Freedom First
Step into a new era of entrepreneurship with a print on demand business that doesn t require warehouses, shipping stress, or financial overwhelm. This is your roadmap to building a profitable online business model through zero inventory e-commerce where freedom replaces burnout, and creativity becomes your most powerful asset. Whether you're figuring out how to start print on demand or you're ready to turn passive income from home into your primary source of wealth, this guide provides a clear, actionable framework. It blends minimalist entrepreneurship with smart automation to help you launch a scalable digital business that grows with you not at the cost of your well-being. Inside, you ll find the ultimate printify success guide alongside modern strategies for building a freedom lifestyle business that aligns with your values, vision, and time. Ditch the hustle-for-hustle s-sake mentality and unlock the power of burnout free entrepreneurship where your brand works for you while you focus on what truly matters. Who This Book Will Help & How 1. Aspiring Entrepreneurs & Side-Hustlers For those seeking how to start print on demand without prior experience, this book offers a step-by-step launch strategy rooted in simplicity and sustainability no need for upfront investment or complex tech skills. 2. Burned-Out Professionals & Creatives If you re done with the 9-to-5 treadmill or overwhelmed by traditional startup paths, this is your invitation to build a freedom lifestyle business that aligns with your pace, purpose, and peace of mind. 3. Stay-at-Home Parents & Remote Workers Learn how to generate passive income from home using a business model that s flexible, location-independent, and designed around your life not the other way around. 4. Minimalist Thinkers & Lifestyle Designers For those who believe in less but better, this book delivers a minimalist entrepreneurship approach that replaces clutter with clarity and complexity with ease. 5. Coaches, Artists, and Digital Creators Turn your existing audience or creative energy into a scalable digital business by using print on demand as a platform for self-expression and sustainable income.
Performance Analysis of Effective Range And Orientation of UHF Passive RFID
Marketing Effectiveness
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where marketing effectiveness comes in. Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers. It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real world examples from Snickers, Warby Parker and Uber Eats.
Marketing Effectiveness
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where marketing effectiveness comes in. Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers. It also takes a look into the future of how AI will impact the use of marketing effectiveness, and features real world examples from Snickers, Warby Parker and Uber Eats.
Digital Brand Management
In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications. It delves into brand positioning, consumer perception, and the role of digital media in shaping brand image. Furthermore, it highlights integrated communication strategies and the significance of virtual brand communities in fostering brand loyalty. The authors examine emerging trends in digital branding, such as AI-driven personalization, user experience and platformization, and algorithmic branding, emphasizing their impact on consumer engagement and brand differentiation. It also addresses the ethical challenges of digital brand management, including data privacy, transparency, and authenticity, underscoring the importance of responsible brand stewardship in a competitive and rapidly evolving digital environment.This book serves as a comprehensive guide for scholars and academics across marketing, brand management and consumer behaviour.
Role of Small and Medium Enterprises in Indian Business Sector
Virtual Engagement
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
Entrepreneurs winning the game in Google and AI with their Personal Brand
From Pings to Purchases
From Pings to Purchases: WhatsApp Strategies for Digital Marketers If you're reading this, chances are you already know WhatsApp isn't just for memes and family chats anymore. Your customers are on it every day-scrolling, tapping, chatting.The real question is: Are you there with them? This book is your hands on guide to using WhatsApp like a pro marketer-not just to talk, but to sell. Whether you're running Click-to-WhatsApp ads, nurturing leads, or trying to recover those abandoned carts that keep slipping through, this book shows you how to turn simple pings into serious purchases. Inside, you'll learn how to: 1) Build welcome flows that feel human and convert fast. 2) Send broadcasts that people actually want to read. 3) Automate without losing the personal touch. 4) Design WhatsApp funnels that outperform your old email sequences. 5) Measure what really matters-like reply rates and ROI. No fluff. No theory. Just real strategies, swipeable templates, and tips you can apply today. If you're a digital marketer, founder, or growth lead looking for smarter ways to connect, convert, and close-then this book was written for you. Let me help you turn those pings into purchases-one chat at a time.
Go LIVE & Thrive - Your Live Selling Launchpad
You've thought about live selling. Maybe you've even watched others do it. But something is holding you back. Maybe it's fear. Maybe it's uncertainty. Maybe you just don't know where to start.This book is here to change that."Go LIVE & Thrive" is your three-week accelerator to joining one of the fastest-growing movements in commerce today. Each day, experienced TikTok Shop live seller Olivia Chen gives you simple, actionable guidance, insider tips and proven strategies from setting up your equipment and sourcing products to making your live events fun and interactive, leaving your viewers excited to buy. You don't need to be perfect, just willing to start.Don't just sit on the sidelines. Turn your passion into profit and make your mark in the hottest trend in retail today.The world is waiting to see what you have to offer. Take a leap and feel the rush of hitting the Go LIVE button!
