Recent Work on Consumer Information Processing
Recent Work on Consumer Information Processing presents a curated collection of James R. Bettman's influential research that captures the evolution of how consumers interpret, organize, and act on information in complex decision environments. This book offers fresh perspectives on emerging patterns in information use, integrating both foundational theories and newer empirical studies.Bettman addresses critical questions about attention allocation, online versus offline decision behavior, and the role of contextual cues in shaping what consumers notice and remember. With a focus on recent findings, the book illustrates how modern technologies, changing media formats, and choice architecture impact consumer information strategies.Whether you're a scholar, marketer, or behavioral analyst, this book provides invaluable insight into the latest thinking in consumer cognition. As part of the Legend in Consumer Behavior series, it showcases Bettman's ongoing contributions and how his work continues to inform contemporary debates on consumer research and decision-making in rapidly evolving marketplaces.
Attitude, Identity, and Influence
Attitude, Identity, and Influence by James R. Bettman offers a compelling look into how internal beliefs and social dynamics shape consumer behavior. This book explores the psychological underpinnings of attitude formation, the role of self-concept in brand choice, and how consumers navigate influence from peers, culture, and media.Bettman synthesizes research from social psychology and behavioral marketing to explain how identity-driven motives interact with cognitive processing. Topics include value alignment, attitude strength, resistance to persuasion, and the influence of group norms on purchasing behavior. The result is a rich analysis of how who we are-and who we want to be-affects what we buy.A valuable resource for researchers, marketers, and branding professionals, this book highlights strategies to connect authentically with consumers based on identity relevance and attitudinal resonance. As part of the Legend in Consumer Behavior series, Bettman's work continues to illuminate the complex forces that shape modern consumer decision-making.
Recent Work on Consumer Information Processing
Recent Work on Consumer Information Processing presents a curated collection of James R. Bettman's influential research that captures the evolution of how consumers interpret, organize, and act on information in complex decision environments. This book offers fresh perspectives on emerging patterns in information use, integrating both foundational theories and newer empirical studies.Bettman addresses critical questions about attention allocation, online versus offline decision behavior, and the role of contextual cues in shaping what consumers notice and remember. With a focus on recent findings, the book illustrates how modern technologies, changing media formats, and choice architecture impact consumer information strategies.Whether you're a scholar, marketer, or behavioral analyst, this book provides invaluable insight into the latest thinking in consumer cognition. As part of the Legend in Consumer Behavior series, it showcases Bettman's ongoing contributions and how his work continues to inform contemporary debates on consumer research and decision-making in rapidly evolving marketplaces.
Marketing to the Base of the Pyramid
This book is a collection of nine chapters discussing the impact of sustainable marketing and business practices on the stakeholders at the base of the pyramid (BoP). It explores multifaceted dimensions related to sustainable practices such as sustainable consumer behavior, marketplace literacy for low-income and low-literate consumers, innovation and BoP and emerging markets, bridging vulnerability and sustainability, inclusive marketing practices, and how to bridge the economic, social and environmental aspects of sustainability. These chapters have been authored by the best marketing scholars working in the domain of marketing at the base of the pyramid, including scholars who actively promote bottoms up approach to enhance well-being and prosperity of subsistence marketplaces. Primarily aimed at marketing scholars, another important objective of this edited book is to reach out to organizations looking for deeper insights on how they can successfully position their products and services to poor consumers, or even how they can purchase/source products and services from poor producers. Professional associations such as ASSOCHAM, CII, FICCI, AIMA, AMA would also find many relevant takeaways in the book, as would academicians and policymakers of developing nations in Asia, Americas and Africa.
