Modern Marketing Using AI
Modern Marketing Using AI
-
9折 1779元
1977元
-
預計最高可得金幣85點
?
可100%折抵
活動加倍另計 -
HAPPY GO享100累1點 4點抵1元 折抵無上限
-
分類：英文書＞財經企管＞企業/經濟＞行銷業務追蹤? 追蹤分類後，您會在第一時間收到分類新品通知。
- 作者： Malay a,Upadhyay 追蹤 ? 追蹤作者後，您會在第一時間收到作者新書通知。
- 出版社： Bpb Publications 追蹤 ? 追蹤出版社後，您會在第一時間收到出版社新書通知。
- 出版日：2022/01/27
活動訊息
分享今年你最有感的書，送50元電子禮券，再抽5000點金幣！
普發一萬放大術：滿千登記抽萬元好禮
2025聖誕禮物展—為朋友家人準備暖心驚喜！點我逛逛選禮物↓↓↓↓↓↓
內容簡介
Your guide to becoming a marketing guru and supercharge your brand with modern technologies.Key FeaturesIndustry-led best practices and real-world examples of brand successes and failures.Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success.Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising.DescriptionHow can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence.What you will learnLearn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base.Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity.Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience.Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations.Who this book is forThis book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success.Table of ContentsSection 1: Understanding the Brand Journey1. The Importance of Brand Equity2. A Typical Brand Journey3. The Convergence of Marketing, Sales and Customer Success4. AI and the Future of MarketingSection 2: Attracting Customers5. Validating Your Brand and Product6. Brand Identity7. Brand Awareness Web Presence8. Brand Awareness Social Media9. Brand Awareness Online AdsSection 3: Winning the Customers10. Operational Alignment and Automation11. Brand Credibility12. Brand Engagement13. Selling StrategiesSection 4: Turning the Customers into Fans14. Customer Onboarding15. Brand Receptivity16. Brand Resonance17. How to Prepare for the AI EraRead more
配送方式
-
台灣
- 國內宅配：本島、離島
-
到店取貨：
不限金額免運費
-
海外
- 國際快遞：全球
-
港澳店取：
訂購/退換貨須知
加入金石堂 LINE 官方帳號『完成綁定』，隨時掌握出貨動態：
商品運送說明：
- 本公司所提供的產品配送區域範圍目前僅限台灣本島。注意！收件地址請勿為郵政信箱。
- 商品將由廠商透過貨運或是郵局寄送。消費者訂購之商品若無法送達，經電話或 E-mail無法聯繫逾三天者，本公司將取消該筆訂單，並且全額退款。
- 當廠商出貨後，您會收到E-mail出貨通知，您也可透過【訂單查詢】確認出貨情況。
- 產品顏色可能會因網頁呈現與拍攝關係產生色差，圖片僅供參考，商品依實際供貨樣式為準。
- 如果是大型商品（如：傢俱、床墊、家電、運動器材等）及需安裝商品，請依商品頁面說明為主。訂單完成收款確認後，出貨廠商將會和您聯繫確認相關配送等細節。
- 偏遠地區、樓層費及其它加價費用，皆由廠商於約定配送時一併告知，廠商將保留出貨與否的權利。
提醒您！！
金石堂及銀行均不會請您操作ATM! 如接獲電話要求您前往ATM提款機，請不要聽從指示，以免受騙上當！
退換貨須知：
**提醒您，鑑賞期不等於試用期，退回商品須為全新狀態**
-
依據「消費者保護法」第19條及行政院消費者保護處公告之「通訊交易解除權合理例外情事適用準則」，以下商品購買後，除商品本身有瑕疵外，將不提供7天的猶豫期：
- 易於腐敗、保存期限較短或解約時即將逾期。（如：生鮮食品）
- 依消費者要求所為之客製化給付。（客製化商品）
- 報紙、期刊或雜誌。（含MOOK、外文雜誌）
- 經消費者拆封之影音商品或電腦軟體。
- 非以有形媒介提供之數位內容或一經提供即為完成之線上服務，經消費者事先同意始提供。（如：電子書、電子雜誌、下載版軟體、虛擬商品…等）
- 已拆封之個人衛生用品。（如：內衣褲、刮鬍刀、除毛刀…等）
- 若非上列種類商品，均享有到貨7天的猶豫期（含例假日）。
- 辦理退換貨時，商品（組合商品恕無法接受單獨退貨）必須是您收到商品時的原始狀態（包含商品本體、配件、贈品、保證書、所有附隨資料文件及原廠內外包裝…等），請勿直接使用原廠包裝寄送，或於原廠包裝上黏貼紙張或書寫文字。
- 退回商品若無法回復原狀，將請您負擔回復原狀所需費用，嚴重時將影響您的退貨權益。
商品評價