Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructor's manual, test bank, and PowerPoint slides.
Working With Moxie
Let's face it -a lot of brand and business writing is bad, excruciatingly so. Rather than attract and compel, it distracts and repels. You know what it's lacking? Moxie.This book is an entertaining and informative dance across the writing techniques and strategy that Holly Cardamone has cultivated and curated over twenty plus years of writing professionally. Chock-a-block full of Holly's trademark humour, as well as guiding you through specific writing challenges and obstacles, you'll learn how to write better, minus the hand-wringing angst.
Charting the Course with Options Trading
Charting the Course with Options Trading - Your Compass to the Dynamic World of Financial Derivatives!Embark on an enlightening journey into the complex, yet intriguing world of options trading with Charting the Course with Options Trading: Demystifying the Risk, Mastering the Rewards. Whether you are a novice trader or seasoned investor, this book is your comprehensive roadmap, navigating you through the often-intimidating landscape of financial derivatives.This in-depth guide demystifies the risks and uncovers the rewards of options trading, bridging the gap between theoretical knowledge and real-world application. It delves into the intricacies of options, laying bare the strategies, jargon, and analytical tools, with an emphasis on risk management and profit optimization.Learn about call and put options, volatility indices, hedging strategies, and more, all explained in easy-to-understand language. Charting the Course with Options Trading equips you with the knowledge and confidence to play the options market to your advantage.The book goes beyond simply explaining the concepts. It provides a practical, hands-on approach, with real-world examples, case studies, and scenario analyses, enabling readers to grasp the potential and dynamics of options trading.Venture into the exciting world of financial derivatives and let Charting the Course with Options Trading guide you on this journey, allowing you to demystify the risk and master the rewards of options trading. With this guide, you'll not only understand the mechanics of options trading but also learn to navigate the market strategically, optimizing gains while mitigating potential losses. Master the art and science of options trading and steer your financial future with confidence
Marketing Management
MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING: 1)MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. 2)BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. 3)DIGITAL MARKETING: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. 4)SOCIAL MEDIA MARKETING: 7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. 5)MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. 6)CONTENT MARKETING: 7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. 7)BUSINESS DEVELOPMENT: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. 8)MOBILE MARKETING: 7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. START MARKETING MANAGEMENT TODAY!
Marketing Fundamentals
Marketing Fundamentals - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Business Branding and Marketing Analytics. 1)MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN: How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 2)BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN: Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 3)MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. YOU'LL LEARN: How to determine stakeholdersWays to navigate data integrationThe importance of key performance indicatorsWays of implementing analyticsThe importance of data governanceThe purpose of conducting financial analysisThe role of ITHow to measure successWhat to look for with VendorsAnd much more!
Business Development
Are you looking to assess your organization's performance and looking for ways to improve organizational growth and prospects? Are you unsure how to go about creating relationships, strong strategies, brand awareness, and marketplace expansion? Are you struggling to establish a big-picture view or long-term growth perspective in your business development strategy? Business Development is the guide you need! We will teach you how to establish your business development strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful business development. Organizations always look at one of the best ways to boost revenue, and lower its cost through growth. Business development sees growth as its endgame. Growth is one of the most typical metrics for measuring the success of the bottom line. Business development uses a key process of devising a strategy to increase revenue and decrease expenses going out. Focusing on business development can help identify the products and markets that are most successful with the greatest profit potential, allowing the organization to see which objectives to go after clearly. Business Development provides you some pointers and tips for navigating a business development strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of business development. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN: - How to identify your target market- Understanding your customer base and competitors- How to identify the type of business you are running- Setting and prioritizing SMART goals- How to generate leads- Increasing website traffic- Using sales funnels to generate engaging leads- Understanding how viral marketing works- And much more! To help you on this journey of achieving the goal of becoming a business developer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful business development. Let's get started!
Mobile Marketing
Are you new to mobile marketing or struggling to get started with understanding the mobile space? Do you want to be able to answer questions like - how do our mobile marketing activities compare to the competition? Are your mobile marketing resources properly allocated? Mobile Marketing is the guide you need! We will teach you how to establish your mobile marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful mobile marketing. Mobile marketing uses a multi-channel digital strategy to target audiences who are predominately using smartphones, mobile devices, tablets, email, texting, social media, and apps. There has been a significant upswing in recent years of customers shifting their attention to a mobile platform. As a result, marketers are following suit and developing omnichannel engagements. As the world goes more digital, so does marketing. For businesses to maintain the attention of potential customers, they are shifting the strategy even more, to be more personalized and value providing. Mobile Marketing provides you some pointers and tips for navigating a mobile marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of mobile marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN: The importance of mobile strategyStrategies for Push NotificationsThe importance A/B testingHow to understand the critical components of App Marketing FunnelsThe power of SMS marketingWhat Location-Based Marketing isHow social media plays into Mobile MarketingWhat QR codes areHow QR codes can transform the customer experienceAnd much more! To help you on this journey of achieving the goal of becoming a mobile marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful mobile marketing. Let's get started!
