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英文書 > 全部商品

Digital Brand Romance

2022/03/16 出版

In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%.Tomorrow arrived, and all great relationships now begin online - including the ones between your future customer and your brand.Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences - only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

9 特價923
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Social Media Marketing for Business

Kogan Page 出版
2022/03/07 出版

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence and achieving the competitive edge.Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring social media campaigns and content themselves. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital and LVMH, Social Media Marketing for Business also explores how to build a supportive culture, get buy-in and common pitfalls to avoid. Supported by online presentation slides, content calendars, a content marketing framework and interactive tools for effective social media management, Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their success.

9 特價2276
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Rapid Digital Assets

Lulu.com 出版
2022/03/03 出版

MILLION DOLLAR INTERNET MARKETER REVEALS THE CONTROVERSIAL, 4-STEP SYSTEM YOU CAN EASILY APPLY TO PROFIT FROM THE BILLIONS BEING SPENT ON E-LEARNING AND CREATE A LIFE OF TOTAL FREEDOM

9 特價429
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Social Media Marketing for Business

Kogan Page 出版
2022/03/02 出版

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

9 特價6633
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The Absolute Beginner's Guide to Internet Wealth

Pat,O'Bryan  著
Morgan James 出版
2022/02/23 出版

From Castles in Germany to hotels in Amsterdam to the Texas desert and the Gulf of Mexico, Pat O'Bryan has traveled the world while building his ""Portable Empire."" In The Absolute Beginner's Guide to Internet Wealth, Pat shows you the simple system he uses to create multiple streams of passive income, seemingly from thin air and how you can too. Whether you're unemployed, underemployed, bored with your job, a home-maker, or homeless, The Absolute Beginner's Guide to Internet Wealth is for you. The Absolute Beginner's Guide lines out in simple steps exactly how you can create your own profitable online business. Easily and effortlessly, you'll learn everything you need to know to generate sales from anywhere you can find internet access. EVERY DETAIL IS COVERED: how to create products, what online software to use, how to write compelling copy, and how to build a large list of buyers.

9 特價442
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Copywriting Third Edition

Mark Shaw  著
Laurence 出版
2022/02/14 出版

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

9 特價1197
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Online Impulse Buying and Cognitive Dissonance

Palgrave M 出版
2022/02/14 出版

Consumers' beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others.This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

9 特價3392
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The Ultimate Guide to Shopify

Jason R,Rich  著
Ingram 出版
2022/02/11 出版

Building your business doesn't have to be hard. Shopify lays the foundation so you can drop the 9-5 and form an empire of your own. Ready to jump in headfirst? Shopify's low-cost, low-risk solutions means there's no barrier to entry, no matter the size of the venture. Everything you need to get started is detailed in the Ultimate Guide to Shopify. From hand-selecting the best product, targeting your unique audience, or breaking down the backend, the Ultimate Guide is here for you.Jason R. Rich and his handpicked team of Shopify experts take you through the ins and outs of opening an Ecommerce business, from the seeds of an idea to launch day. Using nontechnical language and digestible business strategies, this handbook is accessible to the absolute beginner or seasoned business mogul, no frustration required.You'll discover how to: Build a profitable, e-commerce website using the Shopify platform, following step-by-step outlines for proven successConvert website visitors into loyal customers using Conversion Rate Optimization tactics and multifaceted advertising techniquesManage and market your inventory for maximum profitabilityHarness the power of social media, including direct purchasing options through multiple platforms.Apply themes and apps to differentiate your website and optimize functionality Stuffed with tried-and-true techniques to catapult your business to new heights, the Ultimate Guide to Shopify will take you there.

