Absolute Essentials of Digital Marketing
This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Online Business Secrets For Women Beginners
Want to build a profitable business that offers financial freedom and flexibility? Read on to find out the secrets... Do you crave the financial freedom and flexibility that's missing in your current job? Do you dream of starting your own business someday where you can work on your own terms?Do you want to create a steady flow of income without working yourself to the breaking point? If any of the above statements ring a bell, then this is your chance to change the course of your life. You're about to unearth a goldmine of helpful strategies and advice that will help you become financially independent, gain more personal time, and live your life the way you want. How, you ask? The answer is simple: start your own freelancing business by leveraging the power of the Internet. According to a recent survey, the global freelance market economy is set to cross $450 billion by 2023... And the enormous reliance of tech giants like Google on freelancers further cements this speculation. What's even better is that even if you have ZERO experience in creating a business before, you can start building one online right now - you need to follow the strategies discussed in this guidebook! Inside this incredibly detailed guide, you'll discover: ● 7+ thoughtful techniques to find your niche in just 5 minutes● 10 ways your fears may be killing your goals - and how you can get past them● Top 10 reasons why you may be a victim of the fear of failure - plus effective tips to stop them in their tracksAnd so much more! From movie tickets to your insurance premiums, almost every business transaction is done with the help of the Internet. And there's no better time than now to build a steady income from your own online business. So what are you waiting for? Grab your copy today!
Digital Marketing Outsourcing
Unlock the secrets to digital marketing success with "Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online." Husam Jandal, an internationally renowned speaker, educator, and digital marketing consultant with over 20 years of experience advising Fortune 100 companies, multinational corporations, and SMEs, shares his expertise in this comprehensive digital marketing book.Master the art of digital marketing and take control of your online presence. This business and marketing book covers a wide range of topics, including digital marketing strategies, social media marketing, marketing management, and e-marketing. Husam Jandal provides practical guidance on how to build your digital marketing dream team, develop an ultimate marketing plan, and measure the success of your digital marketing efforts.With a focus on mastering online marketing and leveraging the power of content marketing and social media platforms, "Digital Marketing Outsourcing" offers valuable insights and actionable strategies to drive business growth. Discover how to optimize your marketing strategy and achieve a high return on investment. This book is an essential resource for business owners, marketers, and digital marketing agencies alike.Take advantage of Husam Jandal's extensive experience and deep understanding of marketing strategy. Learn how to craft a powerful digital marketing plan and implement effective digital marketing strategies. Whether you're new to marketing or an experienced professional, "Digital Marketing Outsourcing" provides the ultimate guide to growth marketing by outsourcing online marketing, marketing through social media, and developing a winning marketing strategy.Add this must-have book to your collection of marketing books and gain a competitive edge in the digital landscape. With "Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online," you'll acquire the knowledge and tools to excel in e-marketing, elevate your brand, and achieve unparalleled success in the ever-evolving world of digital marketing.
Platform
How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to: Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Content For Everyone
"Content for Everyone" is a must-read for creative entrepreneurs looking to improve the usability and accessibility of their website, email, and social media content.With over a billion people living with some form of disability worldwide, it's more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you'll learn techniques to make your content more accessible without needing any in-depth technical knowledge. From adding meaningful alternative text to images, to choosing colors with enough contrast for easy readability, to adding captions to your videos and more, "Content for Everyone" has everything you need to reach a wider audience and improve the user experience for everyone.Don't miss out on the opportunity to improve your content and reach more people.
Content for Everyone
"Content for Everyone" is a must-read for creative entrepreneurs looking to improve the usability and accessibility of their website, email, and social media content.With over a billion people living with some form of disability worldwide, it's more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you'll learn techniques to make your content more accessible without needing any in-depth technical knowledge. From adding meaningful alternative text to images, to choosing colors with enough contrast for easy readability, to adding captions to your videos and more, "Content for Everyone" has everything you need to reach a wider audience and improve the user experience for everyone.Don't miss out on the opportunity to improve your content and reach more people.
On the Corner of IP and Amazon
Fear, frustration, and uncertainty can plague you if you're an Amazon third-party seller. Overnight, Amazon can suspend your account, taking your income and livelihood with it and leaving you questioning when-or if-you'll get it back. This doesn't have to be your reality. By understanding Amazon's IP approach and key strategies for navigating the unique online landscape, you can protect your business and leverage intellectual property to safeguard your brand and ideas. In On the Corner of IP and Amazon, IP lawyer and expert Mario Simonyan presents the strategies, opportunities, and resources that will help you navigate the Amazon IP world and create a plan for long-term success. You'll learn how the digital marketplace began, the fundamentals of trademarks, patents, copyrights, brand enforcement, and the dirty tricks your competitors may use to sidestep laws and regulations. Mario also introduces Synthetic Arbitration, a proprietary method for avoiding expensive, time-consuming arbitration if you are suspended, so your business can get back on its feet even quicker. This is your starting point for resolving conflict, improving your business, and gaining peace of mind.