Affiliate Marketing
Do not be concerned if you lack prior experience; rest assured that you will acquire the necessary skills to overcome your fears and, most importantly, become thoroughly equipped to disseminate your brand globally and establish your own valuable asset.Are you fatigued from enduring extended working hours resulting in insufficient remuneration? Do you envision the prospect of owning a business that operates autonomously, affording you the opportunity to generate passive revenue whilst indulging in greater personal freedom and flexibility? If this is indeed the case, affiliate marketing could potentially serve as an ideal remedy for your situation.This is not to imply that one cannot generate income through affiliate marketing. You have the ability and determination to accomplish this. However, it is crucial to note that the methodologies employed significantly diverge, necessitating an adaptation of your approach towards constructing a prosperous, enduring affiliate campaign that rests upon modernized, innovative strategies.
Virtual Selling
In Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance customer contact and heighten the effectiveness of the sales representative. According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why? Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process.
Social Media for Leaders
This book provides you with a concise and accurate overview of the key business challenges, opportunities and risks related to social media. Regardless of the type and size of company or department you manage, whether you offer industrial goods, consumer goods or services - social media is a factor you should monitor and manage. Stefanie Babka helps you ask yourself and your employees the right questions, find answers and thus face the internal challenges. Because social media is a management task. For example, the following questions are highlighted: Are you aware of the risks of uncoordinated and improper use of social media by your employees in their private or professional lives? Have you taken everything into account in terms of data protection law, or do you already have one foot in jail as a manager? Are you spending too much money on social media campaigns? Do you have the right social media strategy? Is it aligned with your company's goals? Are you incontrol or does social media anarchy reign in your company? What opportunities and risks do internal social media applications bring for collaboration in teams or organizational units? How can social media be used as a strategic management tool? Social media concerns every company. Whether you like it or not. For the 2nd edition, all contents have been revised and the chapter "As a manager on the social web" has been expanded to include, among other things, the topic of virtual management and leading virtual teams.
Digital Gold
Digital Gold: The Beginner's Guide to Digital Product Success, Learn Useful Tips and Methods on How to Create Digital Products and Earn Massive ProfitsWhen it comes to making money online and profiting from your website, one of the most reliable strategies is to sell products. Yes, you can make money with ads or affiliate programs, but if steady streams of income that you can count on are your goal, having your own paid products is the way to go. That being said, it can be expensive and a bit risky to offer your own products for sale. Digital products, on the other hand, are easy to create, easy to store, and you can sell the same item over and over again. It's a lot more scalable and an excellent way to generate a reliable income from your online presence.This book will teach you all about digital products and why you should create them. You will learn how to create one, and how to expand on this idea so you can keep on creating and then build your own empire of digital products. You will discover tips that would help make things easier for you and more importantly, more profitable.This book will discuss the following: What Are Digital Products?What Does Your Audience Want and Need?Creating Your First Digital ProductsWhere to Go From Here?And many more!The only thing standing between you and your first digital product that makes you money is action. To get started, scroll up and click "add to cart" now!
Business for Authors
Business for Authors: The Ultimate Guide on How to Create Your Own EBook Empire, Discover the Necessary Steps on How to Have a Highly Lucrative EBook BusinessIf you're looking into this book, you're probably already convinced on how profitable the information market can really be. You'll be amazed that the profitability in the information market can sometimes be beyond the realm of imagination. As in the case of creating your own info products for sale, it's important to know what kind of information people are looking for, and are willing to pay for it, and there are many of them. This book will teach you how to make significant profits online using your own Info products. You will have a step-by-step guide from the creation of your info products all the way to how to successfully market them. You will learn what kind of info products really sell and how to make sure to profit from creating them. This book will discuss the following topics: Creating Your Info ProductHow to Profit From Your Info ProductInfo Product Business Set-Up Business Models You Can Choose FromSetting Up Your BusinessOnline Marketing ExplainedAnd many more!When you're able to create a proven system that works, you can come up with countless products, ideas and concepts. If you want to learn more, scroll up and click "add to cart" now!
