Advertising Ethics
Advertising Ethics
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分類：英文書＞財經企管＞企業/經濟＞其他企業/經濟追蹤? 追蹤分類後，您會在第一時間收到分類新品通知。
- 作者： Rafeal,Mechlore 追蹤 ? 追蹤作者後，您會在第一時間收到作者新書通知。
- 出版社： Rose Publishing (CA) 追蹤 ? 追蹤出版社後，您會在第一時間收到出版社新書通知。
- 出版日：2023/11/10
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內容簡介
In today's rapidly evolving business landscape, the intersection of advertising and ethics has become a critical focal point. "Advertising Ethics: Balancing Business and Responsibility" is a thought-provoking exploration of the complex and dynamic relationship between the world of marketing and the moral obligations that come with it. This book delves deep into the ethical dimensions of advertising, offering a comprehensive understanding of the challenges and opportunities faced by businesses and marketers in maintaining a delicate balance between profit-driven objectives and social responsibility.Key Features: Ethical Dilemmas Unveiled: This book uncovers the ethical dilemmas that often arise in advertising practices. It scrutinizes real-world examples, shedding light on instances where businesses have strayed from ethical standards or, conversely, have excelled in their commitment to responsible advertising.Case Studies: "Advertising Ethics" offers a wide array of case studies from various industries, illustrating how companies have navigated the ethical maze of advertising. These cases provide valuable insights into the consequences of ethical decisions on a business's reputation and bottom line.Theoretical Framework: The book delves into the theoretical underpinnings of advertising ethics, exploring philosophical, sociological, and psychological theories that help shape ethical decisions in the field of advertising.Legal and Regulatory Considerations: It delves into the legal and regulatory aspects of advertising ethics, discussing the role of government agencies, industry self-regulation, and the implications of non-compliance.Consumer Perspective: "Advertising Ethics" also takes a closer look at how consumers perceive and respond to ethically responsible advertising. Understanding the consumer's point of view is crucial for businesses striving to build trust and loyalty.Practical Guidance: The book provides practical guidance for marketers, advertisers, and business leaders on how to integrate ethical considerations into their advertising strategies while maintaining profitability.Industry Trends: It discusses the latest trends and emerging best practices in the advertising industry, shedding light on how businesses are adapting to an era where ethical advertising is not just a choice but a necessity."Advertising Ethics: Balancing Business and Responsibility" is an invaluable resource for anyone involved in the advertising industry or anyone interested in the evolving dynamics of business ethics. It invites readers to ponder the profound questions surrounding advertising's moral obligations while offering a roadmap for businesses to prosper while staying true to their values and societal responsibilities.
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