EXPLORING THE HOSPITALITY INDUSTRY 3/E (GE)
活動訊息
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內容簡介
For Introduction to Hospitality courses
Empower tomorrow’s hospitality leaders with a visually appealing, easy, and engaging introduction to the exciting opportunities in the many varied segments of the industry
Exploring the Hospitality Industry helps students advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing manner using engaging features to facilitate the learning process. Less theoretical and more industry-relevant than most texts in the field, it emphasizes the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels to cover all facets and segments of the industry, it includes new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment. The focus on sustainability features case studies on practitioners and corporations that engage and involve reads as they explore the trends in this ever-growing field.
本書特色
Exploring the Hospitality Industry, Third Edition, features:
●Updated trends to reflect current directions of the industry.
●Updated facts and figures include corporate financial data, sourcing foods locally, cruise forecasts, hotel and lodging data, and more.
●New individuals share their stories and career paths in this edition.
●New corporate profiles such as MGM Resorts, Carnival Cruise Lines, and Bloomin’ Brands, Inc. have been added.
●Learning outcomes help readers focus on the main points of each chapter and guide student learning of the concepts.
●New review questions, Internet exercises, and activities are included.
目錄
Ch1: Hospitality Spirit
Ch2: Tourism
Ch3: Characteristics of Tourism
Ch4: Lodging
Ch5: Lodging Operations
Ch6: Cruising
Ch7: Restaurants
Ch8: Restaurant Operations
Ch9: Managed Services
Ch10: Beverages
Ch11: Clubs
Ch12: Theme Parks and Attractions
Ch13: Gaming Entertainment
Ch14: Meetings, Conventions, and Expositions
Ch15: Special Events
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