Search Engine Marketing
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analyticsDefine and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and salesUnderstand how website architecture, keywords, tags, and sitemaps affect search resultsUse PPC to place ads in search engines, radio, TV, and newspapersGet hands-on strategies for maximizing Google Analytics and Google AdWords
Beginning Google Web Toolkit
Written by an industry expert who has delivered many Web applications for his clients and a Spring expert, Bram takes a no-nonsense, down to earth approach to GWT and guides the reader though the development of a Web application front end using GWT from the ground up.
iPhone Forensics
"This book is a must for anyone attempting to examine the iPhone. The level of forensic detail is excellent. If only all guides to forensics were written with this clarity!"-Andrew Sheldon, Director of Evidence Talks, computer forensics expertsWith iPhone use increasing in business networks, IT and security professionals face a serious challenge: these devices store an enormous amount of information. If your staff conducts business with an iPhone, you need to know how to recover, analyze, and securely destroy sensitive data. iPhone Forensics supplies the knowledge necessary to conduct complete and highly specialized forensic analysis of the iPhone, iPhone 3G, and iPod Touch. This book helps you: Determine what type of data is stored on the deviceBreak v1.x and v2.x passcode-protected iPhones to gain access to the deviceBuild a custom recovery toolkit for the iPhoneInterrupt iPhone 3G's "secure wipe" processConduct data recovery of a v1.x and v2.x iPhone user disk partition, and preserve and recover the entire raw user disk partitionRecover deleted voicemail, images, email, and other personal data, using data carving techniquesRecover geotagged metadata from camera photosDiscover Google map lookups, typing cache, and other data stored on the live file systemExtract contact information from the iPhone's database Use different recovery strategies based on case needsAnd more. iPhone Forensics includes techniques used by more than 200 law enforcement agencies worldwide, and is a must-have for any corporate compliance and disaster recovery plan.
Cnet Do-it-yourself PC Upgrade Projects
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Supercharge and customize your PCNow you can get the most out of your PC with the fun and practical projects packed inside this easy-to-follow guide. Produced in conjunction with CNET.com, the place you go for the latest in tech and consumer electronics, this book shows you how to exploit the media, communications, networking, and security features of your PC. You'll also find out how to add powerful hardware and software, improve performance, and expand your computer's capabilities.Inside, you'll find 24 self-contained projects, clear step-by-step instructions, a list of tools needed at the beginning of each project, and hundreds of helpful photos and screenshots. With CNET Do-It-Yourself PC Upgrade Projects, you'll be able to take your PC to peak performance--and beyond.Transform your PC into a video phoneAdd two or more extra monitors so you can see all your work at onceSet up your PC as a recording studioCreate a permanent wireless network or a temporary oneBack up your data safely--and restore itDigitize your paper documents for safekeepingSecure your secrets in a virtual lockerAnd much more
How to Build a Computer
Building a computer can be a very rewarding experience. You can learn a lot about computer hardware by building a computer. Aside from that, you get a totally personalized computer that no OEM (Original Equipment Manufacturer) could match, and there is also the opportunity to save a lot of money in the process. The only downside is that you won't have any technical support number to ring, or any centralized warranty service (each part will have its own warranty/return policy), so there may be a chance that you will have to pay more for service (if you don't repair yourself). So now you've been sold on the merits, read on to find out how...
Google Hacks
Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information. Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more. The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it: Search Google over IM with a Google Talk bot Build a customized Google Map and add it to your own web site Cover your searching tracks and take back your browsing privacy Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice Keep tabs on blogs in new, useful ways Turn Gmail into an external hard drive for Windows, Mac, or Linux Beef up your web pages with search, ads, news feeds, and more Program Google with the Google API and language of your choice For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!
Google: The Missing Manual
Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button? While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space). This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more. Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.
The Apple Way: 12 Management Lessons from the World's Most Innovative Company
Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles, and is written by the bestselling author of several Harvard Business School Press titles.
