AI in Marketing
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
Factors Influencing Physicians in the Adaption of E-Detailing in the In-Vitro Diagnostic Industry
Unshakeable
You are not your number. You are something far greater.Unshakeable is not another sales playbook-it's a mindset manifesto for professionals who refuse to be defined by quotas, pressure, or market chaos. In this bold and practical guide, Anthony J. Williams III draws from over two decades of high-stakes sales and leadership experience to deliver a new model of success-one rooted in resilience, clarity, and internal momentum.Whether you're new to the game or carrying a multi-million-dollar target, this book gives you the tools to rise above rejection, rebuild from burnout, and perform with consistency in any market.In this book, you'll learn how to: Reframe failure and turn setbacks into fuelDevelop unshakable confidence under pressureMaster emotional intelligence to outperform peersCreate daily habits that drive long-term dominanceLead with purpose-even in times of uncertaintyWith raw insights, real-world strategies, and a no-fluff approach, Unshakeable is your blueprint for breaking internal ceilings and becoming the kind of sales professional success can't shake.
Little Bosses Everywhere
A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society.Companies like Amway, Mary Kay, and Herbalife advertise the world's greatest opportunity: the chance to be your own boss via an enigmatic business model called multilevel marketing, or MLM. They offer a world of pink Cadillacs, white-columned mansions, tropical vacations, and--most precious of all--financial freedom. If, that is, you're willing to shell out for expensive products and recruit everyone you know to buy them, and if they recruit everyone they know, too, thus creating the "multiple levels" of MLM. Overwhelming evidence suggests that most people lose money in multilevel marketing, and that many MLM companies are pyramid schemes. Yet the industry's origins, tied to right-wing ideologues like Ronald Reagan, have escaped public scrutiny. MLM has slithered in the wake of every economic crisis of the last century, from the Depression to the pandemic, ensnaring laid-off workers, stay-at-home moms, and teachers--anyone who has been left behind by rising inequality. In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today's top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net, then profiting from the chaos. Along the way, Read delves into the stories of those devastated by the majority-female industry: a veteran in Florida searching for healing; a young mom in Texas struggling to feed her children; a waitress scraping by in Brooklyn. A wild trip down an endless rabbit hole of greed and exploitation, Little Bosses Everywhere exposes multilevel marketing as American capitalism's stealthiest PR campaign, a cunning grift that has shaped nearly everything about how we live, and whose ultimate target is democracy itself.
Nostalgic Branding in the Toy Industry
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
The Clock That Had No Hands; And Nineteen Other Essays About Advertising
Unlock the secrets of timeless advertising wisdom with "The Clock that Had no Hands; And Nineteen Other Essays About Advertising" by Herbert Kaufman. This captivating collection, once lost to time, is now reborn, thanks to Alpha Editions. Out of print for decades, this restored masterpiece is not just a reprint it's a collector's item and a cultural treasure, ready to inspire today's and future generations. Dive into Kaufman's brilliant insights, where each essay unravels the art and science of advertising with wit and wisdom. Discover the enduring principles that have shaped the industry and continue to resonate in our modern world. From the power of persuasion to the magic of storytelling, Kaufman's essays are a beacon for both casual readers and classic literature enthusiasts. This beautifully restored edition is more than a book; it's a journey into the heart of creativity and innovation. Whether you're a marketing aficionado or a lover of classic prose, this volume promises to enlighten, engage, and entertain. Don't miss your chance to own a piece of literary history that speaks to the soul of advertising and the art of communication.
The SaaS Prescription
Not all SaaS products are built the same-and not all of them succeed. The difference? Knowing exactly where your product fits in your customer's life. Is your SaaS a Painkiller, that solves an urgent and immediate problem?Is it an Antibiotic, that fixes a deeper issue over time?Or is it a Vitamin, something nice to have but not a must-have? The answer could determine whether your product thrives or struggles. This book is your prescription for SaaS success-a sharp, no-fluff guide to uncovering where your product stands and how to position, market, and sell it effectively. Through my battle-tested insights, real-world examples, and practical strategies, you'll learn how to make your product indispensable. It took me 15+ years in sales, marketing, and product strategy to distill everything I know into this book-so you don't have to spend years figuring it out the hard way. If you're a SaaS Founder, Product Manager, or Marketer, this book will change how you think about building, launching, and growing your product. So, before you build another feature, launch another campaign, or send another sales email-make sure you're building something that truly matters to your target audience. And that's exactly what this book is all about.
