How to Grow your eCommerce Business
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內容簡介
Do you want to take your eCommerce sales and profits to the next level?
How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.
The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird's eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
Business metrics, including profit and margin calculationCustomer retention using email and other strategiesInventory management, including purchasing and stock managementInventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
Conversion rate optimisationSearch engine optimisation (SEO)Paid Search, including Google AdsEmail marketingAffiliate marketingSocial Media, including Facebook, Twitter, Pinterest and InstagramWeb Analytics using Google Analytics
Part 3 Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)eBay, including eBay Sponsored ProductsInternational marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
By following this book's advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
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About the Author
Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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