Business Ethics
An authoritative and practical guide to business ethics, written in an accessible question-and-answer format In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories reporting indictments, prosecutions, and penalties imposed for unethical business conduct appear almost daily. Legislatures pass requirements elevating the levels of punishment and their enforcement against corporations and individuals. Organizations face pressure to design and implement effective ethics and compliance programs. As a result, businesses and businesspeople are increasingly worried that their conduct might cross lines that put their wealth and reputations at risk. Business Ethics: What Everyone Needs to Know (R) explains what those lines are, how not to cross them, and what to do when they are crossed. Written for both businesspeople facing real-life dilemmas and students studying ethical questions, this succinct book uniquely surveys materials from moral philosophy, behavioral science, and corporate law, and shares practical advice. Experts J.S. Nelson and Lynn A. Stout cover a wide array of essential topics including the legal status of corporations, major ethical traps in modern business, negotiations, whistleblowing and liability, and best practices. Written in a short question-and-answer style, this resource provides engaging and readable introductions to the basic principles of business ethics, and an invaluable guide for dealing with ethical dilemmas.
$100M Leads
You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.The problem is - most business owners don't know how to get leads.I wrote this book to solve your LEADS problem.Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight "never-go-hungry" playbooks inside. Once you see them, you can't unsee them. They're so powerful, they work without your permission.Inside you will find......The easiest way to get another five customers tomorrow...The hook-retain-reward system to transforms content into leads...The 6-part ad framework that gets more people - especially strangers - to want what you sell...The one question that immediately turns any stranger (no matter how cold) into a hot lead...The 7 direct referral methods responsible for 30% of my sales...The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free...The agency agreement that gets them to teach you their lead-getting secrets at no cost...The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework...and everything else that got our companies boatloads of leads...fast.And the best part is...you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look...and the first place is inside.
Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: - Artificial Intelligence for marketing automation - Agile marketing - "Segments of one" marketing - Contextual technology - Facial recognition and voice tech for marketing - The future of Customer Experience (CX) - Transmedia storytelling - The "Whatever-Whenever-Wherever" service delivery - "Everything-As-A-Service" business model - Internet of Things and blockchain for marketing - Virtual and augmented reality marketing - Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Market Behaviour Matters - Understanding Candlesticks And Charts For Beginners
The 7 Hidden Traps That Sink Book Launches And How To Avoid Them