Instagram Stories
Instagram Stories: The Ultimate Guide on Instagram Stories, Learn How It Works Plus Tips and Tricks on What Content to Posts and How You Can Monetize Your Instagram AccountInstagram is an incredibly powerful tool, a highly nuanced platform and something that deserves a big place in every single internet marketing campaign. And now, Instagram has added to its roster of capabilities even further with its awesome 'stories' function. Instagram has gone from being an indispensable and highly underused tool for engaging with an audience and establishing authority, to being something even more powerful - an opportunity to bring your fans along with you and to let them feel like they're really a part of your brand.This book will teach everything you need to know about Instagram. You will learn how you can use it to build massive trust and influence and have a huge impact on your audience. You will also learn about their Stories feature and see why this is an incredibly important addition from a marketing perspective and how you can start using it right away to make the biggest impact possible.This book will discuss the following topics: Introducing Instagram Instagram's History and FeaturesGetting Started With Instagram - Choosing a Niche and Setting UpHow to Grow Your Account How to Use Instagram StoriesMaking the Most of Instagram's Powerful New FeaturesHow to Create Stunning Pictures and VideosMonetizing Your Instagram Account and Finding SponsorsAnd many more!The key to success on Instagram is to tell stories, to sell a dream and to promote a lifestyle that people want to be a part of. If you want to learn more, scroll up and click "add to cart" now!
High-Impact Content Marketing
WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public Relations Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
High-Impact Content Marketing
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High-Impact Content Marketing shows how to succeed by taking a simplified and strategic approach to standing out in the competitive digital space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter. High-Impact Content Marketing features frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class content marketing from the likes of Ikea, Lego and Nike and interviews with top industry experts. Guidance is also included on how to align content with various stages of the customer journey, embed behavioral science principles to maximize impact and measure appropriately to drive improvement. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
Trading Fundamentals
Mr. Vivek K. Negi has more than 7 years of exhaustive experience in financial markets. He has worked in Indian as well as US Equity markets. currently, he is engaged in providing training to the traders, investors & career aspirants in financial markets. Most of the times he has perfectly predicted the market swings. His stock selection is excellent and full of maturity. He is a regular guest on various News Channels ( A2Z News, CNEB, P7News, Zee Biz etc.) for stock market related programs. He has participated as a guest in budget discussion on Azad News during 2010 and Live India during 2011. He is been interviewed by various local newspapers, Magazines and channels. He is a regular writer of research reports and articles for various newspapers and magazines e.g. Dainik Bhaskar, Times Of India, Hindustan Times etc. He was instrumental in setting up an institute on financial markets i.e. Institute of bulls & bears management, Noida.
Snapchat
Snapchat: The Ultimate Guide to SnapChat Marketing, Discover How to Use SnapChat for Marketing and Earn ProfitsThe growing use of the internet has prompted a shift in the nature in which businesses seek to promote their products and services. The use of social media has also gone a long way in increasing internet participation amongst people across all divides. One of the many social media platforms is Snapchat. It is a multimedia mobile application focused on image messaging. Internet users, especially social media users, have devised ingenious ways of drawing traffic to respected sites for a number of reasons. Today, social media is a vital tool for internet marketing. Businesses, both small and big, have switched to the internet as their primary platform for marketing their goods and services.This book will teach you all you need to know about Snapchat. You will get a thorough analysis of Snapchat and how it is being used by internet marketers for the purpose of brand awareness. This book will discuss the following topics: SnapChat As a Marketing ToolSnapChat As a Social Media PlatformSnapChat For BusinessFacts and Figures For SnapChat BusinessThe Advantages of Limited CompetitionSnapChat is Comparatively DifferentHow to Utilize SnapChat As a Marketing ToolAnd many more!The use of Snapchat for marketing purposes and for connecting with consumers can feel overwhelming sometimes, but one should note that it is always beneficial to have an effective platform that offers opportunities of connecting with target audiences. If you want to learn more about Snapchat, scroll up and click "add to cart" now!
Launch Pad
Hooray! Your book is written, and published, and headed for the NY Times Best Seller List! Ah, if only that were true. Regardless of the path that got you here, even award-winning bestsellers have to embrace a marketing plan that helps their book soar. Join us here for LAUNCH PAD: The Countdown to Marketing Your Book.From Dan Blank's marketing mindset guidance to practical tips on leveraging social media, book clubs, reviews, and so much more, this book, the third in a series of three on writing, publishing, and marketing your book, LAUNCH PAD will help you get it done! Each focused chapter engages you in a process that will raise your marketing IQ, build your skill set, and set you on a path for a successful book launch and marketing plan. Replete with countdown tips, ways to connect directly to the authors, and bonus downloadable planning sheets, LAUNCH PAD delivers a marketing book that speaks right to you.The brainchild of entrepreneur, author, and speaker, Grace Sammon, this book series builds on the wildly popular radio show LAUNCH PAD - which celebrates book releases and the authors who create them. This volume is endorsed by James River Writers and is led by Grace Sammon and Author Marketing Coach Mary Helen Sheriff.Welcome to the LAUNCH PAD. Now, let's see you and your book soar!
