The Growth Marketer’s Playbook
內容簡介
Imagine if you had the exact playbook used by today's top startups to grow a business online.
That's what Jim Huffman is giving you with The Growth Marketer's Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth. You'll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, OREO, Hot Wheels, FedEx, and more.
This easy to follow book will help you:
Run the same growth process used by today's VC-backed businesses Uncover the right growth opportunities for your business Avoid the mistakes that 90% of startups make Gain insights through 25 real-life case studies Get the blueprint for running a data-driven growth team
In The Growth Marketer's Playbook, Huffman uses case studies & proven processes to help you navigate the digital world and grow a business the right way. Whether you're a first-time small business owner or an experienced ecommerce entrepreneur, this playbook lays out the exact formula for online growth.
What people are saying about the book:
"Jim has scaled a startup from idea to 7 figures and advised fortune 500 companies. If I was a CMO his material would be mandatory for my team." Jenny Fielding, Techstars MD
"Jim's approach to growing businesses makes executing your own marketing plan a straightforward process that anyone can do." Tommy Griffith, CEO of Clickminded
"Anyone that's looking to accelerate their knowledge in growth marketing should read this book. Jim represents a new breed of data-driven marketers who has used an agile growth framework to build real businesses." Rob Sobers, Head of Growth at Varonis
ABOUT THE AUTHOR Jim Huffman is the cofounder of growth agency GrowthHit and a growth mentor for the Techstars startup accelerator. He has led growth at three startups that went from idea to over $10M in sales and were featured in publications such as The Wall Street Journal, TechCrunch, and the TODAY Show. He has advised and taught digital marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, FedEx, Clorox and more.
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