Ethical Copywriting
Salesy, manipulative marketing that requires you to compromise your values?We don't do that here.In a marketing landscape saturated with manipulative tactics, Ethical Copywriting offers a refreshing alternative. This guide walks you through articulating who you are, what you do, and how you are different, fostering genuine connections that naturally lead to sales. Write for your service-based business in ways that align with your values and discover how authenticity can be your most effective sales strategy.
Your Book, Your Buzz
You built the business, now it's time to tell people about it!You poured your heart into birthing a business that combines your passion & purpose, but now what?Whether you're already a successful small business owner looking to reclaim your time & stop dreading the content planning process, or a self-employed hopeful still dreaming about birthing your own business & overwhelmed with the insane number of tasks you need to tackle - I've got you!Inside, you'll learn how to: Brainstorm amazing content ideas that speak to YOUR ideal audience!Map out a content plan that fits YOUR style!Ditch the stress, headaches & dread associated with content planning!Rest easy, knowing you're a badass boss & your content shows it!Written in a warm, witty, "you've got this" tone that feels more like a coffee-date with your bestie than a business manual, this is the guide every creative business owner needs when it's time to do the damn thing.
Modern Advertising Essentials You Always Wanted to Know
Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignoredWhether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.This book offers: Guidance on optimizing your campaign's performanceReal-world knowledge to create impactful advertisingInsights into digital, social media, and influencer marketing tacticsUnderstanding of strategic advertising models
Modern Advertising Essentials You Always Wanted to Know
Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignoredWhether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.This book offers: Guidance on optimizing your campaign's performanceReal-world knowledge to create impactful advertisingInsights into digital, social media, and influencer marketing tacticsUnderstanding of strategic advertising models
Revenue vs. Sales
Focus. Plan. Execute. Are you building sales activity... or real revenue? There's a difference - and it's the difference between survival and success. Revenue vs. Sales: Winning is a Planned Event gives you the tools, mindset, and systems to build real, sustainable growth - whether you're a seller, a sales leader, a business owner, or an investor. Inside, you will find four books: The Singular Focus: 100+ Tips to Maximize Your Revenue. Revenue Boost: The Ultimate Sales Plan in Five Steps. Straight Up Selling: Your Toolbox for Sales Excellence. PLUS, the new, exclusive bonus book, People Drive Revenue: Talent Systems That Deliver Results. No fluff. No theories. Just the real-world playbook for revenue-driven success. If you're serious about moving beyond activity for activity's sake - and finally building a system that consistently drives revenue - this series is your roadmap. Get ready to rethink the way you sell, plan, and perform. Revenue isn't luck. It's strategy, focus, and execution.
B2B Sales, Simplified!
Be a B2B Selling Superstar: A Fun, Practical Guide to Winning in B2B SalesReady to escape the noise of sales gurus shouting "close like a beast" and "crush your quota"? Yeah, us too.This isn't your average "sales-bro" book. It's your real-world, no-BS, battle-tested guide to selling complex B2B solutions - with clarity, calm confidence, and actual results.Written by someone who's sold millions (without the flashy suits or magic scripts), this book delivers: A simple, human-first framework for B2B sales successStep-by-step guidance from lead generation to negotiationLaugh-out-loud stories and real-life lessons (yes, including failures)Mindset shifts that turn good reps into unstoppable onesWhether you're brand new to sales, thinking of switching careers, or tired of winging it every quarter - this is your practical, motivational, and sometimes hilarious manual to thrive in the complex world of solution selling.Forget the hype. Learn what actually works.
Press Play
An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.Today's consumers demand more than products--they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--ranging from Adidas and Puma to NASCAR and Unilever--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.
Marketing in the Climate Crisis
In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who want to be part of changing that, in order to save marketing's legitimacy and the planet.
The Dark Side of Marketing
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing. The authors draw on extensive research and real-world examples from advanced and developing countries and critically examine the technological, legal and ethical implications of these marketing practices. It proposes pathways to more respectful, empowering, democratic, sustainable, and recuperative marketing models and approaches.
When Co-Creation Leads to Love
Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the "IKEA Effect - When Labor Leads to Love," the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.
