您會在第一時間收到分類新品通知。
  • 作者: Sunil Kant,Munjal 追蹤 ? 追蹤作者後,您會在第一時間收到作者新書通知。
  • 出版社: Harperbusine 追蹤 ? 追蹤出版社後,您會在第一時間收到出版社新書通知。
  • 出版日:2022/01/20

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內容簡介

From the bylanes of Kamalia and the rugged landscapes of Quetta in India of the 1940s which later became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra, Delhi and finally settled in Ludhiana with little more than the shirts on their backs. From here, four of the six Munjal brothers built their business, part by part. There was no grand vision of building a world-scale enterprise; their aim was simply to survive and provide for their families. Hero began with trading in and then manufacturing bicycle parts, evolved into bicycles, mopeds, automotive parts, motorcycles and scooters, and today the restructured group also encompasses service businesses and infrastructure.In 1986, thirty years after its inception, Hero Cycles became the largest bicycle maker in the world. In the next fifteen years, the motorcycle venture Hero Honda also became the largest in the world, and both pole positions are held firmly even today. This is an authentic 'Make in India' story about overcoming many odds: labyrinthine red tape, tepid economic growth and later, global competition. It follows the lives and times of the four Munjal brothers who lived together and scripted a dramatic revolution on two wheels without any formal education or resources. In parallel, it's also the story of how an agrarian economy like India, with limited means of transportation, took wing on the back of this two-wheel revolution.Driven by family values and Indian ethos, yet wholly contemporary and pioneering in their thinking and best practices, Hero firms today are renowned for putting mutually beneficial relationships at the very core of their business philosophy. The book goes deep inside the 'family spirit' that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades. A rare story that proves how a principle-driven organization can create exceptional value for society.

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詳細資料

詳細資料

    • 語言
    • 英文
    • 裝訂
    • 精裝
    • ISBN
    • 9789353026776
    • 分級
    • 普通級
    • 頁數
    • 0
    • 商品規格
    • 出版地
    • 美國
    • 適讀年齡
    • 全齡適讀
    • 注音
    • 級別

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