Human-Centered Marketing
WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public Relations How can marketers rebuild trust in a crowded, data-driven world? Human-Centered Marketing is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact. Drawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice. You'll learn how to: - Apply frameworks to build trust and drive measurable growth- Map audience journeys that behave like playgrounds, not pipelines- Evolve social strategies to nurture engaged, self-sustaining communities- Develop thought leadership that shapes brand perception and loyalty With detailed chapters, actionable tools, and field-tested examples, Human-Centered Marketing equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact. Themes include: strategy, principles, audience engagement, trust building, social media optimization, community leadership
Human-Centered Marketing
WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public Relations How can marketers rebuild trust in a crowded, data-driven world? Human-Centered Marketing is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact. Drawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice. You'll learn how to: - Apply frameworks to build trust and drive measurable growth- Map audience journeys that behave like playgrounds, not pipelines- Evolve social strategies to nurture engaged, self-sustaining communities- Develop thought leadership that shapes brand perception and loyalty With detailed chapters, actionable tools, and field-tested examples, Human-Centered Marketing equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact. Themes include: strategy, principles, audience engagement, trust building, social media optimization, community leadership
Social Media Marketing All-In-One for Dummies
Share your brand message and connect with your customers There's no way around it--social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. Get acquainted with the top social media platforms for business marketing Learn how to create more compelling content--with or without the help of AI Consider social commerce and influencer partnerships in your marketing mix Use groups, communities, and private spaces to build trust and camaraderie This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.
Fall and Holiday Trade, Season 1900-1901, Nerlich & Co. Illustrated Catalogue
Fall and Holiday Trade, Season 1900-1901, Nerlich & Co. Illustrated Catalogue
Influencer Marketing
Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. Readers will gain a comprehensive understanding of Influencer Marketing from the view of influencers, agencies, brands, and platforms. This 2nd edition has been fully updated to refresh and add content on agency recruitment, brand-influencer partnerships, analysis of cultural differences and cross-border promotions in China, Egypt, India, Nigeria, Pakistan, and South Africa, influencer crisis and care, emerging regulations, sharenting, de-influencing, virtual influencers, the impact of AI, and metrics and measurements for efficacy. It also delves into regulatory impacts on influencers, agencies, and brands. Interviews with influencers and agencies help the reader delve into lived experiences. Underpinned by academic theory, case studies, questions, platform considerations and ethical implications stimulate discussion amongst students and show how the theory is applied in practice.Influencer Marketing should be core and recommended reading for advanced undergraduate, postgraduate and executive education students of Digital Marketing, Advertising, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.Online Resources include PowerPoint slides, podcasts, an instructor manual, and test banks.
Smart Contracts and the Future of Business
What if contracts could enforce themselves, money could move without banks, and trust no longer required a middleman?Welcome to the world of smart contracts-the invisible code reshaping how we do business, build communities, and govern society. In this groundbreaking book, Theo Vance takes you on an eye-opening journey through the rise of programmable agreements and their sweeping impact on law, finance, politics, identity, and human behaviour.With clarity and precision, Smart Contracts and the Future of Governance explores the technology behind blockchain automation while confronting the social, ethical, and psychological questions it raises. From decentralised finance and algorithmic risk assessments to code-based welfare systems and autonomous organisations, this book examines how logic-based protocols are challenging centuries of institutional trust-and replacing it with code.This isn't just a tech manual. It's a deep, multidisciplinary analysis of how automated systems are changing power, policy, and people.Whether you're a curious reader, a crypto enthusiast, a policymaker, or a business leader, this book will help you: Understand how smart contracts work-and why they matter.See where automation empowers-and where it endangers.Anticipate the future of digital identity, reputation, and governance.Design systems that are not just efficient, but ethical.Provocative, timely, and visionary, this is your essential guide to navigating a world where trust is no longer spoken, signed, or sealed-but coded.
