Building a Storybrand 2.0
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements--he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Tech-No to Tech Pro a Practical Guide to Digital Visibility Without Losing Your Humanity
Marketing Intelligence Volume 2
Unlock the full potential of data in shaping innovative and effective strategies with this second installment of a three-volume series. Transform your marketing data into confident, decision-ready models that finally show you what's working and where to invest next.Journey step by step from "we have a lot of data" to "we have a clear plan." Start by nailing the real marketing problem you're trying to solve, then move through descriptive analytics, diagnostic analytics, and data preparation so your dashboards, reports, and SQL/Excel/Python work actually line up with the questions the business is asking. Along the way, you'll see how brands like Starbucks, Amazon, and modern e-commerce retailers use data storytelling, segmentation, and attribution to turn scattered metrics into sharp customer insights and smarter campaign decisions.Next, the book dives into the core models every modern marketer needs: regression and correlation for understanding relationships between ad spend, pricing, and sales; clustering for customer segmentation; attribution models that give search, social, email, and offline channels proper credit; and predictive analytics that estimate churn, conversion, and lifetime value before they happen. See how to structure your datasets, engineer features, handle bias, split training and test sets, and avoid overfitting so your machine learning and marketing analytics hold up in the real world.Finally, get a practical tour of marketing mix modeling (MMM) and time-series forecasting, showing how to quantify the impact of TV, paid search, social, retail promotions, and email on revenue and profit. Clear examples, mini-cases, and visuals illustrate how to build scenarios, reallocate budgets, forecast demand, and connect your marketing mix models to inventory planning, pricing strategy, and brand growth. Whether you work primarily in spreadsheets, BI tools like Power BI, or coding environments like Python, you'll find concrete starting points you can lift straight into your own workflow.By the time you'll reach the last page, you'll have a toolkit for segmentation, attribution, predictive modeling, marketing mix modeling, forecasting, and model evaluation that fits together into one coherent system for data-driven marketing. More importantly, you'll know how to turn those models into decisions people actually follow, and be able to bridge the gap between marketing analytics, marketing strategy, and real business impact, setting you up perfectly for Volume 3's focus on delivering strategic, enterprise-wide influence.
Sell Without Selling Out
Tired of outdated sales tactics that feel manipulative, inauthentic, or just plain exhausting?Sell Without Selling Out is the motivational sales book that finally gives you permission to sell with confidence, clarity, and integrity.With a foreword by international sales expert Blair Singer, this is more than just a book about sales; it's your guide to winning at sales without selling your soul.Whether you're a sales leader, consultant, or entrepreneur, this book helps you master the art of sales by focusing on the psychology of trust, presence, and emotional intelligence... not pressure.Discover a proven sales method designed to: Build trust and close more deals without the chaseTransform rejection into connection using psychological influence and insightReplace generic tactics with high-impact, low-budget tips to sell that actually workHelp you lead sales conversations that create qualified leads and long-term clientsNavigate prospecting, objection handling, and price negotiation with confidenceInside, you'll find: Powerful sales discovery and prospecting techniquesSales psychology tips to overcome resistance and close successfullyA practical guide to mastering your sales mindset without selling your soulA leadership and sales book for consultants, B2B professionals, and purpose-driven entrepreneursA no-fluff workbook approach that bridges business development and sales performanceIf you're ready to: Develop true selling skillsLearn practical sales strategiesBuild your sales EQAnd finally understand the psychological side of sales...This is your playbook.Stop selling out. Start selling better.Your clients are waiting... and this book will show you how to reach them.
The Super School Brand
This book aims at raising awareness of school leaders on how to manage their schoolsbrands and turn them into Super Schools. As you engage with stakeholders, a schoolmay acquire a good reputation or a bad reputation. A good reputation will attractstakeholder support enabling that school to have: high students enrolment, high meanscores, modern infrastructure, endowment in learning resources, capacity for talentmobilization and development, motivated staff and students, happy externalstakeholders, and stability in terms of students conduct and discipline. Bad reputationsstifle school growth absolutely. Re-branding will help you to bounce back to life!
It's Not About You
To win more business, you must remember one thing: It's Not About You. In today's market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But prospects care more about what you'll do for them than what you've done for others. Drawing on decades of experience leading hundreds of agency reviews, Mercer Island Group's Robin and Stephen Boehler show marketing professionals how to reframe their approach from the client's perspective. With candid stories, field-tested tools, and actionable frameworks, It's Not About You provides a clear path to higher win rates, stronger relationships, and healthier, more predictable growth. You'll learn how to: Reframe your mindset from self-promotion to service. Create a truly "prospect-friendly" pitch, website, and proposal. Ask smarter questions that uncover what clients really need. Build a new business process that's consistent, confident, and client-focused. It's Not About You gives agency owners of all types and sizes the clarity and confidence to succeed more often, with less effort. Because when you stop making it about you, everything changes.
