Scaling New HeightsA toolkit for SMEs preparing for post-COVID-19 business
內容簡介
Craig Saphin is a successful, experienced, and articulate business leader. In Scaling New Heights he provides his structured business strategy framework to a wider audience.
If your business stagnates, re-starting growth requires a rethink. Scaling New Heights, helps business leaders and entrepreneurs get a new perspective and relaunch their business.
Is this you?
A successful, energetic and intelligent entrepreneur?
Someone who has grown one or more businesses to a critical mass?
Working too hard and would like to redefine your role in the business?
In a business that has stagnated or is not growing as quickly as you would like?
Do you want to grow, acquire, exit?
Scaling New Heights delivers a collection of vignettes and expert opinions across five fundamental pillars, to help you achieve your personal and business goals.
Business Foundations
Sales Strategy
People and Culture Strategy
Strategic Marketing
Operational Excellence
Extract from the Introduction by Rod Hore
As an external advisor, Craig has observed organisations that lose momentum and plateau.
Loss of momentum often occurs when the size of the organisation grows beyond what can be controlled and managed by the founders' personal influence and enthusiasm. For many service organisations, this stagnation can be when an 6 organisation grows to the point where structural changes are needed in terms of leadership, internal recruitment, sales, and commercial capability. Business performance can also be reduced by changes in the market, major client movement, leadership or shareholder changes, or even new competition.
These are the business owners that will benefit most from this book. Those who are starting out in business will also benefit from the clarity and structure provided here.
Craig articulates his strategy for building sustainable and growing organisations. The Five Pillars approach in Scaling New Heights is an inspiring read from cover to cover. However, it is cleverly written in bite-sized topics that can be easily digested by a busy company owner when a particular issue requires attention. Complimented by interviews and action lists, this is a book that sits on the owner's desk and never gathers dust.
Business owners know that it is hard to attract, develop and hold the essential talent, especially emerging leaders. If the business is not engaged, successful and moving towards a common goal, then talent will move. Without an engaged team, success is not possible. If your business stagnates, Scaling New Heights will help you regain focus to reap the rewards you deserve.
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