The Sales Reset
Tired of sales advice that sounds great but doesn't actually help you sell?The Sales Reset shows you what really works - and how to build a sales career that lasts.This isn't just another book of tips. It's a field-tested system that helps you sell with confidence, plan with clarity, and build value your customers actually care about.What You'll Learn: ✅ How to prove your value - not just talk about it ✅ Why listening well is more powerful than pitching hard ✅ How to plan your sales meetings to actually get results ✅ What it means to follow up without being a pest ✅ How to manage your pipeline like a pro - and avoid chasing ghosts ✅ Why the best salespeople focus on the long gameWho This Book Is For: ✔️ New salespeople looking for structure and confidence ✔️ Experienced reps ready to level up and stand out ✔️ Managers and mentors developing their teams ✔️ Anyone tired of hype and hungry for something that actually worksBuilt for new salespeople, ambitious pros, and anyone who leads them Whether you're stepping into your first sales role or sharpening your skills after years in the game, this guide gives you a complete, practical system."Finally, a sales book that doesn't talk down to you. It's structured, sharp, and surprisingly human."Why This Book Works:
Marketing
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans. Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.
Luxury Marketing and Brand Strategy
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand's luxury status amidst evolving consumer expectations, technological advancements and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others. This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in luxury marketing and luxury brand management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing and Brand Strategy is not only an academic resource but also a practical guide for navigating and succeeding in the dynamic luxury market. Online resources include PowerPoint lecture slides for each chapter, sample answers for discussion questions, and a test bank. Please visit www.routledge.com/9781032973951.
Digital Marketing Strategy and Planning
Digital Marketing Strategy and Planning is an academic textbook that offers a thorough guide to creating and executing effective digital marketing strategies. It covers essential concepts, strategic models, and practical tools to help marketers align digital initiatives with business objectives. Key topics include audience segmentation, competitive analysis, goal setting, channel selection, budgeting, and performance tracking. The book emphasizes data-driven decision-making, customer-centric planning, and the integration of digital tactics across platforms like search, social media, email, and mobile. Featuring case studies and interactive exercises, it combines theory with practical application to enhance critical thinking. Ideal for students, educators, and professionals, it also explores emerging trends and technologies shaping the future of digital marketing strategy.
Luxury Marketing and Brand Strategy
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand's luxury status amidst evolving consumer expectations, technological advancements and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others. This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in luxury marketing and luxury brand management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing and Brand Strategy is not only an academic resource but also a practical guide for navigating and succeeding in the dynamic luxury market. Online resources include PowerPoint lecture slides for each chapter, sample answers for discussion questions, and a test bank. Please visit www.routledge.com/9781032973951.
The Divided Brain
Decoding How We ThinkThis isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour.The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems-the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the constant tension between these two mental gears.Once you learn to spot which brain is in control, the fog lifts. What once seemed irrational becomes understandable. Sudden client reversals, hesitations in sales calls, or why one brand sticks while another flops-it all starts to make sense.Blending behavioural science with decades of real-world brand strategy, this book offers a practical lens for decoding people-not in theory, but in boardrooms, campaigns, workshops, and high-stakes conversations. Whether you're building a business, leading a team, or trying to craft messages that move people, you'll learn how to speak to the deeper instincts that actually drive decisions-because logic alone rarely wins hearts or wallets.By the final chapter, you won't just understand how the brain works-you'll be using that insight to lead smarter, connect deeper, and build brands that truly resonate. The Divided Brain is your field guide to what really moves people. If you've ever tried to make sense of what doesn't make sense, start here.
Fashion Marketing
This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing. The purpose of fashion marketing is to understand the needs of consumers and to orientate both strategic and operational activities to satisfy those needs. In recent times, fashion marketing has faced an era of fast-paced change characterised by the rise of fashion influencers, the impact of technology, and the complexity of consumer needs, which has never been so great. As such, there is a need to examine the concept of fashion marketing in this contemporary setting. Featuring a range of contributions from international experts in the field, the book is split into sections broadly covering fashion marketing as a concept, internationalization, digital fashion marketing, and contemporary thinking. In doing so it covers topics such as fashion social media, luxury fashion marketing, fashion marketing and the pandemic, sustainability, AI and omnichannel fashion retail. A definitive resource for students, researchers and practitioners, this book offers a truly contemporary lens that pushes the boundaries of current and future thinking.