On the Corner of IP and Amazon
Fear, frustration, and uncertainty can plague you if you're an Amazon third-party seller. Overnight, Amazon can suspend your account, taking your income and livelihood with it and leaving you questioning when-or if-you'll get it back. This doesn't have to be your reality. By understanding Amazon's IP approach and key strategies for navigating the unique online landscape, you can protect your business and leverage intellectual property to safeguard your brand and ideas. In On the Corner of IP and Amazon, IP lawyer and expert Mario Simonyan presents the strategies, opportunities, and resources that will help you navigate the Amazon IP world and create a plan for long-term success. You'll learn how the digital marketplace began, the fundamentals of trademarks, patents, copyrights, brand enforcement, and the dirty tricks your competitors may use to sidestep laws and regulations. Mario also introduces Synthetic Arbitration, a proprietary method for avoiding expensive, time-consuming arbitration if you are suspended, so your business can get back on its feet even quicker. This is your starting point for resolving conflict, improving your business, and gaining peace of mind.
What Is Your Big Idea?
Do you have a Big Idea? One of our Big Ideas was to reunite the cast members of our favorite show... and we did! In this book, I provide some practical steps and advice for realistically following your dreams and aspirations.
Amazon FBA 2023 $15,000/Month Guide To Escape Your 9 - 5 Job And Build An Successful Private Label E-Commerce Business From Home
The Amazon FBA wholesale business is a lucrative e-commerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the Amazon FBA domain and efficiently fulfill orders to become a wealthy reseller within the AMZ marketplace. Finding dependable Amazon FBA wholesale suppliers is the first obstacle to starting this business plan. There are numerous vendors available, but you must exercise extreme caution when selecting one for your company. Satisfaction by Amazon is an incredible method to begin producing easy revenue without coughing up an excessive amount of money front and center. All you need is an item you realize a particular specialty will cherish, two or three hundred dollars and the eagerness to invest the energy front and center to guarantee you can keep making money long after things are to a great extent running on auto pilot. The accompanying parts will talk about all you require to know to effectively begin your own store with the assistance of Fulfillment by Amazon. You will realize exactly what the program involves, its qualities and shortcomings also as how you can begin today. You will likewise discover a lot of tips for progress to assist you with amplifying your benefits and limit your migraines. At last, you will track down various normal slip-ups that those new to Fulfillment by Amazon make just as how to keep away from them yourself. Each work was made to guarantee it is brimming with however much valuable data as could be expected, kindly appreciate!
Exceptionality
This is a book about branding and designed to help consultants, entrepreneurs and CEOs to become more conscious and aware of what makes them and their business both unique and better. Most branding experts focus on what makes them unique but an obsession about unique AND better is what really sets them apart from the competition.
The Book Direct Blueprint
The ultimate book for short-term rental hosts who want to abolish their over-reliance on online travel agents! The Book Direct Blueprint is brought to you by the creator of the Book Direct Playbook, the industry's highest-rated and most reviewed business book. Before you build a house, you must put in a solid foundation.Mark Simpson famously wrote. "Never build your house on somebody else's land" in his debut bestseller, which still serves as a great lesson for short-term rental hosts worldwide. As the official go-to expert in marketing and direct bookings in the short-term rental industry, Simpson has: > Helped over 100,000 hosts boost their direct bookings with his free advice and training > Generated over 瞿3 million in direct bookings with his company (Boostly) for hosts in 2022, alone> Released over 500 episodes of the award-winning Boostly podcast> Thrived in the industry for over a decade! The Book Direct Blueprint brings together the minds of the most influential leaders from the STR industry, and from Mark's personal black book of contacts.Mark has truly taken things up a notch by assembling his own team of avengers, each renowned for a certain area of expertise in the short-term rental industry. So, rest assured, ALL BASES have been covered for you in this new book. If you're not yet ready to purchase The Book Direct Blueprint, you can always consume free content on the "Boostly" YouTube or Instagram account.Here, you will learn how to: ● Effectively price your properties (base price, minimum price, discounts, and customisations)● How to create effective upsell opportunities for your business.● The power of trust when it comes to the guest booking process.● How to automate your business so you don't have to worry about a double booking again.● How to best prepare for Web3 and Blockchain technology● Successfully navigate the slow season● Identify problem guests before they book and how to protect your business best.
