Explosive Connections
"Explosive Connections: Building Business Through Strategic Relationships" is a practical guide that transforms how professionals approach networking and relationship building. Drawing from author Janelle Kennedy's decades of experience-from coordinating major entertainment events to training sales professionals nationwide-this book reveals why traditional networking fails and provides a proven framework for creating authentic connections that drive business growth.The book moves beyond surface-level networking tactics to show readers how to develop a strategic approach to relationship building, communicate value through transformation stories rather than feature lists, and create a professional ecosystem that generates consistent opportunities. Janelle's methods, proven in her sales training workshops, help readers replace outdated pitches with authentic conversations that convert into lasting business relationships.
Swagger
The World's Best Salespeople All Have Something in Common...Why are some people in sales able to attract endless clients, pitch masterfully in high stakes environments, and consistently close million dollar deals, while still others can't seem to get out of their own way?There's something different about masters of the sales discipline. It is a magnetizing, graceful quality that is hard to put your finger on. However, once you see it, it will forever change the way you look at sales and the world around you.Think about the most successful people in history: Michael Jordan on the basketball court, Thomas Edison in the lab, Oprah Winfrey on the TV screen. What do they have in common?The best sales performers in the world--just like the most successful people in every vocation--have Swagger!For almost three decades, many of the most iconic companies in Banking, Finance, Real Estate, Insurance, Energy, Technology and Pharmaceuticals have paid Joe Gianni and his team at 2logical millions of dollars to discreetly teach their sales organizations the magical formula for developing Swagger in their people.Embedded in these pages is the exact path to the top you have been looking for. This is an entertaining and enlightening message that will reveal to you what has been inside you all along: the potential to become the best!
The Sales Skills Book
Learn how to sell effectively, win more deals, and hit your revenue targets!Do you want to excel in sales and close more deals? Or are you just curious to learn more about how the best sales professionals and entrepreneurs master the art of selling and build lasting relationships to earn more?Whether you've just started selling or you want to take your sales skills to the next level, this concise sales skills training book offers a fast and affordable way to learn and apply the key principles and tools of successful sales professionals. It's your ticket to skyrocketing your sales success! "A must-read for anyone in sales!" - Aaron Ross, best-selling author of Predictable RevenueWith this practical guide packed with tips, tricks, and tools, you'll uncover: Fundamental sales principles and how to apply them to generate revenue quicklyBest-practice insights on how the top salespeople win their dealsOver 200 proven questions, scripts, templates and techniques that you can apply directly to your next sales callEssential sales skills (e.g., communication, prospecting, relationship building, active listening, time management, objection handling, negotiation, and closing skills)Strategies for identifying, understanding and appealing to your ideal customers, including creating irresistible offers that your customers will definitely want to buyPractical exercises for navigating the buying and sales processTried and tested cutting-edge toolsBonus learning materials on the companion websiteThe Sales Skills Book is essential reading for both aspiring and practising sales professionals, as well as for leaders and students. Whether you are a seasoned professional or just starting out, this is your ultimate companion guide to increase your win rates, shorten your sales cycle, and never again lose a deal you could have won.Are you ready to revolutionize your sales career and earn more than ever before? Order your copy of The Sales Skills Book now and seize the opportunity to become a sales powerhouse!
Mastering the Message
A modern guide to the evolving world of Public Relations.Mastering the Message distils years of hands-on experience in Public Relations, offering a dynamic exploration of how the field has evolved from traditional press releases to a strategic driver of trust, crisis management, and storytelling across industries.From the intensity of political campaigns to the high stakes of sports PR and financial communications, this book dives into the real-world impact of PR in today's media ecosystem. With engaging chapters that spotlight the growing power of digital platforms, it candidly addresses challenges such as the talent gap, shifting media dynamics, and rising audience expectations.Both practical and reflective, Mastering the Message is essential reading for students, professionals, and anyone curious about the modern communication landscape. It's a timely resource that champions creativity, strategic thinking, and empathy as the core tools for meaningful engagement in an interconnected world.
Lead with Transformation
"This isn't just another sales book. It's a manifesto for achieving transformational success in enterprise sales."For years, enterprise sales professionals have relied on "Land & Expand" as a safe, predictable growth model. While once effective, this conventional sales approach now imposes a ceiling on both your success and your clients' potential. Today, clients demand business outcomes, not just solutions. The old playbook is unable to meet emerging client needs (reshaped by AI, Cloud, and disruptive market shifts), leading to longer sales cycles, shrinking deal sizes, and stagnant pipelines. What if you could surpass incremental gains and deliver results on a scale never thought possible?In Lead with Transformation, Ram Himmatraopet draws upon his three decades of global enterprise sales leadership experience to help readers unlock exponential outcomes and build enduring partnerships using his revolutionary "Land & Transform" sales model that helped his teams deliver over $5 billion in business value. If you're ready to move beyond incremental growth and into game changing transformation, then this book is your blueprint for breakthrough success.