The Ultimate Guide to Making Money Online
The Ultimate Guide to Making Money Online: Proven Strategies and Tips for Success is the ultimate resource for anyone looking to earn money on the internet. Written by an expert in the field, this comprehensive guide covers everything from setting your goals and mindset, to understanding the online landscape and the different opportunities and challenges it presents.Inside, you'll learn about a variety of ways to monetize your skills, including freelancing, online tutoring, and selling products on online marketplaces. You'll also discover how to make money with your opinions through online surveys, and how to earn commissions with other people's products through affiliate marketing.The book also covers more advanced topics such as blogging, YouTube, social media, and online courses. You'll learn how to create and monetize your website, video content, and educational content. Additionally, the book covers e-commerce, cryptocurrency, and real estate investing, providing you with a wide range of options to choose from.With practical tips, real-life examples, and actionable advice, this book is the ultimate guide to making money online. Whether you're looking to supplement your income or replace your traditional job, this book will show you how to achieve your financial goals and live the life you want.
Exporters and Forex Market Study
Trade is an important stimulator of economic growth. The import and export depends on the overall efficiency of the country and its foreign exchange policy. Export generates foreign exchange earnings and the utilisation of imported technology leads to the overall development of the country. In the modem business world, global trade and commerce have become the order of the day. Coastal Karnataka is known as an import/export business hub for the past 300 years. It is called the "Gateway of Karnataka" with its national and international connectivity through water, air cargo and roadways and imports and exports of crude oil, iron ore, wooden logs, spices, food grains, coffee, and sea foods. The major home industries here are beedis, tiles, cashew processing units, coffee curing, and marine products. All these sectors contribute to the foreign exchange to a great extent.
Fizz (Pb)
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted WrightIt may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign's success with accurate analyticsAlong the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon.You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of the BISSELL sweeper.Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away.Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them.PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus"A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company"Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery"Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania"The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility
email marketing guru
Email marketing tips that work. This book contains themes on basic email marketing subjects for internet marketing, such as keeping it relevant, brief and succinct, not too formal, writing it your way, using teasers and links, and using teasers and links in your marketing emails. Use the frequency that works best for you., make a decent subject line so your email doesn't get trashed, include some amazing freebies, and adapt it to your readers' needs. Get your copy today!
College Dropout
Have you ever dreamed of a life where money works for you?Entrepreneurship has a whole world of opportunities. There are countless layers to peel when discovering passive income streams; the tricky part is knowing where to start. College Dropout to Digital Nomad will give you the top 50 hacks to start peeling!And in this expanded and updated version, an additional 25 bonus hacks on top of that! What's included in this book: The student who turned down 5 million dollars to go to collegeThe student who did everything right and ended up in jail - by choiceWhat billionaire dropouts got from college that made their success possibleWhy B's may be better than A's for your futureHow not believing your professor can sometimes lead you to great successSome faced unexpected challenges and disappointments but found success and fulfillment in unexpected ways.The authors weave together storytelling, inspiration and practical tips that anyone can put into practice to create their own success and impact the world. They even include discussion questions related to each chapter to help the reader go deeper into self-discovery and apply the success principles to build the life they envision.
Machine Learning for Managers
Machine learning can help managers make better predictions, automate complex tasks and improve business operations. Managers who are familiar with machine learning are better placed to navigate the increasingly digital world we live in. There is a view that machine learning is a highly technical subject that can only be understood by specialists. However, many of the ideas that underpin machine learning are straightforward and accessible to anyone with a bit of curiosity. This book is for managers who want to understand what machine learning is about, but who lack a technical background in computer science, statistics or math. The book describes in plain language what machine learning is and how it works. In addition, it explains how to manage machine learning projects within an organization. This book should appeal to anyone that wants to learn more about using machine learning to drive value in real-world organizations.
Innovation of Digital Economy
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.
Affiliate Marketing
Do you struggle to generate website traffic or leads? Are you incapable of using social media or web analytics to increase your conversions? Writing outstanding sales copy? Or optimizing your website or sales page for greater search engine rankings? If so, many of the top leaders in the field have shared their knowledge on how to surmount these issues and more in this book, the majority of whom have more than ten years of experience.Affiliate Marketing strategies explored, case studies discussed, and examples provided.Affiliate marketing is a great way to generate steady income and improve your website and content. Social media advertising can add millions to your bottom line.