eBay Ninja Tips & Tricks
Save TimeIncrease SalesMake More Money Are you tired of lackluster sales, low closing ratios, and sagging profits? eBay is supposed to be all about selling stuff quickly, and making money. But, any more - making sales is a whole lot more like pulling teeth. It seems like you have to be a marketing genius just to get buyers to give your listings a casual once over. And, then you have to contend with low ball best offers, non-paying bidders, and listing after listing that close without bids. eBay can drive you crazy at times, if you let it. But, it doesn't have to be that way. There are a lot of hacks you can use that will help you save time, increase sales, and make more money. You just have to play the game smarter. 15 Ninja Tips & Tricks to Super Charge your eBay Business . Would you like to save a hundred dollars or more a month on listing fees?. Discover how your eBay business can help you shave thousands of dollars per year off the taxes you pay?. Maybe you just want to save time on your everyday eBay tasks so you can spend more time with your family? Here are some of the powerful tips you will discover from reading eBay Ninja Tip number 1 - Automate your shippingTip Number 2 - Play the systemTip Number 3 - Sell InternationalTip Number 4 - Find your own nicheTip Number 5 - Know your numbersTip Number 6 - Find a tax professionalTip Number 7 - Understand eBay searchTip Number 8 - Optimize your listings for mobileTip Number 9 - Use Markdown ManagerTip Number 10 - Shake things up a bitTip Number 11 - Use the right listing optionsTip Number 12 - Offer free shipping, maybeTip Number 13 - Sell on other venuesTip Number 14 - Sell seasonal itemsTip Number 15 - Create your own items to sellBonus Section - Quick Tips & Tricks Get your copy todaySave TimeIncrease SalesMake More Money
Turning Your Business Into A Success Monster
Do you struggle to get your business to rank higher?Does it feel like your business is always lacking something to succeed but you don't seem to know what is missing?Does using LinkedIn seem daunting?Does the platform seem too competitive for your business to dominate?Do you want to grow your business but don't know how or where to start?If "Yes" is your answer, then this book is definitely for you!In today's highly competitive business world, it's impossible to survive without exceptional marketing. Businesses who can reach more customers are much more likely to win the game.Quality is always important, but strategy is by far the most important factor for success.Having a solid background in marketing, lead generation, sales, communication, and strategy has become a necessity for exceptional business success. Knowledge in these areas is no longer optional.Whether you've been in the business for a day or for a whole lifetime, Turning Your Business into a Success Monster should be your next step.In this book, you'll comprehensively explore the following areas, to get the best out of your business: How the Sales Function worksEffective Methods of Prospecting & Lead GenerationAll You Need to Know About the LinkedIn PlatformWhat Is Business Strategy?The Sales Revenue Maximizer ModelThe 1-a-Week Prospecting ApproachProfile Optimization TipsHow to Maintain Professional CommunicationThe ScriptsIn addition, you'll explore 3 important new strategies, which will help accelerate your business growth: Targeted Lead Generation StrategiesBroadcast StrategiesAccelerator StrategiesThe book is divided into 14 chapters; each chapter is supported by a lecture, which is written in a simple style to show you the best models and/or examples to apply to fast-track your business growth journey.With Turning Your Business into a Success Monster, you'll be able to change your entire sales and prospecting process into a revolutionary method that is safe and proven. Filled with extensive expert advice, research outcomes, experiences, examples, models, and clearly explained strategies, you'll explore how to integrate proven business strategies into your business while avoiding mistakes.Get Started with Turning Your Business into a Success Monster!Add it to your cart now!
Make $1000 Selling on eBay Before Christmas
Do you need some extra money for Christmas Shopping? Are you feeling the holiday pinch? Are you unsure where the money for Christmas presents is going to come from, let alone how you are going to pay for the Holiday Feast? This book can help you make the money you need fast, selling everyday items you may already have around the house. You will learn how to put your "money vision" goggles on and locate items you can sell over the next few weeks. Using this method $500, even $1000 is not out of the question. Just be warned - it's going to take work. Lots of hard work. But the payoff will be a worry free, debt free holiday. Just sit back, and get ready to sell. You'll learn how to register for an eBay and PayPal account. How to write a killer title. How to craft an auction description that will have buyers drooling to buy your items. You will learn how to take great pictures, and finally how to price your items to sell. There's even a section on how you can buy items at Wal-Mart, Target, T J Maxx, etc. and sell them for a profit. And, the great thing is, if you follow the plan, you will be able to have the best Holiday Season ever, without going into debt. Stop being a Grinch! Have the Holiday you've always dreamed of...
Day Trading Easy a
Success as a day trader will only reach 10% of those who try. It is important to understand why most traders fail so that you can avoid it those mistakes. Day traders who lose money in the market are lose due to the inability to choose the right actions, manage take risks, find correct voices or follow the rules of a proven strategy.In this book I will teach you the trading techniques that I personally use to make a profit from the market. Before we dive into trading strategies, we'll do it first build your foundation for success as a trader by discussing the two most important skills you can possess.I like to say that a day trader is two things, a volatility hunter and a risk manager. I'll explain how to find predictable volatility and how to manage risk so you can do it making money and being right only 50% of the time. Let's turn the cards on the table putting the odds of success in your favor. By collecting this book you show dedication to improve your trading. This in itself sets you apart by most novice traders.
