Applied Empathy
Applied Empathy
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分類:英文書>財經企管>企業/經濟>經營管理追蹤? 追蹤分類後,您會在第一時間收到分類新品通知。
- 作者: Michael,Ventura 追蹤 ? 追蹤作者後,您會在第一時間收到作者新書通知。
- 出版社: Atria Book 追蹤 ? 追蹤出版社後,您會在第一時間收到出版社新書通知。
- 出版日:2019/05/21
活動訊息
內容簡介
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares "how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center" (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding--your consumers, your colleagues, and yourself--and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa's design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). "The most neglected fact in business is we're all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need" (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.
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