The Wealth Illusion
We live in an age where success is often staged-cars on credit, vacations financed by debt, and wardrobes curated for social feeds. But behind the glossy veneer, too many people are fragile, stressed, and one misstep away from collapse. This book dismantles that illusion, revealing why visible affluence so often hides weakness and how you can build wealth that is invisible to others but unshakable for you. Instead of chasing status symbols vs security, it challenges the cultural script that rewards performance over progress. You'll see how marketing manufactures desire, how fake rich signs lure people into endless spending, and why the pursuit of image leaves many trapped in the consumerism trap. Through clear explanations, cultural insights, and real-world examples, it reframes prosperity not as what you can flaunt, but as what allows you to live freely, debt-free, and aligned with your values. This is for readers who suspect that the high-income lifestyle may actually be a high-risk one. If you've ever felt the weight of comparison, struggled with lifestyle creep prevention, or wondered why your bank account doesn't match the image you project, this book is your reset. By the end, you'll have a new framework for money management without debt, practical tools for values-based spending, and the clarity to distinguish between illusions of success and the substance of financial freedom not luxury. True prosperity isn't loud-it's resilient, enduring, and often invisible. This book shows you how to stop performing wealth and start building it.
Quiet Profits
In a world that rewards noise, scale, and endless visibility, the businesses that quietly endure are often the ones most overlooked. This book reveals why niche business strategy consistently outperforms the race for mass appeal-and how small, focused enterprises build strength and stability while louder competitors burn out. It uncovers the hidden logic behind specialization vs scale business, showing that choosing depth over breadth is not a limitation but an enduring advantage. Instead of chasing fleeting attention, these businesses win by serving specific needs exceptionally well, cultivating customer loyalty for micro businesses that lasts years instead of weeks. Through a blend of research, case studies, and timeless market principles, you'll discover how long-tail strategies for entrepreneurs create resilience, protect against volatility, and unlock profitable opportunities in spaces where larger players cannot compete. This book is written for independent founders, small business owners, and creators who feel the constant pressure to "go bigger" but suspect there's another path. Inside, you'll find how to: - Build a profitable micro niche that rewards focus over noise - Turn customers into communities through community-based growth for small business - Use quiet marketing for small brands to stand out in a world drowning in ads - Develop a durable business model for small companies that thrives even when markets shift By the end, you'll see business through a sharper, quieter lens-one that proves success doesn't come from reaching everyone, but from serving the right people with clarity, consistency, and confidence.
Bootstrap Mastery
Most businesses don't die from lack of capital. They die from lack of clarity. This book shows how to build on proof, not promises-designing profit into your model from day one and letting customers, not investors, set the pace. If you're tired of noise, this is a clear path to bootstrapping with conviction, using frugal entrepreneurship to turn constraint into an edge. You'll learn why revenue is the cheapest funding you'll ever raise and how to treat profit as a non-negotiable constraint. Discover practical systems for cash flow management for startups, scripts for pricing for profit, and a cadence that favours reliability over adrenaline. Instead of chasing hype, you'll prioritise distribution before product, convert bespoke requests into assets, and use customer-funded growth to finance the roadmap. This book is for thoughtful founders, small operators, and independent professionals who want durable, solvent businesses-without sacrificing their values. Inside you'll find: a field-tested playbook for organic growth strategies; a negotiation toolkit that keeps margin intact; and a calm operator's approach to founder discipline. By the end, you won't be asking how to get more money. You'll be asking better questions: Which customers are my real investors? Which features protect margin? Which channels compound quietly over time? The result is a practical quiet scaling playbook-a way to build a company you can afford to keep.
LinkedIn for Leads
Every connection on LinkedIn holds potential-but most professionals never unlock it. They polish their profiles, send requests, and share content, yet struggle to convert visibility into real business. This book shows how to bridge that gap, offering a practical blueprint for turning online connections into consistent revenue. At its heart lies a powerful idea: LinkedIn is not a r矇sum矇 platform but a trust economy. Sales flow to those who project credibility, consistency, and relevance. Through step-by-step guidance, case studies, and practical exercises, readers will learn how to refine their profile into a magnet for opportunities, craft messages that spark genuine dialogue, and publish content that positions them as a trusted authority. Whether you are a consultant seeking more clients, a founder growing a pipeline, or a sales professional navigating crowded markets, this book provides the tools to move beyond noise. You will discover: - How to apply LinkedIn lead generation frameworks that attract the right prospects - Why LinkedIn sales strategies rooted in trust outperform high-volume outreach - Methods of B2B prospecting on LinkedIn that cut through digital clutter - Practical LinkedIn profile optimisation tactics that build credibility instantly - Ways to master social selling on LinkedIn without being manipulative This is a guide for professionals who value integrity as much as results. By the end, you will see LinkedIn not as a chore but as a disciplined, repeatable system for growth-where every interaction compounds into opportunity.