Adaptive Decision Making
Adaptive Decision Making by James R. Bettman explores how individuals and consumers adjust their decision-making strategies based on context, complexity, and evolving goals. Unlike static models of behavior, this book emphasizes flexibility-how people shift between intuitive shortcuts and analytical thinking depending on the situation.Drawing from decades of behavioral and cognitive research, Bettman delves into topics such as dynamic preferences, decision strategies under time pressure, and how feedback influences future choices. He also investigates the role of motivation, learning, and uncertainty in shaping consumer behavior across diverse environments.This book is essential reading for professionals in marketing, behavioral economics, and design who aim to understand how real-world decisions deviate from idealized models. With clear explanations and empirical foundations, Bettman presents a practical framework for interpreting decision-making as a fluid and adaptive process.Part of the Legend in Consumer Behavior series, this book captures the evolution of decision science and offers powerful insights for anyone seeking to influence or predict behavior in an ever-changing marketplace.
The Printers' Circular And Stationers' And Publishers' Gazette
Explore the world of printing, publishing, and stationery with "The Printers' Circular And Stationers' And Publishers' Gazette, Volume 18." This historical volume offers a unique glimpse into the 19th-century landscape of these interconnected industries, providing insights into advertising practices, journalistic trends, and the business aspects of publishing.Offering a wealth of information relevant to printers, publishers, stationers, and those involved in related trades, this circular provides a fascinating snapshot of the commercial and technological developments shaping the printed word during this era. Delve into the detailed articles and announcements that would have been essential reading for professionals in the field.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Making Of A Great Magazine
"The Making Of A Great Magazine" offers a fascinating glimpse into the history and evolution of Harper's Magazine. This inquiry delves into the magazine's past, exploring its contributions to American literature and journalism. With specimen illustrations and a partial analysis of its contents in recent years, the book provides valuable insights into the editorial decisions and publishing practices that shaped Harper's Magazine into a prominent cultural force. Harper & Brothers examines the key elements that contributed to the magazine's success, shedding light on the challenges and opportunities faced by publishers in the 19th century. This book will appeal to those interested in the history of magazines, American literature, and the evolution of journalistic practices.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Art In Advertising
Explore the intersection of art and commerce with "Art In Advertising: An Illustrated Monthly For Business Men, Volumes 7-8." This collection offers a fascinating glimpse into the advertising strategies and artistic styles of a bygone era. Authored by Elisabeth L. Sylvester, this compilation showcases the visual language used to capture consumer attention in the early 20th century.Delve into the creative designs and marketing techniques that shaped business and culture. This work provides valuable insights into the evolution of advertising as both a commercial tool and an art form, offering a rich resource for historians, artists, and business professionals alike. Discover the enduring appeal of vintage advertising and its continued relevance in today's marketing landscape.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Art In Advertising
Explore the intersection of art and commerce with "Art In Advertising: An Illustrated Monthly For Business Men, Volumes 7-8." This collection offers a fascinating glimpse into the advertising strategies and artistic styles of a bygone era. Authored by Elisabeth L. Sylvester, this compilation showcases the visual language used to capture consumer attention in the early 20th century.Delve into the creative designs and marketing techniques that shaped business and culture. This work provides valuable insights into the evolution of advertising as both a commercial tool and an art form, offering a rich resource for historians, artists, and business professionals alike. Discover the enduring appeal of vintage advertising and its continued relevance in today's marketing landscape.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Crystallizing Public Opinion
The Original Blueprint for Modern PropagandaFirst published in 1923, Crystallizing Public Opinion by Edward L. Bernays laid the groundwork for the entire field of public relations. A nephew of Sigmund Freud, Bernays used psychological insight and mass media strategy to influence public thought on everything from war to toothpaste.Inside this classic you'll discover: How public opinion is formed-and manipulatedThe psychological tools used by corporations and governmentsThe early foundations of advertising, propaganda, and brandingStill taught in marketing and communications courses today, this book is essential for anyone interested in media influence, political messaging, or modern persuasion techniques.
