Rockin’ ROIHow to Bootstrap Ecommerce with Performance-based Marketing
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內容簡介
Rockin' ROI is a beginner's guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding common costly pitfalls.
Learn the three successive phases to successful marketing: planning, then content, followed by promotion. Posing initial critical questions lays out every goal, ensuring the capture of the right leads and a shortened sales cycle. Put strategy in place to hit goals, reducing the frustration and cost of poor results and the need to redo ads, landing pages, materials or sites.
The two-fold premise of Rockin' ROI is to embrace each medium sequentially, starting with those that are free of charge and progressing from the least expensive to the next, while taming each profitably before proceeding to introduce another channel.
Get tips to spend less on advertising and get better results by monitoring and analyzing performance. Written by a marketer who gravitated to performance-based advertising decades ago, Rockin' ROI reflects her ingrained compulsion to test, track, analyze and tweak campaigns daily.
Complete with exercises and templates for business strategies and marketing implementation, Rockin' ROI includes referrals to key experts and resources recommended by and/or used by the author for ongoing education.
"There has never been a time when I've turned to Jan that she hasn't been able to answer to the most complex marketing challenge. Jan is the best at keeping up with marketing trends, constantly being curious about new technologies and strategies that are converting and remembering the basics that are still relevant today! This book is true marketing magic."
Lauryn Wingate, The Devereux Group, a professional business consultancy
"Jan Carroza knows more about how to make an eCommerce business successful than anyone I know. She looks at a business from every angle: operations, marketing, merchandising, and distribution ... and figures out the right products at the right price and how to market them profitably. Her book is a "must read" for anyone contemplating an eCommerce business or who is running one and needs to do it better."
Laurie Beasley, President, Beasley Direct and Online Marketing, Inc. and President, Direct Marketing Association of Northern California
"Jan Carroza is a wonderful community builder and leader, as well as a lead generation expert, a pro with advanced promotions, media, and campaigns. I've learned a ton from her about sharing and community strategies. Jan has a wealth of knowledge and is the best kind of mentor because she gives you what you need at just the right time. I highly recommend working with Jan for any sales conversion program."
Cynthia Trevino, SheMarketsMentor.com
"I have worked with Jan for over 25 years in various capacities...co-workers, client/vendor and vendor/client relationships. She never ceases to amaze me with her knowledge of the e-commerce world. She has exceptional marketing prowess, superior technical aptitude and the demeanor of a caring teacher. Her curiosity for learning is admirable which is only surpassed by her ability to comprehend new marketing technologies and how to successfully apply them."
Kathy Kelly, Kathy Kelly Productions, Inc. & Kathy Kelly Photography
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