The Whole Process of E-Commerce Security Management System
​This book systematically and integrally introduces the new security management theories and methods in the e-commerce environment. Based on the perspective of dynamic governance of the whole process, starting from the theoretical framework, this book analyzes the gap between the current situation and requirements of security management, defines its nature, function, object and system, and designs and constructs the whole process security management organization and operation system of e-commerce. It focuses on the core and most prominent risk control links (i.e. security impact factors) in e-commerce security, including e-commerce information and network security risk, e-commerce transaction risk, e-commerce credit risk, e-commerce personnel risk, etc. Then, the tools and methods for identifying and controlling various risks are described in detail, at the same time, management decision-making and coordination are integrated into the risk management. Finally, a closed loop of self-optimization is established by a continuous optimization evolution path of e-commerce security management.
Reversal Trading 2022
Like any other endeavor, good trading should be simple. In other words, you shouldn't employ too many systems or indicators at the same time. But, success in financial trading goes hand-in-hand with good organizational skills.Frequently, traders fail to organize their trades by neglecting to put their system into the bigger picture of the market. This may lead to more unexpected losses, which will affect their trading beliefs and attitudes. Once they lose the necessary positive attitude in trading, things will be much harder as they go forward.Think about it... You must optimize everything in your life, from basic skills, like how to speak, how to listen, how to negotiate with others, etc. We are taught to implement things in a way that generates the best possible results.However, the fact is that we cannot perform well until lots of effort has been made. We learn from mistakes, understanding which attempts can beimproved and which should be retained to achieve better results while suiting our style. In short, we need to optimize strategies, techniques, and tips via "trial and error" to find a way to sustainable success.Things are exactly the same in trading. Although many "profitable" strategies and patterns have existed for a long time, not everyone makes good use of them. As a matter of fact, not understanding enough about market momentum behind the candlesticks patterns costs traders a lot of hard-earned money. In this book, you will see how I identify these momentums using pure price actions. The reversal trading techniques presented in the book may help you make some BIG steps on the way to consistent profits in trading. They are proven methods that I have been using consistently for years, which would save you a lot of time unlocking trading mysteries. Yet, it will not free you from necessery back-tests via your trading platform, which will help you get a deeper understanding of the new concepts I am conveying.Most important y, you need to be patient, sticking to secrets on market structures and the 3MS principle for a long enough time. Bear in mind that all good things in life take time, and success in trading is not an exception. Also, keep in mind that while many of the real examples in the book are from the currency market, the concepts apply well in any other markets.Now, let's get started.
Building Your Brand
For the new entrepreneur, nothing can be more frustrating than trying to get answers to your many questions. Such as, where do I start? How much money will I need? Where can I get funding? How am I going to sell this thing? These questions are all common, but can cause headache if you don't have the answers or know where to find them. In "Building Your Brand", you will receive strategies, tips and techniques successfully executed by myself and countless multimillionaire and billionaire business owners. You will find 100s of links and pictures to various resources and vital information to connect you to the right source. Tired and frustrated with how your business is progressing? There is help for you! Included in "Building your Brand" is a step by step plan to help you increase your sales, revitalize your business and repair problem areas with your brand. "Building your Brand" is a must have for every entrepreneur looking to create their brand and start their small business.
Online Business Click Start Guide
Want to start an online business? But not sure how to start the first step? This book will be your online business guide, taking you through the online business world and what you need to know. This book will be divided into two parts, the first part will break down everyone's myths about online business, so that you can understand more of what the online business world is like. The second part will give you a step-by-step understanding of how to build the foundation of an online business, allowing you to start your business with a plan! Let this book open your business doors to the online world!
#Share
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)-a subset of eWOM-has incredible reach with the potential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content thatspeaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
Viralnomics
Viralnomics: The Ultimate Guide on How to Go Viral! Learn All About Viral Marketing and the Elements of a Successful Viral CampaignWhen you're planning your viral marketing strategy, it's important to keep in mindthe basic requirements of every viral campaign. Without these, your stampedemight turn out to be more like a leisurely stroll. Every single viral campaign begins with giving something away. It could be an ebook, a piece of software, an instructional video, or even a few laughs, but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you're going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you're giving away. Now that doesn't mean you're giving away the farm. But you do need to give away great stuff. There's lots of ways you can do that, while still leaving your customerswanting more.This book will teach you how you can create viral campaigns for your business. You will learn what resources you can use, how to get started, the effective strategies to make sure your campaigns really go viral and not flop. This book will discuss the following topics: Viral Marketing For Your Online BusinessesHow is Viral Marketing UniqueHistory and Viral Marketing CampaignsOpportunities and IdeasAnd many more!When you're planning your viral marketing strategy, it's important to keep in mindthe basic requirements which you will all learn here so scroll up and click "add to cart" now!