Everyday Signals
What if the most powerful opportunities for wealth weren't hidden in Wall Street algorithms or billion-dollar databases, but in the ordinary details of your own life? Every coffee receipt, every neighborhood shift, every subtle change in how people shop is a form of small data-tiny signals that, when recognized, can unlock surprising paths to growth, better decisions, and lasting prosperity. This book is a guide to seeing what most people overlook. It challenges the myth that only corporations with vast troves of information can profit from patterns, showing instead how anyone can use everyday analytics to make smarter choices about money, career, and investments. Drawing on insights from psychology, economics, sociology, and cultural history, it reveals why we're wired to ignore the obvious, how consumer behavior signals predict future demand, and why local trend investing often beats global forecasts. Through eye-opening stories and practical exercises, you'll discover: - How personal spending analysis can uncover hidden habits that shape your financial future - The surprising ways micro-signals-like shifting traffic flows, empty storefronts, or changing routines-hint at larger market movements - How to distinguish true pattern recognition from noise and avoid costly overreactions - Why cultivating attention as a scarce resource is the foundation of building data-driven money habits Whether you're an entrepreneur, an investor, or simply someone who wants to make sharper choices with your resources, this book will show you how to profit from the overlooked signals all around you. By the final chapter, you'll not only understand the value of everyday analytics-you'll know how to harness them as a practical advantage in both your financial and personal life.
Invisible Assets
Wealth is often measured in numbers, but the forces that decide careers, companies, and even nations are harder to quantify. The real advantage belongs to those who command trust as competitive advantage, who protect their reputation management for leaders, and who understand the quiet strength of social capital in business. In a world where money can be lost overnight, credibility remains the most resilient currency. This book reveals why the future belongs not to those with the deepest pockets but to those who invest in building credibility in the digital age. It uncovers the hidden systems by which stakeholder trust strategy determines opportunity, why brand trust vs advertising is no contest, and how crisis communication and reputation separates organizations that collapse from those that emerge stronger. Drawing from history, psychology, and management insight, it offers a practical framework for treating trust, reputation, and networks as assets-ones that can be grown, protected, and leveraged with the same rigor as financial capital. For executives, entrepreneurs, and professionals navigating uncertainty, this is not another motivational guide. It is a map for identifying and measuring intangible assets, understanding the new leadership credibility framework, and cultivating the relationships that decide lasting prosperity. By the end, you will see wealth differently. You will understand that networking and trust for executives are not secondary skills but central strategies. And you will hold a model for resilience that outlasts markets, silences crises, and makes your reputation the most valuable vault you will ever own.
The Power of Pricing
The secret to higher profits isn't found in working harder-it's hidden in the price tag. What people are willing to pay has less to do with logic and more to do with perception, psychology, and the stories we tell ourselves about value. Once you understand how price really works, you'll never look at a $9.99 sticker, a "limited-time discount," or a subscription plan the same way again. This book reveals the unseen forces that decide every purchase: why the anchoring effect in pricing makes the first number you see impossible to forget, how a premium pricing strategy makes ordinary products feel extraordinary, and why discount strategy pitfalls can quietly drain your profits. It also breaks down the rise of subscription pricing models explained in simple, practical terms, showing how small, recurring numbers build billion-dollar empires. Perfect for entrepreneurs, small business owners, freelancers, or anyone who negotiates value, this is more than a book about numbers-it's about power. Inside you'll discover: - How to raise prices without losing customers - Why consumer behavior and price are never rational - The secrets behind the charm pricing 9.99 effect - Practical price framing techniques to earn more from the same work Eye-opening, smart, and highly actionable, this book gives you the one advantage that multiplies profits without multiplying effort: the power to set prices that truly work for you.
You Are Unforgettable
A strong personal brand will introduce you before you even walk into the room. Being good at what you do means nothing if no one remembers your name. That is where personal branding enters the fold. This book is for anyone in sales who has ever felt pressure to play small or be someone they are not. You Are Unforgettable will show you how to own your story and turn your differences into a powerful personal brand that gets noticed, builds trust, and drives results.With a mix of mindset shifts and clear, actionable steps, Harveer guides you to show up boldly, sell with purpose, and become Unforgettable by being unapologetically yourself.
Bootstrapped Marketing
Are you pouring your heart into your business with a brilliant idea but almost no marketing budget? Do you feel like you're shouting into a void, competing against giants with endless resources? You're not alone.Bootstrapped Marketing flips the script. Your limited budget isn't a handicap-it's a secret weapon. This playbook shows you how to turn financial constraints into a catalyst for explosive growth by leveraging creativity, ingenuity, and the resources you already have.Inside, you'll discover how to identify and attract your tribe, build authentic connections, and create a loyal community without expensive ad campaigns. Learn the guerrilla marketing mindset that allows small businesses to strike where big players are slow and outmaneuver them with smart, low-cost strategies.What you'll learn: How to find your ideal customers and connect with them authenticallyNetworking tactics that build valuable relationships without costly eventsCreating compelling content using free or affordable toolsRepurposing content to maximize reach across platformsGuerrilla PR hacks to get noticed without hiring a PR firmMicro-budget advertising strategies that actually workOptimizing your website and marketing for conversionsFree and freemium tools to automate and scaleSimple upsell and cross-sell tactics to grow revenueHow to track ROI with free, available resourcesKael Lawson, a seasoned entrepreneur, provides actionable strategies and real-world examples for growing your business on a shoestring budget. Stop letting your lack of funds hold you back-resourcefulness is the new competitive edge.Pick up Bootstrapped Marketing today and build your powerful, low-cost marketing engine from the ground up!