9 特價855
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The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

Bernd,Skiera  著
Ingram 出版
2022/02/10 出版

What will you learn from this book?Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.How advertisers and publishers leverage users' personal data to pursue their goals.Which aspects of the GDPR are most relevant for advertisers, publishers and users.How complex it is to go through the process of obtaining user permission for personal data processing, and how IAB's Transparency and Consent Framework (TCF) intends to help.How many firms a publisher provides with access to its users' data, and how long it takes a user to respond to all permission requests.Which developments are taking place with regard to personal data processing, among players in the online advertising industry, as well as among regulators and consumer protection agencies.Who should read this book?Anyone interested in learning how and why the online advertising industry benefits from using personal data, and how the GDPR impacts this practice.Who wrote this book?The European Research Council provided Professor Skiera at Goethe University Frankfurt (Germany) with a substantial (ERC Advanced) research grant to examine the economic consequences of stronger restrictions on tracking technologies. Professor Skiera and his team pursued several empirical projects to demonstrate these consequences.

9 特價1376
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Lucrative List Building

Glen,Hopkins  著
Morgan James 出版
2022/01/28 出版

Praise for Lucrative List Building... ""Glen is without a doubt a 'List Building Genius!' If you want to quickly explode your list and fill your pockets with cold-hard cash, he's definitely a Must read, Must hear, and Must see!"" -Matt Bacak, The Powerful Promoter, www.promotingtips.com, Atlanta, GA ""Lucrative List Building is a testament to Glen's profound grasp of email marketing. Internet Marketers everywhere would do well to read this book."" -Jason Oman, #1 Best Selling Author, Conversations with Millionaires, www.JasonOman.com ""I have built my entire online business using list building and relationship marketing strategies. Over the years, I have identified a select few experts in this industry, and having met Glen Hopkins in person, I can tell he is the real deal. Anyone looking to learn the power of list building needs to learn from Glen. His strategies can help you double your profits in 90 days."" -Mike Filsaime, www.MikeFilsaime.com In This Amazing New Book You'll Discover: The untold truth about autoresponders, including the ones you MUST avoid How to build your list from scratch in less than 10 minutes Ten underground strategies that will build you a massive list fast! How to instantly make money from a list, just seconds after people subscribe! How to write subject lines that stand out from the crowd and intrigue your readers so much that they can't wait to open your messages Why you must have your own list no matter what your niche is How to avoid SPAM accusations and get your messages whitelisted Why having your own responsive opt-in email list means you will always have money in your pocket - even if your marketplace were to totally disappear! How to create your very ownproducts and services that will have your readers begging to buy from you The absolute essential elements necessary to MASSIVELY profit from your list ...Plus Much, Much More!

9 特價477
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B2B Social Selling Strategy

Kogan Page 出版
2022/01/24 出版

Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage. 78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.

9 特價6237
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B2B Social Selling Strategy

Kogan Page 出版
2022/01/24 出版

Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage. 78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.

9 特價2078
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The A to Z of Internet Marketing

Ingram 出版
2022/01/17 出版
9 特價468
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The Ezer Content Planner (6X9)

Ingram 出版
2022/01/15 出版

Many business owners treat social media content as an afterthought to their overall marketing and business strategy. This leaves social media managers scrambling for content or reactive to relevant content that aligns with customer's needs. If your feel the pain of this problem, well, we have the perfect solution for you! The Ezer Agency's Social Content Planner is fantastic for the entrepreneurs or business owners having to do it all themselves and the social media managers that need more structure in their content planning.

9 特價1834
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Cash Building Strategies

Ingram 出版
2022/01/13 出版
9 特價549
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Blockchain

Harvard 出版
2022/01/10 出版

A curated collection of HBR's latest thinking on blockchain.Curates the latest and most important thinking on blockchain--a topic that all leaders and managers need to be up to speed with and conversant on. Provides a range of diverse contributors and viewpoints with clear takeaways. From foundational basics to research to use cases--all with HBR's quality and rigor.Introduces readers to the topic. Provides the essential basics and prepares them for more in-depth engagement.Provides intermediates with a refresher on the basics of the topic and extends their knowledge with HBR's most cutting-edge, forward-looking, and provocative content on the topic.Answers the question "What does HBR have to say about blockchain?" for customers who have read authored books on the topic.Features an introduction, tying the book together, from one of HBR's leading experts on the topic.Executive summaries and key points bullets to give readers immediate takeaways.Audience: Leaders and managers who need to get up to speed, quickly, on what they need to know about Blockchain. Leaders who need to understand the basics of Blockchain, know what the options are when they're considering adopting blockchain-based technology, keep up with their competitors and colleagues, and reinvent their business for the future.