Digital Business
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics.
Human First Marketing
What's the secret to making your marketing unforgettable and unique?Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations?The answer is human-first marketing.In this bold and practical book, Phil Treagus-Evans reveals the theories, strategies and tactics his social media marketing agency uses to help some of the world's most exciting brands become impossible to ignore, deeply trusted and built to last. You will learn how to: Harness the power of your audience with influencer marketing, relationship building community engagement, audience-driven content and paid ads that actually work.Turn your team into marketing superstars with employee advocacy, executive social media and team-driven content.Build your personal brand and learn how to network your way to becoming an authority in your industry.Throw out the old rulebook and discover a new way to build a marketing strategy that truly connects.Whether you're an entrepreneur wanting to learn the principles of marketing, a marketing student interested in understanding the psychology of marketing, or you just want to learn about the next big marketing idea - this book is your roadmap to success - by putting people first.It's time to be seen. It's time to be trusted. It's time to be remembered. Are you ready?--Praise for Human First Marketing"This is a modern marketer's bible that will you get you thinking and keep you honest." - Freddie Sassoon, Head of Marketing, The FA"Phil has proven that human-first marketing isn't just effective; it's the way forward. This read isn't just for those emerging into the industry; it's for us all." - Kelly Whybrow, Marketing Communications Lead, Kahoot!"Finally, a marketing book that cuts through the noise and puts people at the heart of the strategy." - Robin Waite, Author of Take Your Shot"This book provides practical advice that is unapologetic. Phil is an important voice for marketing in the present and future." - Harry Hugo, Co-Founder, The Goat Agency
Human First Marketing
What's the secret to making your marketing unforgettable and unique?Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations?The answer is human-first marketing.In this bold and practical book, Phil Treagus-Evans reveals the theories, strategies and tactics his social media marketing agency uses to help some of the world's most exciting brands become impossible to ignore, deeply trusted and built to last. You will learn how to: Harness the power of your audience with influencer marketing, relationship building community engagement, audience-driven content and paid ads that actually work.Turn your team into marketing superstars with employee advocacy, executive social media and team-driven content.Build your personal brand and learn how to network your way to becoming an authority in your industry.Throw out the old rulebook and discover a new way to build a marketing strategy that truly connects.Whether you're an entrepreneur wanting to learn the principles of marketing, a marketing student interested in understanding the psychology of marketing, or you just want to learn about the next big marketing idea - this book is your roadmap to success - by putting people first.It's time to be seen. It's time to be trusted. It's time to be remembered. Are you ready?--Praise for Human First Marketing"This is a modern marketer's bible that will you get you thinking and keep you honest." - Freddie Sassoon, Head of Marketing, The FA"Phil has proven that human-first marketing isn't just effective; it's the way forward. This read isn't just for those emerging into the industry; it's for us all." - Kelly Whybrow, Marketing Communications Lead, Kahoot!"Finally, a marketing book that cuts through the noise and puts people at the heart of the strategy." - Robin Waite, Author of Take Your Shot"This book provides practical advice that is unapologetic. Phil is an important voice for marketing in the present and future." - Harry Hugo, Co-Founder, The Goat Agency
Marketing in the Digital Age
This book presents a comprehensive compilation of abstracts submitted to MICA ICMC 2025, the 11th edition of the International Communication Management Conference. The event took place from January 7th to 8th, 2025, and was hosted by MICA-India's premier institute for Strategic Marketing and Communication. Held annually, the International Communication Management Conference brings together scholars, practitioners, and industry experts from around the world to explore and discuss contemporary issues in marketing, communication, media, and related domains.The theme for MICA ICMC 2025 was "Marketing in the Digital Age: Navigating Disruptions and Embracing Innovations." This theme reflects the rapidly evolving nature of the global marketing and communication landscape, shaped by digital transformation, technological disruption, and changing consumer behaviors. The conference invited diverse perspectives on how organizations and marketers can not only cope with disruption but also leverage innovation for sustainable success.The abstracts included in this book showcase a wide range of research areas, including digital marketing strategies, consumer behavior analytics, artificial intelligence in branding, social media engagement, and ethical considerations in data-driven marketing. These contributions represent cutting-edge thinking and offer valuable insights into the future of marketing in a tech-enabled world. Together, they form a rich knowledge base for academics, students, and professionals striving to understand and shape the future of digital marketing.