Market and User Research Operations
Looking to boost your research team's impact while cutting down on administrative overload? Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively. You'll learn how to: - Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demands Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value. Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
Market and User Research Operations
Looking to boost your research team's impact while cutting down on administrative overload? Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively. You'll learn how to: - Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demands Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value. Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
The Smart PR Book
This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world.Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.
Strategic Communication Through Design
The United States Army needs doctrine that addresses strategic communication based upon emerging design concepts while incorporating existing principles of strategic communication and narrative theory together with an updated communication theory. Lack of doctrine at both Joint and Army levels results in the failure of the United States Army to synchronize strategic communication efforts within the operational and tactical levels. Understanding how to use strategic communication as an element of United States national power will aid synchronization and nesting of the strategic, operational, and tactical levels. In the contemporary operating environment, the Army has only communicated strategically during times of conflict. Strategic communication is necessary at all times, whether the nation is at peace or war and throughout the full spectrum of operations. Creation of relevant doctrine will provide for an enduring nature of strategic communication.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Illustrated Catalogue of Men's Furnishings
Step back in time with this meticulously reproduced "Illustrated Catalogue of Men's Furnishings" from 1889, originally produced by R. L. McDonald & Co. of St. Joseph, Missouri. This catalog offers a fascinating glimpse into the world of men's fashion and consumer culture in late 19th-century America. Featuring detailed illustrations and descriptions of various garments and accessories, this book provides invaluable insights into the styles, materials, and marketing techniques of the era. Historians, fashion enthusiasts, and collectors alike will find this volume to be a rich and informative resource. Explore the sartorial landscape of a bygone era and discover the enduring appeal of classic menswear through this unique and visually compelling catalog.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Illustrated Catalogue of Men's Furnishings
Step back in time with this meticulously reproduced "Illustrated Catalogue of Men's Furnishings" from 1889, originally produced by R. L. McDonald & Co. of St. Joseph, Missouri. This catalog offers a fascinating glimpse into the world of men's fashion and consumer culture in late 19th-century America. Featuring detailed illustrations and descriptions of various garments and accessories, this book provides invaluable insights into the styles, materials, and marketing techniques of the era. Historians, fashion enthusiasts, and collectors alike will find this volume to be a rich and informative resource. Explore the sartorial landscape of a bygone era and discover the enduring appeal of classic menswear through this unique and visually compelling catalog.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Modern Business
"Modern Business: Marketing Methods and Salesmanship" offers insights into the strategies and techniques essential for success in the business world. Compiled by the Alexander Hamilton Institute, this work provides a comprehensive overview of effective marketing methodologies and the art of salesmanship. Readers will discover valuable principles for understanding consumer behavior, crafting compelling marketing campaigns, and building strong customer relationships. This book emphasizes the importance of adaptability and innovation in response to evolving market dynamics. Whether you're a seasoned professional or just starting your career, this book offers timeless advice for navigating the complexities of modern business and achieving lasting success.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Changing Profile of India's Trade Relations
This book unravels the complex spectrum of trade policy in India with the help of partial and general equilibrium models. It evaluates India's recent trade deals with the UAE, Australia, European Free Trade Area (EFTA), and Mauritius, among others.Using applied general equilibrium methods to analyse recent debates about the conduct of India's trade policy, this book aims to present how the barriers to trade have been affecting trade flows. It further presents a set of large-scale computable general equilibrium simulations of the effects of changes in trade barriers. It also explores India's need to deal strategically with China and provide different economic solutions, despite the conflicts along their international borders. Moreover, it focuses on how India, through its trade orientation, needs to manage its natural resources and deal with land scarcity.The volume will be of interest to scholars and researchers of international trade and finance, business economics, and econometrics. It will also be of interest to foreign trade experts, researchers, policy makers and government officials, among others.
