Restaurant Growth Secrets
Turn your restaurant into an online sales machine. (Subhead)It's getting harder to grow your restaurant. Marketing on social media takes too much time. Delivery app fees are sucking up your profit. Technology is getting harder to keep up with. The big chains are getting bigger...and they're coming for your customers.Adam Guild and his team have worked with thousands of independent restaurant owners like you. They've spent millions breaking down the science of growing online. They've driven hundreds of millions of dollars in online orders. And now, they're giving away all of their Restaurant Growth Secrets to you.Each secret is a proven method for growing your restaurant. Get the secret to more direct online orders, so you can ditch the crazy commissions. Get the secret to turning website visitors into new customers. With Restaurant Growth Secrets, face the future with confidence-by making technology your new secret weapon.
Rethinking Retail
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers' shopping preferences, behaviors, and influences. Across a range of topics, the authors argue that the rise of e-commerce has coincided with a decline in consumer preferences--what people buy and where they buy it. This presents challenges for both retailers and manufacturers. The authors propose that the answer lies with consumers. A focus on consumers is fundamental to designing effective marketing strategies and campaigns. However, retailers and brands often have different perspectives about consumers. This book bridges that gap. The broad scope of topics and longitudinal data give retailers and brand marketers a roadmap for building and maintaining consumer preference in a rapidly changing and challenging environment.
International Marketing in Practice
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.Across its four sections, the book examines how companies can overcome the challenges of connecting with potential customers in a foreign country through strategic choices around which markets to enter, identifying appropriate modes of entry, successfully adapting their marketing mix for these markets, and leveraging a country-of-origin strategy. The book showcases 11 unique and international case studies grounded in the experiences of real companies of varying sizes, operating in a range of industries. Each case features a case synopsis, learning objectives, a concise narrative, along with stimulating discussion questions for individual cases as well as each section. These compact case studies will enable students to apply concepts to situations in other organizations, thus strengthening their understanding and supporting learning.This exciting new text is designed as recommended reading on undergraduate and postgraduate International Marketing and International Business courses.For instructors who teach with the cases, there are accompanying teaching notes available online.
Conference Proceedings Trends in Business Communication 2024
The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.
The High-Performing Key Account Manager
Explore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relationships and drive growth with strategic customers. In a rapidly changing economic environment, the role of a key account manager is now more important than ever due to the value they provide to the business and the profitable growth they enable. The High-Performing Key Account Manager demonstrates what core competencies and skills a key account manager needs to succeed, such as how to develop long-lasting relationships, how to build trust with key customers and how to foster value-based sales solutions. This book also establishes what organizational support they require in order to create the right conditions for high-performance account management including guidance on how to lead and influence, build teams and enhance cross-functional collaboration. With real-world examples from leading companies such as Siemens, Caterpillar, Honeywell Group and CISCO Systems, this highly practical guide provides the strategies and tactics required to overcome common challenges, capitalize on emerging opportunities and enable key account managers to perform at the highest level.
Brand Global, Adapt Local
Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand. If a brand wants to thrive in an international market, it needs to understand the different consumers and the nuances of the cultures in which they live. The best brands in the world do this by remaining relentlessly curious about their customers and their markets, immersing themselves in the culture and embracing new and different ways of seeing, understanding and being. Learn how to develop this global mindset and how to build this into your marketing strategy from some of the world's leading global brands such as Nike, LVMH, Nestl矇, Shiseido, Natura and Marriott. This book explores the challenges these brands faced across international markets and how they balance remaining true to their brand values with creating local resonance. Covering everything from how applying cultural understanding to interpreting data delivers exceptional consumer insight to how you can localize campaigns without losing the core brand identity, this book delivers all you need to know about scaling a brand globally packed full of powerful insight from leading marketers.
The High-Performing Key Account Manager
Explore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relationships and drive growth with strategic customers. In a rapidly changing economic environment, the role of a key account manager is now more important than ever due to the value they provide to the business and the profitable growth they enable. The High-Performing Key Account Manager demonstrates what core competencies and skills a key account manager needs to succeed, such as how to develop long-lasting relationships, how to build trust with key customers and how to foster value-based sales solutions. This book also establishes what organizational support they require in order to create the right conditions for high-performance account management including guidance on how to lead and influence, build teams and enhance cross-functional collaboration. With real-world examples from leading companies such as Siemens, Caterpillar, Honeywell Group and CISCO Systems, this highly practical guide provides the strategies and tactics required to overcome common challenges, capitalize on emerging opportunities and enable key account managers to perform at the highest level.