Stop Managing, Start Leading
The ultimate guide for sales managers and leaders ready to elevate their game.Sales leadership is one of the most demanding roles in business. Balancing ambitious targets, team dynamics, and a rapidly changing environment leaves little room for reflection or growth. Many leaders default to reactive management-solving problems as they arise, relying on quick fixes, and chasing short-term wins-without ever addressing the real barriers to lasting success.Stop Managing, Start Leading is a leadership transformation manual designed to help you break free from these habits. Packed with practical tools, proven frameworks, and decades of hard-earned insights, this book provides the roadmap to shift from managing tasks to inspiring people. It's a guide to creating a high-growth team culture, driving meaningful results, and building a leadership legacy you can be proud of.Inside, you'll discover: The one key shift that transforms managers into true leaders. Strategies to prioritize your time and focus on what truly matters. Proven techniques to inspire, engage, and motivate your team for sustainable success. Tools to overcome hidden obstacles and unlock your team's potential.Whether you're a new manager or a seasoned leader, this book will equip you with the mindset and strategies to lead with confidence, elevate your team, and achieve enduring success.Inspire. Lead. Grow. The transformation begins here.
How to Sell
The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.How to Sell focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.Discover: How you need to think - six fundamental sales mindsets; What you need to know - five essential areas of sales knowledge; What you need to do - seven steps for greater sales conversations. Because if you don't know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don't know how to sell at all.
The Real Deal
SELL WITH CLARITY, CONTROL, AND CONFIDENCE - IN ANY MARKET, WITH ANY BUYER From challenging conversations to high-stakes negotiations, this modern sales playbook delivers practical, proven techniques and closing strategies to help you succeed when the stakes are high. Inside, you'll find actionable frameworks and real-world tactics to: Build trust quickly and create stronger connections Lead confident, value-focused sales conversations Turn challenges into progress that keeps deals moving Negotiate effectively without sacrificing margin Stay in control from first contact to signed agreement All techniques are based on proven buyer psychology, not outdated scripts or gimmicks. This approach will help you sharpen your skills, strengthen your mind set, and perform at your best under pressure. Written for professionals, founders, and business leaders who want to compete and succeed in demanding markets, this book provides the tools and strategies to elevate both your results and your reputation.
How to Sell
The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.How to Sell focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.Discover: How you need to think - six fundamental sales mindsets; What you need to know - five essential areas of sales knowledge; What you need to do - seven steps for greater sales conversations. Because if you don't know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don't know how to sell at all.
The Bo Peep Business Plan
What if the fables, fairy tales, and nursery rhymes you grew up with weren't just whimsical stories-but business lessons in disguise?Think about it. The butcher, the baker, and the candlestick maker were small-business owners. Peter Piper sold pickled peppers. Geppetto ran a toy shop. Little Bo Peep managed livestock. Behind the rhymes and tales were entrepreneurs facing the same challenges we do today: marketing, competition, supply issues, and yes-even falling asleep on the job.This book reimagines classic characters as modern business owners navigating their daily ups and downs. Alongside their adventures, you'll find practical questions at the end of each chapter to spark fresh insights for your own business. Keep a notebook close-you'll want to capture the ideas that can boost your profits and sharpen your strategy.And in case you've forgotten the original fables, rhymes, or fairy tales, you'll find them included-sometimes in full, other times lightly adapted to keep the pace lively.Packed with creativity, reflection, and timeless wisdom, this book offers a playful way to rethink entrepreneurship. The stories are fictional, but the lessons you'll take away are very real.
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Unveiling the intricate dynamics of consumer behavior, "Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption" explores the factors shaping customer attitudes and satisfaction toward counterfeit cosmetic products. This comprehensive study delves deep into the motivations, perceptions, and external influences driving consumer choices in Himachal Pradesh. Through rigorous statistical methods such as factor extraction, multiple regression, and chi-square analysis, the research uncovers pivotal insights: - Internal factors like risk averseness, status consumption, and previous experience positively impact attitudes, while traits such as integrity, personal gratification, and novelty seeking negatively influence perceptions. - Key external factors, including price, brand attachment, product quality, perceived value, and service quality, significantly enhance customer satisfaction. The book also highlights the socio-economic variables-gender, age, education, and income-that shape satisfaction and drive purchasing behavior. Notably, it demonstrates how customer attitudes directly impact purchase intentions, revealing the subtle interplay between internal desires and external pressures. Perfect for marketing professionals, academicians, and policymakers, this book provides actionable insights into consumer psychology and counterfeit markets.
The Real Deal
Master Objection Handling. Close More Deals. Win Without Compromise. Most salespeople don't lose deals because their product is wrong; they lose because they can't handle pressure in high-stakes sales. They hesitate when faced with tough questions. They allow stalls, price objections, or polite brush-offs to derail the sale, instead of applying proven sales techniques that close more deals and increase revenue. Learn how to reframe resistance, stay in control under pressure, and turn hesitation into buying momentum. Inside, you'll discover: Mindset shifts that turn objections into closing opportunities Word-for-word responses to overcome price, timing, and trust objections Pressure-control tactics to keep deals alive under high-stakes pressure Negotiation moves that protect your price and profit margin Closing techniques to secure faster buying decisions Confidence-building skills to perform in any sales situation These strategies work for sales professionals in any role or industry, from enterprise sales and corporate accounts to retail, consulting, services, and manufacturing, because they're built on proven buyer psychology, not gimmicks. Packed with practical techniques and real-world examples, this book will help you handle objections with confidence, protect your margins, and move deals forward faster. Tony Porter is a multi-award-winning former sales leader, successful investor, and trusted adviser to businesses worldwide. He has sold into and worked with C-suite decision-makers at Top 500 global companies across finance, energy, legal, and manufacturing industries. Through his proven TRUST framework, published sales books, and hands-on coaching, Tony equips sales professionals, founders, and executives with the skills, confidence, and strategies to perform under pressure and win in competitive markets.