Own Your M.E.D.I.A
'Own Your M.E.D.I.A' by Prosper Taruvinga is a simple, practical guide for business owners, creatives, and entrepreneurs who want to grow their brand without depending fully on social media. In this easy-to-understand book, Prosper shares his personal journey and powerful lessons on how to take full control of your message, platform, and marketing. Instead of chasing likes and fighting algorithms, Prosper shows you how to truly connect with your audience by understanding who they are, what they need, and how you can help. He breaks down big ideas into clear steps: identifying your ideal customer, crafting a message that speaks directly to them, and selecting the best medium-whether writing, podcasting, or video-to express your voice. You'll learn how to build your own platform, grow an email list, and create valuable content that you fully own. Prosper also teaches how to guide new followers through a smart, trust-building journey, how to collect and use feedback, and how to design your unique system that keeps people coming back. Own Your M.E.D.I.A is a powerful roadmap to real, lasting business growth. With honesty and expertise, Prosper encourages you to transition from merely posting online to constructing a brand that thrives on your own terms. Take control. #Ownyourmedia. Grow your legacy.
Neuro-Driven Marketing
Revolutionize Your Marketing with the Power of Neuroscience.In today's fiercely competitive market, capturing consumer attention is crucial. "Neuro-Driven Marketing" by Mahesh Agarwal, Co-founder of Neurosensum, reveals how understanding the brain's sensory processes can transform your marketing strategies and elevate your brand.By applying these insights, you can craft marketing campaigns that resonate deeply with your audience, driving better decision-making and brand loyalty.This book is your key to mastering the science of consumer behavior. By integrating neuroscience into your strategies, you can create more impactful and memorable brand experiences. Stand out in a crowded market by leveraging the full potential of sensory memory with this insightful guide.
Neuro-Driven Marketing
Revolutionize Your Marketing with the Power of Neuroscience.In today's fiercely competitive market, capturing consumer attention is crucial. "Neuro-Driven Marketing" by Mahesh Agarwal, Co-founder of Neurosensum, reveals how understanding the brain's sensory processes can transform your marketing strategies and elevate your brand.By applying these insights, you can craft marketing campaigns that resonate deeply with your audience, driving better decision-making and brand loyalty.This book is your key to mastering the science of consumer behavior. By integrating neuroscience into your strategies, you can create more impactful and memorable brand experiences. Stand out in a crowded market by leveraging the full potential of sensory memory with this insightful guide.
Strategic Communication Through Design
The United States Army needs doctrine that addresses strategic communication based upon emerging design concepts while incorporating existing principles of strategic communication and narrative theory together with an updated communication theory. Lack of doctrine at both Joint and Army levels results in the failure of the United States Army to synchronize strategic communication efforts within the operational and tactical levels. Understanding how to use strategic communication as an element of United States national power will aid synchronization and nesting of the strategic, operational, and tactical levels. In the contemporary operating environment, the Army has only communicated strategically during times of conflict. Strategic communication is necessary at all times, whether the nation is at peace or war and throughout the full spectrum of operations. Creation of relevant doctrine will provide for an enduring nature of strategic communication.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Premiums
"Premiums Offered By The Society Instituted At London For The Encouragement Of Arts Manufactures And Commerce" details the various premiums and incentives offered by the Society to encourage innovation and excellence in arts, manufacturing, and commerce. This historical document provides insights into the economic and social priorities of the time, showcasing the Society's role in fostering growth and development in Great Britain. It offers a valuable resource for understanding the early mechanisms of industrial and artistic support and their impact on British society.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
An Examination Of The Google-doubleclick Merger And The Online Advertising Industry
The BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print publications. In broadening the public understanding of government and its work, an enlightened democracy can grow and prosper. Ranging from historic Congressional Bills to the most recent Budget of the United States Government, the BiblioGov Project spans a wealth of government information. These works are now made available through an environmentally friendly, print-on-demand basis, using only what is necessary to meet the required demands of an interested public. We invite you to learn of the records of the U.S. Government, heightening the knowledge and debate that can lead from such publications.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The ASK
What if the only thing standing between you and your next big breakthrough... was a better question?The ASK is the ultimate guide for business owners, entrepreneurs, and change-makers who are tired of spinning their wheels. Whether you're chasing new clients, seeking investment, hiring top talent, or expanding internationally-this book gives you the clarity and courage to make the right ask to the right person at the right time.Inside, you'll discover how to: Build trust and credibility through authentic connectionFrame your ask in a way that gets resultsTap into global networks eager to support your growthOvercome self-doubt and become a magnetic force for opportunityBacked by real-world examples and the proven ASK Framework developed by the Scottish Business Network, The ASK is not just a book-it's a movement.You don't need more hustle. You need more help-and it all starts with learning how to ask.