Fall and Holiday Trade Season 1900-1901
A fascinating glimpse into the retail landscape of the early 20th century, the "Fall and Holiday Trade Season 1900-1901" catalogue from Nerlich & Co. offers a comprehensive overview of the era's most sought-after merchandise. This illustrated catalogue showcases a diverse array of 'fancy goods, ' dolls, games, novelties, and decorative china and glassware. Also featured are toilet sundries, reflecting the personal care products popular at the time. This catalog provides valuable insight into the marketing and consumer culture of the period. It is an invaluable resource for collectors, historians, and anyone interested in the material culture of the turn of the century. Explore the pages of this vintage trade catalog to uncover the treasures and tastes that defined the 1900-1901 holiday season.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Montana Advertising Directory
The "Montana Advertising Directory" is a valuable historical resource, originally compiled in 1884 by Steele & Company. This directory offers a detailed snapshot of Montana's late 19th-century population and economy. It features a comprehensive alphabetical list of taxpayers by county, along with their addresses and occupations. Beyond its advertising focus, this directory serves as a record of the individuals who shaped Montana during this period. It also includes a directory of federal, territorial, and county officers, providing insight into the region's governance. This meticulously compiled directory offers researchers and historians an unparalleled glimpse into Montana's past, making it an essential addition to any collection focused on the American West and business history.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Principles of Marketing (2025)
Includes all Errata as of January 2025. Principles of Marketing (2025) is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
Pre-decision Information Accessing and Behavioral Process Technology (BPT)
Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes by which consumers access and interpret information before making decisions. This book introduces the concept of Behavioral Process Technology (BPT), a framework that highlights the mental and behavioral strategies consumers use to evaluate choices in an increasingly information-rich world. Jacoby delves into how individuals process pre-decision information, the role of cognitive biases, and the impact of external influences on decision-making. By blending psychological theories with practical marketing applications, Jacoby explores how BPT can be leveraged to improve marketing strategies and enhance consumer engagement. This book offers valuable insights into the cognitive mechanisms at play in decision-making processes and provides marketers with the tools to better understand and influence consumer choices. Essential reading for marketing professionals and behavioral scientists, Pre-decision Information Accessing and BPT deepens our understanding of pre-purchase consumer behavior.
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by Jacob Jacoby explores the intersection of law and consumer behavior, offering a detailed examination of how legal frameworks influence consumer decisions. In this first part of the series, Jacoby investigates the legal issues that shape purchasing choices, such as consumer protection laws, deceptive advertising, and the regulation of product claims. He also analyzes how legal considerations impact marketers' strategies and how consumers' perceptions of legality and fairness affect their purchasing behavior. By integrating legal theory with behavioral psychology, Jacoby provides a comprehensive understanding of the legal landscape that governs consumer decisions. This book is essential for marketers, legal professionals, and behavioral researchers who want to understand the complex relationship between law, consumer behavior, and marketing strategies. With its practical insights, Legal Considerations offers a unique perspective on how to navigate the legal environment in marketing and consumer decision-making.
Methods and Measures
Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential research on the methodologies and measurement techniques used in consumer behavior studies. This book provides readers with in-depth insights into the tools and approaches Jacoby employed in his groundbreaking work, ranging from experimental designs to survey techniques and statistical analysis methods. Jacoby's expertise in behavioral science is showcased through a collection of papers that highlight the evolution of consumer research and its impact on marketing practices. By blending theoretical frameworks with practical research methodologies, Jacoby offers valuable lessons for both novice and seasoned researchers looking to deepen their understanding of consumer behavior measurement. The book serves as an essential resource for scholars, marketing professionals, and researchers interested in refining their methodologies and applying them to modern marketing challenges. Methods and Measures offers a timeless foundation for anyone involved in the study of consumer behavior, marketing research, or behavioral science.
The Early Years
The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational research by Jacob Jacoby on the psychological factors influencing consumer behavior. This book highlights his early studies on how attitudes shape consumer decisions, how brand loyalty develops, and how perceived risk impacts purchasing choices. Jacoby's groundbreaking work in these areas provided the first in-depth exploration of the cognitive and emotional elements that drive consumer decisions. The book offers readers an essential understanding of the key psychological concepts that continue to inform modern marketing strategies. By examining these core topics, Jacoby sets the stage for future marketing and consumer behavior research. A must-read for marketing professionals, academics, and researchers, The Early Years is a critical resource for those seeking to understand the origins of many modern consumer behavior theories and how they are applied today in brand management, advertising, and consumer psychology.
