Succeed with Quality
Succeed with Quality
內容簡介
This book discusses basic economic concepts and how lifestyles evolve with economic progress and how quality becomes important for customers, consumers, users, and buyers. Customer expectations/needs gain the basic foundation of all marketing strategies through the explanation of quality. One cannot appreciate quality and its related concepts without an understanding of economics and marketing. In just about every industry, business people, professionals, including quality specialists, will learn something from this comprehensive and easy-to-understand book. An organization's functions, processes, and departments should align with or exceed customer expectations that society/law expects in minimum terms. The focus of this book is on all critical inputs to quality, namely founding principles for providing quality products & services, modern management tools, human resources, design process, purchase process, resource management, operations management, supply chain management, root cause analysis, statistical techniques, audits, failure mode and effect analysis, cost of quality as well as a wide array of quality tools needed in any quality-conscious company. This book will help students of marketing, economics, business studies, and manufacturing engineering with their basic understanding of economics and marketing concepts and how quality is integral to all our decisions. It will also help them learn all facets of quality and how we create firms that consistently deliver quality products and services to customers to get a competitive advantage. This book will be equally valuable for the first generation of entrepreneurs, industrialists, and start-up community to understand the integration of economics, marketing, and quality in a simplistic way.
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