Google Ads Management
Google Ads is a powerful marketing platform used by millions of businesses, organisations, and individuals around the globe. Many of these are seeing the power of pay per click (PPC) advertising to target their customers and audiences online. However, many advertisers struggle to make it work effectively for their requirements. This is mainly because they are not managing their ads effectively. So, in this book, you'll get all the tips and advice you'll need to manage your campaigns, drive positive returns, and make your ads highly profitable.
Building a Second Brain 2022
How often have you tried to remember something important and felt it slip through your mental grasp?Perhaps you were having a conversation and couldn't remember a fact that would have convincingly supported your point of view. Maybe you conceived of a brilliant new idea while driving or in transit, but by the time you arrived at your destination, it had evaporated. How often have you struggled to recall even one useful takeaway from a book or article you read in the past?As the amount of information we have access to grows, such experiences arebec oming more and more common. We're flooded with more advice than ever promising to make us smarter, healthier, and happier. We consume more books, podcasts, articles, and videos than we could possibly absorb. What do we really have to show for all the knowledge we've gained? How many of the great ideas we've had or encountered have faded from our minds before we even had a chance to put them into practice?We spend countless hours reading, listening to, and watching other people's opinions about what we hould do, how we should think, and how we should live, but make comparatively little effort applying that nowledge and making it our own. So much of the time we are "information hoarders," stockpiling endless amounts of well-intentioned content that only ends up increasing our anxiety.This book is dedicated to changing that. You see, all the content you consume online and through all the different kinds of media you have at your disposal isn't useless. It's incredibly important and valuable. The only problem is that you're often consuming it at the wrong time.What are the chances that the business book you're reading is exactly what you need right at this moment? What are the odds that every single insight from a podcast interview is immediately actionable? How many of the emails sitting in your inbox actually require your full attention right now? More likely, some of it will be relevant now, but most of it will become relevant only at some point in the future.To be able to make use of information we value, we need a way to package it up and send it through time to our future self. We need a way to cultivate a body of knowledge that is uniquely our own, so when the opportunity arises-whether changing jobs, giving a big presentation, launching a new product, or starting a business or a family-we will have access to the wisdom we need to make good decisions and take the most effective action. It all begins with the simple act of writing things down.I'll show you how this simple habit is the first step in a system I've developed called Building a Second Brain, which draws on recent advancements in the field of PKM-or personal knowledge management.I In the same way that personal computers revolutionized our relationship with technology, personal finance changed how we manage our money, and personal productivity reshaped how we work, personal knowledge management helps us harness the full potential of what we know.While innovations in technology and a new generation of powerful apps have created new opportunities for our times, the lessons you will find within these pages are built on timeless and unchanging principles.
Digital Marketing
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: The role of the digital influencer Direct to Consumer (DTC) and omni-channel retailing Individuals' privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google's development of the 'zero click' Online ad fraud Updated online resources available via the author's own site This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
App Development
The quick and simple way to learn app development for beginner'sSo, you have decided that you'd like to develop apps for android or iphone. It seems to be the smart choice to make, considering the rising popularity of mobile devices. Whether you want to make apps for android devices, like samsung's latest smartphones, or you would like to create exclusively for apple's iphone range - you will find plenty of wonderful information in the following pages. Here is a preview of what you'll learn...An overview of mobile app developmentThe estimated cost before jumping into app developmentGuidelines on designing a professional user interfaceAll the programming tools you need to create your appThe exact tools and codes to build your first android appBuild yourself an ios app within few weeks with the tools and codes providedBeginning from preparing your development environment to learning how to design the ui. You'll explore the navigator widget to manage app routes, learn to add transitions between screens, and incorporate user input functions. The book will be your guide for developing your own app.Apart from the wonderful experiences you'll get from the book, it is filled to the brim with interesting facts, useful, and simple examples to follow. It's friendly and suitable for beginners.
Unleash Your Business Online!
The pain of starting an e-commerce business can be a complex, costly, and lengthy process. But what if you had all the secrets in one single place? Every business owner is struggling to grow its sales when it comes to Online Business. COVID-19 has forced everyone to transform their business digitally. Who is this book for? -Business Owners -Coaches -Teachers -E-Commerce Entrepreneurs -Professionals etc You can start selling physical products, digital downloads, and subscriptions right away. Business Owners will be able to create a strong Brand Online.Entrepreneurs will now be able to get access to Strategies that can help them grow their Business Online.Get Instant access to Growth Hacking techniques.Entrepreneurs will be able to use Digital techniques to Automate their Business.Entrepreneurs will be able to build a great Sales Funnel. What are you waiting for? Grab your Limited Edition today! Our Readers are loving this book! The quest for knowledge, making a difference and a never-give-up attitude at this age is commendable and something to learn from. Readers can be benefitted developing a foundation for online success.- Professional with a Consulting Company You bring optimism which enhances creativity to a great extent. I would love to recommend this book not only to entrepreneurs but also to non-business minds. They are going to love it because of your out-of-the-box thoughts. Dr. Mittal Jain, a Physiotherapist.