Affiliate Marketing
"The Niche Affiliate Marketer" provides valuable insights and actionable advice for maximizing your profits in a niche market, regardless of your level of affiliate marketing experience. This book is the definitive resource for anyone looking to succeed in affiliate marketing and create a sustainable online business, as it contains detailed instructions and explanations.The proved methods and pieces of knowledge are so straightforward to implement. Even if you have never heard of SEO or Affiliate marketing, you can still achieve a high level of success.Affiliate marketing requires to have a set of tools to operate successful campaigns. Tools such as autoresponder, link trackers and others are assistants in the life of a marketer. Without business-building and performance-tracking resources, it is impossible to launch or maintain an online business.
Driving Dealership Growth
Buckle up and drive your dealership to unprecedented success! Unleash the Power of Automotive Marketing! Dive into the game-changing new book Driving Dealership Growth and embark on a transformative adventuare to elevate your dealership's marketing strategy. Packed with expert insights and proven tactics, this comprehensive guide equips you with the tools to leave your competition in the dust. You will learn how to: Increase automotive lead quality and quantityImprove sales conversionsElevate digital retailingBuild a world-class lead funnelStrengthen customer retentionand SELL MORE CARS!Your dealership can be the top in market. This book shows you the way.
Affiliate Marketing
This book covers all aspects of successful affiliate marketing, from selecting the appropriate affiliate programs to developing content that drives traffic and conversions. You will also discover the most recent social media marketing, search engine optimization, and email marketing strategies to maximize your profits.This book will teach you the essential strategies and techniques employed by successful affiliate marketers, as well as their closely guarded trade secrets. This book covers everything you need to know to start earning a sustainable income through affiliate marketing, including choosing the correct niche and building a loyal audience, creating high-converting content and leveraging social media and SEO.Enter the world of affiliate marketing with a captivating introduction that lays the groundwork for success. Discover the numerous benefits of passive income and the passive income potential awaiting you! The guide then delves deeply into the four tiers of niches, assisting you in selecting a highly profitable, results-guaranteed fourth-tier niche.
Affiliate Marketing
Whether you're a marketing novice or a seasoned professional, this book will help you take your affiliate marketing to the next level. Do not delay starting to earn passive income online. Purchase "Affiliate Marketing Simplified" immediately!Written by a seasoned affiliate marketer, this book provides actionable advice and steps you can implement immediately. You will learn about the most effective affiliate marketing platforms and networks, how to negotiate higher commissions, and how to establish long-lasting relationships with your partners.This exhaustive guide examines how artificial intelligence tools can streamline your affiliate marketing initiatives, from keyword research and trend analysis to content creation and predictive analytics.Even essential legal considerations, current information on Google algorithm updates, and the key to differentiating your brand in a competitive niche are included. In addition, real-world case studies of successful fourth-tier niche affiliate marketers will motivate you on your own path to success.
Affiliate Marketing
Are you interested in earning money online while working from home? Affiliate marketing is the only solution. This exhaustive guide will teach you everything you need to know to begin earning passive income through affiliate marketing.This comprehensive paperback is the definitive introduction to affiliate marketing for novices. It is filled with useful insights and actionable advice on how to make money online by advocating the products and services of others. Each of the five chapters covers a distinct aspect of affiliate marketing."The Ultimate Guide to Affiliate Marketing" reveals the secrets to becoming a maestro in the lucrative world of affiliate marketing! This thorough and engaging paperback covers everything you need to know to skyrocket your passive income and create a successful online business.
Kindle Income
Kindle Income: The Ultimate Guide On How to Make Money from Kindle, Discover Everything You Need to Know About Kindle Publishing and How to Profit From ItIt's common nowadays to find people reading their eBooks on their Kindle. It has risen in popularity in recent years that's why it's not surprising to know that Kindle publishing has become a very popular and lucrative online business model. Anyone can write ebooks and become self-published authors. So many people are taking advantage of this online business.This book will show you the steps on how to be a self-published author on Kindle. It will show you how writing books isn't as difficult as you may imagine and that you are really capable of writing one. You will discover how publishing books in Kindle is a great business opportunity that has the potential to let you earn lots of money. This book will discuss the following topics: Why Had Kindle Become So Popular With Users?Four Reasons Why You Should Get Into KindleThe Kindle AdvantageHow to Come Up With Ideas For Kindle BooksCreating the BookPublishing Your Book on KindlePromoting Your Kindle BookGrowing Your Kindle Empire By Publishing More Related BooksWhere is Kindle Publishing Heading in the Future?Truly, it's never been easier to publish a book nowadays. And you can self-publish your book on Amazon and have the possibility of it making money in as little as 24 hours! You don't even have to wait months like before.If you want to learn more about how you can write and self-publish your own book and earn a great profit from it, scroll up and click "add to cart" now.