The Common Denominator of Success
Unlock the Secret That Separates High Achievers from the RestIn this modern interpretation of Albert E.N. Gray's legendary speech, discover the single, transformative principle that defines all success. This concise yet powerful book moves beyond motivation to reveal the enduring truths about discipline, mindset, and the consistent habits that turn dreams into reality.The core revelation is simple yet profound: Successful people form the habit of doing things that unsuccessful people don't like to do. It's not about luck, talent, or working harder-it's about working with clarity, commitment, and consistent purpose.Inside this essential guide, you will find: The timeless common denominator linking all high achievers.Actionable strategies to shift your perspective and develop purpose-driven behavior.Practical exercises and real-world applications to build discipline and persistence.A focused roadmap for career advancement, personal growth, and entrepreneurial success.Perfect for anyone feeling stuck or seeking a proven framework for achievement, this book distills decades of wisdom into a clear, actionable plan. It demonstrates that extraordinary outcomes stem from fundamental habits, applied with discipline and belief over time.Unveil the timeless principles, master the essential habits, and begin doing what successful people do-starting today.⭐⭐⭐⭐⭐ "This book gave me the mindset shift I needed. It's short, direct, and incredibly effective. Perfect for anyone feeling stuck and looking for that 'aha' moment to realign with their goals."⭐⭐⭐⭐⭐ "Simple, powerful, and unforgettable. This book doesn't overwhelm with fluff-it delivers a clear truth with lasting value. I've already started applying its advice and seeing real change in my daily routine."
Local Branding Blueprint
Studying Coca-Cola, Nike, Microsoft, Apple, Starbucks, and McDonald's can teach you plenty about branding principles. But trying to copy them in a local market? That's a one-way ticket to a costly "learning experience". Big brands have deep pockets, global reach, and armies of marketers. Local business owners have focus, community ties, and the ability to connect directly with your audience in a way they can't...in a very personal, relationship-centric way. Why branding? Marketing and advertising often carry a negative reputation-pushy, salesy, deceptive, and impersonal. While marketing and advertising are core components of branding, branding itself is fundamentally different. Branding is the heart of your business made visible. It's about creating relationships, not just transactions. And in a local market, those relationships become your currency. It's the currency of connection...with the consumer, individually, as well as collectively on Main Street, and possibly beyond. Branding forces you to stand for something...and something good...something positive. It speaks to the very heart of what business is supposed to be about: Relationship. Branding is about connection, about how people remember you and what you stand for. It's about building something lasting that people can count on, even when the rest of life feels unpredictable. Whether you're a corporate leader, startup founder, or marketing beginner, this book will help you clarify your message, strengthen your visual identity, and build brand equity in a crowded market.At BrandVision Marketing, we've spent decades helping organizations position themselves for impact and profitability. Branding isn't about logos, taglines, and color schemes alone-it's about strategy, trust, and relevance. And when done right, it's the single most powerful tool in your business arsenal.Why? Because a finely tuned brand identity gives consumers a trusted 'go-to' in the decision-making process. Decisions become easy and routine. And let's face it: Consumers love that! As will you when your brand emerges front and center as the beneficiary of those loyal decisions.
The Art Of Decorating Dry Goods Windows And Interiors
Imagine a shop window, meticulously arranged, each element telling a story, drawing in passers-by with its silent allure. In an era where the art of display was both a craft and a competitive edge, this window trimming manual emerged as a beacon for retail professionals. Its pages unveil the secrets of visual merchandising, offering timeless retail display techniques that transformed plain storefronts into captivating spectacles. This work, deeply rooted in early 20th-century American retail history, is more than a guide; it is a gateway into the world of dry goods decoration and interior display strategies that shaped an industry. Rediscovered after decades out of print, this vintage display book has been lovingly republished by Alpha Editions, ensuring its wisdom is preserved for today's and future generations. Its restoration is not merely a revival; it is a celebration of cultural heritage, offering insights not only to visual merchandisers but also to those intrigued by the evolution of store window design. As part of the illustrious collection of L. Frank Baum works, this edition transcends its practical origins, becoming a collector's item and a cultural treasure. Whether you're an enthusiast of American retail history or a professional seeking inspiration, this book stands as a testament to the enduring artistry of the past, now ready to inspire anew.
The Mic Drop
Whether you're behind the mic or in front of it, this book is your guide to making conversations count. The Mic Drop is a book in two halves - one side for guests, one for hosts - each built on the same simple structure: before, during, and after. You'll learn to prepare with purpose, show up with presence, and make every conversation last long after the recording ends.As a guest, you'll discover how to make your ideas matter - to the host, the audience, and the moment. You'll find out how to position yourself naturally (not like a pitch), communicate with confidence, and build a reputation that travels further than the room.Flip the book and step into the host's chair. Here, you'll learn the art of creating the conditions for great conversation - guiding flow, managing energy, and making others shine. Whether you host podcasts, panels, or meetings, you'll find practical tools for tuning the room, earning trust, and turning talk into something that shifts thinking and action.Packed with clear frameworks, quick wins, and 60 practical ways to improve, this is your go-to manual for showing up sharper, sounding smarter, and building a reputation that lasts long after the mic turns off.
