Winning by Being Good

For over thirty years, Sarah Brown has been studying and working with businesses, charities, social enterprises, and the public sector to help and inspire them to achieve greater success.

Her book, Winning by Being Good, compiles the lessons she has learned from working with organisations from start-ups to multinationals. This book aims to help anyone looking to start or improve any kind of organisation to achieve both greater success and make a positive impact on the world.

The book is both practical and entertaining, serving as a manual that outlines the 15 Essential Pillars of Success, collectively known as the ROC(c) (Responsible Organisation Charter). The ROC(c) lays the groundwork for success in the 21st century, whether you run a business, charity, or social enterprise.

The book demonstrates that making profits is easier if the organisation is Good across all aspects of its operations - not just in the corporate social responsibility department. This encompasses everything from investing in employees, addressing crucial issues for customers and in supply chains, engaging with the broader community and using fewer of the planet's resources. It also involves creating sustainable profits, fostering innovation, and establishing a clear vision and values that guide behaviours.

In addition to providing inspirational examples of world-changing organisations, the book includes challenging questions and stories as parables to bring key areas such as strategy development to life. Throughout the book, readers can assess their organisation in each area and identify how they can get better.

Sarah has leveraged her extensive experience from working in over 100 different sectors to develop the ROC(c) framework providing the roadmap for readers to build a Good organisation that drives exceptional performance, financial success and creates a meaningful impact.