Day Trading with ChatGPT
'Day Trading with ChatGPT' is an experimentation guide that explores how the powerful AI language model ChatGPT can be utilized for day trading signals in the stock market. This pioneering book aims to give readers a hands-on experience and a comprehensive understanding of how to experiment with ChatGPT for better decision-making before considering it a trading tool.The author takes a critical approach, emphasizing the strengths and limitations of using ChatGPT in trading. As you journey through the pages, you'll discover the AI's impressive abilities to analyze historical data, address financial prompts, and offer decision-making input while acknowledging the potential pitfalls of relying solely on AI-driven analysis.The book's objective is not to advocate for ChatGPT as the ultimate trading solution but to objectively examine its potential and limitations in the financial world. The author subtly highlights their skepticism, encouraging readers to approach the technology with a discerning eye and always to corroborate AI-generated insights with their research and expertise.Key LearningsDiscover how ChatGPT can analyze historical data for trading insights.Learn to leverage ChatGPT's ability to address financial prompts.Enhance decision-making with AI-driven input in day trading.Understand the importance of combining AI with human expertise.Explore the benefits and limitations of AI in financial analysis.Master the use of technical indicators with ChatGPT's guidance.Develop a critical approach to AI-generated trading insights.Improve your trading strategies by incorporating AI tools.Gain a comprehensive understanding of ChatGPT's capabilities.Learn to navigate the financial world with AI-assisted decision-making.Table of ContentPower of AI in Stock Market PredictionsCollecting and Analyzing Historical Stock DataMoving Averages (SMA and EMA) with ChatGPTRelative Strength Index (RSI) with ChatGPTBollinger Bands with ChatGPTFibonacci Retracement with ChatGPTMoving Average Convergence Divergence (MACD) with ChatGPTStochastic Oscillator with ChatGPTPutting It All Together - Is It Worth Using ChatGPT?
Starting an Etsy Business for Dummies
Build your own successful online business--the Dummies way Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There's never been a better time to open your own Etsy shop, and there's never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that "add to cart" button. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop. Learn the ins and outs of running a successful Etsy shop Get tips and advice for marketing and pricing your products competitively Break through the new shop barrier and start showing up in search results Improve your sales on Etsy with expert info on finding your customers This book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.
Algorithmic Trading vs. S&P 500, FTSE 100, OMX Stockholm 30 Index
Substantial development of information technologies (IT) stimulated the beginning of "electronic revolution", which allowed market participants to use all the accessible market services without the need of physical presence in exchanges centers. For relatively short period of time, IT led to dramatically increased automation of order-execution process.From the end of 1990s, the electronification of market orders' execution made it possible to transmit orders electronically, but not by telephone, mail, or in person, as it was before that, and, as a result, the biggest part of trading on modern world financial markets is implementing by internet and computer systems (Chlistalla, 2011). This fact, obviously, made it possible to use different trading algorithms widely in everyday trading practice.
Brilliant Digital Marketing
"Brilliant Digital Marketing: An Entrepreneur's Guide" provides a comprehensive guide to digital marketing for entrepreneurs. Brilliant Digital Marketing: An Entrepreneur's Guide covers the importance of digital marketing, including its ability to reach a wider audience, cost-effectiveness, targeted marketing, measurable results, and improved customer engagement. The book gives an overview of digital marketing strategies and techniques, such as content marketing, search engine optimization and marketing, social media marketing, email marketing, affiliate marketing, video marketing, and mobile marketing.The book delves into the fundamentals of digital marketing, including its tactics, history, and advantages, as well as the challenges of digital marketing, digital marketing tools and technologies, and best practices. Future trends in digital marketing are also explored.The book goes into detail about different digital marketing strategies, such as content marketing, SEO, SEM, and the marketing mix, which includes product, price, promotion, place, and people. It also tells you how to make a digital marketing plan, set goals and objectives, do a context analysis, find competitors and potential partners, and divide up marketing costs. The book gives information about the development, application, and management phases of a digital marketing campaign, as well as skills for managing client relationships. It also talks about different digital marketing tools, how to measure how engaged customers are, and how to evaluate the market using metrics. Overall, this book gives entrepreneurs a complete guide to digital marketing, from the basics to planning and executing a digital marketing campaign. It also gives an overview of different digital marketing tools and the latest digital marketing trends. It is an essential resource for any entrepreneur looking to maximise their digital marketing efforts and improve customer engagement.