AI Marketing Advantage
Ready to stop chasing AI tactics and start building a growth system?"AI Marketing Advantage" by Sarah T. Rowan is a field guide for leaders who own results, giving you the strategic framework to build a durable, competitive edge; a repeatable system that aligns with your goals, delights your customers, and delivers measurable ROI.You'll learn how to: Build Your AI Marketing Playbook: Design the system first, then plug in the tools for lasting results.Find the Fastest Wins: Identify the high-impact moves that provide immediate value and the foundation for long-term growth.Create a Content Engine: Build a workflow for briefs, drafts, and optimization that consistently ranks and converts.Personalize with a System: Design automated experiences across email, ads, and your site that can lift conversion and deepen loyalty.Install Guardrails for Growth: Implement practical, responsible guidelines for data, privacy, and fairness.Turn Market Signals into Strategy: Use AI to translate data from customers and competitors into sharper positioning and better-timed offers.Equip Sales to Win: Create a feedback loop between marketing and sales, and deliver clear next steps your team can actually use.���� BONUS: Powerful chapter companions that act like a launch coach in your hands-checklists, worksheets, and prompts that take you from "good idea" to live campaign to measured result. Open a chapter, follow the pages, deliver the outcome.
The Ladies' Paradise
In the glittering heart of 19th century Paris, a revolution unfolds not in the streets, but within the opulent walls of a burgeoning department store. Here, amidst the splendour and chaos, consumer culture takes root, weaving a tapestry of ambition, desire, and the shifting sands of social class dynamics. This realistic fiction novel, once lost to time, now resurfaces, offering readers a vivid exploration of Parisian society during the second French Empire. Its pages, steeped in the influence of Gustave Flaubert and inviting comparisons to Honor矇 de Balzac, capture the essence of a classic French novel that critiques the seductive allure of commerce. Out of print for decades, this narrative masterpiece has been resurrected by Alpha Editions, restored for today's and future generations. It stands not merely as a reprint, but as a collector's item and a cultural treasure, inviting historical fiction readers and literary fiction enthusiasts alike to delve into its rich, evocative world. The drama within the department store mirrors the complexities of human ambition and societal change, drawing readers into a story that resonates with contemporary themes of consumerism and class. As a window into the past, it illuminates the enduring dance between tradition and modernity, making it a timeless addition to any classic collection.
PowerPoint & Coffee - The Refill
Another wry look behind the scenes at the world of marketing in the food and drink industry... a decade or so on from Mike's first wry look behind the scenes at the world of marketing in the food and drink industry, this time focusing on the bits Mike omitted from his other book. Smile at his attempts at playing golf in the pouring rain at his sponsored pro-am, grin sympathetically as he faces the wrath of the print manager, and chuckle silently when he's checking out a poster site with his boss in tow.'Now he admits what I always knew ... that most of his days at the office were spent eating croissants and drinking lots of coffee.'Donna Pollak - Wife, fan, and best friend'I couldn't stop laughing (again). Well. Ok, I exaggerate ... but it did bring a smile to my face.'Peter Murray White - advertising legend'The second funniest marketing book I've ever read... the first one being the original PowerPoint and Coffee book of course.'Niki - ex-work colleague
Wanting
* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there's a psychological force just as powerful--yet almost nobody has heard of it. It's responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath Ren矇 Girard to bring this hidden force to light and reveals how it shapes our lives and societies. According to Girard, humans don't desire anything independently. Human desire is mimetic--we imitate what other people want. This affects the way we choose partners, friends, careers, clothes, and vacation destinations. Mimetic desire is responsible for the formation of our very identities. It explains the enduring relevancy of Shakespeare's plays, why Peter Thiel decided to be the first investor in Facebook, and why our world is growing more divided as it becomes more connected. Wanting also shows that conflict does not arise because of our differences--it comes from our sameness. Because we learn to want what other people want, we often end up competing for the same things. Ignoring our large similarities, we cling to our perceived differences. Drawing on his experience as an entrepreneur, teacher, and student of classical philosophy and theology, Burgis shares tactics that help turn blind wanting into intentional wanting--not by trying to rid ourselves of desire, but by desiring differently. It's possible to be more in control of the things we want, to achieve more independence from trends and bubbles, and to find more meaning in our work and lives. The future will be shaped by our desires. Wanting shows us how to desire a better one.
Roadmap To Opening A Successful
Unlock the secrets to your dream restaurant with Roadmap to Opening a Successful Restaurant by Mr. Vikas Suri, a hospitality veteran with about 40 years of experience across the US, Middle East, and South Asia. This step-by-step guide walks you through every essential step-from shaping a unique concept, crafting a standout menu, to mastering operations and creating an unforgettable ambiance. Filled with expert insights, real-world strategies, and practical exercises, it equips aspiring restaurateurs to launch, manage, and grow a thriving eatery. Discover how to attract loyal customers, navigate competition, and manage finances effectively. Whether you're a first-time entrepreneur or a seasoned pro, this book provides clear, actionable guidance combined with inspiring storytelling. Ready to bring your culinary dreams to life? This book lights the path to success because every great restaurant starts with a powerful plan. Your adventure in the restaurant business begins here!
