MARKETING is FINANCE is BUSINESS
活動訊息
中文書、漫畫輕小說5折起、電子書35元起，全館滿$1,000送100點金幣
內容簡介
The every day priority of CEOs is creating sustainable business growth. Focus on the bottom line, and on the top line. To make that happen, structurally connecting marketing better with finance is proving to be one the biggest challenges. How can I support my CMO and CFO to build a world class marketing capability using scalable, repeatable models generating sustainable pricing power on my key brands? How to keep my brand (portfolio) and corporate brand relevant to ever new generations? Everybody tells me to be digital. How can I avoid all these Silicon snake oil tools cloud my company's focus on the fundamentals of marketing art, science and discipline? What are those fundamentals anyway? Last but not least, how do i sell my current and future level of marketing excellence to my board, to investors, and to stakeholders, while everything around me exponentially changes?
In July 2019, humankind celebrates 50 years since the first Moon landing. Driven by Branson, Bezos and Musk, and other new rock(et) star billionaires, Space Race 2.0 is generating a massive new investment and consumer change cycle no business marketer can afford to miss out on. To benefit from its transformative impact over the next 50 years, companies need to urgently upgrade all prevailing marketing and finance mindsets and models. Most date back 50+ years, to the Sixties, when Space Race 1.0 started.
Strap yourself in, as you will go for a rocket ride, organized in 4 stages:
Stage 1: Look Up: Adopt a New Galactic Mindset
Marketing and Finance are both Mars and Venus. Understand the impact and transformative power of the last 50 and next 50 years of Space. Start thinking beyond the historical think local, act local and think global, act global, towards a new unifying mindset that raises the bar: Think Galactic, Act Galactic.
Stage 2: Launch Preparation: Secure Basics Before You Fly
In flight, safety always comes first. Get your business marketing wings before you skyrocket. A crash course in the key marketing models for the CEO and CFO. A quick study of the one finance model each CMO should know. Also, understand the limits of models, and why people in the end crave miracles.
Stage 3: Lift-off: Successful Marketing in a Galactic Age
Discover Burggraeve's 8 fundamental drivers of world class marketing capability (MC), expressed in a simple and memorable rocket metaphor: the MC- Rocket(c). Build a sustainable brand business for the new Space Age.
Stage 4: Escape Velocity: Successful Investing in a Galactic Age
As a CEO, how can I better assess and explain my level of marketing excellence internally and externally? How can investors pick the best marketing driven companies? Discover an advanced concept for a new to the world marketing excellence and rating model: Alpha M(TM). Complete with its (downloadable) checklist audit, it will help investors assess and compare marketing capability excellence between companies, to pick galactic winners. Over time, the model can even help predict top line growth.
配送方式
-
台灣
- 國內宅配：本島、離島
-
到店取貨：
不限金額免運費
-
海外
- 國際快遞：全球
-
港澳店取：
訂購/退換貨須知
加入金石堂 LINE 官方帳號『完成綁定』，隨時掌握出貨動態：
商品運送說明：
- 本公司所提供的產品配送區域範圍目前僅限台灣本島。注意！收件地址請勿為郵政信箱。
- 商品將由廠商透過貨運或是郵局寄送。消費者訂購之商品若無法送達，經電話或 E-mail無法聯繫逾三天者，本公司將取消該筆訂單，並且全額退款。
- 當廠商出貨後，您會收到E-mail出貨通知，您也可透過【訂單查詢】確認出貨情況。
- 產品顏色可能會因網頁呈現與拍攝關係產生色差，圖片僅供參考，商品依實際供貨樣式為準。
- 如果是大型商品（如：傢俱、床墊、家電、運動器材等）及需安裝商品，請依商品頁面說明為主。訂單完成收款確認後，出貨廠商將會和您聯繫確認相關配送等細節。
- 偏遠地區、樓層費及其它加價費用，皆由廠商於約定配送時一併告知，廠商將保留出貨與否的權利。
提醒您！！
金石堂及銀行均不會請您操作ATM! 如接獲電話要求您前往ATM提款機，請不要聽從指示，以免受騙上當！
退換貨須知：
**提醒您，鑑賞期不等於試用期，退回商品須為全新狀態**
-
依據「消費者保護法」第19條及行政院消費者保護處公告之「通訊交易解除權合理例外情事適用準則」，以下商品購買後，除商品本身有瑕疵外，將不提供7天的猶豫期：
- 易於腐敗、保存期限較短或解約時即將逾期。（如：生鮮食品）
- 依消費者要求所為之客製化給付。（客製化商品）
- 報紙、期刊或雜誌。（含MOOK、外文雜誌）
- 經消費者拆封之影音商品或電腦軟體。
- 非以有形媒介提供之數位內容或一經提供即為完成之線上服務，經消費者事先同意始提供。（如：電子書、電子雜誌、下載版軟體、虛擬商品…等）
- 已拆封之個人衛生用品。（如：內衣褲、刮鬍刀、除毛刀…等）
- 若非上列種類商品，均享有到貨7天的猶豫期（含例假日）。
- 辦理退換貨時，商品（組合商品恕無法接受單獨退貨）必須是您收到商品時的原始狀態（包含商品本體、配件、贈品、保證書、所有附隨資料文件及原廠內外包裝…等），請勿直接使用原廠包裝寄送，或於原廠包裝上黏貼紙張或書寫文字。
- 退回商品若無法回復原狀，將請您負擔回復原狀所需費用，嚴重時將影響您的退貨權益。
商品評價