Business Strategy and Operational Practices
內容簡介
The main purpose of this study is to understand how collective operations actions are chosen or stimulated by corporate business strategy. A research framework was developed to provide a better understanding of dynamic processes in inter-organizational networks and how alignment of operational practices with overall business strategy helps the manufacturing business plan to be executed efficiently. The researcher had selected mixed method approach for the study. Quantitative survey data was collected from 94 manufacturing large firms in India, whereas 6 case studies were undertaken under qualitative approach. For the quantitative phase, three research models were developed on the conceptual foundation of contingency theory, institutional theory and sociotechnical theory. Research model 1 based on institutional theory, explores the links between manufacturing improvement factors and business performance parameters. Research model 2 based on socio-technical theory, provides insight on how technical oriented approach is facilitated through human resource factors. Both research model 1 and 2 are part of production perspective study, which captures responses of middle level (functional) managers. Research model 3 based on contingency theory, is a part of business perspective study, which captures response of senior level (top management) managers. Research model 3 is conceptualized with a goal to find answers to the main objective of the present research study i.e. to understand the linkages between business strategy, operational practices and business performance. Further to complement the findings of quantitative study, case study approach was also adopted for the present study. The qualitative approach employed group (panel) interview method to understand the journey of a manufacturing firm from conceptualization of a product to its commercialization. This enabled a clear understanding of how organizations plan and execute new product development strategy, market entry strategy and production planning. The findings of the thesis are briefly discussed. The findings of Research Model 1 illustrates that there exists positive and significant relationship between manufacturing improvement factors and manufacturing performance parameters.
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