The Early Years
The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational research by Jacob Jacoby on the psychological factors influencing consumer behavior. This book highlights his early studies on how attitudes shape consumer decisions, how brand loyalty develops, and how perceived risk impacts purchasing choices. Jacoby's groundbreaking work in these areas provided the first in-depth exploration of the cognitive and emotional elements that drive consumer decisions. The book offers readers an essential understanding of the key psychological concepts that continue to inform modern marketing strategies. By examining these core topics, Jacoby sets the stage for future marketing and consumer behavior research. A must-read for marketing professionals, academics, and researchers, The Early Years is a critical resource for those seeking to understand the origins of many modern consumer behavior theories and how they are applied today in brand management, advertising, and consumer psychology.
Helping Define the Field and Expand Its Horizons
Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at the early contributions of Jacob Jacoby in the realm of consumer behavior. This book explores Jacoby's pioneering work that laid the foundation for many core concepts in marketing and consumer research. From shaping our understanding of brand loyalty and decision-making to addressing the psychological mechanisms behind consumer behavior, this book presents groundbreaking research that continues to influence modern marketing strategies. With a focus on the intersection of psychology, marketing, and consumer behavior, Jacoby's work provides a historical context while expanding the boundaries of the field. Perfect for scholars, researchers, and marketing professionals, this book offers deep insights into the complexities of consumer behavior and its application to contemporary marketing practices. Whether you're looking to understand the foundational theories or dive deeper into behavioral science, Helping Define the Field and Expand Its Horizons serves as an essential resource for anyone serious about marketing research.
The Fourth P
The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates how advertising and personal selling create a cohesive approach to driving customer engagement and sales. The book also explores the psychological mechanisms behind consumer responses to advertising campaigns and personal selling efforts, offering valuable insights for marketers looking to refine their strategies. A vital read for professionals in marketing and sales, this book provides a deep understanding of the importance of communication in building brand loyalty and influencing purchasing decisions.
Pre-decision Information Accessing and Behavioral Process Technology (BPT)
Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes by which consumers access and interpret information before making decisions. This book introduces the concept of Behavioral Process Technology (BPT), a framework that highlights the mental and behavioral strategies consumers use to evaluate choices in an increasingly information-rich world. Jacoby delves into how individuals process pre-decision information, the role of cognitive biases, and the impact of external influences on decision-making. By blending psychological theories with practical marketing applications, Jacoby explores how BPT can be leveraged to improve marketing strategies and enhance consumer engagement. This book offers valuable insights into the cognitive mechanisms at play in decision-making processes and provides marketers with the tools to better understand and influence consumer choices. Essential reading for marketing professionals and behavioral scientists, Pre-decision Information Accessing and BPT deepens our understanding of pre-purchase consumer behavior.
Methods and Measures
Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential research on the methodologies and measurement techniques used in consumer behavior studies. This book provides readers with in-depth insights into the tools and approaches Jacoby employed in his groundbreaking work, ranging from experimental designs to survey techniques and statistical analysis methods. Jacoby's expertise in behavioral science is showcased through a collection of papers that highlight the evolution of consumer research and its impact on marketing practices. By blending theoretical frameworks with practical research methodologies, Jacoby offers valuable lessons for both novice and seasoned researchers looking to deepen their understanding of consumer behavior measurement. The book serves as an essential resource for scholars, marketing professionals, and researchers interested in refining their methodologies and applying them to modern marketing challenges. Methods and Measures offers a timeless foundation for anyone involved in the study of consumer behavior, marketing research, or behavioral science.