100 Proven Ways to Acquire and Keep Clients for Life
#1 New Release in Marketing, Customer Behavior, and Customer RelationsUnlock the secrets to client success-master customer acquisition, retention, and loyalty for lasting business growth.2024 Harvey Chute Awards Finalist for Business and EnterpriseAre you ready to elevate your client relations and achieve permanent business success? 100 Proven Ways to Acquire and Keep Clients for Life by C. Richard Weylman is your essential guide to client success management, customer retention, and effective client acquisition strategies. Packed with actionable insights, this book shows you how to attract new clients, foster customer loyalty, and create a standout branding and customer experience that keeps clients coming back.Discover proven methods for customer acquisition and retention, as well as customer retention strategies that work in today's competitive marketplace. Learn how to deliver exceptional client success, strengthen your agency's reputation, and ensure every client becomes a lifelong advocate for your business.Inside, you'll find: Best practices for client success management and building strong client relations.Customer retention strategies to keep your clients engaged and loyal.Effective client acquisition strategies for sustainable business growth.Insights on branding and customer experience to set your business apart.If you found value in books like Never Lose a Customer Again, The Loyalty Leap, or Customer Success, you'll love 100 Proven Ways to Acquire and Keep Clients for Life. This indispensable resource is perfect for anyone seeking to master client success, customer retention, and the art of building lasting client relationships.
Marketing Lessons from the Grateful Dead
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
The Yoga of Marketing
A much-needed guide to painless, holistic marketing practices that align with who you are. Valenti gives readers her time-tested formula for success along with life-transforming principles and practices to improve energy, attitude, and efforts.Whether you are a yoga fan or not, Valenti's step-by-step procedures and practices, embedded with the ancient wisdom of the chakras, show you how to approach effective marketing with ease. The Yoga of Marketing bridges consciousness, awareness, and mindfulness with the marketing and business world.Readers will close the cover with inspiration, a basic understanding of yoga philosophy and the chakra system, some of the best practices in marketing, and a sense of peace for the process.
Sell It Like Serhant
This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more!Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO!Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.
Market-Led Growth
Tired growth playbooks are failing - Market-Led Growth reveals a bold new operating model built for the AI era, helping you sense market shifts in real time, adapt faster than competitors, and turn strategy into a living, breathing system for continuous growth.
Market-Led Growth
Tired growth playbooks are failing - Market-Led Growth reveals a bold new operating model built for the AI era, helping you sense market shifts in real time, adapt faster than competitors, and turn strategy into a living, breathing system for continuous growth.
Fail Small, Win Big
Most business ideas fail not because they re bad, but because they re launched too big, too soon, and on too many assumptions. This book shows you how to flip that risk on its head turning small, fast, and deliberate tests into your most powerful growth tool. By mastering the art of affordable business experiments, you ll learn to prove or disprove your hunches before you spend serious money, time, or credibility. Packed with practical strategies for rapid prototyping for startups, step-by-step guidance for MVP launch strategy, and proven market validation techniques, it gives you the clarity to know when to double down, when to pivot, and when to walk away. You ll discover how to use false door testing to gauge real demand, run pricing experiments that reveal exactly what customers are willing to pay, and design feedback loops in product development that accelerate learning instead of slowing it down. This is for founders, intrapreneurs, product managers, and anyone who wants to make smarter decisions under uncertainty without burning through resources. Instead of betting everything on one big launch, you ll build a repeatable process for low-cost, high-impact tests that de-risk bold ideas and uncover hidden opportunities. Inside, you ll learn how to: Create a minimum viable test playbook to validate ideas in days, not months Apply a go/no-go decision framework to cut losses early and invest with confidence Transform experiments into lasting competitive advantage If you re ready to replace expensive guessing with evidence-driven action, this book will give you the mindset, tools, and confidence to win big by failing small turning uncertainty into your most valuable asset.
The Trust Playbook
In today s marketplace, every claim is questioned, every price compared, and every leader scrutinized. The advantage no competitor can easily copy is trust earned deliberately, displayed visibly, and protected relentlessly. This book is a playbook for founders, startup marketers, and small business owners who refuse to leave credibility to chance. It reveals why trust building for entrepreneurs is no longer a soft skill but a core business strategy, and how brand credibility strategies can become your most powerful growth engine. Through research, real-world case studies, and actionable frameworks, it shows how to inspire customer loyalty for startups, win investor confidence, and create teams that believe in the mission even under pressure. You ll learn how to: Design a business trust framework that works across customers, investors, and employees Use transparent pricing strategies as a credibility signal, even in competitive markets Apply social proof in marketing without falling into the trap of overhyped testimonials Execute startup reputation management that turns crises into loyalty-building moments Strengthen leadership credibility tips to ensure words and actions align This isn t about being perfect it s about being consistent, visible, and intentional in the way you communicate, deliver, and recover from mistakes. Whether you re pitching your first investor, launching a new product, or scaling your team, you ll discover practical methods for repairing business trust and keeping it strong over time. By the final page, you ll have a clear, repeatable system for turning skepticism into belief and belief into lasting competitive advantage. In an age where doubt is the default, the greatest growth hack is earning the right to be trusted.
I.C.O.N.
