Pitching and Closing: Everything You Need to Know about Business Development, Partnerships, and Making Deals That Matter
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分類：英文書＞財經企管＞行銷業務追蹤? 追蹤分類後，您會在第一時間收到分類新品通知。
- 作者： Alexander,Taub 、 Dasilva, Ellen 追蹤 ? 追蹤作者後，您會在第一時間收到作者新書通知。
- 出版社： McGraw-Hill 追蹤 ? 追蹤出版社後，您會在第一時間收到出版社新書通知。
- 出版日：2014/07/21
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內容簡介
Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startuphave a reliable guide to perfecting the partnershipstrategies that will quickly add value to any company.
Pitching & Closing gives you concrete actionsteps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closinglarge deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as: How to consistently identify and land the best strategic alliances for your businessWhy people say "yes" and why they say "no"Etiquette for making introductions and reaching out to people in ways that elicit responsesMonitoring core metrics to know where to invest your time
In addition to implementable advice and techniques from the top minds in the industry, this complete resource features an entire section of best practices for every step of the partnering process. Make your moves with the confidence of having a team of experts at your back.
The road from startup to IPO starts with Pitching & Closing.
PRAISE FOR PITCHING & CLOSING
"This book is a must-read for anyone in the business of transforming professional relationships into powerful strategic partnerships." -- Adam Bain, President of Global Revenue at Twitter
"Pitching & Closing does a phenomenal job of giving you a seat in the room during some of the biggest business development deals of late. Anyone who reads this book will come away with a deep understanding of business development in the world of startups." -- Dylan Smith, CFO of Box
"Pitching & Closing is the definitive guide to partnerships for the next generation of entrepreneurs and business leaders." -- Adam Braun, Founder and CEO of Pencils of Promise
"An honest and insightful look at the delicate and complex handling of business development [that] guides readers on how to turn good ideas into greatpartnerships." -- Kyle Kelly, Business Development & Analysis at Zappos.com
"Alex Taub and Ellen DaSilva have written the bible for business development in startup land--a well-researched, easily accessible accounting of best practicesand tips of the trade from the people who are leaders in opening and closing deals that define some of the most exciting new companies on the landscape." -- Laurie Racine, Board Member, Creative Commons
"I never thought I'd read a book that not only explains how nuanced business development can be, but also actually gives you what you need to take teams big and small to grow their business through partnerships. Impressive and fun to read." -- Paul Murphy, CEO of Dots and Partner at Betaworks
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