Shopping in Virtual Stores
How can immersive virtual environments reshape the way Generation Z shops? Discover how virtual stores in the metaverse could revolutionize shopping for Gen Z. This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future. Drawing on a comprehensive analysis of 95 virtual stores and survey data from over 300 online shoppers, the findings reveal unexpected consumer patterns: introverts, individuals with no VR experience, and non-gamers exhibit a notably high openness toward virtual shopping environments. The study further identifies Gen Z's preference for virtual stores that seamlessly integrate the strengths of both physical and e-commerce shopping. This book offers a data-driven roadmap for designing engaging, future-ready virtual shopping experiences that resonate with the next generation of digital consumers. Dive into the future of immersive online shopping and learn how to engage and retain the next generation of consumers.
The Routledge Companion to the History of Advertising
With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising to the emergence of the digital age. Advertising has been and remains one of the most visible and influential forms of communication globally and the advertising industry is valued in the hundreds of billions worldwide.While its size, reach, and influence have attracted considerable scholarly attention, the insights from its historical growth and development are less well understood yet provide invaluable insights. This authoritative reference volume provides not only a critical overview of the state of current knowledge and research in advertising history, but also a global overview of the industry's growth and development.This Companion is a comprehensive source of current scholarship and debate on the history of advertising for advanced students, educators, and researchers in advertising, marketing, communication, and media studies, and will provide an invaluable one-stop literature resource for academics and informed professionals alike.
Brand Desire
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing what matters most to your customers. Written by brand strategy expert Kevin Perlmutter, this book gives you the tools to accelerate your brand growth by delivering a detailed strategy playbook that puts emotional insight at the center of how brands attract and retain customers. At the heart of this book lies a simple yet powerful premise: brand leaders who understand and address the emotional motivations of their customers lead the brands that thrive. Drawing on insights from behavioral science that rarely feature in brand leadership initiatives, this modern-day guide to brand strategy will help business and brand leaders move beyond the limitations of traditional brand strategy. Brand Desire shares real-world examples of how this approach has been put into practice through the eyes of leaders who have benefited from using it, from companies such as the AT&T Performing Arts Center, bulletproof material manufacturer Sundless, social services nonprofit Rise, the world's leading corporate DJ booking service Scratch Event DJs, IT managed service provider ServiceByte, and supply chain software company Blue Ridge. It also shares examples of emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose, and Ben & Jerry's. Reading this book will enable you to understand how you can put emotional intelligence at the center of your strategy to spark brand desire and strengthen customer-brand connections.
Storytelling for Brands
Neuroscientists have found that a well-told narrative can activate more areas of the brain than facts alone, triggering emotional and sensory regions as if the story were happening to you.That's the power of storytelling.The ability to create material change in the human body, and in society.Storytelling for Brands is a practical, research-backed handbook for anyone who wants to build brands that live in memory and move through culture. Blending cognitive science, anthropology, and brand strategy, it reveals how to craft stories that feel human, sound true, and last forever.Inside, you'll learn: Why stories shape decisions more powerfully than dataHow to decode the narrative structures that win trust and loyaltyWhat it takes to build a living brand mythologyHow to turn your message into something people repeat, share, and believeFilled with timeless examples and modern insights, this book will help you move beyond marketing tactics into narrative systems that endure.If you want your brand to be remembered, you need a story worth telling.This is how you build one.