Digital Marketing QuickStart Guide
THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING - INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS!The future of business growth is digital. Are you prepared?Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces.With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business.In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages.It doesn't matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can't make your digital marketing efforts click-anyone can become a savvy digital marketer by using the tools and tactics presented in this book!Digital Marketing QuickStart Guide Is Perfect For: Entrepreneurs who want to take control of their digital marketing and grow their businessFreelancers and members of the gig economy looking to diversify their service offeringsIn-house or agency marketers who want to brush up on digital marketing fundamentalsBusiness and marketing students who need a digital marketing edgeInfluencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces!Digital Marketing QuickStart Guide Explains: How to use digital marketing channels to connect with more people and win more customersHow to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time onlineHow to boost your search rankings and get your business seen by the millions of people using search engines every dayHow to use social media marketing to increase engagement and round out an effective marketing strategyYou Will Learn: Modern Marketing Fundamentals - How Timeless Marketing Basics Can Be Repurposed for Digital SpacesBuilding Your Own Digital Marketing Toolkit - Exactly How Digital Marketing Tools Work and How to Use ThemDigital Marketing in Action - How to Organize and Implement Campaigns that Reach and Convert at ScaleDigital Strategy Design - How to Structure Your Digital Marketing Strategy to Save Money and Get ResultsDigital Marketing Core Concepts - Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More!*LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS*Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster.
Secrets on Fibonacci Trading
Every savvy trader has used Fibonacci tools to some extent. Some may use it on a regular basis, while others resort to it occasionally. The main attraction about Fibonacci lies in its powerful ability to pre-define potential targets on both entering and exiting trades. While trading is essentially about decision-making, Fibonacci greatly helps traders with their decision-making process ahead of price movement. This is what distinguishes Fibonacci with many lagging indicators out there that sometimes cause delays in catching the move. After I switched from lagging indicators to Fibonacci tools, my trading results have been improving a lot.In trading, there are not many guarantees I can make to you. One thing I can guarantee is that if you can find suitable trading strategies, coupled with good capital and psychology management, success is inevitable.In this book, I will show you the first element of the above formula. While the strategies alone are not enough for executing successful trades as well as achieving long-term success in one of the most challenging endeavors in this world, they can serve as the core of your trading system. You will learn what Fibonacci trading is all about and how to use it effectively in many different ways. All the Fibonacci tools are presented in close combination with other tools and market elements to make the best use of them. Also, you will see that, for many times in this book, I will reveal the way a successful trader thinks and how you can align your thoughts andexpectations to better adapt to market movements and conditions.Please keep in mind that you are 100 percent responsible for your trading results. I will reveal all of the secrets about Fibonacci tools; however, unless you strictly follow what I introduce in this book and keep practicing over and over again, it will be hard for you to get the desired success.Moreover, I assume that you have some basic knowledge of technical analysis. In order to understand concepts from this book, you should at least understand how typical candlestick patterns look like, what the risk-to-reward ratio is, what support and resistance levels are, etc. These are basic trading concepts, and I will not describe them in detail because this book is about Fibonacci trading. If you are unfamiliar with these concepts, please learn about them first before learning techniques presented in this book.Success in trading takes time and a lot of patience. It takes some time to learn and understand Fibonacci, but it will pay off eventually. I have tried to put many examples into this book, with the hope of helping you to gain the best understanding of an excellent tool in the trading platform. Finally, I really hope that Fibonacci tools will soon become your trading edge. It does not matter whether you trade stocks, Forex, futures, or commodities, you can use Fibonacci to put the odds in your favor. Now, let's move on to more advanced topics.
How to Make Passive Income through Crypto Mining
Are you tired of working the same 9 to 5 job? Are you sick of making your boss rich while you get paid pennies to the dollar? Do you want to live life as you've always dreamed and spend more time doing what you love? Is it possible to make a consistent, steady amount of money within the comfort of your own home whilst living a financially worry-free life? The truth is that, yes, it can be done, especially if you take advantage of the infinite potential and exposure that the Internet guarantees. Thousands of people over the past few years have gained six or even seven figures incomes via online businesses in an easy and relatively short period of time.However, making money online requires the right knowledge, the correct approach and the effort input to make it work. Owning an online business isn't like playing games with friends. It requires investments of time and money and a serious approach.It's time to stop dreaming and start building your new life. Become your own master and gain the success you deserve. Now.
