【電子書】Big In Business（大商的味道【英文版】）
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內容簡介
A Book with Chinese treasured wisdom of being leaders and advisers.
The first book published in both Chinese and English in the history of book publishing in Taiwan.
Learn and understand the brilliant spirit of Taiwanese people.
42 Taiwanese noble entrepeneurs’ inspiring stories and their secret for success.
A classical book recommend by the deans of Chung-Hua Institution of Economic Research , Taiwan Research Institute , three economist and two celebrities.
各種組織訓練的絕妙寶典，組織行銷的根本精神，社團運作的巧妙機制，商務合作平台的細膩方法，領導統御的軍師真言。
在台灣，以中文、英文雙語雙冊同步發行全球的第一本書。
台灣式的感動，讓全世界的人都看到台灣人的精神與精彩。
42篇真實激勵故事，年輕學子奮發向上的典範，勇於挑戰者的精闢參考，徬徨無助者的心靈激湯，人生豈有不成功的理由。
台灣兩大智庫(中華經濟研究院、台灣經濟研究院)院長同步推薦，三大經濟學者專家一致讚揚，產官學研各界七位指標人物共同推崇的經典好書
Life is not about getting and having.
It’s about giving and being. – Kevin Kruse
Special Dedication to:
Dr. Ivan Misner® and Beth Misner
Mr. Norm Dominguez
Andrew Hall and Ji-Hong Hall
For Changing the Way the World Does Business®
目錄
Table of Contents
Recommendation
Recommendation I – Chung-Shu Wu, President of CIER
Recommendation II – Chien-Fu Lin, President of TIER
Recommendation III – Kuo-Chien Yu, Professor
Recommendation IV – Bing-Yuan Hsiung, Professor
Recommendation V – Kan-Nan Chen, Professor
Recommendation VI – Po-Hsun Hsiao Associate Professor
Recommendation VII – Long Ou-Yang, Taipei City Councilor
Recommendation VIII – James Yu, CEO of HoldFortune
Preface
Everyday matters – Norm Dominguez
Don’t Let your Past Failure Define your Future – Hsing-Hui Huang
OMG, I’m an Introvert!? – Ivan Misner®
Culture Eats Strategy For Breakfast–Ivan Misner®
Business Voices Dream Team Webinar with Beth and Ivan Misner– Beth Misner
CHAPTER ONE
I. Mindset
1. Big in Business – Noble Business People
2. The Spirit of Taiwan
3. Marketing
4. Word of Mouth
5. The Source of Money is more Powerful than Money itself
6. Gentlemen Love Money and They Get it in a Proper Way
7. Culture – Code of Honor
8. Confront It
II. Creating an Effective Network
1. System
2. Choose your Environment
3. Generating Referrals in Referral Groups
4. Support
5. Kung Fu
6. Expansion
7. Cooperate Without Competition – Everyone Matters
III. Building Productive Relationship
1. Accountability
2. Leadership
3. Lead Ourselves
4. Ownership
5. The “Right” People
6. Addition by Subtraction
7. Trust – I think I can.
8. Yes, I do! (Earn our Trust!)
9. Exchange and Help
IV. Effective Marketing Strategy
1. Lifelong Learning
2. Create Value
3. Plans and Programs
4. Ask the Right Questions
5. Super Power Team
6. Time
V. Referral Strategy
1. Interpersonal Relationship
2. Motivational Competition
3. Tools, Resources, Support
4. The Law of Reciprocity
5. The Art of Chatting
VI. Integrating into Life
1. Your Contribution Lives On
2. Create a Platinum Chapter
3. When There Is a Will, There Is a Way
4. Discover 922
5. 42 Chapters Written with Spirit
6. The 42 Common Traits of Noble Entrepreneurs
CHAPTER TWO
1. The Eco-Soldier – Min-Ying Fang
2. The Sea Prince who takes care of everything – Chung-Lin Wang
3. The Practice and Development of Entrepreneurs – Cheng-Hung Wu
4. The creator of literature and art work – Hsien-Hung Wu
5. The Fortune Keeper – Meng-Yen Lee
6. Steady and Serious Carpenter – Min-Lang Ho
7. Determination is his Key to Success – Wen¬Hsiung Cho
8. Strive to Step Forward – Cheng-Yuan Lin
9. Unyielding Belief – Hsin-An Lin
10. The Law of Attraction Accountant – Chun-Ting Lin
11. Queen of Military Residences – Chun-Jung
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