Mac OS X: The Missing Manual, Tiger Edition
You can set your watch to it: As soon as Apple comes out with another version of Mac OS X, David Pogue hits the streets with another meticulous Missing Manual to cover it with a wealth of detail. The new Mac OS X 10.4, better known as Tiger, is faster than its predecessors, but nothing's too fast for Pogue and Mac OS X: The Missing Manual. There are many reasons why this is the most popular computer book of all time. With its hallmark objectivity, the Tiger Edition thoroughly explores the latest features to grace the Mac OS. Which ones work well and which do not? What should you look for? This book tackles Spotlight, an enhanced search feature that helps you find anything on your computer; iChat AV for videoconferencing; Automator for automating repetitive, manual or batch tasks; and the hundreds of smaller tweaks and changes, good and bad, that Apple's marketing never bothers to mention. Mac OS X: The Missing Manual, Tiger Edition is the authoritative book that's ideal for every user, including people coming to the Mac for the first time. Our guide offers an ideal introduction that demystifies the Dock, the unfamiliar Mac OS X folder structure, and the entirely new Mail application. There are also mini-manuals on iLife applications such as iMovie, iDVD, and iPhoto, those much-heralded digital media programs, and a tutorial for Safari, Mac's own web browser. And plenty more: learn to configure Mac OS X using the System Preferences application, keep your Mac secure with FileVault, and learn about Tiger's enhanced Firewall capabilities. If you're so inclined, this Missing Manual also offers an easy introduction to the Terminal application for issuing basic Unix commands. There's something new on practically every page, and David Pogue brings his celebrated wit and expertise to every one of them. Mac's brought a new cat to town and we have a great new way to tame it.
Content Management Bible
Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals
Ultimate Game Design
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Create game worlds with professional techniques and insights offered by one of the gaming industry giants, Tom Meigs, who has worked at THQ, Sony, and DisneyBuild games with techniques and insights from a pro. Author and game developer Tom Meigs shows you the finer points of world building and behavior scripting. Learn about level stubbing, lighting, prop and item placement, camera tricks, particle and effects systems, communication loops, Massively Multiplayer Online Games, and much more.
User Interface in Vb.Net
* Shows how to create elegant custom controls tailored to your data and application logic--in almost every chapter! * Describes the architecture of a well-planned user interface: everything from data binding strategies to document-view architecture with MDI * Shows how to create dynamic user interfaces, dockable windows, and your own vector-based drawing program * Teaches GDI+ essentials like hit testing, irregularly shaped forms, owner-drawn menus, and animated controls * Shows how to integrate "intelligence" into your user interfaces with embedded help and user agents
Bootstrapping
Bootstrapping analyzes the genesis of personal computing from both technological and social perspectives, through a close study of the pathbreaking work of one researcher, Douglas Engelbart. In his lab at the Stanford Research Institute in the 1960s, Engelbart, along with a small team of researchers, developed some of the cornerstones of personal computing as we know it, including the mouse, the windowed user interface, and hypertext. Today, all these technologies are well known, even taken for granted, but the assumptions and motivations behind their invention are not. Bootstrapping establishes Douglas Engelbart's contribution through a detailed history of both the material and the symbolic constitution of his system's human-computer interface in the context of the computer research community in the United States in the 1960s and 1970s. Engelbart felt that the complexity of many of the world's problems was becoming overwhelming, and the time for solving these problems was becoming shorter and shorter. What was needed, he determined, was a system that would augment human intelligence, co-transforming or co-evolving both humans and the machines they use. He sought a systematic way to think and organize this coevolution in an effort to discover a path on which a radical technological improvement could lead to a radical improvement in how to make people work effectively. What was involved in Engelbart's project was not just the invention of a computerized system that would enable humans, acting together, to manage complexity, but the invention of a new kind of human, "the user." What he ultimately envisioned was a "bootstrapping" process by which those who actually invented the hardware and software of this new system would simultaneously reinvent the human in a new form. The book also offers a careful narrative of the collapse of Engelbart's laboratory at Stanford Research Institute, and the further translation of Engelbart's vision. It shows that Engelbart's ultimate goal of coevolution came to be translated in terms of technological progress and human adaptation to supposedly user-friendly technologies. At a time of the massive diffusion of the World Wide Web, Bootstrapping recalls the early experiments and original ideals that led to today's "information revolution."
Insanely Great: The Life and Times of MacIntosh, the Computer That Changed Every
The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
