Flamin’ Hot: La Incre穩ble Historia Real del Ascenso de Un Hombre, de Conserje a Ejecutivo / Flamin’ Hot: The Incredible True Story of One Man’s Rise from Jan
Flamin' Hot: La Incre穩ble Historia Real del Ascenso de Un Hombre, de C
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內容簡介
La inolvidable historia real de c籀mo un simple empleado de limpieza que trabajaba duro para llevar comida a su casa, invent籀 Flamin' Hot Cheetos haciendo pruebas de sabor en secreto, rompiendo barreras y convirti矇ndose en el primer ejecutivo latino de la compa簽穩a Frito-Lay. No se supon穩a que Richard Monta簽ez tuviera grandes sue簽os y aspiraciones. Nacido en la pobreza, de padres migrantes y trabajadores agr穩colas, dej籀 la escuela en el sexto grado, y finalmente tom籀 un trabajo limpiando pisos en la f獺brica de Frito Lay y as穩 dar de comer a su joven familia. Todo cambi籀 cuando una noche, a los 28 a簽os, Monta簽ez tom籀 su futuro entre sus manos: us籀 la receta de salsa de chile de su esposa para condimentar una bolsa de Cheetos regulares. Luego de un intenso proceso de experimentaci籀n y pruebas en secreto, y una llamada incre穩blemente arriesgada al presidente de la empresa, rompiendo con todo protocolo, Monta簽ez lanz籀 Flamin' Hot Cheetos. Nunca se imagin籀 que recibir穩a ataques de discriminaci籀n, pu簽aladas por la espalda y hasta un intento de sabotaje por parte de un cient穩fico de primer nivel en Frito-Lay que quer穩a frenar el nuevo producto antes que saliera al mercado, envidioso de que alguien sin educaci籀n formal m獺s all獺 del sexto grado pudiera hacer su trabajo. Flamin' Hot comparte la historia de c籀mo Monta簽ez no solo irrumpi籀 en la industria alimenticia con un sabor que el mercado recibi籀 maravillosamente, sino que tambi矇n sacudi籀 una cultura corporativa en la que todos deb穩an mantenerse en su propio carril. Este es un manual de empoderamiento para cualquiera que se encuentre atrapado en un trabajo sin futuro o que se enfrente a un sistema donde no ve avance y progreso para s穩 mismo. Flamin' Hot brinda la esperanza de que nuestras circunstancias actuales no tengan que dictar nuestro futuro, abriendo un nuevo camino hacia el sue簽o americano.
ENGLISH DESCRIPTION The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Monta簽ez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Monta簽ez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Monta簽ez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage--or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Monta簽ez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Monta簽ez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream.
ENGLISH DESCRIPTION The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Monta簽ez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Monta簽ez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Monta簽ez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage--or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Monta簽ez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Monta簽ez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream.
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