Affiliate Marketing
A exhaustive guide to affiliate marketing designed to aid both novice and experienced marketers in achieving success in the industry. It addresses everything from establishing a website and selecting affiliate products to driving traffic and optimizing campaigns for optimum profitability.Are you prepared to maximize the potential of affiliate marketing and advance your online business?This comprehensive e-book, designed for both novices and advanced users, is the only resource you need.You will find all the essential information and Step-by-Step Guidance you need to get started with affiliate marketing from the ground up, if you are just beginning out.And if you've already made a few purchases, get ready for your profits to skyrocket thanks to the insider information and secret tips you'll discover in this article.
Beyond the Highlight Reel
Beyond the Highlight Reel: Navigating the Illusion of Success" is an essential guide for anyone looking to succeed in the competitive world of online business. From social media marketing and e-commerce to influencer marketing and SEO, this comprehensive book covers all the crucial topics required to build and grow a successful online business. With real-world examples and expert insights, this book takes readers through the fundamentals of online business, providing a deep understanding of the intricacies involved in achieving sustainable success. It offers practical advice on how to navigate the ever-changing landscape of the online marketplace and stay ahead of the curve.Whether you are a new or experienced online business owner, an aspiring influencer or vlogger, or just someone looking to understand the basics of online marketing, "Beyond the Highlight Reel" is a must-read. Packed with valuable information and expert insights, this book will equip you with the tools and knowledge needed to navigate the complexities of the online world and achieve your goals."
Internet Empire
Virtual business is here to stay. But it has a dark side. This book explains how the internet expansion of US companies has been like that of traditional empire building. Arguing from detailed analysis of the origins of the internet, the key product features of internet companies and the economic nature of war, the author shows how its rise has been a mixed blessing. He then argues that we can change our own behavior to make the internet economy better for our own individual and collective future.Modern economies are fundamentally different from those of the past five millennia. Professor Ennis shows how the transition to a digital economy creates wonderful innovation, but also has a dark side that needs our attention. The digital world has created a new, civilized type of war, one that does not involve armies or guns but instead features bankers, optical fiber, algorithms and Birkenstock-wearing geniuses. Where digital battles are fought for foreign territory, no one dies. But in these digital wars, private companies can take over and dominate foreign economic activity in ways that would be envied by Caesar and Napoleon. The author argues that the expansion of internet businesses has achieved the aims of war without its horrific consequences.Governments are taking action; but it is too little and perhaps too late. Despite their best intentions, they do not take into account how we, the users, make decisions and they focus unduly on company size rather than company behavior. Government policies over history are replete with unintended consequences; digital regulation will be no different.When businesses distort and restrain markets, government policy is not enough to fight back. If the problems come from individual behavior, so should the solutions. Ennis shows that individual users of the internet all have a role to play in determining the future nature of our digital economies. Building on his provocative diagnosis, he suggests 15 ways we can take back control and, in so doing, transform the internet into a fairer and healthier place that can deliver freedom of choice.
Internet Empire
Virtual business is here to stay. But it has a dark side. This book explains how the internet expansion of US companies has been like that of traditional empire building. Arguing from detailed analysis of the origins of the internet, the key product features of internet companies and the economic nature of war, the author shows how its rise has been a mixed blessing. He then argues that we can change our own behavior to make the internet economy better for our own individual and collective future.The modern economy is fundamentally different from that of the past five millennia. Professor Ennis shows how the transition to a digital future generates wonderful innovation but also has a dark side that warrants our attention: the digital world has created a new, very civilized type of war, one that does not involve armies or guns but instead features bankers, optical fiber, algorithms and Birkenstock-wearing geniuses. Where digital battles are fought for foreign territory, no one dies. But in the digital war, private companies can take over and dominate foreign economic activity in ways that would be envied by Caesar and Napoleon. The author argues that the expansion of internet businesses has created an ability to achieve the aims of war without the horrific consequences. Governments are taking action; but it is too little and perhaps too late. Despite their best intentions, they do not take into account how we the users make decisions, and they focus unduly on company size rather than on company behaviors. Government policies over history are replete with unintended consequences; digital regulation will be no different.When businesses distort and restrain markets, government policy is not enough to fight back. If the problems come from individual behavior, so does the solution. Ennis shows that individual users of the internet all have a role to play in determining the future nature of our digital economies. Building on his provocative diagnosis, he suggests 15 ways we can take back control and, in so doing, transform the internet into a fairer and healthier place that can deliver free choice.