Desperation Quotient
You are working really hard but you are still not successful in sales? Desperation Quotient [ DQ ] will guide the sales professionals to analyze, understand and make a course correction to bring the best out of their performance. Use DQ methods to understand the fundamentals of how to measure sales performance and the potential of sales professionals. With the importance of constant and never-ending personal improvement in mind, I have put together some sales management tips that are sure to improve your effort and capabilities that help you achieve Optimum DQ (ODQ). A sales professional has a high potential to make or break a brand, besides their career. Sales profession can be challenging if not understood and organized correctly. Therefore, it's important to know where you stand what needs to be done to achieve success.
Consumer Protection
The BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print publications. In broadening the public understanding of government and its work, an enlightened democracy can grow and prosper. Ranging from historic Congressional Bills to the most recent Budget of the United States Government, the BiblioGov Project spans a wealth of government information. These works are now made available through an environmentally friendly, print-on-demand basis, using only what is necessary to meet the required demands of an interested public. We invite you to learn of the records of the U.S. Government, heightening the knowledge and debate that can lead from such publications.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Sales Before Marketing
Are you ready to take your sales and marketing results to the next level? Sales Before Marketing is your essential roadmap to building a strong sales strategy before wasting money on marketing that doesn't convert.Written by seasoned sales and digital marketing expert Emma Meheux, this practical guide introduces her proven 10-point UniC sales planning process-a simple yet powerful framework to help small business owners boost sales, attract quality leads, and grow with confidence.If you're struggling to get seen, overwhelmed by digital marketing, or unsure how to sell without sounding 'salesy', this book will shift your thinking. It clears up the confusion between sales and marketing, showing you how to align them strategically for real results.In this book, you will learn: Why getting the sales basics right is crucial for success.How to develop a strong brand to add value to your business.The differences between sales and marketing, and why sales should come first.How to build a solid sales foundation and start making more sales.How to get over common challenges such as social media competition, reaching the right audience, and confusion about digital marketing.How to create a sales-focused marketing strategy to boost sales.About the sales and marketing mix and how they can work together.Why a website is essential for sales success.How to use social selling as a bridge between offline and online sales.The value of networking and how to do it effectively.How to embrace a hybrid sales approach for maximum results.About the 10-point UniC sales planning process and why it's crucial for sales success.Whether you're just starting out or looking to scale, Sales Before Marketing is packed with real-world advice, smart insights, and easy-to-implement steps to help you sell with confidence-before you spend another penny on marketing.Don't miss the opportunity to gain a unique edge over your competition. Order your copy of Sales Before Marketing now and put your business on the right road to achieve sales and marketing success quickly and easily.
International Marketing in a Changing World
Navigate Global Markets with ConfidenceInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.
A Modern-Day Sales Planner
This isn't just a planner. It's your blueprint to go from zero to quota - and beyond - in just 90 days.Created by Tania Arakelian Doub, CEO & Founder of Mindful Quadrant, this modern-day sales planner is designed to help you redefine what's possible in your sales career. At Mindful Quadrant, we believe extraordinary results come from within-fueled by clarity, purpose, and intentional action.This planner is your daily companion to The Disruptor's Quadrant framework. You're embarking on a transformative journey to connect deeply with your purpose and sustain momentum through every phase of your sales cycle. Inside, you'll find structured daily workflows, guided weekly reflections, and built-in tools to keep you laser-focused on what actually moves deals forward.Use it to set clear, actionable goals. Commit to weekly check-ins to track your progress and recalibrate when needed. Capture insights from every conversation and turn them into strategies that keep your pipeline healthy and your confidence high.At Mindful Quadrant, we focus on the individual behind the number-unlocking your full potential as a seller and leader. This planner will help you align your unique motivators with your professional goals, empowering you to not only meet expectations but to surpass them with bold, disruptive energy.Because in sales, you're not just managing a number. You're building momentum. You're igniting possibility. You're disrupting your own status quo(ta).Go ahead. Redefine success. Take bold action. Crush your quota - and create extraordinary outcomes, quarter after quarter.