Data
This book explores the phenomenon of data - big and small - in the contemporary digital, informatic and legal-bureaucratic context. Challenging the way in which legal interest in data has focused on rights and privacy concerns, this book examines the contestable, multivocal and multifaceted figure of the contemporary data subject. The book analyses "data" and "personal data" as contemporary phenomena, addressing the data realms, such as stores, institutions, systems and networks, out of which they emerge. It interrogates the role of law, regulation and governance in structuring both formal and informal definitions of the data subject, and disciplining data subjects through compliance with normative standards of conduct. Focusing on the 'personal' in and of data, the book pursues a re-evaluation of the nature, role and place of the data subject qua legal subject in on and offline societies: one that does not begin and end with the inviolability of individual rights but returns to more fundamental legal principles suited to considerations of personhood, such as stewardship, trust, property and contract. The book's concern with the production, use, abuse and alienation of personal data within the context of contemporary communicative capitalism will appeal to scholars and students of law, science and technology studies, and sociology; as well as those with broader political interests in this area.
Customer Experience Analytics
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.
Behavioral Consequences of Dynamic Pricing
Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices over time to respond to factors such as demand, their supply and that of competitors, or the time of sale. Additionally, dynamic pricing allows retailers to take advantage of a large share of consumers' willingness to pay while avoiding losses from unsold products. Ultimately, this can lead to an increase in revenue and profit. However, the application of dynamic pricing comes with great challenges. In addition to the technological implementation, companies have to take into account that dynamic pricing can cause complex and unintended behavioral consequences on the consumer side. The key objective of this dissertation is to provide a deeper understanding of the impact of dynamic pricing on consumer behavior. To this end, this dissertation presents insights from four perspectives. First, how reference prices as a critical component in purchase decisions are operationalized. Second, how customers search for products priced dynamically, differentiated by business and private customers, as well as by different devices used for the search. Third, whether and how dynamic pricing influences the impact of internal reference prices on purchase decisions. Finally, this dissertation demonstrates that consumers perceive price changes as personalized in different purchase contexts, leading to reduced perceptions of fairness and undesirable behavioral consequences.
The Martech Handbook
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.
The Martech Handbook
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.
Dotcom Secrets
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing.This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Expert Secrets
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Secrets on Fibonacci Trading
Secrets Of Profiting From Trades Without Anxiety Even If You Have Failed With Several Strategies BeforeYou have joined the trading journey with a high expectation of financial success. Attractive and promising as it seems, financial trading can be one of the riskiest endeavors you have participated in.Have you ever experienced constant anxiety about the way the price goes in the chart?Have you ever struggled to figure out which strategies work and which don't?Have you ever experienced the feeling of betrayal by the market, in which the price seemed to go opposite to your decision every time?Have you ever been out of control of entering and exiting the trades without knowing why?Don't panic! it is never too late to change things. It's about whether or not you are determined enough.Trading is not an easy endeavor, but it will become much more comfortable when you know the right strategies and techniques to give your trade a better winning probability.This book is about trading techniques surrounding Fibonacci tools, based on the miracle sequence discovered by an Italian mathematician centuries ago. The reliability of Fibonacci tools lies in their ability to closely connect with the three most important aspects in trading: support, resistance, and trend.In Secrets On Fibonacci Trading, you will discover: The deep reason behind the use of leading oscillators and how they can save you tons of money which lagging indicators can't;Step-by-step guidance on how to draw Fibonacci retracement and extension levels in the most accurate way;One trading method which can be combined with Fibonacci to best predict market movements;How to determine the ideal time to enter and exit a trade based on Fibonacci (and other market signals);The importance of Fibonacci projection and how to use it in your trading;How to optimize Fibonacci plotting in planning the size of the position, the stop loss placement, and the whole action plan;How to maximize profits using advanced Fibonacci techniques;What is the three-part rule and how to use it to protect your profits and let them grow;A great tool to combine with Fibonacci to boost up your trading efficiency;How to execute the best money management strategies to beat Mr. Market;Most traders fail because they overcomplicate their trading systems while failing to adopt a necessary trading mentality, causing trading chaos. This is the reason why this book focuses on both the simplicity and clarity of trading strategies and the needed mindset so that you can benefit from them whether you are a newbie or an experienced trader.So, if you want to build a winning trading system and free yourself from negative feelings in trading, scroll up and click the "Buy" button now!