Reel Talk
What makes someone stop scrolling? Vince Tornero-president of Wessler Media and father of three-shares the real stories, wins, and flops behind short-form video success.From viral diaper disasters to client campaigns that hit big, Vince shows you how to grab attention in the first three seconds, stay consistent, and build content that feels real, not forced.Packed with quick tips, tools, and proven strategies, Reel Talk is your playbook for turning everyday moments into viral opportunities.
After-Sales Excellence
Fix what's broken. Elevate what works. Lead with service excellence.Aftersales Excellence: Driving Improvement, Customer Satisfaction, and Growth is the essential guide for anyone seeking to improve performance, strengthen relationships, and unlock growth - whether in the aftermarket or beyond.With over 45 years of global experience as an employee, senior leader, and consultant, Nigel Woodall delivers a practical, no-nonsense roadmap for business improvement. Rooted in the often-overlooked after-sales sector - spanning manufacturers, distributors, maintainers, and more - the book reveals the proven strategies top performers rely on to attract, retain, and grow high-value customers.But this isn't just a book for aftermarket professionals. Its lessons apply across industries, because customers aren't only buyers - they're investors, suppliers, employees, and owners. And service isn't just what happens at the front line - it's shaped by leadership, systems, and internal culture.Clear, accessible, and packed with case studies, strategies, and actionable insights you can apply immediately, Aftersales Excellence is like having a consultant on call - helping entrepreneurs, leaders, and professionals transform performance, boost customer satisfaction, and stay ahead in today's competitive, service-driven landscape.
The Linkedin Edge
Combine LinkedIn and AI to multiply your selling potential Most sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the attention of high-value decision makers. They want to make fewer cold calls, face less resistance, and have more meaningful conversations. This is why Jeb Blount (the world's most Fanatical Prospector) and Brynne Tillman (the LinkedIn Whisperer) joined forces to create The LinkedIn Edge--the definitive playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to build bigger, better, and more qualified pipelines. In this highly practical guide, you will learn the tactics, techniques, frameworks, and secret shortcuts that transform LinkedIn into a list-building, prospecting, referral-getting, lead-generation machine that will help you sell more, win more, and earn more. You'll learn how to: Leverage LinkedIn + AI to build better, more effective prospecting lists Integrate LinkedIn into your outbound prospecting sequences to increase engagement Find decision-makers on LinkedIn using smart targeting strategies Use AI tools to streamline research and get crucial contact information Write prospecting messages that convert with proven frameworks + AI Multi-thread and penetrate buying committees to bend win probability in your favor through deeper relationships Jump over gatekeepers and get direct introductions to c-level decision makers Leverage your network to warm up cold calls and generate referrals Get prospects to accept your LinkedIn connection requests Turn LinkedIn into a powerful lead-gen engine that brings hot buyers to you Deploy the 5s familiarity framework to build name recognition, authority, trust Get more prospecting done, in less time, with better results The LinkedIn Edge is not the typical "social selling" book focused on vanity metrics or going viral. There is no fluff or shallow "moon launch" techniques that never really work. This is a step-by-step playbook, written by practitioners. It is about what works in the real world, in the grind of the sales trenches--blending fast prospecting outreach with systematic relationship building sequences to engage prospects with confidence, consistency, and relevance. With each chapter and every lesson, you'll learn how LinkedIn mastery combined with an AI edge can give you almost superhuman prospecting powers that will explode your pipeline and your income.
Mastering the Algorithm
Mastering the Algorithm: How to Go Viral, Stay Visible, and Thrive in the Age of Attention is not another "hack the feed" book. It's a blueprint for constructing a presence that compounds.Blake reframes platforms as ecosystems with incentives you can read and work with, instead of yelling into the void. The book explains how to train the machine and the audience simultaneously: by projecting a clear, repeatable signal through tone, rhythm, and structure; by aligning message with native formats across LinkedIn, Instagram, YouTube, TikTok, and more; and by balancing familiarity with contrast so your ideas register emotionally and cognitively, not just statistically.Readers will learn: How algorithms actually sort, route, and interpret signals-and how to become legible.Why consistency beats volume, and how to build "gravity" that attracts the right opportunities.How to adapt ideas across platforms without diluting voice or chasing trends.How to avoid burnout and hollow virality by designing for salience, not spikes.Direct, sober, and pragmatically opinionated, Mastering the Algorithm gives creators, founders, and communicators a working model for durable visibility in a system that rewards clarity over noise. Because real leverage isn't a viral moment. It's being the reference point people return to.
