The Ultimate Franchising Success Formula
內容簡介
Do you want to develop wealthy, successful franchisee partners and achieve unstoppable success momentum to future proof your franchise network?
Do you struggle to get franchisee partners to participate and engage in programs and initiatives that you know they need to embrace?
This conversational, action-packed book shows you exactly what you need to do to achieve extraordinary success in franchising!
Franchise expert Jan Timms reveals an evidence-based method for success in franchising that emerged from seven years of empirical research about what the strongest, most successful franchise systems do, that ordinary, lower-performing systems don't.
The research findings, plus decades of franchising experience as a franchisor, a franchisee and working in numerous senior management roles, reveal a formula for success that clearly spells out how to set priorities to develop wealthy, successful franchise partners and achieve unstoppable success momentum.
Whether you are an emerging franchise system that is wanting to franchise your business, a franchise group that is currently struggling, or a well-established network that has room for improvement, the Ultimate Franchising Success Formula will show you exactly how to:
- Identify, attract, develop and replicate franchise superstars so you have the right people throughout your entire franchise network
- Engage franchise partners in an interdependent franchise relationship that achieves commitment and high levels of participation and engagement in your programs and initiatives
- Build sustainable competitive advantage through knowledge capture and creation
- Develop a culture of discipline, trust and mutual supportiveness through collaborative communication
- Replicate your brightest stars through field support, learning and knowledge sharing
The Ultimate Franchising Success Formula is essential reading for everyone involved in franchising.
It identifies Twelve Silent Killers of Franchising. Hundreds of franchise systems fall into some, if not all, of the Silent Killer patterns which ultimately reduces their chances of success.
The good news is that the research conducted has identified five essential elements for success that makeup what we refer to as the Ultimate Franchising Success Formula.
1. Get bright stars into all aspects of your franchise system
2. Build a knowledge creation engine to fuel your stars
3. Use collaborative communication to build trust, mutual supportiveness and relationship commitment and created an interdependent win-win franchisor-franchisee relationship
4. Support and develop franchisees so the success of your brightest stars can be replicated
5. Become a learning organisation
When you purchase the book you get lifetime access to the Free Resources Vault
Jam-packed with resources to help you implement the success formula
This evidence-based franchise book will become your franchise bible for driving franchising success and developing strong, healthy franchisee-franchisor relationships. It provides step-by-step franchising strategies that will drive your franchise system to the great heights of the most successful franchise systems in the world.
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