Launch Your Sales
Build the World-Class Sales Team You've Always Wanted! Are you a start-up founder, established business owner, CEO, or VP of sales? No matter your capacity or title, surely you desire a highly skilled and productive sales force-a successful sales machine. In Launch Your Sales: The 8 Steps to Build a Winning Sales Organization, sales consulting expert and author Robert D. Rash brings a wealth of real-world experience to building, maintaining, and growing a solid foundation for organizational sales success. As his career progressed from software engineering to software sales to eventually becoming the CEO of his own consulting firm, Rob noticed a consistent pattern: something was missing in professional sales organizations. While there are hundreds of books on how to sell, the vast majority of these focus solely on techniques and performance for the individual salesperson. Rob, instead, addresses the need for strategy and excellence across the board at the organizational level and guides his readers on how to achieve sales excellence at that level. Whether your sales have plateaued, you wish to ramp-up your sales efforts, or you simply need some solid guidance toward organizational sales success, Launch Your Sales can help you develop and sustain a sales process to elevate your game, year after year. Get ready to apply these savvy and time-tested teachings to launch your sales team and achieve outstanding sales results!
Impact of User-Generated Content on Consumer Trust and Purchase Intent
Market of One
'Physician, Heal Thyself!' Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients' brands is so averse to differentiating its own. - Rory Sutherland, Vice Chairman Ogilvy UKThe best way to beat the competition is to not have any - to find a space no-one else can occupy. Market of One is a roadmap to get your agency to that rarefied place. - Greg Hahn, Co-Founder, Mischief @ No Fixed AddressThe agency market isn't oversupplied - it's under-differentiatedMarket of One is the essential guide for agency leaders who refuse to compete on price and instead want to stand out, attract better clients and build a renowned, high-margin business.By breaking free from so-called 'best practice' in positioning, culture, sales and pricing, you'll inspire your team, improve your work and create an agency that your competitors envy.Packed with candid truths, powerful reframes and just enough healthy scepticism, Market of One offers you a step-by-step roadmap that's both strategic and personal - blending commercial insights with the practical realities of agency life.It's your opportunity to design the agency you've always wanted to run.Robin Bonn is the CEO of Co: definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks, to the world's top independents, he's repositioned close to 150 agencies and coached dozens of senior leaders. He's also the host of The Immortal Life of Agencies podcast and a columnist for Marketing Week.
The Best Selling Coach
Written by a sister and brother team with 35 years of combined experience, this book demystifies business development and offers a simple and highly effective method of selling for business coaches and consultants.Selling professional services, particularly for new or aspiring consultants, can seem daunting and distasteful. This book shows that it doesn't need to be this way and, using a four-stage process, shows coaches how to first build their confidence and go on to locate, connect and meet desirable clients, virtually or in person. This book guides readers through asking for the sale and keeping control of the business relationship as it develops. Complete with email and letter templates and LinkedIn strategies, many chapters also link to an online course which gives access to downloadable materials such as professionally designed PDFs suitable for workshops, presentations and coaching sessions.Current, new and aspiring business coaches, as well as postgraduate coaching students, will welcome this guide to solving the top issues most people face in this sector: finding new clients, building your client base and winning work.
Machiavelli, Marketing and Management
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.
The Marketing of Debt
Why do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misunderstanding it. We underestimate the cost of debt and overestimate our ability to pay. Not only do marketers of credit cards and loans know this, but they also exploit these psychological blind spots to get us deeper in hock. The Marketing of Debt: How They Get You is an irreverent look at the financial services industry and the psychological research on decision-making related to debt. Topics include resisting temptation and refocusing on long-term goals, how money lenders hide pricing, partitioned pricing, drip pricing, the issue with status branded credit cards, and taking scientifically proven steps for making better financial decisions. This book is for anyone who wants to understand common tactics that marketers of debt use to get people into deeper debt, and how to avoid the traps laid by lenders. For students, this will be an appealing point-of-entry to behavioural research on financial decision-making. This could also be required reading for a consumer behaviour or consumer finance course. Additionally, there is a self-help aspect to this book in that it will help individuals avoid falling into many of the traps laid by marketers of debt. Features a Foreword from Jason Harris of Mekanism.