Helping Define the Field and Expand Its Horizons
Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at the early contributions of Jacob Jacoby in the realm of consumer behavior. This book explores Jacoby's pioneering work that laid the foundation for many core concepts in marketing and consumer research. From shaping our understanding of brand loyalty and decision-making to addressing the psychological mechanisms behind consumer behavior, this book presents groundbreaking research that continues to influence modern marketing strategies. With a focus on the intersection of psychology, marketing, and consumer behavior, Jacoby's work provides a historical context while expanding the boundaries of the field. Perfect for scholars, researchers, and marketing professionals, this book offers deep insights into the complexities of consumer behavior and its application to contemporary marketing practices. Whether you're looking to understand the foundational theories or dive deeper into behavioral science, Helping Define the Field and Expand Its Horizons serves as an essential resource for anyone serious about marketing research.
Mastering Strategic Marketing for Specialty Pharmaceuticals
In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special focus on specialty medicines. It provides a wealth of insights, concepts, frameworks, definitions, and examples that transcend industry boundaries, offering a roadmap for success to marketers in biopharmaceuticals, making it highly relevant for the MedTech sector as well.The book delves deeply into strategic topics such as strategic analysis, forecasting, customer segmentation, pre-launch readiness, launch execution, strategic brand planning, portfolio management, life cycle management, and communication strategy. It leaves no stone unturned in its mission to unlock the secrets of strategic marketing and optimize the value of any product for internal and external stakeholders. By combining commonly used industry concepts and tools in a step-by-step approach, the book introduces new, pioneering models focused on innovation management, portfolio strategy, and life cycle management.While the book does not cover operational aspects such as promotion or education tactics, it provides a solid foundation in the strategic principles that underpin these tactics.Whether readers are novices eager to learn or seasoned professionals seeking fresh perspectives, this book offers a comprehensive and insightful exploration of strategic marketing principles essential for success in today's competitive landscape. With its wealth of resources and practical guidance, it serves as an indispensable companion on the path to strategic marketing excellence in the life sciences industry.
The Early Years
The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial psychological factors that impact consumer decision-making, particularly in the context of information overload. Jacoby investigates how the flood of available information affects consumers' ability to evaluate products and make informed choices. This book introduces foundational theories on how consumers perceive and process information, and how this perception influences their purchasing decisions. Focusing on quality perception, Jacoby examines how consumers assess product quality and how their judgments are often shaped by external factors such as brand reputation, advertising, and even social influence. Through in-depth analysis, Jacoby sheds light on the dynamics of consumer behavior in the modern marketplace, where an excess of information can lead to confusion and hesitation. This book serves as a critical resource for marketing professionals, behavioral scientists, and researchers interested in understanding the psychological underpinnings of consumer behavior in an increasingly complex information environment.
The Early Years
The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial psychological factors that impact consumer decision-making, particularly in the context of information overload. Jacoby investigates how the flood of available information affects consumers' ability to evaluate products and make informed choices. This book introduces foundational theories on how consumers perceive and process information, and how this perception influences their purchasing decisions. Focusing on quality perception, Jacoby examines how consumers assess product quality and how their judgments are often shaped by external factors such as brand reputation, advertising, and even social influence. Through in-depth analysis, Jacoby sheds light on the dynamics of consumer behavior in the modern marketplace, where an excess of information can lead to confusion and hesitation. This book serves as a critical resource for marketing professionals, behavioral scientists, and researchers interested in understanding the psychological underpinnings of consumer behavior in an increasingly complex information environment.
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by Jacob Jacoby explores the intersection of law and consumer behavior, offering a detailed examination of how legal frameworks influence consumer decisions. In this first part of the series, Jacoby investigates the legal issues that shape purchasing choices, such as consumer protection laws, deceptive advertising, and the regulation of product claims. He also analyzes how legal considerations impact marketers' strategies and how consumers' perceptions of legality and fairness affect their purchasing behavior. By integrating legal theory with behavioral psychology, Jacoby provides a comprehensive understanding of the legal landscape that governs consumer decisions. This book is essential for marketers, legal professionals, and behavioral researchers who want to understand the complex relationship between law, consumer behavior, and marketing strategies. With its practical insights, Legal Considerations offers a unique perspective on how to navigate the legal environment in marketing and consumer decision-making.