The Smart Marketer’s Guide to Digital Accessibility
How to make inclusion your advantageThe Smart Marketer's Guide to Digital Accessibility is indispensable for every digital marketer looking to broaden their reach and make a meaningful impact. Whether you're a freelance content creator, a comms leader, or running a brand's online presence, this guide is written for you.Authored by Sassy Wyatt, a pioneering Accessibility Consultant, it sheds light on the critical, yet often overlooked, aspects of digital inclusivity, from the importance of alternative text for images, to the legal implications of non-compliance.Wyatt blends her personal journey as a blind traveller with actionable insights, outlining how to navigate the intricate landscape of electronic accessibility, and explaining what needs to be done to enhance your brands inclusivity, drive engagement and transform your digital presence into a welcoming space for all users.THIS BOOK IS IN 16PT LARGE PRINT
Green Green Green
Exceed customer expectations, every time.As a car dealership owner or executive, what's your plan for retaining customers and increasing sales numbers year after year? Do you truly understand both your customers and employees? Do you know their needs, wants, and motivations?If you haven't found your secret weapon for streamlined operations and exceptional customer relations, this book is for you. In Green Green Green, Jason Quenneville presents his nineteen philosophies for selling more vehicles, building a loyal customer base, and breaking records in your region. These unorthodox philosophies have helped Jason and his teams save multiple dealerships. Now you can learn how to anticipate challenges and plan for them, refine business processes, ensure team members are well-trained and in sync, and proactively steer your dealership toward success. With strategies from sales to service, Green Green Green is the preeminent guide for getting your business back on track and creating success that lasts.
Green Green Green
Exceed customer expectations, every time.As a car dealership owner or executive, what's your plan for retaining customers and increasing sales numbers year after year? Do you truly understand both your customers and employees? Do you know their needs, wants, and motivations?If you haven't found your secret weapon for streamlined operations and exceptional customer relations, this book is for you. In Green Green Green, Jason Quenneville presents his nineteen philosophies for selling more vehicles, building a loyal customer base, and breaking records in your region. These unorthodox philosophies have helped Jason and his teams save multiple dealerships. Now you can learn how to anticipate challenges and plan for them, refine business processes, ensure team members are well-trained and in sync, and proactively steer your dealership toward success. With strategies from sales to service, Green Green Green is the preeminent guide for getting your business back on track and creating success that lasts.
Internal Communication in Times of Crisis
Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the crisis most directly and who fuel your organization's reputation, resilience and recovery. Internal Communication in Times of Crisis will help you unlock the power of internal communication to guide your organization through crisis and back to business as usual with confidence and care. Written by expert communications trainer and consultant Alison Arnot, this comprehensive guide covers all aspects of internal crisis communication. This book explains how to meet a full range of human and organizational internal crisis communication needs as you take a forward-looking approach to keeping employees safe, supported and enabled amid the shock and emotion a crisis brings. Learn how to motivate and empower them with the knowledge needed to deliver a crisis response and inspire them to connect, collaborate and advocate for the organization as you negotiate the path to recovery. Using a mix of theory, practical examples and expert insights, this book helps you understand the different approaches required in different crisis situations. Covering strategic activity such as gathering insight, setting objectives, working with leadership, defining approach and evaluating success together with tactical activity such as crafting messages, selecting channels and addressing concerns, this is the ultimate guide for internal communicators looking to navigate crises with confidence.
Best Sellers in Framed Pictures, The.
"The Best Sellers in Framed Pictures" is a fascinating glimpse into late 19th-century advertising and marketing techniques. Published by the Baxter Moulding Company of Saint Louis, Missouri, this trade catalog showcases the company's range of framed pictures, positioning them as essential items for discerning consumers. The catalog offers insights into the aesthetic tastes and consumer culture of the period, highlighting the importance of visual appeal in promoting various products and services. This publication provides a valuable resource for researchers and collectors interested in advertising history, decorative arts, and the commercial landscape of the late 1800s. Its detailed descriptions and illustrations offer a unique window into the business practices of a company striving to capture the attention of a burgeoning consumer market.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Artificial Intelligence in Sales
This book provides a practical introduction to the application and implementation of Artificial Intelligence (AI) in sales organizations. The author demonstrates how companies can generate a significant competitive advantage through the targeted use of AI in sales. Step by step, he explains the innovative possibilities offered by various types and methods of AI throughout the entire sales cycle and how they can be applied at key customer touchpoints--from lead generation and qualification to outreach and conversation support, as well as presentation, proposal creation, negotiation, customer care, and onboarding. Both classical and generative AI tools are examined, numerous use cases are presented, and specific prompting suggestions for AI-supported work with ChatGPT and other generative language models are provided. A comprehensive selection of real providers of the presented AI solutions for each phase of the sales cycle offers direct points of reference for practical implementation in your company. A compact and immediately applicable guide for modern, forward-looking sales.