9 特價1573
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Click Millionaires

Scott,Fox  著
Ingram 出版
2021/12/18 出版

The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise.The rules have changed. The American Dream is no longer the "corner office." It's a successful lifestyle business you can run from your home, the beach, or wherever you desire. In this book, lifestyle entrepreneurship expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9-5 job they hate for an online business they love.This guide explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer lifestyle compromises that corporate "success" requires.In Click Millionaires, you will learn how to: find a lucrative niche on the Internet that matches your interests and skills;choose an online business model: from blogs, online communities, digital delivery, online services, affiliate marketing and even physical products;position yourself as an expert;build your audience;design the lifestyle you want;and balance passion and profits to realize their personal definition of success.Featuring stories of dozens of "regular folks" who have reinvented themselves as "Click Millionaires", this inspiring and practical guide shows you how to stop dreaming of a better life and start living it!

9 特價1169
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The Boss Babes Guide to Self-Care

Lulu.com 出版
2021/12/08 出版

The Boss Babes Guide to Self-Care, written by Self-Care Empowerment Coach, Jennifer Bryant, provides you with an informative and fun outlook on the true meaning of self-care and all the dimensions it covers in your life. It's time to be the Boss Babe of your own life! Inside this journal, you will find information on the dimensions of self-care, affirmations, confidence building, discovering your self-love language and so much more. Along with guided questions to help your personal growth along the way. You will also find a 30-day color-by-day mood tracker, a self-care challenge, a section for you to develop your personal plan, and a list of emergency numbers. Jennifer will never tell you how to do your own personal self-care because every person's journeys are different, but in this journal, she provides you with some basic information and tools to help you widen your perception of the truth behind the meaning of self-care as well as feel more supported and empowered within your self-care routine.

9 特價578
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Price Action Trading Secrets 2021

Ingram 出版
2021/12/08 出版

With this book you will learn: How to become a consistently profitable trader without relying on fundamentals news, trading indicators, or signal services;The ten natural laws of trading that nobody tells you (this is why 95% of traders lose consistently);The four types of market structure every professional trader must know. Once you discover it, you'll know exactly what "tricks" the market is up to-and how you can exploit it to your advantage;How to tell when Support & Resistance is about to break-so you don't get caught on the wrong side of the move (which means you'll reduce your losses and retain more profits);The secret to reading candlestick patterns that nobody tells you-so you can better time your entries & exits-and even "predict" market turning points;MAEE Formula: A simple trading strategy to profit in bull & bear markets-without indicators;An important signal the market gives out when it's about to make a big move (95% of traders don't know this);70+ charts and examples so you can easily understand the trading strategies and concepts (and quickly become a master price action trader).And much more...

9 特價1093
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Price Action Trading Secrets 2021

Ingram 出版
2021/12/06 出版

With this book you will learn: How to become a consistently profitable trader without relying on fundamentals news, trading indicators, or signal services;The ten natural laws of trading that nobody tells you (this is why 95% of traders lose consistently);The four types of market structure every professional trader must know. Once you discover it, you'll know exactly what "tricks" the market is up to-and how you can exploit it to your advantage;How to tell when Support & Resistance is about to break-so you don't get caught on the wrong side of the move (which means you'll reduce your losses and retain more profits);The secret to reading candlestick patterns that nobody tells you-so you can better time your entries & exits-and even "predict" market turning points;MAEE Formula: A simple trading strategy to profit in bull & bear markets-without indicators;An important signal the market gives out when it's about to make a big move (95% of traders don't know this);70+ charts and examples so you can easily understand the trading strategies and concepts (and quickly become a master price action trader).And much more...