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby delves deeper into the legal frameworks that impact consumer choices in the marketplace. Building on the first book, this one explores advanced legal topics such as antitrust laws, privacy regulations, and the ethical considerations that arise in marketing and consumer behavior. Jacoby examines how these legal elements influence consumers' perceptions of fairness, trust, and transparency in the purchasing process. He also analyzes how marketers must adapt their strategies to comply with evolving legal standards and consumer protection laws. With a focus on case studies and real-world examples, Jacoby highlights the practical implications of legal considerations in consumer decision-making, offering invaluable insights for both marketers and legal professionals. This book is a crucial resource for understanding the complexities of law and consumer behavior, equipping readers with the knowledge to navigate the legal landscape of modern marketing.
The Fourth P
The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates how advertising and personal selling create a cohesive approach to driving customer engagement and sales. The book also explores the psychological mechanisms behind consumer responses to advertising campaigns and personal selling efforts, offering valuable insights for marketers looking to refine their strategies. A vital read for professionals in marketing and sales, this book provides a deep understanding of the importance of communication in building brand loyalty and influencing purchasing decisions.
Mastering Strategic Marketing for Specialty Pharmaceuticals
In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special focus on specialty medicines. It provides a wealth of insights, concepts, frameworks, definitions, and examples that transcend industry boundaries, offering a roadmap for success to marketers in biopharmaceuticals, making it highly relevant for the MedTech sector as well.The book delves deeply into strategic topics such as strategic analysis, forecasting, customer segmentation, pre-launch readiness, launch execution, strategic brand planning, portfolio management, life cycle management, and communication strategy. It leaves no stone unturned in its mission to unlock the secrets of strategic marketing and optimize the value of any product for internal and external stakeholders. By combining commonly used industry concepts and tools in a step-by-step approach, the book introduces new, pioneering models focused on innovation management, portfolio strategy, and life cycle management.While the book does not cover operational aspects such as promotion or education tactics, it provides a solid foundation in the strategic principles that underpin these tactics.Whether readers are novices eager to learn or seasoned professionals seeking fresh perspectives, this book offers a comprehensive and insightful exploration of strategic marketing principles essential for success in today's competitive landscape. With its wealth of resources and practical guidance, it serves as an indispensable companion on the path to strategic marketing excellence in the life sciences industry.
EXOTICISM, Brands & Society
Exoticism is an old word from an old world.The Enduring Power of Exoticism. The word has become obsolete because of its association with the exactions of colonial times and an era when distant lands were still mysterious and challenging to access. Yet, despite evolving societal norms, exoticism remains a powerful force in society, at the heart of consumption and geopolitical decisions. It is a source of desire, dreams, and sometimes hatred, driven by human curiosity for the unfamiliar and the desire to escape from daily routines'History Matters - Exoticism cannot be separated from its colonial past, but its modern application requires a nuanced understanding that respects diversity and avoids stereotypes. Inspired by Victor Segalen's efforts in his Essay on Exoticism (1908), the author sets out to give new relevance to a term that defines an omnipresent phenomenon in our society.Identity versus Otherness - Alterity and Distance are mirrors in which one can apprehend one's identity. Exoticism figures are the Other and Elsewhere and the mysteries associated with them. The author extrapolates Segalen's essay's subtitle to Ethics and Aesthetics of the Diverse to transform it into an analytical instrument. Semiotics and expert semioticians have contributed to understanding how the phenomenon generates meaning.Exoticism in Modern Marketing - Brands use exoticism not just to signify difference, but to activate a sense of desire, adventure, distance, exploration and mystery, helping to elevate their products. Numerous examples of brand communication in perfumes, watches, soft drinks, musei, etc., have fed the reasoning and exposed how brands frequently use the phenomenon. Market research has analyzed Thailand consumers' reactions to different types of exoticisms. Specific recommendations guide brands in optimally using exoticism in their communication and creation activities. As Diversity is the term gradually replacing exoticism in the 21st century, an entire chapter is dedicated to it.Ethics of exoticism - The book raises important ethical questions about how exoticism is used in relation to the representation of diversity in media and advertising.To borrow from Victor Segalen and Jean Baudrillard's (1993) expressions, this book addresses, through multidisciplinary methodologies, the eternal incomprehensibility, the irreducible foreignness of cultures, manners, faces, languages, and the impenetrability of Individuals and races-all sources of genuine exotic feelings. It is a genuine tribute to the enchantment of elsewhere and alterity, the exciting expectations for the unusual, and a drive for an authentic discovery of the world.