Enter the Metaverse - The Beginners Guide to Virtual Worlds
Did you just find out about the Metaverse? Do you want to jump in on the craze as an artist, gamer, or musician? Are you finding it difficult to find all the information in the same place or just utterly confusing? If any of this is true, then read on to find detailed knowledge of the Metaverse and how they associate with cryptocurrencies and non-fungible tokens.Enter the Metaverse - The Beginners Guide to Virtual Worlds offer comprehensive information regarding this recent profitable and budding trend. The guidebook talks about what the Metaverse is and provides a brief history of their emergence. After learning about the Metaverse and the different games and worlds associated with it, you will also find information regarding cryptocurrency tokens and NFTs. These are standards that tie together the digital collectibles system.The inner workings of NFTs, along with their importance and value, are also covered in this detailed guidebook. Area of application and uses will deliver the knowledge of areas you can enter from in this digital trend. Moreover, the information in this book also lists down the top Metaverses and NFT play-to-earn games.What will you learn in this book: - What are NFT tokens- How to play popular games of NFT- Various nonfungible token games- Aspects of the Axie Infinity game- Tips for beginners when playing games- How to earn income- How Facebook has involved itself in the world of the MetaverseAND MUCH MORE!!The book is designed for novices which is why easy to understand, casual language is used. The idea is to bring some clarity to the blockchain procedure and this new kind of digital asset. What are you waiting for? Scroll up and hit BUY NOW to start today!
Day Trading Signals 2022
Trading can be a profitable endeavor, but only if you know when to buy and sell.In this guide I will share with you my secret buy and sell signals for trading that have made me significant profits. These signals have been proven to be very profitable over time and you'll be able to make money no matter which way the market moves.Once you know when to buy and sell, you can take advantage of market moves to make money. That's what day trading is all about - making money off of short-term market movements. First we need to cover the basics of how to use buy and sell signals in a trading strategy, and then we'll get into the actual signals themselves.As a trader, it is important to have a clear understanding of what constitutes a buy or sell signal. There are various technical indicators that can be used to generate buy and sell signals. Some common examples include moving averages, Bollinger Bands, and RSI (relative strength index).When using indicators to generate signals, it is important to use multiple indicators to confirm each other. For example, if the moving average crossover indicates a buy signal, wait for the RSI to also indicate oversold conditions before making a trade. This will help ensure that the signal is more reliable.When day trading, it is important to have a clear strategy. This means knowing what signals you will look for in order to make a trade. It is also important to have strict risk management rules in place. This will help you minimize losses and maximize profits.Here are some examples of how you could use buy and sell signals in your day trading strategy: -If the moving average crossover indicates a buy signal, wait for the RSI to confirm oversold conditions before making a trade.-If the MACD histogram indicates a buy signal, wait for price to break above the resistance level before making a trade.-If the stochastic oscillator indicates a sell signal, wait for price to break below the support level before making a trade.By following these simple steps, you can develop a profitable day trading strategy using buy and sell signals.
Day Trading Signals 2022
Trading can be a profitable endeavor, but only if you know when to buy and sell.In this guide I will share with you my secret buy and sell signals for trading that have made me significant profits. These signals have been proven to be very profitable over time and you'll be able to make money no matter which way the market moves.Once you know when to buy and sell, you can take advantage of market moves to make money. That's what day trading is all about - making money off of short-term market movements. First we need to cover the basics of how to use buy and sell signals in a trading strategy, and then we'll get into the actual signals themselves.As a trader, it is important to have a clear understanding of what constitutes a buy or sell signal. There are various technical indicators that can be used to generate buy and sell signals. Some common examples include moving averages, Bollinger Bands, and RSI (relative strength index).When using indicators to generate signals, it is important to use multiple indicators to confirm each other. For example, if the moving average crossover indicates a buy signal, wait for the RSI to also indicate oversold conditions before making a trade. This will help ensure that the signal is more reliable.When day trading, it is important to have a clear strategy. This means knowing what signals you will look for in order to make a trade. It is also important to have strict risk management rules in place. This will help you minimize losses and maximize profits.Here are some examples of how you could use buy and sell signals in your day trading strategy: -If the moving average crossover indicates a buy signal, wait for the RSI to confirm oversold conditions before making a trade.-If the MACD histogram indicates a buy signal, wait for price to break above the resistance level before making a trade.-If the stochastic oscillator indicates a sell signal, wait for price to break below the support level before making a trade.By following these simple steps, you can develop a profitable day trading strategy using buy and sell signals.
The First Superapp
China has leapfrogged past the West in many areas of tech - China's mobile payments have surpassed the United States 100-fold and most Chinese consumers haven't used cash or a credit card for years - and at the center of this new digital revolution is WeChat, the world's first superapp. For people in China, WeChat is now the everything app - wallet, social media, messaging, food ordering, bill paying, game playing and much more. And companies across the world are only now racing to catch up by creating a similar, all-encompassing digital phenomenon. The First Superapp provides a glimpse of the future, and Kevin Shimota, a former top executive at WeChat, tells the inside story of how this phenomenon began in the context of China's unique internet. He tells the story of WeChat's creation and its climb to become the first superapp, providing insights on the psyche of WeChat's founder, and of modern China tech to explain the fundamentals of these new innovations and how the framework they form could be reproduced beyond China.
Social Media Is about People
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
Pay Attention!
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.