Cultural Transformations
This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship, and leadership challenges, and a metamodern perspective that bridges traditional and contemporary approaches.The book challenges global assumptions about gender in PR while reflecting on Nigeria's unique cultural and regulatory context. Combining scholarly rigor with accessible storytelling, it serves as both a learning tool and a call to action for the global PR community, particularly in emerging markets like Nigeria, where gender equity in professional spaces remains a significant challenge.By highlighting strategies for overcoming systemic barriers, the book inspires students, researchers, and professionals to foster greater inclusivity and innovation in communication practices. Moreover, the book will also resonate with policymakers and professional associations focused on equity in the workplace.
Conjoint Analysis
Conjoint Analysis: Applications by Paul Green showcases the practical power of conjoint methods in solving real-world marketing challenges. Drawing from decades of client-based projects, this book presents diverse case studies across industries such as healthcare, consumer goods, financial services, and technology. It reveals how businesses use conjoint analysis to prioritize product features, evaluate brand equity, test pricing models, and refine service offerings.This hands-on book bridges the gap between theory and execution, highlighting the strategic decisions that conjoint results have influenced-from product launches to repositioning campaigns. Green illustrates how businesses can simulate market response and make confident, evidence-based decisions using customer preference data.Designed for marketing professionals, consultants, and students of applied analytics, this book is a field-tested reference for deploying conjoint analysis in dynamic, competitive environments. Whether launching a new offering or optimizing an existing one, readers will gain a toolkit for applying conjoint insights to real market scenarios.
Mindful Marketing and Strategic Management
Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices. It presents readers with techniques to adopt mindfulness as a major driver for long-term success This edited book includes various strategies for marketers and practitioners to engage customers in a thoughtful and meaningful way. Businesses that use a mindful approach may develop true relationships with their target audience, encourage positive consumer behaviour and loyalty, and have a beneficial social effect through their products or services. The book is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices, such as leadership and workplace culture, which is vital for organisational success and employee wellbeing. The book provides suggestions on how to incorporate mindfulness into strategic planning, decision-making processes, and team cooperation. By using a mindful approach, practitioners may improve their efficacy, inventiveness, and overall performance, eventually contributing to long-term corporate success.
The High-Ticket Method(R)️
What's the secret to positioning yourself as the go-to leading expert in your industry, attracting premium clients with ease?How can shifting your mindset and messaging unlock untapped income and impact potential in your business?Are you ready to break free from outdated sales tactics and step into a world where high-ticket success is built on authenticity and value?Imagine a business where you attract premium clients effortlessly, scale your income exponentially, and deliver life-changing results-all while working less and living more.The High-Ticket Method(R)️ is your step-by-step guide to creating, selling, and scaling high-ticket offers with integrity and ease. Whether you're an online coach, service provider, product-based business owner or expert, this book reveals the exact strategies to add premium offers to your business, transform your mindset around money, and become a highly-paid and sought-after leader in your industry.Inside this book, you'll discover: - The 10 essential components of a high-ticket offer that sells itself.- How to master your mindset around pricing, selling, and receiving wealth.- The proven "One to More" system to scale your business.- How to craft compelling, client-attracting messaging.- Techniques to build authentic relationships with your audience that drive sales sustainably.Featured in The Telegraph, The Sunday Times, The Times, Medium, Stylist, Yahoo, MSN, and more, Dr Tania is a sought-after entrepreneur and leader in high-ticket business strategies. Known for her integrity-led approach, she empowers entrepreneurs to achieve extraordinary results, transforming both their income and their legacy.Written with a blend of practical strategies and empowering psychology, The High-Ticket Method(R)️ will not only transform your business but also the way you see yourself and your potential.Author Dr Tania King-Mohammad, a former NHS radiology doctor turned serial entrepreneur, shares her journey of leaving behind societal expectations to help entrepreneurs like you build profitable, purpose-driven businesses with high-ticket sales done ethically.If you're ready to stop playing small, embrace your full potential, and make "crazy, illogical" money ethically, this book is for you.Get ready to elevate your business, create lasting impact, and live life on your terms. Your high-ticket journey begins here.