Create Don’t Capture
The Ultimate Guide to Being a Successful Content Creator and Making an Impact with Your MessageWondering how you can create high-quality content consistently?The secret to building an audience of raving, loyal fans?The key to going viral on social media?And most of all, how to make money from your influence?In Create Don't Capture, author, entrepreneur, filmmaker, and creator Eric Thayne gives you the top strategies and step-by-step processes to help you explore your passions, expand your influence, and grow your business by creating high-quality video content online. He reveals the real reason why most entrepreneurs fail with their content, grow slowly, and never see an ROI. This surprisingly simple approach will change the way you look at content, influence, and being a creator altogether.In these pages, you'll not only gain an understanding of the what and how of content creation but also the deeper why. When done right, these principles will set you on a journey that will transform your entire life.
eBay 2016
Are you anxious to grow your eBay business? eBay 2016 is going to help you take your eBay selling to an all new level. Section 1. How to pick items that really sell on eBay . When you use the advanced search tool and these simple tips and tricks I teach you, you won't have to depend on anyone else's list to find out what's hot. Section 2. Email marketing How you can use it to take your online business to an all new level. To drive the information home, I conducted an extended interview with Rob Cubbon, an expert in email marketing who gives you his take on how to approach the subject. Section 3. Social media marketing - Facebook, Twitter, Pinterest Selling today is more about connecting with your buyers, and building lasting relationships. The days of one-and-done selling are over. Start connecting with your buyers, and watch your business grow. And, to give you that extra boost, I interviewed two sellers who are stretching the barrier with social media marketing - Lauren Lerner and Cameron Loughlin. Section 4. Funding your business with Kickstarter Crowdfunding is an all new way to fund your business, but if you aren't familiar with how it works there are a few things you need to know. The first is a Kickstarter campaign can't be used to fund an entire business. It's there to fund projects, so you need to learn how to develop your business through a series of projects. Hence, just like the old potato chip commercial, one Kickstarter is not going to be enough. Of course, I've included interviews with two people in the know on how to run a Kickstarter - Hanson Grant and Brandon Kelly. And, by-the-way I saved the best part for last. eBay 2016 is now available as a paperback or audio book. Order your copy today, and start building your eBay business - one step at a time.
Prove It or Lose It - The (Mostly) No-Nonsense Guide to Surviving Experimentation Program Drama
Prevent your Experimentation Program from being cut! Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you'll learn: The GROW framework for communicating value effectivelyStrategies to win over stakeholdersHow to build a brand for your program that lastsProve It or Lose It is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. Are you ready toProve It? What readers are saying about Prove it or Lose it"Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations."- Ton Wesseling, Founder of the Experimentation Culture Awards "Seeing a raw cut of experimentation, with tangible takeaways to action TODAY is this book. It's a book chock full of tactics you can take today to actually build and foster a culture of experimentation, and optimize your optimization program."- Shiva Manjunath, Host of the From A to B Podcast "Prove it or Lose it" is an essential read for anyone looking to scale and embed experimentation within their organization. Rommil Santiago dives deep into the organizational and political challenges that often determine success. A must-have for anyone serious about data-driven growth."- Tim Thijsse, Experience Optimization Specialist "In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, 'Screw this, here is my experience, resources, and go ahead and be successful.'"- Juliana Jackson, Associate Director, Data & Digital Experience @ Monks About the AuthorWith over 15 years of digital optimization experience, Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He's successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments.Most recently, he's served as Senior Director of Product Experimentation at Constant Contact. Before that, he was the Solution Strategy Director of Experimentation at Optimizely. During his time at Loblaw Digital, he worked as the Director of Growth Product, where he led Experimentation, SEO, Analytics Platform, and Product-Led Growth. Prior to that, he worked at various startups and SaaS companies across over a dozen industries.