Ethical Copywriting
Salesy, manipulative marketing that requires you to compromise your values?We don't do that here.In a marketing landscape saturated with manipulative tactics, Ethical Copywriting offers a refreshing alternative. This guide walks you through articulating who you are, what you do, and how you are different, fostering genuine connections that naturally lead to sales. Write for your service-based business in ways that align with your values and discover how authenticity can be your most effective sales strategy.
Your Book, Your Buzz
You built the business, now it's time to tell people about it!You poured your heart into birthing a business that combines your passion & purpose, but now what?Whether you're already a successful small business owner looking to reclaim your time & stop dreading the content planning process, or a self-employed hopeful still dreaming about birthing your own business & overwhelmed with the insane number of tasks you need to tackle - I've got you!Inside, you'll learn how to: Brainstorm amazing content ideas that speak to YOUR ideal audience!Map out a content plan that fits YOUR style!Ditch the stress, headaches & dread associated with content planning!Rest easy, knowing you're a badass boss & your content shows it!Written in a warm, witty, "you've got this" tone that feels more like a coffee-date with your bestie than a business manual, this is the guide every creative business owner needs when it's time to do the damn thing.
Consumer Buying Behaviour and Brand Equity
Consumer Buying Behaviour and Brand Equity: Insights from the FMCG Industry delves into the intricate relationship between consumer preferences and the perception of brand value in one of the most dynamic sectors of the global economy. The Fast-Moving Consumer Goods (FMCG) industry, characterized by high competition and rapidly changing consumer trends, offers a compelling ground to understand how buying decisions are shaped by brand equity, marketing strategies, socio-economic factors, and evolving lifestyles. This book provides a comprehensive exploration of the factors influencing consumer purchasing behaviour-ranging from cultural, social, and psychological drivers to the impact of digitalization and influencer marketing. It also examines how strong brand equity-reflected through brand awareness, perceived quality, loyalty, and associations-plays a pivotal role in gaining and retaining consumer trust in a highly cluttered market. By combining theoretical frameworks with real-world case studies and industry insights, the book offers a balanced perspective for students, researchers, marketers, and business professionals. It highlights how FMCG brands can cultivate lasting relationships with consumers, enhance brand perception, and sustain market leadership in an era of rapid innovation and intense competition. Ultimately, this work serves as a valuable resource for understanding the ever-changing dynamics of consumer buying patterns and the strategic importance of building and maintaining brand equity in the FMCG industry.
