Human First Marketing

What's the secret to making your marketing unforgettable and unique?Marketing isn't working like it

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E-Business

E-Commerce plays a vital role in fostering a positive business and regulatory environment, and this

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Digital Business Management

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Marketing in the Digital Age

This book presents a comprehensive compilation of abstracts submitted to MICA ICMC 2025, the 11th e

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Create Don’t Capture

The Ultimate Guide to Being a Successful Content Creator and Making an Impact with Your MessageWond

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eBay 2016

Are you anxious to grow your eBay business? eBay 2016 is going to help you take your eBay selling t

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Prove It or Lose It - The (Mostly) No-Nonsense Guide to Surviving Experimentation Program Drama

Prevent your Experimentation Program from being cut! Are you ready to prove the value of your Exper

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How To Start A Business With No Money

LET'S BE REAL-starting a business sounds great until you check your bank account and realize you ha

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Navigating the Spam Filter Maze

Exploring essential components of effective email marketing, emphasizing the crucial role of unders

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AEO Answer Engine Optimization

What if search engines no longer needed users to click on links to find the answers they seek? As A

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Hyper-Digital Marketing

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, whi

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The Updated WhatsApp Commerce Playbook For eCommerce Founders & Marketers

The Updated WhatsApp Commerce Playbook for eCommerce Founders & Marketers: Sell More, Grow More & B

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Books and Bidders

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Human-Centered Marketing

WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED F

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Human-Centered Marketing

WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED F

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Social Media Marketing All-In-One for Dummies

Share your brand message and connect with your customers There's no way around it--social media is

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Books and Bidders

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Mastering Digital Marketing

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Fall and Holiday Trade, Season 1900-1901, Nerlich & Co. Illustrated Catalogue

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Friends, Followers, and Customer Evangelists

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Fall and Holiday Trade, Season 1900-1901, Nerlich & Co. Illustrated Catalogue

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The ASEAN Digital Economy

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Influencer Marketing

Influencers offer brands the ability to deliver the 'right' communication and marketing messages to

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Frau

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Smart Contracts and the Future of Business

What if contracts could enforce themselves, money could move without banks, and trust no longer req

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Smart Contracts and the Future of Business

What if contracts could enforce themselves, money could move without banks, and trust no longer req

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Marketing of Services

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Data-Driven Customer Experience Transformation

We are living in an experience-driven economy, where the customer's experience is paramount and eve

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Data-Driven Customer Experience Transformation

We are living in an experience-driven economy, where the customer's experience is paramount and eve

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Smarter Digital Marketing with AI, MarTech, and Automation

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How to Be Your Own Boss and Thrive in the Digital Age

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A Concise Handbook of Business Research

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AI Marketing

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Metaverse Marketing

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Community Building for Marketers

Looking to harness the power of brand communities to boost engagement and loyalty? Community Buildi

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Community Building for Marketers

The fastest growing brands of the 21st century have succeeded by building and harnessing the power

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The Ultimate Marketing Planner for Children's Book Authors

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Data Engineering for Data-Driven Marketing

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AI First, Human Always

Leadership wisdom to ride the wave of the seven hottest trends in our new AI-first world of busines

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Predictable Profits

Launch, grow, and scale your membership business What if you could stop chasing one-off sales and b

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The Routledge Handbook of Digital Sport Management

The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioner

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Turn Your Story Into Business Gold

Every business owner craves credibility, visibility, and connection. But here's the thing-it seems

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The New Science of Customer Relationships

A practical strategy guide for building profitable customer relationships using the latest AI scien

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The Ultimate Guide to Mobile Marketing with QR Codes 2024

New and updated for 2025! (See also full-color edition on Amazon) Forget What Idiots and Dummies Do

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Trends in Business Process Modeling and Digital Marketing

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies e

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B2B Influencer Marketing

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C bra

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B2B Influencer Marketing

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C bra

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Growth Marketing Strategy

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear r

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