Smart Contracts and the Future of Business
What if contracts could enforce themselves, money could move without banks, and trust no longer required a middleman?Welcome to the world of smart contracts-the invisible code reshaping how we do business, build communities, and govern society. In this groundbreaking book, Theo Vance takes you on an eye-opening journey through the rise of programmable agreements and their sweeping impact on law, finance, politics, identity, and human behaviour.With clarity and precision, Smart Contracts and the Future of Governance explores the technology behind blockchain automation while confronting the social, ethical, and psychological questions it raises. From decentralised finance and algorithmic risk assessments to code-based welfare systems and autonomous organisations, this book examines how logic-based protocols are challenging centuries of institutional trust-and replacing it with code.This isn't just a tech manual. It's a deep, multidisciplinary analysis of how automated systems are changing power, policy, and people.Whether you're a curious reader, a crypto enthusiast, a policymaker, or a business leader, this book will help you: Understand how smart contracts work-and why they matter.See where automation empowers-and where it endangers.Anticipate the future of digital identity, reputation, and governance.Design systems that are not just efficient, but ethical.Provocative, timely, and visionary, this is your essential guide to navigating a world where trust is no longer spoken, signed, or sealed-but coded.
Data-Driven Customer Experience Transformation
We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Manchester United, Caterpillar, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.
Community Building for Marketers
Looking to harness the power of brand communities to boost engagement and loyalty? Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli. You'll learn how to: - Develop and implement a clear vision, mission and set of values for your community- Apply principles to start, grow and sustain engaged brand communities- Define success metrics tailored to your business goals and community type- Learn from real-world examples including Buffer, Sanity and The TEFL Org- Optimize community marketing to transform customers into active brand advocates Filled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth. Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth
Community Building for Marketers
The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk. Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in. Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.
Social Media Marketing for Your Business, Second Edition
You have a website and social media accounts, but do you know how to make them work together and work for your business? Your marketing program starts with a strong foundation with your website, brand and content working harmoniously. Once you establish your foundation, you can build upon it. In the updated second edition of Social Media Marketing for Your Business, discover how to create a winning marketing plan by carefully setting goals, creating a strategy, and targeting audiences. Use the information to take a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. Learn how to: - Create a cohesive content plan with strategy and goals to increase website traffic and maximize engagement and interaction on social media. - Set online and social media goals and measure your success in reaching them. - Manage your online reputation to position yourself as an expert and your business as the one to work with.
Predictable Profits
Launch, grow, and scale your membership business What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue--but does so predictably, allowing you to focus on what truly matters. Drawing on nearly two decades of membership experience, Stu shares: Three telltale signs that you have a perfect market for a membership site How to effortlessly attract new members--even if you don't like to "sell"Why closing your doors will lead to faster and more explosive growth in your membershipA simple blueprint for creating irresistible content that keeps your members coming back for moreWhat to do in the first 30 days to triple the lifetime value of your membersPredictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to build a membership site that does more than just generate revenue--it creates financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business. This remarkable book will show you how.
The Routledge Handbook of Digital Sport Management
The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context.Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade.The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.
Turn Your Story Into Business Gold
Every business owner craves credibility, visibility, and connection. But here's the thing-it seems impossible to build all three without superhuman effort. That's where most get lost, including me. I threw time, money, and energy into course after course, none of which showed me how to bring the pieces together.Then it dawned on me: my story was the missing link. Not the version tangled up in personal drama, but the story that laid bare my why, my values, and my unique and varied skills. Once I embraced that, everything changed. I created a system to make story the foundation of my business-and then started showing others how to do the same.This book is your blueprint for using your story to attract clients, build trust, and create a business that stands out for all the right reasons. It's not about waiting until you're "successful" to share your story; it's about letting your story be the key to getting there.Your story has the power to connect, inspire, and attract your ideal clients. Forget more courses or more fluff-it's about owning who you are and what you do and knowing how to showcase that secret sauce.It's time to tell the story only you can tell. This book will lay the groundwork to build a business that's authentic, impactful, and massively successful.