All Change! Marketing and Consuming the Menopause Transition
This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.
Perspectives in Agile Sustainable Practices and Business Value
Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.
Visible
What if you could create powerful marketing that showcases you, builds relationships with your audience and doesn't require a bazillion hours per day or a bazillion dollars to make it happen?Let's cut to the chase. Most business owners like you are already stretched for time. You need to ensure that any time, money and energy you put into marketing is going to create revenue. So what if you could design a social media and digital strategy that positions you online as an expert in your industry with small and consistent steps that create a real impact? VISIBLE shows you how you can use social media for your business gain. You will learn how you can strategically spend a small amount of time on social media to create visibility, impact and revenue. You will learn: 1. How to unpack your own zone of awesomeness to create meaningful content 2. How to clearly identify your audience 3. How to build a strong presence online that influences others 4. How to get ROI for all of the aboveIt's time to rethink how we 'do' social media.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 'VISIBLE will help you reverse engineer your dream and to put in place the plan to provide for a solid foundation of serious growth and monetization.' - CHRIS HOWARD, Transformational Wealth Coach. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nicola Moras is an expert in building presence online. With a 12-year career in financial services as her foundation to creating a powerful personal brand, she decided to launch her own business helping others to market themselves. Nicola has helped thousands of people and companies around the world with their social media and digital marketing strategies.
Effective Sales Forecasting
The most successful organizations have a strong sales forecasting function, which allows them to precisely design their operations to match expected sales levels. In the Effective Sales Forecasting manual, we discuss how to construct a robust forecasting system. Topics covered include the drivers of forecast accuracy, the forecasting process, sales forecasting techniques, detecting cresting sales, structural improvements to the process, related Excel tools, and how to measure forecast effectiveness.
Story-Selling for the Modern MLM Leader
You don't need to be an influencer to make an impact. You just need the right stories and the guts to tell them.If you've ever felt stuck trying to share your business without sounding like a walking sales pitch, you're not alone. Most network marketers are never taught how to sell in a way that feels natural, honest, and powerful. That ends now.In Story-Selling for the Modern MLM Leader, Sydney Brown breaks down exactly how to use storytelling to grow your income, your influence, and your confidence.Inside, you'll learn: The 10 story types that every network marketer needs (with prompts for each)How to connect with different buyer personalities using the Color Code SystemReal-life scripts and examples that won't make you cringeA duplicable framework you can use to train your teamHow to finally talk about your products or business without sounding pushyThis book isn't about hype or hustle. It's about using your voice, your values, and your truth to create meaningful connections and unstoppable momentum.Whether you're brand-new, burned out, or ready to level up, this guide will help you tell the stories that sell... and feel damn good doing it. Check on the right side for the special Audible add-on at a discounted rate.
The art of Publicity
"The Art of Publicity" (1910) by Ernest A. Spiers explores the strategies and techniques of effective public relations and advertising in the early 20th century. This book offers insights into the principles of creating and managing public image, promoting products and services, and influencing public opinion. Spiers delves into the importance of understanding the target audience, crafting compelling messages, and utilizing various channels to reach the masses.This timeless guide provides a valuable historical perspective on the evolution of publicity and its impact on business and society. It remains relevant for anyone interested in understanding the foundations of modern marketing and communication practices.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Psychology of Salesmanship
Psychology of Salesmanship, by George R. Eastman, delves into the psychological principles that underpin successful sales techniques. Published in 1916, this work offers timeless insights into understanding consumer behavior, mastering the art of persuasion, and building lasting relationships with customers. Eastman explores key concepts such as attention, interest, desire, and action, providing a framework for effective communication and closing deals. This classic guide examines how to apply psychological strategies to enhance sales performance, making it an invaluable resource for both seasoned professionals and those new to the field. Discover the fundamental principles that drive sales success and unlock your potential with this enduring exploration of the 'Psychology of Salesmanship'.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