The Ultimate Guide to Making Money Online
The Ultimate Guide to Making Money Online: Proven Strategies and Tips for Success is the ultimate resource for anyone looking to earn money on the internet. Written by an expert in the field, this comprehensive guide covers everything from setting your goals and mindset, to understanding the online landscape and the different opportunities and challenges it presents.Inside, you'll learn about a variety of ways to monetize your skills, including freelancing, online tutoring, and selling products on online marketplaces. You'll also discover how to make money with your opinions through online surveys, and how to earn commissions with other people's products through affiliate marketing.The book also covers more advanced topics such as blogging, YouTube, social media, and online courses. You'll learn how to create and monetize your website, video content, and educational content. Additionally, the book covers e-commerce, cryptocurrency, and real estate investing, providing you with a wide range of options to choose from.With practical tips, real-life examples, and actionable advice, this book is the ultimate guide to making money online. Whether you're looking to supplement your income or replace your traditional job, this book will show you how to achieve your financial goals and live the life you want.
Ecommerce Reimagined
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
Digital Marketing Strategies for Value Co-Creation
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs' through content that offers members the quality of engagement they seek. This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers' response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
Affiliate Marketing
How To Generate Money Online Through Affiliate Marketing is a book that teaches the fundamentals of affiliate marketing and provides helpful advice on how to generate income online through this method. It will teach you what affiliate marketing is, how it operates, and the various strategies you can employ to earn money through it.Are you aware that reviewing products on YouTube is a secure and efficient way to earn money online? Many people become wealthy and famous simply by creating YouTube review videos. If you want to be like them, read this book and discover the simple and straightforward methods for getting started.Affiliate marketing is a field that allows you to promote any product without actually owning it. You are presented with an abundance of options. Similarly diverse are the networks and businesses with which you can launch an affiliate business. Nevertheless, you must carefully select the programs that will be beneficial to you.Affiliate Marketing Is Beneficial Because You Do Not Need To Be Concerned With Product Creation Or Product Acquisition. No investment is required to become an affiliate marketer; simply register to receive your affiliate link from the product vendor, and you're off and running. You may choose to invest money in promoting your links, but doing so is entirely voluntary.
Affiliate Marketing
Although affiliate marketing is a fantastic way to earn passive income and is simple to start, the majority of newcomers do not succeed and fail.The target audience for this book is Referral Marketers, Affiliate Marketers, and Influencers. We have provided a 360-degree perspective on how to Manage and Expand Your Business. We have discussed how to think and act in order to transform marketing from an art to a science. Obtain outcomes in a measurable context and proceed to Scale.As long as employment has been a necessary means of earning a living, people have sought easy escapes. The dream of earning a large salary with little effort has been the aspiration of a large number of people, but only a small number have achieved it. The online revolution appeared to pry open many previously closed doors in the physical world.This book is exactly what you need if you are interested in selling items online as a seasonal job but have no idea how to get started. It will demonstrate proven strategies for selling various types of products online.
From Writer to Marketer
Are you struggling to promote your self-published book? Do you find it overwhelming to navigate the complex world of book marketing? Look no further than "From Writer to Marketer."In this comprehensive guide, you will learn everything you need to know to successfully promote your self-published book. From understanding the basics of self-publishing to crafting a compelling book blurb and synopsis, designing a professional book cover, and creating a strong author website and blog, this book covers all aspects of book marketing.You'll also learn how to identify and understand your target audience, set achievable marketing goals, leverage social media for book promotion, build an author platform and email list, navigate the world of book reviews and blog tours, and generate buzz with pre-launch strategies.But the book doesn't stop there. You'll also learn how to launch your book with a bang, expand your reach with book giveaways and contests, collaborate with other authors and influencers, advertise your book with Amazon Ads and other platforms, and maximize your exposure with book fairs and conferences.And that's not all. You'll also learn how to create a book trailer or video to boost sales, write and submit guest posts and articles, use podcasts and interviews to reach a new audience, host online and offline book events and readings, create branded merchandise to promote your book, offer discounts and bundles to encourage sales, build relationships with bookstores and libraries, translate your book for a global audience, stay motivated and productive throughout the marketing process, track your progress and analyze your results, handle negative reviews and criticism, know when and how to pivot your marketing strategy, and sustain your author career with ongoing promotion and marketing.Whether you're a first-time author or a seasoned pro, "From Writer to Marketer" is the ultimate guide to book marketing success. With its practical tips, real-life examples, and actionable advice, this book will empower you to take control of your book promotion and achieve your marketing goals.
Transformation for Sustainable Business and Management Practices