Front-End Selling
Transform Your Sales Leadership and Ignite Team SuccessStep into the world of fearless sales leadership where bold action and authentic connection redefine how deals are won. This isn't just another guide-it's a revolution for those ready to lead from the front and inspire their teams with unwavering confidence.Discover the mindset that separates average performers from true sales trailblazers. Learn how to build trust at every interaction, communicate authentically, and handle objections with a calm assurance that turns resistance into opportunity. From mastering resilient leadership to coaching with impact, every chapter delivers practical strategies that empower you to take charge and drive results.Imagine closing deals not through pressure but by creating genuine urgency, motivating your squad to overcome setbacks with renewed energy and purpose. With insights on leveraging data and technology, you'll sharpen your approach, tailoring your leadership to today's fast-paced sales environment. Handpicked tools and methods help you cultivate accountability, celebrate wins, and elevate performance sustainably.This book invites sales leaders, managers, and professionals alike to embrace bold leadership, inspire on a deeper level, and close relentlessly. Whether you're looking to enhance your communication skills, refine your coaching techniques, or simply breathe new life into your team's momentum, the lessons within will guide you every step of the way. Now is the time to lead with intention, inspire with authenticity, and close with confidence-transforming not just your results, but the entire culture of your sales organization.
Building Fortitude
This book is intended to offer support to salespersons and business owners who struggle with remaining positive amid the challenges they encounter in the process of growing their sales. It reflects nuggets of wisdom garnered from a personal perspective on the journey of sales and entrepreneurship. The reader who will find this beneficial will be one who has an open mind and a willingness to go through self-introspection and reflection. This read reflects my opinions and thoughts, and I hope that as you read, you find sense in them as you face the inevitable challenges in business and sales.
Sell to Win
Dinesh Patel is an author whom I've been closely watching for over past 3 decades. Written by this Air Warrior- titled "SELL TO WIN" turns out to be a fine finish for most of us involved with passionate SALESMANSHIP & most importantly the CLOSURES. After his "FAIL to WIN" - this is going to be a great read for all walks of life. I'm sanguine that you, the reader will certainly get benefitted from this soulfully written masterpiece. -Col. V Z Sharma War VeteranSELL TO WIN - practical insights, real-life stories, and game changing strategies to help you conquer the fear of selling and unlock massive success. -Dr. Joseph Thomas Kargil War Veteran Chairman- Mysore International school Author of 6 Best seller books on AmazonShri Dinesh Patel has written this wonderful book SELL TO WIN. He has well-crafted the flow of Selling in a very lucid and inspiring manner. Having worked myself in Sales, I feel blessed to have read the book. Let us all take this excellent opportunity to READ, STUDY & WIN. -Dr. Himanshu BuchSr. Business Coach and The Zen Corporate Monk
Conjoint Analysis
Conjoint Analysis: The Pioneering Years by Paul Green chronicles the development of one of marketing's most powerful and enduring research techniques. This book captures Green's groundbreaking work on conjoint analysis, an approach that revolutionized how companies understand customer trade-offs and preferences. By simulating real-world decision-making, conjoint analysis allows marketers to uncover what product features truly drive consumer choices.Green takes readers back to the origins of conjoint methods, explaining the core principles, experimental designs, and analytical techniques that shaped early research. The book offers practical guidance on designing effective studies and interpreting results while providing historical context on how conjoint evolved into a staple of product development and pricing research.Ideal for marketing researchers, analysts, and students of consumer behavior, this book is both a historical archive and a practical guide. Discover how conjoint analysis laid the groundwork for modern preference modeling and continues to inform decision-making in industries from tech to consumer goods.
Place Branding and Marketing from a Policy Perspective
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
Multidimensional Scaling and Positioning
Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking perspective on how businesses can uncover the perceptual dimensions that shape customer choices. Drawing on decades of pioneering research, Green walks readers through the theory, computation, and strategic applications of multidimensional scaling (MDS), empowering marketers to visualize brand space, diagnose competitive positioning, and inform product development. With clarity and precision, the book explains how to translate complex consumer preference data into intuitive maps that reveal hidden relationships among products and services.This book is ideal for researchers, analysts, and marketing strategists seeking to move beyond traditional survey analysis and adopt a multidimensional view of markets. It features examples from real-world studies and highlights the evolution of MDS methods as computing power has grown. Whether designing perceptual maps or evaluating repositioning opportunities, this book is an essential guide to making data-driven positioning decisions that resonate with target audiences.A cornerstone in marketing analytics, this book continues to influence positioning strategy in academic and business contexts alike.