Story Business
Stories move people-and people move business.In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful-and undervalued-tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: It's not the best ideas that win, but the best-packaged ideas.From shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn't just a marketing tool or a way to dress up facts-it's a force that transforms ideas into catalysts people can see, feel, and rally behind.In this book, you'll explore six essential genres of business storytelling-value, product, brand, sales, leadership, and culture-each with practical tools to help you connect, persuade, and inspire. You'll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision.If you've ever tried to spark change or rally a team-only to be met with blank stares-this book is for you. It's about breaking through using the same skill humans have relied on for tens of thousands of years: telling a better story.With his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page, Story Business will teach you how to captivate, persuade, and lead-all by telling stories that stick.--"Informing... inspiring... an absolute delight to read."-Ken Blanchard, The One Minute Manager"Story Business is both blueprint and battle cry for leaders ready to wield humanity's oldest and most powerful technology."-Jimmy Soni, bestselling author of The Founders
Hacking the Human Mind
"A book for the ages." --Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products -- they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here. And it's not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for -- without them ever really knowing why.
The Heart Of The Sale
In 'The Heart Of The Sale' sales expert Marcus Elwell presents a revolutionary approach that challenges traditional sales tactics and emphasises the importance of service when selling. Through his 7-step framework, Elwell guides readers on a transformative journey towards building authentic relationships, fostering trust, and achieving sustainable success in the world of sales. Drawing on his years of experience and expertise, Elwell delves into the mindset shift required to embrace a service-oriented approach, rather than a transactional mindset. By mastering key principles and practical strategies, readers learn how to elevate their sales game and create meaningful connections that benefit both parties involved.With a focus on methodologies that prioritise the needs and interests of the customers, 'The Heart Of The Sale' offers a refreshing perspective on sales that goes beyond mere transactions to cultivate long-lasting partnerships and mutual success. Through case studies, actionable insights, and real-world examples, Elwell empowers readers to implement his 7-step framework and transform their sales approach to one that is rooted in service, integrity, and genuine value.'The Heart Of The Sale' is a must-read for sales professionals, entrepreneurs, and anyone looking to revolutionise their approach to sales and establish themselves as trusted partners in their respective industries.Marcus Elwell's innovative guide is a roadmap to achieving success by prioritising service, fostering meaningful connections, and ultimately ensuring that everybody wins in the sales process.
SPIRE Sales Culture
SPIRE Sales Culture is a comprehensive roadmap for evolving from a traditional sales operation to a team of true Sales Practitioners who diagnose customer problems, listen deeply, and provide high-impact solutions.Drawing on over 35 years of experience, Robert Herbst has compiled the ultimate guide to help you grow and lead a resilient and effective B2B sales team rooted in integrity. This book will teach ambitious sales leaders everything they need to know to build a winning team.As someone who's guided hundreds of sales leaders and trained thousands of B2B salespeople, Rob understands firsthand what it takes to succeed in rapidly changing industries. His book Cheating Death inspires and guides frontline sales warriors. His Spire Selling online career development platform helps sales practitioners and their managers confidently navigate change and acquire the skills needed to thrive in today's brave new B2B world.However, this book teaches what Rob loves most - transforming sales teams into dream teams.
The Dawn of Swatch
The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry-it reshaped how we think about branding, innovation, and disruption. In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.Blending first-hand accounts with analysis, the authors reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success. More than a business case, this book offers timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands.Ideal for business leaders, entrepreneurs, marketers, and anyone interested in strategy, it provides a blueprint for how bold decisions and visionary branding can redefine an industry.
9 Must-Follow Steps to Establishing a Thriving Private Practice in the UK
Build a Profitable Cosmetic Practice in the UK - The Smart Way.In today's competitive landscape, medical expertise alone isn't enough to grow a thriving private cosmetic clinic. You need a smart strategy, standout branding, and marketing that truly converts.Written by renowned medical marketing strategist Huyen Truong, MBA, this no-fluff, step-by-step guide reveals the 9 essential strategies to help UK-based cosmetic and plastic surgeons attract more patients, grow their reputation, and dominate their niche.Whether you're launching your first clinic or expanding to a second location, you'll find clear, actionable advice on branding, content marketing, SEO, social media, lead generation, pricing, and more - backed by insights from successful UK surgeons.Ready to build a clinic that's not just booked out - but built to last?This book is your roadmap.
NeuroBranding
In a world where decisions are made before we even realise we're making them, a new form of marketing is taking over one that bypasses conscious thought and speaks directly to your brain s primal circuits. This eye-opening book explores the science and strategy of neurobranding the cutting-edge intersection of cognitive psychology and branding, AI in marketing, and subconscious marketing. Drawing on insights from brain-based consumer behaviour, this book exposes how companies are using biometric advertising, emotional AI, and predictive marketing technology to shape your choices in real time. From eye-tracking and facial recognition to scent-driven persuasion and digital mood detection, it reveals how marketing is no longer about selling products but about manipulating perception before awareness even kicks in. Whether you're a marketer, entrepreneur, strategist, technologist, or simply a curious consumer, this book is your essential guide to understanding and navigating the evolving attention economy. You ll learn how marketing manipulation works at the neural level, why traditional marketing tactics are being replaced by AI-driven influence systems, and what you can do to stay aware and in control of your decisions. Through compelling research, real-world examples, and actionable insights, this book offers a rare glimpse into the psychological warfare unfolding behind every swipe, scroll, and click. It arms readers with the knowledge to see through the illusion of choice and empowers them to engage with brands and technology more consciously. If you're ready to explore the future of influence, decode the mechanics of modern persuasion, and understand how your brain is the new battleground for attention, this is your blueprint.