How To Start A Business With No Money
LET'S BE REAL-starting a business sounds great until you check your bank account and realize you have about enough money for a cup of coffee (and maybe not even the fancy kind). But here's the good news: some of the world's biggest businesses started with nothing. No investors. No trust funds. Just determination, creativity, and a whole lot of hustle. If they can do it, why not you?This book is not about waiting for the "perfect time" (spoiler: there isn't one) or hoping a rich relative leaves you a small fortune (another spoiler: probably not happening). It's about taking action with what you have right now-even if what you have is just an idea, a laptop, and an unreasonable amount of caffeine. Whether you want to start an online store, a consulting business, a food cart, or the next big thing in tech, this book will show you exactly how to do it on a shoestring budget.You'll learn how to bootstrap like a pro, market yourself without spending a fortune, and turn rejection into motivation instead of an excuse to binge-watch Netflix. You'll also discover real-life stories of entrepreneurs who built multi-million-dollar businesses from nothing-so you know it's possible (and that you're not alone in this crazy journey).Most importantly, this book is your roadmap. It's packed with practical steps, proven strategies, and no-nonsense advice to help you turn your idea into a real, money-making business-without maxing out your credit cards or selling a kidney. So, if you're tired of just thinking about starting a business and you're ready to actually do it, turn the page. Your future CEO self is waiting.
AEO Answer Engine Optimization
What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat. This book is your complete guide to mastering AEO, ensuring your content is not just discoverable but also selected as the best possible answer by AI-powered search engines. It explores the transformation of search technology, from keyword-based algorithms to AI-generated responses, voice search, and zero-click searches. You'll learn how AI selects and ranks answers, how to optimize for featured snippets, and how to structure content for maximum visibility in an AI-driven world. With practical strategies, real-world case studies, and step-by-step techniques, this book covers everything you need to know about optimizing for AI search. Learn how to write AI-friendly content that remains engaging for human readers, implement schema markup for better search visibility, and structure your content to rank for voice search and conversational queries. You'll also discover advanced AI-powered tools that enhance content research, automation, and personalization. Beyond search engine rankings, this book dives into the future of AEO, exploring trends like personalized AI-generated results, interactive search experiences, and predictive content optimization. Whether you're a content marketer, business owner, SEO expert, or digital strategist, you'll gain the insights needed to future-proof your content strategy and maintain a competitive edge. By the time you finish reading, you'll have a fully actionable AEO strategy designed to help you dominate AI-powered search engines and secure prime positioning in the ever-changing digital landscape. The future of search belongs to AI. Are you ready to optimize for it?
The Updated WhatsApp Commerce Playbook For eCommerce Founders & Marketers
The Updated WhatsApp Commerce Playbook for eCommerce Founders & Marketers: Sell More, Grow More & Build More Turn WhatsApp into Your Most Profitable Sales & Marketing Channel E-commerce is changing fast, and the brands that win are the ones that build real relationships with customers. Traditional marketing channels-email, paid ads, and social media-are declining in engagement and rising in cost. But what if you could reach your customers where they already are, in real-time, and convert 3x better than before? ���� Welcome to WhatsApp Commerce-the future of direct-to-customer (D2C) sales and marketing. In The Updated WhatsApp Commerce Playbook, seasoned digital marketer Aries Ram shares battle-tested strategies, automation frameworks, and real-world success stories to help eCommerce founders, D2C brand owners, and digital marketers unlock WhatsApp's full potential. Whether you're just starting out or scaling aggressively, this book will show you how to: ✅ Drive more orders with Click-to-WhatsApp ads and high-intent traffic✅ Recover abandoned carts with personalized retargeting✅ Build loyalty & retention through WhatsApp communities and VIP groups✅ Boost sales with AI-driven WhatsApp chatbots that convert customers 24/7✅ Automate customer support to handle queries efficiently and improve CX✅ Integrate WhatsApp with Shopify, WooCommerce, and payment gateways for seamless transactions✅ Craft high-converting WhatsApp campaigns that generate ROI faster than email ���� Who is this book for?���� E-Commerce Founders & CEOs who want to scale faster and increase repeat sales���� D2C Brand Owners looking to maximize customer lifetime value (LTV)���� E-commerce Marketers who need higher engagement and conversion rates���� Digital Marketers & Growth Hackers searching for the next high-ROI marketing channel ���� If you're serious about increasing sales, improving customer engagement, and staying ahead of your competitors, this is the book you need. ➡️ Are you ready to turn WhatsApp into your #1 sales channel? Get your copy today and start selling smarter! Would you like me to refine or tweak anything further?
Human-Centered Marketing
With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future. Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.
Social Media Marketing All-In-One for Dummies
Share your brand message and connect with your customers There's no way around it--social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. Get acquainted with the top social media platforms for business marketing Learn how to create more compelling content--with or without the help of AI Consider social commerce and influencer partnerships in your marketing mix Use groups, communities, and private spaces to build trust and camaraderie This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.
Fall and Holiday Trade, Season 1900-1901, Nerlich & Co. Illustrated Catalogue
Fall and Holiday Trade, Season 1900-1901, Nerlich & Co. Illustrated Catalogue