The Ultimate Guide to Mobile Marketing with QR Codes 2024
New and updated for 2025! (See also full-color edition on Amazon) Forget What Idiots and Dummies Do! This is the "Genius's Guide"! Rock-solid, research-based facts, direct advice and anecdotes from a professional marketer who has employed millions of QR Codes in hundreds of marketing campaigns. A thorough review of the best QR Code resources. Original "Best Practices" for implementing QR Codes and getting the best results. A "Fails Gallery" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. Step-by-step Checklists, tips, tricks & how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and employing all-new original Mobile Marketing & QR Code best practices, to stay clear of the many pitfalls and problems that hobble one campaign after another. Tools, tips, and tricks for the bootstrapper, novice, or even the professional marketer to get the job done right, every time. This isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes. "Ultimate" means ULTIMATE. There is no more complete and practical title on the market. If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've NO DOUBT been very disappointed. The information out there falls into only three categories: Lists of potential ideas for using QR Codes, Technical information on the QR Code coding scheme, and senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses). Included content: Why 2-D BarcodesWho Uses QR CodesSetting Up Shop to Create QR CodesWhy Use QR CodesWhen NOT to use a QR CodesQR Codes gone Bad...QR Codes Done RightGetting Fancy (Designer QR Codes)Bending the Rules (True Q-Art)Advanced Professional StrategiesSecurity ConcernsFriendly Hosting SolutionsQR Code CompetitorsThe QR Code's FutureThe Exclusive list of 26 Mobile Tagging Best PracticesShotcodes, Blotcodes, Microsoft Tags, Wimoreality: Why they are not QR Codes.Why Near Field Communication (NFC) has nothing to do with QR CodesEasy ways to Make Your Sites Mobile, for Cheap of Free.Squeezing the Most Data Possible into Your QR Codes, without Data overload.How to accomplish high-end customization and Designer QR Codes without breaking your QR CodesProprietary vs. Open Technology: Why QR Codes lead.Exclusive Mobile Marketing Campaign ChecklistComplete Glossary and IndexAdvanced Analytics Using Google Analytics campaign tracking and reporting
Growth Marketing Strategy
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.
B2B Influencer Marketing
Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
Growth Marketing Strategy
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.
B2B Influencer Marketing
Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
Retail 4.0
Revolutionizing the Shopping Experience with AIAre you ready to delve into the future of retail, where artificial intelligence transforms how we shop, interact, and thrive in a rapidly evolving market? This captivating exploration unfolds in "Retail 4.0: How AI is Shaping the Future of Shopping." Discover how AI not only shapes consumer behavior but also redefines the underlying mechanics of the retail industry.Stand out in a competitive landscape by leveraging AI's vast potential. From personalized shopping experiences to cutting-edge inventory management, this book covers the spectrum of AI's impact. Each chapter unfolds the intricate ways AI enhances operational efficiency, spearheads customer engagement, and optimizes supply chains. Discover how AI-driven personalization can transform customer interactions, creating tailored experiences that captivate and retain.Imagine walking into a store that knows your preferences, predicting your needs with uncanny precision. Engage in immersive shopping through virtual and augmented reality, enhancing your journey with lifelike virtual try-ons. Navigate dynamic pricing strategies and uncover how AI optimizes prices for maximum competitiveness, ensuring your brand is always ahead.No longer is AI a glimpse of the distant future-it's a thriving reality. Embark on this journey and harness the transformative power of AI to propel your retail operations into a new era. Stay ahead by understanding the ethical considerations, managing consumer data wisely, and crafting an AI-driven strategy that guarantees success.Dive into real-world case studies where leading retailers have successfully integrated AI. This book is your definitive guide to revolutionizing shopping experiences and setting new paradigms in retail. Transform challenges into opportunities and capture the future with clarity and strategic insight. Equip yourself with the knowledge to thrive and lead in the world of AI-powered retail.
Marketing Children's Books for Introverts
No in-person events.No school visits.No book readings.This comprehensive guide to digital marketing leverages the modern age to help you succeed without stepping out of your comfort zone. It provides practical strategies for successfully promoting and selling your children's books online.From personal experience, the author reveals how she overcame the challenges of being an introvert by leveraging digital marketing.Inside, you'll discover: Determine Your Target Audience and Their Needs: Identify and understand your customers.Build an Online Presence: Establish a professional website and online identity. Author profiles and social media accounts.Spread the Word: Use social media, collaborations, and community engagement to grow your reach and visibility.Sales and Retention: Convert leads into loyal readers with targeted promotions and consistent communication.Bonus Chapters - How to prevent burnout, avoid costly mistakes, and save money and time.Say goodbye to expensive courses-here, you'll find all the knowledge and tools you need to succeed in marketing your children's books as an introvert.