Selling to Skeptics
Discover the secret strategy used by some of the most successful advertisers online to convert jaded skeptics into confident buyers.Selling in competitive markets is tough. And as big brands continue to pour money into online advertising, it's only going to get tougher. So, how do small business owners maximize their ad dollars to stay competitive? By crafting their sales argument to appeal to those with the biggest doubts. In Selling to Skeptics, veteran salesperson Russ Reynolds shares a simple framework that turns even the most skeptical prospects into confident buyers. Those who learn and use the framework gain a competitive advantage in the marketplace, resulting in lower ad costs and larger conversion rates. More than just theory, Selling to Skeptics contains case studies and real-world examples of this framework in action, empowering marketing professionals with a new understanding of how to sell online in a highly competitive environment and equipping them with a practical guide to quickly put their learnings into action.
The SaaS Psychology
Stop guessing what users feel - learn to read the signals, fix the leaks, and turn indifferent customers into lifelong advocates. Are your retention numbers flat?Do users sign up and then vanish?Features don't fail products - psychology does. In The SaaS Psychology, product leader Aries Ram shows SaaS founders, product managers, and product marketers how to interpret the real signals behind churn, indifference, and delight. This concise, no-fluff guide translates behavioral science into practical playbooks you can use today to increase activation, lower churn, and build product love.Inside this book, you'll find actionable frameworks for: Diagnosing whether your users are frustrated, ignoring, or loving your product - and what that means for growth. Reducing cognitive load and creating onboarding flows that make users feel smart. Building trust with micro-interactions, in-app signals, and empathetic support. Designing habit loops and retention mechanics that turn casual users into repeat users. Re-engagement campaigns, messaging strategies, and positioning that make your product emotionally relevant. Advocacy and community playbooks to convert promoters into your most effective growth channel. A ready-to-use Product Emotion Audit Worksheet and step-by-step rescue & activation checklists. Who this book is for: SaaS Founders who need repeatable growth and lower churn. Product Managers who want to ship features that actually stick. Product Marketers who must craft messaging that resonates and converts.If you build, launch, or market SaaS products, this book gives you the psychology-first tools to make users choose you - and keep choosing you. Why it works: Aries Ram combines 15+ years of real-world experience in SaaS product marketing, customer research, and product strategy with clear, tactical playbooks - not academic theory. Expect concise chapters, case-inspired examples, and immediately usable templates you can run with this week. Read this book if you want to: Stop treating churn as an inevitability. Turn passive accounts into active customers. Build onboarding and product experiences that reduce support load and increase referrals. Make product decisions based on human behavior, not guesswork. Take action now: Open this book, run the Product Emotion Audit, and start moving users from frustrated → engaged → loyal. Your next growth step won't be another feature - it will be a deeper understanding of your customers. About the author: Aries Ram is a SaaS product & marketing strategist who helps founders and product teams turn user insight into growth. This book follows his first title, The SaaS Prescription: Is Your Product a Painkiller, Antibiotic, or Vitamin? Ready to stop guessing and start fixing your SaaS Product? Click "Buy Now" and get the playbook that makes your product matter.
Be the Legend
Unlock one's full potential and become the legend in one's industry with Gene Frederick's inspiring new book, Be the Legend.Award-winning realtor and industry expert Gene Frederick shares his personal journey and proven strategies to help professionals rise above the competition and achieve extraordinary success. Through a blend of personal anecdotes and actionable insights, Be the Legend offers a step-by-step road map for mastering sales and leadership.Whether someone is a real estate agent, a business professional, or an entrepreneur, this inspirational guidebook will provide them with the direction and inspiration needed to stand out, make a lasting impact, and build a meaningful legacy.Each chapter is designed to inspire action, equipping people with the confidence and strategies necessary for career transformation and professional excellence. With practical guidance and real-world examples, Be the Legend serves as a powerful resource for those striving to reach the highest levels of success in their field.
Never Ask for the Sale
A tech leader and executive coach's actionable guide for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity. Sue Heilbronner launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to $1 million in annual revenue in six years. Now, she offers her insight into salespersonship in an irreverent, direct, and actionable guide to success in sales. Never Ask For The Sale goes beyond simple tips, and influences the reader's overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths, and marketing that cohesive story with a winning sales strategy: passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise. At the heart of the book is the notion that any successful seller, in any context, is fantastic at selling themself--whether that is within services in a solopreneur business, an early-stage startup, a college application, or a nonprofit mission. Never Ask For The Sale prompts deep self-awareness admixed with highly pragmatic calls to action at the intersection of coaching, personal growth, conscious leadership, and sales.