Conjoint Analysis
Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by introducing sophisticated extensions and applications of conjoint techniques. This book is a must-have for researchers and practitioners who want to extract deeper insights from consumer data and model complex decision-making behavior with greater precision. From hybrid conjoint designs to interaction modeling and hierarchical Bayes estimation, Green explores methods that are both technically robust and highly actionable.Ideal for experienced analysts, this book addresses advanced topics like part-worth estimation, adaptive conjoint analysis, and the integration of conjoint with segmentation and market simulation. Through clear explanations and illustrative case studies, Green demonstrates how these methods can optimize product configurations, assess price elasticity, and predict market share.This book reflects Green's ongoing contributions to marketing research and offers a comprehensive resource for those ready to elevate their analytical capabilities. It's an essential guide for professionals looking to bridge theory and application in high-stakes marketing decisions.
Conjoint Analysis
Conjoint Analysis: Applications by Paul Green showcases the practical power of conjoint methods in solving real-world marketing challenges. Drawing from decades of client-based projects, this book presents diverse case studies across industries such as healthcare, consumer goods, financial services, and technology. It reveals how businesses use conjoint analysis to prioritize product features, evaluate brand equity, test pricing models, and refine service offerings.This hands-on book bridges the gap between theory and execution, highlighting the strategic decisions that conjoint results have influenced-from product launches to repositioning campaigns. Green illustrates how businesses can simulate market response and make confident, evidence-based decisions using customer preference data.Designed for marketing professionals, consultants, and students of applied analytics, this book is a field-tested reference for deploying conjoint analysis in dynamic, competitive environments. Whether launching a new offering or optimizing an existing one, readers will gain a toolkit for applying conjoint insights to real market scenarios.
Phygital Marketing Glossary
Document from the year 2025 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: Excited to share the Phygital Marketing Glossary-a resource created for students, professionals, and curious minds looking to deepen their understanding of marketing in today's ever-evolving landscape. Whether you're revisiting the fundamentals or diving into phygital strategy, this eBook is here to grow with you. Moreover, I wrote this glossary to demystify the language of modern marketing. Instead of writing a story-driven textbook, I wanted to create a reference tool-something you can flip through, search, or skim whenever a new term pops up. It's meant to be quick, clear, and relevant. You'll find: 1. Concise definitions of essential marketing terms 2. Language that bridges traditional marketing and digital inno-vation 3. Concepts that matter in a phygital customer journey 4. Insight into how technology shapes strategy, engagement, and brand perception
Multidimensional Scaling and Positioning
Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking perspective on how businesses can uncover the perceptual dimensions that shape customer choices. Drawing on decades of pioneering research, Green walks readers through the theory, computation, and strategic applications of multidimensional scaling (MDS), empowering marketers to visualize brand space, diagnose competitive positioning, and inform product development. With clarity and precision, the book explains how to translate complex consumer preference data into intuitive maps that reveal hidden relationships among products and services.This book is ideal for researchers, analysts, and marketing strategists seeking to move beyond traditional survey analysis and adopt a multidimensional view of markets. It features examples from real-world studies and highlights the evolution of MDS methods as computing power has grown. Whether designing perceptual maps or evaluating repositioning opportunities, this book is an essential guide to making data-driven positioning decisions that resonate with target audiences.A cornerstone in marketing analytics, this book continues to influence positioning strategy in academic and business contexts alike.
Conjoint Analysis
Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by introducing sophisticated extensions and applications of conjoint techniques. This book is a must-have for researchers and practitioners who want to extract deeper insights from consumer data and model complex decision-making behavior with greater precision. From hybrid conjoint designs to interaction modeling and hierarchical Bayes estimation, Green explores methods that are both technically robust and highly actionable.Ideal for experienced analysts, this book addresses advanced topics like part-worth estimation, adaptive conjoint analysis, and the integration of conjoint with segmentation and market simulation. Through clear explanations and illustrative case studies, Green demonstrates how these methods can optimize product configurations, assess price elasticity, and predict market share.This book reflects Green's ongoing contributions to marketing research and offers a comprehensive resource for those ready to elevate their analytical capabilities. It's an essential guide for professionals looking to bridge theory and application in high-stakes marketing decisions.