Modern Advertising Essentials You Always Wanted to Know
Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignoredWhether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.This book offers: Guidance on optimizing your campaign's performanceReal-world knowledge to create impactful advertisingInsights into digital, social media, and influencer marketing tacticsUnderstanding of strategic advertising models
Modern Advertising Essentials You Always Wanted to Know
Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignoredWhether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.This book offers: Guidance on optimizing your campaign's performanceReal-world knowledge to create impactful advertisingInsights into digital, social media, and influencer marketing tacticsUnderstanding of strategic advertising models
Revenue vs. Sales
Focus. Plan. Execute. Are you building sales activity... or real revenue? There's a difference - and it's the difference between survival and success. Revenue vs. Sales: Winning is a Planned Event gives you the tools, mindset, and systems to build real, sustainable growth - whether you're a seller, a sales leader, a business owner, or an investor. Inside, you will find four books: The Singular Focus: 100+ Tips to Maximize Your Revenue. Revenue Boost: The Ultimate Sales Plan in Five Steps. Straight Up Selling: Your Toolbox for Sales Excellence. PLUS, the new, exclusive bonus book, People Drive Revenue: Talent Systems That Deliver Results. No fluff. No theories. Just the real-world playbook for revenue-driven success. If you're serious about moving beyond activity for activity's sake - and finally building a system that consistently drives revenue - this series is your roadmap. Get ready to rethink the way you sell, plan, and perform. Revenue isn't luck. It's strategy, focus, and execution.
B2B Sales, Simplified!
Be a B2B Selling Superstar: A Fun, Practical Guide to Winning in B2B SalesReady to escape the noise of sales gurus shouting "close like a beast" and "crush your quota"? Yeah, us too.This isn't your average "sales-bro" book. It's your real-world, no-BS, battle-tested guide to selling complex B2B solutions - with clarity, calm confidence, and actual results.Written by someone who's sold millions (without the flashy suits or magic scripts), this book delivers: A simple, human-first framework for B2B sales successStep-by-step guidance from lead generation to negotiationLaugh-out-loud stories and real-life lessons (yes, including failures)Mindset shifts that turn good reps into unstoppable onesWhether you're brand new to sales, thinking of switching careers, or tired of winging it every quarter - this is your practical, motivational, and sometimes hilarious manual to thrive in the complex world of solution selling.Forget the hype. Learn what actually works.
Press Play
An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.Today's consumers demand more than products--they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--ranging from Adidas and Puma to NASCAR and Unilever--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.
Marketing in the Climate Crisis
In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who want to be part of changing that, in order to save marketing's legitimacy and the planet.
Market and User Research Operations
Looking to boost your research team's impact while cutting down on administrative overload? Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively. You'll learn how to: - Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demands Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value. Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
The Smart PR Book
This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world.Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.
When Co-Creation Leads to Love
Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the "IKEA Effect - When Labor Leads to Love," the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.
The Dark Side of Marketing
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing. The authors draw on extensive research and real-world examples from advanced and developing countries and critically examine the technological, legal and ethical implications of these marketing practices. It proposes pathways to more respectful, empowering, democratic, sustainable, and recuperative marketing models and approaches.
Market and User Research Operations
Looking to boost your research team's impact while cutting down on administrative overload? Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively. You'll learn how to: - Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demands Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value. Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
Strategic Communication Through Design
The United States Army needs doctrine that addresses strategic communication based upon emerging design concepts while incorporating existing principles of strategic communication and narrative theory together with an updated communication theory. Lack of doctrine at both Joint and Army levels results in the failure of the United States Army to synchronize strategic communication efforts within the operational and tactical levels. Understanding how to use strategic communication as an element of United States national power will aid synchronization and nesting of the strategic, operational, and tactical levels. In the contemporary operating environment, the Army has only communicated strategically during times of conflict. Strategic communication is necessary at all times, whether the nation is at peace or war and throughout the full spectrum of operations. Creation of relevant doctrine will provide for an enduring nature of strategic communication.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Illustrated Catalogue of Men's Furnishings
Step back in time with this meticulously reproduced "Illustrated Catalogue of Men's Furnishings" from 1889, originally produced by R. L. McDonald & Co. of St. Joseph, Missouri. This catalog offers a fascinating glimpse into the world of men's fashion and consumer culture in late 19th-century America. Featuring detailed illustrations and descriptions of various garments and accessories, this book provides invaluable insights into the styles, materials, and marketing techniques of the era. Historians, fashion enthusiasts, and collectors alike will find this volume to be a rich and informative resource. Explore the sartorial landscape of a bygone era and discover the enduring appeal of classic menswear through this unique and visually compelling catalog.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