The Framemaking Sale
This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecision Business-to-business commerce is broken. Today's customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision at all. Could this be the death of sales as we know it? Traditional sales methods are all carefully designed to change the way customers think of sellers--to win customers' business by first gaining their trust. But Brent Adamson and Karl Schmidt argue the real key to B2B sales success is to focus on boosting customers' confidence in themselves and their ability to make large-scale, collective decisions on behalf of their company. Through a combination of powerful research and data, real-world examples, and practical tactics from some of the world's best leaders and sales professionals, The Framemaking Sale provides a blueprint for a completely new approach to selling. Using the authors' unique Framemaking method, this book offers a paradigm-shifting perspective on buying and selling with confidence, empowering sales teams and customers alike to thrive in this new world of selling.
Mastering Guru Marketing
Mastering Guru Marketing: How to Become the Trusted Authority Your Market SeeksIn today's crowded, noisy marketplace, the difference between being ignored and being in demand comes down to one thing: authority. In Mastering Guru Marketing, Michael Blumberg shares the proven framework he's refined over decades of consulting, coaching, and thought leadership to help professionals, consultants, and business leaders rise above the noise and become the go-to experts in their industries.Blending real-world stories, actionable strategies, and timeless principles, Blumberg reveals how to: Pinpoint and deeply understand your ideal audienceCreate a compelling value proposition that makes you unforgettableLeverage AI and content marketing to amplify your expertiseBuild trust through education-first engagementNurture relationships with a process-driven outreach strategyAlign your work with a higher mission that inspires loyalty and impactWhether you're an entrepreneur, service provider, or corporate leader, this book will help you replace pushy sales tactics with a relationship-driven approach that attracts high-quality clients, accelerates business growth, and cements your reputation as a trusted authority.If you're ready to stop competing on noise and start leading with wisdom, Mastering Guru Marketing is your blueprint.
Benchmarking for Businesses
Measure and improve your company's performance This book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time. In 50 minutes you will be able to: - Understand the different types of benchmarking and choose the best one for your company - Catch up with the competition by comparing their processes to your own and identifying the best practices - Use your results to make concrete improvements to your processes and procedures ABOUT 50MINUTES.COM Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
The Competitive Power of the Product Lifecycle
The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: - Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline - Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase - Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Redefining Public Relations in Emerging Markets
This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia. Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners. The authors explore the unique ways organisations address ethical dilemmas, respond to crises, and leverage purpose-driven campaigns to build trust and safeguard reputations. Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement. A valuable resource for PR practitioners, academics, and students, this book bridges global trends with local adaptations, offering practical guidance and a thought-provoking analysis on the exciting and complex world of public relations in emerging economies.
Deploy Empathy
With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more."Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love." - Jim Kalbach, author of The Jobs to Be Done PlaybookMaster customer interviewing (no people skills required!)Readers call this "the most practical overview of customer research" they've ever read because it gives you everything you need to start today: Ready-to-use interview scripts for discovery, retention, and cancellation conversationsThe beloved "How to Talk So People Will Talk" section with specific phrases that help people open up (and shows you how to practice these skills safely with friends and family first)Clear frameworks for making sense of what you learnA real interview so you know what success looks like
MindSell
Sell smarter. Connect deeper. Perform stronger.In a world flooded with gimmicks, overhype, and dubious sales advice, it's easy to lose sight of what really moves people to say "yes". Enter the MindSell model.MindSell is a simple, powerful, influence-based framework for supercharging your sales performance. No pressure tactics. No tricks. No outdated scripts. The seven pillars of MindSell are built from practical tools and strategies rooted in the timeless science of human behaviour: Master your mindset. Before you can effectively influence others, you must gain mastery over your own mind.The power of positioning. Stand above the competition by positioning yourself as the solution to any potential client's problems, confidently answering the question: "Why you?"Rapid rapport. Use the science-based tools of human connection to build instant trust and rapport, both in and outside of sales meetings.Tailored influence. Adapt your message to match people's distinct personalities, create higher-level connections, and sell seamlessly.Strategic curiosity. Master the art of asking great questions to receive favorable answers, including that all-important "yes".Win the short game and the long game. Close quick sales to win the short game while building strong relationships to win the long game.Sunset goal setting. Set goals designed to create a life of excellence-the life you desire.MindSell embodies more than just selling. By mastering the seven pillars, you'll supercharge your sales, your performance, and your life.chrishelder.com.au
Pimps, Prostitutes and Other Corporate Misfits
Pimps, prostitutes and other corporate misfits is an insightful and gripping memoir of a seasoned Human Resource professional, Felicity Underwood, who has spent over two decades in the trenches of corporate reality. Through her candid storytelling, Felicity offers a rare glimpse into the inner workings of some of the most dysfunctional and toxic workplaces she has encountered, highlighting the pervasive issues that plague modern businesses and providing a beacon of hope for those caught in similar situations. Whether you're an HR professional, a leader, or an employee, this book is a must-read for anyone who has faced or is dealing with toxic workplace dynamics.
The Brand New Future
Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing, and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.