Sales Before Marketing
Are you ready to take your sales and marketing results to the next level? Sales Before Marketing is your essential roadmap to building a strong sales strategy before wasting money on marketing that doesn't convert.Written by seasoned sales and digital marketing expert Emma Meheux, this practical guide introduces her proven 10-point UniC sales planning process-a simple yet powerful framework to help small business owners boost sales, attract quality leads, and grow with confidence.If you're struggling to get seen, overwhelmed by digital marketing, or unsure how to sell without sounding 'salesy', this book will shift your thinking. It clears up the confusion between sales and marketing, showing you how to align them strategically for real results.In this book, you will learn: Why getting the sales basics right is crucial for success.How to develop a strong brand to add value to your business.The differences between sales and marketing, and why sales should come first.How to build a solid sales foundation and start making more sales.How to get over common challenges such as social media competition, reaching the right audience, and confusion about digital marketing.How to create a sales-focused marketing strategy to boost sales.About the sales and marketing mix and how they can work together.Why a website is essential for sales success.How to use social selling as a bridge between offline and online sales.The value of networking and how to do it effectively.How to embrace a hybrid sales approach for maximum results.About the 10-point UniC sales planning process and why it's crucial for sales success.Whether you're just starting out or looking to scale, Sales Before Marketing is packed with real-world advice, smart insights, and easy-to-implement steps to help you sell with confidence-before you spend another penny on marketing.Don't miss the opportunity to gain a unique edge over your competition. Order your copy of Sales Before Marketing now and put your business on the right road to achieve sales and marketing success quickly and easily.
A Textbook On Retail Selling
"A Textbook on Retail Selling" by Helen Rich Norton, originally published in 1919, provides a comprehensive guide to the art and science of salesmanship in a retail environment. This classic text offers insights into effective selling techniques, understanding customer needs, and building lasting customer relationships. Though written over a century ago, the principles outlined in this book remain relevant for anyone seeking to excel in retail sales. The book delves into various aspects of retail selling, including understanding merchandise, approaching customers, handling objections, and closing sales. With practical examples and step-by-step instructions, "A Textbook on Retail Selling" serves as a valuable resource for both novice and experienced salespeople alike. Discover timeless strategies for success in the dynamic world of retail.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
A Modern-Day Sales Planner
This isn't just a planner. It's your blueprint to go from zero to quota - and beyond - in just 90 days.Created by Tania Arakelian Doub, CEO & Founder of Mindful Quadrant, this modern-day sales planner is designed to help you redefine what's possible in your sales career. At Mindful Quadrant, we believe extraordinary results come from within-fueled by clarity, purpose, and intentional action.This planner is your daily companion to The Disruptor's Quadrant framework. You're embarking on a transformative journey to connect deeply with your purpose and sustain momentum through every phase of your sales cycle. Inside, you'll find structured daily workflows, guided weekly reflections, and built-in tools to keep you laser-focused on what actually moves deals forward.Use it to set clear, actionable goals. Commit to weekly check-ins to track your progress and recalibrate when needed. Capture insights from every conversation and turn them into strategies that keep your pipeline healthy and your confidence high.At Mindful Quadrant, we focus on the individual behind the number-unlocking your full potential as a seller and leader. This planner will help you align your unique motivators with your professional goals, empowering you to not only meet expectations but to surpass them with bold, disruptive energy.Because in sales, you're not just managing a number. You're building momentum. You're igniting possibility. You're disrupting your own status quo(ta).Go ahead. Redefine success. Take bold action. Crush your quota - and create extraordinary outcomes, quarter after quarter.