I.C.O.N. is the playbook for becoming the most trusted name in your industry-without chasing leads, feeding the algorithm, or faking influence. This book is for entrepreneurs, consultants, and creators who are ready to stop being overlooked and start building a brand that commands attention, trust, and high-value referrals. Inside, you'll learn how to publish a credibility-building book, land strategic PR, launch a relationship-driven podcast, and create a referral ecosystem that consistently brings the right people to you. This isn't about popularity-it's about positioning. If you've mastered your craft but still feel invisible, I.C.O.N. will show you how to take your place at the top of your category-and stay there.
Invisible Triggers
"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.What if the answer isn't another tactic?What if this book is the manual they never gave you?Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academicsInside, you will learn how to: CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choiceDESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocatesWIN YOUR MARKET POSITION: Make the competition irrelevantTHE UNFAIR ADVANTAGE: Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.It's time to decode. Your unfair advantage is waiting.
Invisible Triggers
"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.What if the answer isn't another tactic?What if this book is the manual they never gave you?Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academicsInside, you will learn how to: CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choiceDESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocatesWIN YOUR MARKET POSITION: Make the competition irrelevantTHE UNFAIR ADVANTAGE: Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.It's time to decode. Your unfair advantage is waiting.
Start From Experience
You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with clarity.Across concise stories and reflection prompts, you'll learn why growth without systems becomes chaos, why documenting wins fuels confidence, and how to price your value without apology. Branding defines the story, marketing spreads it, and PR validates it. In this book, you'll see exactly how to make each one work for you.Inside you'll find clear takeaways you can use right away: - Choose aligned clients and fix foundations before you scale. - Build simple systems so hiring helps, not harms. - Reframe the "glamour" myth and protect your mental health. - Capture wins to create credibility and momentum. - Communicate a brand people remember, and get others to tell your story.Melissa wished a book like this existed when she was 21 and starting her first business. Written for ambitious founders, freelancers, and leaders, this book is an honest companion for early days and inflection points alike. If you've felt behind or overwhelmed, these pages will remind you: experience is your advantage, and it grows faster when it's shared.
Moon Shot
Learn the proven steps to explode your network marketing results. In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustainable success. You'll learn the basics of network marketing, along with important strategies and tools for transforming it into a profitable profession. Whether you're a seasoned veteran or new to the business world, Sandro's concepts educate, guide, and provide peace of mind in knowing, without a doubt, that you are your own best asset. Discover why success in network marketing is determined not by when you start but by the work you do, the team you build, and the strategies you implement to become exceptional.
Moon Shot
Learn the proven steps to explode your network marketing results. In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustainable success. You'll learn the basics of network marketing, along with important strategies and tools for transforming it into a profitable profession. Whether you're a seasoned veteran or new to the business world, Sandro's concepts educate, guide, and provide peace of mind in knowing, without a doubt, that you are your own best asset. Discover why success in network marketing is determined not by when you start but by the work you do, the team you build, and the strategies you implement to become exceptional.
Rational Madness
Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations.Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. Rational Madness is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That's why this is not just a book about marketing; it's a book that believes brands can have an impact on the future of humanity.
The 52 Steps
An idea a week from one of the UK's most impactful business leaders.Creative + Intuitive + Proven + Ahead of Its time.*Don't buy this book unless you want to seriously increase your income!*Written for all to understand, with prompts, actions and suggestions on how to get team participation. With, one chapter a week, you choose your working order, what's workable, what you can use in anger.Thoroughly tested, this book just works! It keeps the sales team interested and motivated with new ideas to focus on every week.STOP READING, BUY THE BOOK and get busy planning for next week!It's that easy!
How I Made a Million Dollars with a Toilet and a Cell Phone
Ever looked at a toilet and thought, "That's the key to my financial freedom"? No? Well, neither did Kristine Mirelle. In How I Made a Million Dollars with a Toilet and a Cell Phone, Kristine Mirelle takes you on her journey of creating funny, viral video content that has amassed tens of millions of views, generated multiple seven figures in sales, and led her to create funny ads for other companies. This isn't your average business guide. It's a step-by-step manual for crafting hilarious ads that actually SELL (no boring PowerPoints included). Throughout the book, you'll find QR codes that link to the very videos that made her successful, featuring unforgettable characters like the "Ads Dominatrix" (yes, it's as ridiculous as it sounds). Humor is the secret sauce to viral success, and this book will show you how you can make them too! As a single mom with little time on her hands, Kristine launched her first online business while she was living in a garage. She filmed silly videos during her son's nap time, and these "nap-time" videos went on to generate seven-figure sales. Read on and learn how you can create hilarious, scroll-stopping ads for YOUR business even if you're not funny, even if you think your business is "boring," and even without a fancy team or equipment. The biggest brands in the world use tunny ads during the Super Bowl for a reason! They work. And now, they can work for your business too. Get ready to laugh, learn, and accidentally pee your pants from laughing too hard. Kristine Mirelle is about to make you the funniest entrepreneur in the room.
You're the Best!