The Revops Advantage
Make revenue your organizational priority Books claiming to be the definitive guide to revenue operations are ignoring a key issue: companies aren't really organized around revenue growth. In The RevOps Advantage: How to Maximize Your Revenue Teams' Potential, Amy Osmond Cook, PhD, Ryan Westwood, and Bala Balabaskaran--three of technology's most accomplished go-to-market executives--share their groundbreaking approach to architecting teams with revenue growth at the core. Drawing from decades of leadership experience at top companies like Salesforce and Microsoft, as well as their own entrepreneurial successes, the authors explain how to organizationally prioritize revenue, make it a center of excellence in an organization, and execute for exponential growth. Based on extensive primary research, interviews with RevOps leaders at world-class organizations like Atlassian, LinkedIn, and Sprout Social, and proven frameworks from their past successes, The RevOps Advantage provides: A Clear Blueprint for RevOps Success: Learn how to break down silos and build a unified revenue engine that delivers sustainable growth. Actionable Insights and Strategies: Master the art of aligning people, processes, and technology for maximum efficiency and impact. A Strategic Advantage: Understand how a well-architected RevOps function transforms your organization into a hypergrowth powerhouse--even in uncertain economic climates. With practical advice on everything from big-picture revenue planning to maintaining data hygiene and creating a feedback loop for continuous improvement, this book equips executives, founders, and RevOps professionals with the tools they need to lead their teams to unprecedented success. For revenue leaders and C-suite readers, The RevOps Advantage is a map to scalable growth through better strategy, org design, people strategy, and technology adoption. For Go-to-Market professionals, it's a data-driven playbook for better results and realizing ambition. It's a must-read guide for anyone looking to create a scalable revenue engine and achieve hypergrowth.
The Modern Beauty Empire
The Science, Art, and Strategy of Launching Your Iconic Cosmetic, Makeup & Beauty Line.Whether you're mixing up ideas in your kitchen or dreaming up your own beauty line from your desk, this book is your backstage pass to the modern beauty industry.Step-by-Step Guide to Launching Your Own Beauty Brand & Skincare ProductsWant to start a skincare brand or launch your own cosmetic product line, but don't know where to begin? This book gives you the exact roadmap from idea to store shelf.Written by Yannis Zand, a beauty industry expert with 20+ years of experience in cosmetic formulation, skincare product development, and beauty brand marketing, this friendly and practical guide helps you create, launch, and grow a successful beauty business without wasting time or money.This isn't just theory, it's the real, behind-the-scenes stuff they don't tell you on YouTube.Inside, you'll learn how to: Find Your "It Factor" - Nail your brand's story and stand out in a crowded market.Create Products People Love - Choose formulas, ingredients, and packaging that scream, buy me.Navigate the Not-So-Glam Stuff - Regulations, compliance, testing, and all the legal bits made simple.Market Like a Pro - From social media buzz to retail shelves, I'll show you how to sell without feeling "salesy."Stay on Track - Handy checklists at the end of every chapter keep you moving from idea to launch.Build a beauty brand strategy that stands out in today's crowded market.Design packaging that sells, and meets industry regulations.Market your products online, in stores, and through influencers.Avoid common mistakes that cost beauty entrepreneurs thousands.Whether you dream of a single hero product or a full luxury skincare line, The Modern Beauty Empire will help you turn your vision into a thriving business.Perfect for aspiring beauty entrepreneurs, skincare founders, and anyone passionate about creating their own makeup or cosmetic products.If you've got the dream, I've got the map. Whether you're starting with a single lip balm or an entire skincare line, The Modern Beauty Empire will walk you through every stage until your beauty brand is not just alive, but thriving.Grab your copy today and let's get your beauty empire off the Pinterest board and into real life.
Reputation Revolution
Your brand's future is decided in seconds. Are you ready?In today's digital age, a single search can define your reputation - and determine whether opportunities come flooding in or disappear forever. Reputation Revolution: Navigating Perception in the Age of Instant Judgment is the definitive guide to mastering your brand's online image, written by Uri Samet - a veteran of nearly two decades in digital marketing and over a decade leading high-stakes Online Reputation Management (ORM) campaigns for brands worldwide.This book reveals the proven playbook for building, defending, and amplifying your reputation in a world where perception drives success. Whether you're a corporate leader, marketing professional, entrepreneur, or communications strategist, you'll learn how to turn the uncontrollable chaos of the internet into a powerful growth engine.What You'll Discover Inside: The psychology of online judgment - Why people form lasting opinions in seconds, and how cognitive biases, emotions, and algorithms shape the way your brand is seen.Search engines as the ultimate gatekeepers - How to control what shows up when people "Google" you, dominate first-page results, and leverage zero-click searches to your advantage.Core ORM strategies for digital dominance - From SEO fundamentals and structured data to multilingual optimization for global brands.Harnessing social media as a perception amplifier - The unique ORM role of LinkedIn, TikTok, Instagram, Facebook, X/Twitter, YouTube, Reddit, and other key platforms.The power of Digital PR - How to generate high-authority, positive coverage that pushes your brand narrative to the forefront.Content mastery - Building authoritative blogs, Q&A profiles, and Wikipedia presence to lock in trust.Crisis management frameworks - Proven step-by-step methods to prepare for, respond to, and recover from reputation attacks in the digital space.The future of reputation in the age of AI - How generative AI and conversational search engines are reshaping online perception, and what you can do now to stay ahead.Why This Book Matters NowIn a hyperconnected world, your brand's image isn't just about looking good - it directly influences trust, opportunity, and growth. From first impressions on Google to viral moments on TikTok, your brand narrative is being written with or without you. This book equips you to take control.Who This Book Is ForCEOs, founders, and executives who want to protect and enhance brand value.Marketing and PR professionals seeking a complete ORM framework.Entrepreneurs and small business owners ready to compete with industry giants.Communications teams tasked with crisis prevention and rapid response.Anyone who understands that in business, your reputation is your most valuable asset.About the AuthorUri Samet is the founder and CEO of Buzz Dealer, a pioneering digital PR and ORM agency. With clients across industries and continents, Uri has built a reputation for solving some of the most complex online perception challenges. His insights are drawn from real-world experience in transforming reputations from vulnerable to unbreakable.Whether you're defending against a PR crisis, building a powerful brand image from scratch, or aiming to dominate your digital space, Reputation Revolution gives you the strategies, tools, and mindset to win.