The Knack of Selling
"The Knack of Selling" by Herbert Watson offers a glimpse into early 20th-century sales training. This volume, comprising parts 3 and 4, presents a systematic method for training men in the art of selling. Explore the principles and techniques that were considered cutting-edge during the era, providing insights into the historical development of sales strategies and business practices.This book provides a valuable resource for those interested in the history of business, sales methodologies, and the evolution of training programs. Discover the time-tested approaches and foundational concepts that continue to influence modern sales and marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Premiums
"Premiums Offered By The Society Instituted At London For The Encouragement Of Arts Manufactures And Commerce" details the various premiums and incentives offered by the Society to encourage innovation and excellence in arts, manufacturing, and commerce. This historical document provides insights into the economic and social priorities of the time, showcasing the Society's role in fostering growth and development in Great Britain. It offers a valuable resource for understanding the early mechanisms of industrial and artistic support and their impact on British society.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
What A Salesman Should Know About Credits
"What A Salesman Should Know About Credits" by John Cameron Aspley is a handbook designed to equip salesmen with practical knowledge to boost net profits. This compact guide offers insights into effectively managing credit within sales strategies, providing essential information on how credit impacts profitability. A valuable resource for anyone in sales, this book delivers time-tested principles applicable to modern business environments, making it a relevant read for those seeking to enhance their sales acumen and contribute to the financial success of their organizations. Perfect for both novice and experienced salesmen alike.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Making Of A Great Magazine
"The Making Of A Great Magazine" offers a fascinating glimpse into the history and evolution of Harper's Magazine. This inquiry delves into the magazine's past, exploring its contributions to American literature and journalism. With specimen illustrations and a partial analysis of its contents in recent years, the book provides valuable insights into the editorial decisions and publishing practices that shaped Harper's Magazine into a prominent cultural force. Harper & Brothers examines the key elements that contributed to the magazine's success, shedding light on the challenges and opportunities faced by publishers in the 19th century. This book will appeal to those interested in the history of magazines, American literature, and the evolution of journalistic practices.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Master Salesman
The Master Salesman: Or How To Lead Men by Ben R. Vardaman offers timeless principles of leadership and persuasion, framed within the context of salesmanship. Originally published in the early 20th century, this book presents a unique blend of motivational advice and practical strategies for influencing others. Vardaman emphasizes the importance of integrity, empathy, and self-improvement as cornerstones of effective leadership. While explicitly aimed at salesmen, the book's lessons extend far beyond the realm of commerce. Readers will discover insights into building rapport, understanding human nature, and inspiring others to achieve common goals. This edition preserves the original text, allowing modern audiences to appreciate Vardaman's classic approach to personal and professional development, making it a valuable resource for anyone seeking to enhance their leadership skills and achieve greater success.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Master Salesman
The Master Salesman: Or How To Lead Men by Ben R. Vardaman offers timeless principles of leadership and persuasion, framed within the context of salesmanship. Originally published in the early 20th century, this book presents a unique blend of motivational advice and practical strategies for influencing others. Vardaman emphasizes the importance of integrity, empathy, and self-improvement as cornerstones of effective leadership. While explicitly aimed at salesmen, the book's lessons extend far beyond the realm of commerce. Readers will discover insights into building rapport, understanding human nature, and inspiring others to achieve common goals. This edition preserves the original text, allowing modern audiences to appreciate Vardaman's classic approach to personal and professional development, making it a valuable resource for anyone seeking to enhance their leadership skills and achieve greater success.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Marketing Grain, Issue 1
Marketing Grain, Issue 1, by the American Institute of Agriculture, Chicago, provides essential insights into the methods and strategies for effectively marketing grain. This historical issue offers a snapshot into early agricultural economics and practices, useful for understanding the evolution of commodity trading and farm management. Explore fundamental marketing principles as they apply to grain, providing a window into the historical techniques used by farmers and agricultural businesses. This book is invaluable for historians, agricultural economists, and anyone interested in the roots of modern marketing strategies in the agricultural sector.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
A Brutally Honest Guide To Using a Book to Build Your Business
Use one straight-to-the-point book to generate a steady stream of high-value clients. A Brutally Honest Guide to Using a Book to Build Your Business rips up the dusty "author-preneur" playbook and hands you a laser-focused tool: 30 straight-talk strategies that pull dream clients toward you-no bestseller badge or viral dance required.Stuart Bell has distilled insights from 1,100+ client projects into clear, punch-packed chapters you can read (and act on) between meetings, school runs, or the boarding call at Gate 23. Each chapter ends with a Brutal Bottom Line so you never wonder, "What now?" Inside, you'll discover: - Why nobody cares about your book-until you make them see themselves on the cover.- Headline formulas that beat clever wordplay and put revenue first.- The "one-question" outline that erases writer's block and delivers a draft in days.- How to turn every reader into a ready-to-talk prospect without feeling salesy.- A quick-reference Resource Index with checklists and prompts to deploy the tactics the same day you read them. Who this guide is forService professionals, consultants, and owners who know their stuff but don't have months (or patience) to craft the next literary epic. If you want a practical hammer, not a coffee-table sculpture, you're in the right place. No fluff. No filler. Just the exact moves that turn a book into a client-generating engine, all in language your prospects actually understand. Read it, dog-ear it, and keep the conversations flowing.