This book is for you if you want to discover the transformative power of personal branding and unlock your know-how to become a magnetic person of influence. It's packed with time-served tips, tools and case studies - with many samples of Dee's award-winning templates, which you can use as effective shortcuts. You'll find actionable tips on every page, wrapped up in Dee's common-sense style of sharing.In this book, you'll learn how to: Celebrate your authentic self, no filler or filter requiredOvercome fear of failure - however fear shows up for youBuild your business brand alongside your personal brandPrioritise the Whys underpinning your personal brand planSecure substantial and relevant media coverageStand up and become a compelling, paid public speakerOrganise sell-out conferences and masterclassesWrite a book positioning you as a genuine thought leader
E-Marketing and Consumer Behavior
The way consumers shop, interact, and make purchasing decisions has been revolutionized by digital marketing. E-Marketing and Consumer Behavior: Trends and Insights from Northeast India explores how consumers in this culturally rich and diverse region are responding to the growing influence of online marketing. From social media advertisements to influencer-driven promotions, mobile commerce, and personalized recommendations, this book uncovers how digital strategies shape consumer preferences and behaviors. It highlights key consumer concerns such as trust in online platforms, the impact of digital payment systems, and the role of cultural identity in shaping online shopping habits. Through insightful analysis and survey-driven data, this book provides a deep dive into the mindset of Northeast Indian consumers in the digital age. Whether you are a researcher, marketer, or business professional, this book offers valuable insights into the evolving relationship between consumers and e-marketing in this emerging market.
One Presentation Away
The speaker's guide to get more clients by crafting a single high-converting signature talk One Presentation Away: Become an Irresistible Speaker and Convert More Clients provides crystal-clear direction on how to become confident when speaking and selling from any stage and how to start getting clients, not just claps. Uniquely, this book reveals how to sell from a virtual or live stage without feeling like you're selling. Written by renowned professional speaker and presentation builder Colin Boyd, this book's core premise is that you are just one irresistible presentation away from the breakthrough you desire. In this book, readers will find insights on: How just one presentation can grow your business and give you the life you've always wanted The common error of overcomplicating business growth, and why it makes sense to hone in on one specific pitch How to structure a high-converting signature talk and practical strategies that result in your audience asking to join your offers, used by 10,000+ of Boyd's students and the biggest names in the industry Guiding entrepreneurs through every step of the process of selling on stage, One Presentation Away is an essential read for sales newcomers as well as experienced presenters looking to further optimize their pitch.
Conspicuous
From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today-the untold story of how we fell in love with luxury, and why we're falling out of love again."In Conspicuous, author Karina Vunnam gives us a behind the scenes look at how the leading luxury houses - LVMH, Richemont, Herm癡s and Chanel - have transformed the age-old world of luxury from that only accessible to a culture's aristocratic elites to one where nearly anyone can indulge if they have the will to do so. This is a book that reveals how contemporary luxury brands have relentlessly created that will." - Pamela N. Danziger, luxury market researcher, author and journalistCONSPICUOUS takes readers inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Herm癡s evolved from exclusive ateliers into global empires-and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.Part cultural history, part business expos矇, part personal journey, this book follows luxury's journey through three acts: the seductive rise of logo culture and Instagram-fueled desire, the explosive growth and inevitable contradictions of mass luxury, and the emerging rebellion toward quiet luxury, values-driven consumption, and authentic craftsmanship.You'll discover: How a single Instagram post can make or break a luxury brandWhy Herm癡s deliberately maintains waiting lists while competitors chase growthThe hidden costs behind "Made in France" labelsHow Buy Now, Pay Later services transformed luxury accessWhy quiet luxury brands like The Row represent luxury's futureFrom Parisian ateliers to Chinese factories, from influencer marketing to artisan workshops, CONSPICUOUS reveals the forces reshaping what we desire, what we buy, and what we truly value. For anyone who has ever fallen under luxury's spell-or wondered why it's losing its magic-this book offers both answers and a roadmap to what comes next.
Book-Led Business Growth
Struggling to attract leads and clients? Wish you had a simple way to showcase your expertise, build authority, and generate business growth, without relying on social media?This workbook is a step-by-step guide designed to help coaches, course creators, and service providers create a lead-generating planner or workbook that works for their business. With clear prompts and a simple process, you'll plan, structure, and bring your book to life, without the overwhelm.What's Inside: Why a planner or workbook is a game-changer for your businessHow to define your book's purpose & ensure it aligns with your brandIdentifying your ideal client's biggest struggles & how your book solves themChoosing the right format: planner, workbook, or journalA guided process to outline your book so it delivers real valueHow to publish & sell your book on Amazon KDP, without upfront printing costsA planner or workbook isn't just a book; it's a business growth tool. This workbook walks you through the exact process to create a book that attracts leads, builds your authority, and increases client engagement. Whether you want to use it as a lead magnet, client resource, or paid offer, this guide simplifies the process so you can publish with confidence.By the end, you'll have a fully developed book concept, a structured plan, and a clear path to publishing on Amazon KDP, without any upfront printing costs or complex tech.Claire Clarke is a publishing consultant, business growth expert, and the creator of Create Publish & Grow, a program designed to help coaches, course creators, and service providers turn their expertise into high-impact planners, workbooks, and journals. With years of experience in publishing and business strategy, Claire helps entrepreneurs create business-boosting books that increase visibility, attract leads, and establish authority, without the hassle.Ready to create your lead-generating planner or workbook? Get started today!