Strategic Public Relations in Emerging Economies
This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies. The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors. This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.
Modern Business
"Modern Business: Marketing Methods and Salesmanship" offers insights into the strategies and techniques essential for success in the business world. Compiled by the Alexander Hamilton Institute, this work provides a comprehensive overview of effective marketing methodologies and the art of salesmanship. Readers will discover valuable principles for understanding consumer behavior, crafting compelling marketing campaigns, and building strong customer relationships. This book emphasizes the importance of adaptability and innovation in response to evolving market dynamics. Whether you're a seasoned professional or just starting your career, this book offers timeless advice for navigating the complexities of modern business and achieving lasting success.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Roadmap for Success
This book aims to planning allow small businesses to thrive through Thompson's objective is to provide entrepreneurs with an opportunity to plan in a way that is future-proof and professional. An important aspect of the book is to emphasize why planning from scratch and in detail plays a crucial role in whether a business will survive in the future or not. Thompson's years of experience guiding businesses means he is well-equipped to write this guide with authority. If you have a business or are planning to start one but have not given it enough thought, then you should pause for a moment and read this book.You need to know what important planning elements can help make or break your business. So, what are you waiting for? Begin evaluating your strategies and business through this book and save yourself from a disaster waiting to happen.
Roadmap for Success
This book aims to planning allow small businesses to thrive through Thompson's objective is to provide entrepreneurs with an opportunity to plan in a way that is future-proof and professional. An important aspect of the book is to emphasize why planning from scratch and in detail plays a crucial role in whether a business will survive in the future or not. Thompson's years of experience guiding businesses means he is well-equipped to write this guide with authority. If you have a business or are planning to start one but have not given it enough thought, then you should pause for a moment and read this book. You need to know what important planning elements can help make or break your business. So, what are you waiting for? Begin evaluating your strategies and business through this book and save yourself from a disaster waiting to happen.
Brand Strategy
Brand Strategy by C. Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained in competitive markets. Drawing on years of research and academic insight, Park unpacks the strategic foundations of brand identity, brand equity, and the psychological connections that consumers form with brands over time.This book explores core topics such as differentiation, symbolic meaning, brand portfolio design, and long-term positioning. Park also highlights how consumer perceptions, emotional resonance, and value-based branding contribute to strong, resilient brand architectures.Through conceptual models and empirical findings, the book offers a roadmap for developing brand strategies that foster loyalty, increase relevance, and support business growth. It's a must-read for marketing professionals, brand managers, and students of branding who want to understand both the theory and practice behind successful brand-building.Part of the Legend in Consumer Behavior series, Brand Strategy reinforces Park's legacy as a leading voice in brand thought leadership.
Decision-making and Choice Decision
Decision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychological mechanisms that drive how consumers evaluate options and make choices. With clarity and academic rigor, Park uncovers the sequential and comparative processes involved in consumer judgments, from initial consideration to final selection.This book examines how individuals assess alternatives, deal with uncertainty, and simplify complex decisions using both analytical and intuitive methods. Park also highlights contextual factors such as framing effects, attribute weighting, and the influence of prior knowledge on decision outcomes.Grounded in empirical studies and theoretical frameworks, the book provides marketers, researchers, and educators with essential tools to understand and predict choice behavior. It explores topics such as compromise effects, choice deferral, and post-decision satisfaction, offering actionable insights for product positioning and marketing communication strategies.As part of the Legend in Consumer Behavior series, this work captures C. Whan Park's significant contributions to decision science and reaffirms his role in shaping the way we understand consumer choice dynamics.
Decision-making and Choice Decision
Decision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychological mechanisms that drive how consumers evaluate options and make choices. With clarity and academic rigor, Park uncovers the sequential and comparative processes involved in consumer judgments, from initial consideration to final selection.This book examines how individuals assess alternatives, deal with uncertainty, and simplify complex decisions using both analytical and intuitive methods. Park also highlights contextual factors such as framing effects, attribute weighting, and the influence of prior knowledge on decision outcomes.Grounded in empirical studies and theoretical frameworks, the book provides marketers, researchers, and educators with essential tools to understand and predict choice behavior. It explores topics such as compromise effects, choice deferral, and post-decision satisfaction, offering actionable insights for product positioning and marketing communication strategies.As part of the Legend in Consumer Behavior series, this work captures C. Whan Park's significant contributions to decision science and reaffirms his role in shaping the way we understand consumer choice dynamics.
