Peopling Marketing, Organization, and Technology
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
The Psychology of Advertising
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Race, Diversity, and Social Mobility in the Public Relations Industry
This book explores the recent academic and practice-based research and thinking on race, diversity and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.
Cases in Public Relations Management
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to "dig deeper" into the cases at hand. New to the fourth edition: Fifteen new cases, including Anheuser-Busch-InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike Emphasis on social media, sustainability, ethics, and social responsibility for communication management today End-of-chapter activities that reinforce concepts. Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.The fourth edition features fully updated online instructor resources. Instructors will find PowerPoint lecture slides, an instructor case guide, including an answer key for the quizzes, and end-of-chapter activities. Please visit www.routledge.com/9781032163642.
Intercultural Public Relations
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
No B.S. Sales Success
Stop making excuses and start closing sales--no matter the competition or the economy.Join Dan Kennedy, Rob Graham, and Andrew Allan in the fully updated fifth edition of the iconic No B.S. Sales Success. These seasoned experts bring you time-tested strategies and fresh insights to help you thrive in today's fast-paced, tech-driven sales environment.Packed with 15 proven strategies, this book teaches you how to: Turn rejection into opportunity and close more deals with confidence.Use listening as a powerful tool to influence and connect with prospects.Leverage marketing to attract high-quality leads, eliminating the need for cold prospecting.Present yourself professionally to create a lasting impression that earns respect.Build emotional resilience to stay focused and succeed, no matter the circumstances.With decades of combined experience, Kennedy, Graham, and Allan offer a no-nonsense approach to achieving true sales success. Whether you're an experienced pro or just starting out, this book is packed with actionable advice to help you earn more, close faster, and position yourself at the top of your sales game.If you're not closing deals, you're wasting time--grab your copy of No B.S. Sales Success today!
Marketing Your Invention, Product, or Journey, Fourth Edition
From radio to podcasting to social media to employing artificial intelligence, the way we market in launching an invention or product requires skills and strategies all inventors and entrepreneurs need to be up-to-date and knowledgeable about. In this book, authors in multiple fields share their experiences and best practices so you can maximize your marketing efforts and avoid pratfalls and pitfalls.With new marketing outlets and technologies come legal, ethical, and practical considerations. How to Market Your Invention, Product, or Journey, Fourth Edition is here to guide you as you dovetail your marketing strategy with your intellectual property to ensure your inventions, products, and ideas have the greatest reach and impact possible!
Market Research Methods in the Sports Industry
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In this second edition of Market Research Methods in the Sports Industry, Neven Seric and Jasenko Ljubica provide a comprehensive elaboration of market research methods used by sports businesses. Identifying and explaining the most effective uses of market research, drawing upon a range of updated, real-life case studies, this updated edition brings new chapters and case studies specifically focused on creation and management of sports brands. The application of the methods presented in this book, ranging from the simplest - monitoring the environment- to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. Market Research Methods in the Sports Industry is invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
Nation Branding in the Americas
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.
The Righteous Brand
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.