Marketing Grain, Issue 1
Marketing Grain, Issue 1, by the American Institute of Agriculture, Chicago, provides essential insights into the methods and strategies for effectively marketing grain. This historical issue offers a snapshot into early agricultural economics and practices, useful for understanding the evolution of commodity trading and farm management. Explore fundamental marketing principles as they apply to grain, providing a window into the historical techniques used by farmers and agricultural businesses. This book is invaluable for historians, agricultural economists, and anyone interested in the roots of modern marketing strategies in the agricultural sector.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The 36 Stratagems to Launch and Market Your Product
Do you feel like you're doing everything "right"-posting, advertising, pitching-and still struggling to get attention while bigger brands dominate the market?Good news: ancient China has a few tricks you haven't tried yet. And this book will show you how to use them today.This is the third book in my Thirty-Six Stratagems series. But don't worry, you can read this book on its own; you don't need to have read the others.The core idea is the same as the first two volumes - ancient Chinese strategies made useful for modern life - but this time, we're moving into product launch and marketing.This book is for indie makers, creators, and small business owners who can't outspend the competition - but want to outthink them.
Brands Plucked From The Burning
Brands Plucked From The Burning examines the strategies and leadership required to rescue failing brands. This insightful work explores real-world case studies, providing a comprehensive analysis of how companies can overcome adversity and revitalize their brand image. James Hall Wilson delves into the critical decisions and innovative approaches necessary for a successful turnaround, offering valuable lessons for entrepreneurs, business leaders, and marketing professionals alike.Discover the secrets to navigating crises, adapting to market changes, and rebuilding customer trust. "Brands Plucked From The Burning" is an essential guide for anyone seeking to understand the dynamics of brand resilience and the art of transforming potential disasters into remarkable success stories.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Pre-test-market Models
Pre-test-market Models: Validation and Managerial Implications, by Glen L. Urban and Gerald M. Katz, explores the use of pre-test market models in business and marketing. Published in 1981, this book provides a detailed examination of these models, focusing on their validation and the managerial implications of their application. It offers insights into how these models can be effectively used to forecast market performance before a product launch, aiding in strategic decision-making. The work is particularly relevant for marketing professionals, business strategists, and academics interested in the quantitative aspects of marketing and the practical applications of econometric models. It discusses methodologies for validating these models and offers guidance on interpreting their results in a managerial context.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Brands Plucked From The Burning
Brands Plucked From The Burning examines the strategies and leadership required to rescue failing brands. This insightful work explores real-world case studies, providing a comprehensive analysis of how companies can overcome adversity and revitalize their brand image. James Hall Wilson delves into the critical decisions and innovative approaches necessary for a successful turnaround, offering valuable lessons for entrepreneurs, business leaders, and marketing professionals alike.Discover the secrets to navigating crises, adapting to market changes, and rebuilding customer trust. "Brands Plucked From The Burning" is an essential guide for anyone seeking to understand the dynamics of brand resilience and the art of transforming potential disasters into remarkable success stories.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