The Business Side of SEO
SEO skills alone won't build a sustainable business-knowing how to sell them will. The Business Side of SEO reveals the essential tactics, strategies, and real-world insights every SEO professional, agency owner, and freelancer needs to transform expertise into a profitable business. Mark A Preston, a seasoned SEO authority with over two decades of experience, built two successful agencies with zero investment. His journey reveals what truly works to grow an SEO business and, crucially, what doesn't. From identifying your ideal client to crafting winning proposals, to refining lead generation and client retention strategies, this book provides a clear, actionable roadmap based on Mark's proven methods. Inside, you'll find: Strategies to pinpoint and attract high-value clients, establishing credibility and trust.Step-by-step guidance on pricing, revenue models, and creating tailored packages that clients actually want.Tools to streamline the lead generation and sales process, building a steady flow of quality inbound leads.Real-world lessons on what to avoid, drawn from Mark's own trial-and-error experiences.Expert tips on using platforms like LinkedIn and email marketing to drive engagement, build connections, and land contracts.If you're ready to stop "just doing SEO" and start building a real business, The Business Side of SEO is your guide to making it happen.
Data-Driven Customer Engagement
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.
Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India
The book 'Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh' delves into the dynamic intersection of traditional craftsmanship and modern digital marketing. It explores how social media platforms are reshaping consumer behavior and influencing the growth of the handicraft sector in India, particularly in Uttar Pradesh. By focusing on selected districts, the study provides an insightful analysis of how social media marketing strategies are utilized to enhance handicraft visibility, reach, and sales, ultimately contributing to the socio-economic upliftment of artisans and preserving India's rich cultural heritage.
Building Your Art Business
Building Your Art Business: Marketing, Sales, and Strategies for Success is a comprehensive guide to navigating the complexities of the art world while creating a sustainable business. Whether you're an emerging artist or seeking to grow your practice, this book provides essential tools to help you develop your brand, engage a wider audience, and increase your sales-all while preserving your creative integrity.Through practical, step-by-step advice, you'll learn how to craft a professional online presence, harness the power of social media, and build email newsletters that captivate potential buyers. Beyond digital marketing, this book delves into how to build lasting relationships with galleries, collectors, and fans, ensuring long-term connections that support your artistic career.A standout chapter on Technology and the New Media explores how artists can integrate cutting-edge tools like virtual reality (VR), augmented reality (AR), and digital platforms to create immersive experiences and broaden their market. You'll discover how emerging technologies can enhance your art practice and introduce innovative ways to showcase and sell your work.Key topics include: Developing a targeted social media strategy to highlight your work and grow your audience.Creating engaging content that resonates with collectors and drives sales.Building and nurturing a strong email list to foster deeper connections with your audience.Securing gallery representation and navigating art shows with confidence.Understanding new media tools to elevate your practice and reach new markets.Tracking key metrics to refine your marketing strategies for continuous improvement.With guidance on time management, motivation, and balancing business with creativity, Building Your Art Businessprovides artists with a clear, actionable path to long-term success in today's evolving art world.The book also includes expert advice on managing your time effectively, balancing business tasks with your creative process, and staying motivated in a competitive market. Building Your Art Business offers a well-rounded, practical approach to building a sustainable art career while remaining true to your unique artistic vision.
Genuinely Helpful
A genuinely helpful university website is essential for any initiative related to student recruitment or engagement - and that's the idea of this book. But what makes a website helpful? How do you plan it? And just as importantly: how do you make the case for improving your website and get everyone on board? This practical guide will take you through the process step by step in an approachable, non-technical way. Inside, you can expect sections about: - The role of university websites - Strategies and tactics for improving your website - What's next: social search and generative AI - How to make the case for a better website in your organisation and get started There are also five case studies featuring initiatives at NHL Stenden University of Applied Sciences, Corporate Finance Institute, the University of Vienna, the University of Rochester and National University of Singapore. With contributions from Montserrat Cano, Abby Guthrie, Kyle Campbell, Karine Abbou, Lisa Zoet, Kavi Kardos, Margit Kastner, Brian Piper and Lesley Ngai.
Genuinely Helpful
A genuinely helpful university website is essential for any initiative related to student recruitment or engagement - and that's the idea of this book. But what makes a website helpful? How do you plan it? And just as importantly: how do you make the case for improving your website and get everyone on board? This practical guide will take you through the process step by step in an approachable, non-technical way. Inside, you can expect sections about: - The role of university websites - Strategies and tactics for improving your website - What's next: social search and generative AI - How to make the case for a better website in your organisation and get started There are also five case studies featuring initiatives at NHL Stenden University of Applied Sciences, Corporate Finance Institute, the University of Vienna, the University of Rochester and National University of Singapore. With contributions from Montserrat Cano, Abby Guthrie, Kyle Campbell, Karine Abbou, Lisa Zoet, Kavi Kardos, Margit Kastner, Brian Piper and Lesley Ngai.
Unlocking Website Profits
Unlocking Website Profits: 15 Overlooked Keys to Boost Your Business OnlineIs your website working as hard for your business as it should? If you're not seeing the traffic, leads, or sales you expected, it's time to take a closer look at what might be holding you back.Unlocking Website Profits reveals the 15 most commonly overlooked elements that are quietly keeping your website from reaching its full potential. From slow load times and unclear calls-to-action to missing social proof and poor mobile optimization, this book dives deep into the hidden issues that could be costing you customers.Written by Frank E. Deardurff III-also known as That One Web Guy-a web development and marketing expert with over 20 years of experience, this book is packed with practical, actionable advice designed to turn your website into a high-converting, profit-generating machine.What You'll Learn: How to create a compelling call-to-action that drives visitors to take action.Why mobile-first design is a must and how to optimize your site for mobile users.Simple SEO strategies to help your website get found online.The secret to speeding up your website and keeping visitors engaged.The power of social proof and how to use reviews and testimonials to build trust.Lead capture techniques that turn visitors into subscribers and paying customers.Whether you're just starting out or you've had a website for years, Unlocking Website Profits gives you the tools you need to fix what's broken, boost conversions, and make your website work harder for your business.Stop leaving money on the table! Learn how to maximize your site's potential and start seeing the results you deserve.Get your copy today and start unlocking your website's hidden profits!
Unpacking Micro-Influence Within the Australian Creative Sectors
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.
The Storytelling Salesman
These stories from the business world are for professionals looking to improve at work. Is your business failing to live up to expectations? Stuck in an unsatisfying job with seemingly nowhere to go? Do you manage people-or aspire to?Drawing on his own career in sales and digital marketing, James (Jimmy Van) VanderLinden offers up a cornucopia of practical tips for anyone seeking to improve their prospects, bottom line, or indeed, their life. Written in a conversational, down-to-earth style, The Storytelling Salesman: Enriching Tales for Better Business is an invaluable resource for anyone seeking a better future.
The Storytelling Salesman
These stories from the business world are for professionals looking to improve at work. Is your business failing to live up to expectations? Stuck in an unsatisfying job with seemingly nowhere to go? Do you manage people-or aspire to?Drawing on his own career in sales and digital marketing, James (Jimmy Van) VanderLinden offers up a cornucopia of practical tips for anyone seeking to improve their prospects, bottom line, or indeed, their life. Written in a conversational, down-to-earth style, The Storytelling Salesman: Enriching Tales for Better Business is an invaluable resource for anyone seeking a better future.
Starting an Online Business All-In-One for Dummies
Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you stretch your marketing muscles to boost your brand's visibility, from the basics to more advanced strategies. This updated edition also shows you how to build a print-on-demand business, generate opportunities with AI, and break into the international marketplace. Learn how to fund your online business idea Drive traffic to your website or social media page using search engine optimization Stand out from the competition with proven online business strategies Manage security risks and stay one step ahead of potential threats. Perfect for aspiring online entrepreneurs and established business owners aiming to enhance their digital footprint, this book will take you all the way from start-up to success.