9 特價1332
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Contemporary Issues in Digital Marketing

Routledge 出版
2021/11/29 出版

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

9 特價3548
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PHP/Architect's Guide to E-Commerce Programming with Magento

Mark,Kimsal  著
Ingram 出版
2021/11/27 出版

This highly anticipated book will give you the insight you need to successfully manage and customize your Magento Commerce installation. phparchitect's Guide to Programming with Magento takes you from installation to deployment of this popular e-commerce open source software. Magentos flexibility and Zend Framework-based structure have made it an increasingly popular e-commerce solution. Designed as a valuable companion to the the documentation provided on the Magento web site, this comprehensive book covers everything you as a developer need to know, including: - Installation and configuration - Basic understanding of Magento Commerce features and functions - Overview of front-end and back-end systems - Dealing with multiple stores - Accommodating multiple languages & internationalization issues - Handling Magento modules - Working with the Magento template system - Understanding Magento's EAV database structure - Made-to-order products - Adding a rewards or points system - Integration with a CMS - Accounting, inventory and order fulfillment and exporting information with XML - An entire chapter devoted to quick answers to common questions

9 特價1592
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Online Business Master Plan

Ingram 出版
2021/11/22 出版

There are many ways of making money online. Some are legitimate and others are illegitimate. But beware, many are spam techniques aimed at short-term cash flow. Turning to the internet for quick, short-term cash is not what this book is about. But do it right and you could be making money faster than you think. For those who are focused on making money online, you should look at the concepts of offline business owners and consider how you may use them to expand beyond the internet. Even if you want to focus on the online marketing side only, the potential for partnering with offline businesses in your niche is almost infinite. By approaching traditional business owners with joint venture opportunities is something that is rarely done, yet holds massive, passive potential. For those who already operate an offline business, you should read this book with an open mind. If you consider yourself too busy to implement these strategies, or they're simply not your passion, then consider partnering with someone who can. You will be glad you did.

9 特價825
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Writing It Real

Ingram 出版
2021/11/17 出版

Online teaching can be a wonderful way to share what you know about writing with other authors and to inspire more writing of your own. Ever wondered how to break into online teaching? Wonder no more!Whether you're just getting started on your teaching journey or if you've taught for years in a brick-and-mortar classroom and would like to make the leap into online instruction, this book offers insight into topics such as: choosing your class theme or genre, determining target audience, choosing the length and platform of your class, tips for what to charge, determining objectives, creating a syllabus, marketing your class, interviews with experienced online teachers, and so much more!Packed with exercises, a sample syllabus, a self-quest survey about your teaching strengths, and a resources list, this book is a one-stop read to launching your online courses and inspiring your writing students. Teach on!

9 特價825
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Paid Attention

Faris,Yakob  著
Kogan Page 出版
2021/11/04 出版

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.

9 特價5593
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Paid Attention

Faris,Yakob  著
Kogan Page 出版
2021/10/29 出版

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.

9 特價1929
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Advancements in Business and Internet: Volume IV

Ingram 出版
2021/10/22 出版

The future of everything lies in the internet. With the advancement of technology, internet has become an indispensable part of every economy. This book elucidates the concepts and innovative models around prospective business developments with respect to internet. The researches included in this book on iBusiness are latest and bound to provide incredible insights to readers.

9 特價6073
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Advancements in Business and Internet: Volume VI

Ingram 出版
2021/10/22 出版

The future of everything lies in the internet. With the advancement of technology, internet has become an indispensable part of every economy. This book elucidates the concepts and innovative models around prospective business developments with respect to internet. The researches included in this book on iBusiness are latest and bound to provide incredible insights to readers.

9 特價6073
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Advancements in Business and Internet: Volume III

Ingram 出版
2021/10/22 出版

The future of everything lies in the internet. With the advancement of technology, internet has become an indispensable part of every economy. This book elucidates the concepts and innovative models around prospective business developments with respect to internet. The researches included in this book on iBusiness are latest and bound to provide incredible insights to readers.

9 特價6073
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Advancements in Business and Internet: Volume V

Ingram 出版
2021/10/22 出版

The future of everything lies in the internet. With the advancement of technology, internet has become an indispensable part of every economy. This book elucidates the concepts and innovative models around prospective business developments with respect to internet. The researches included in this book on iBusiness are latest and bound to provide incredible insights to readers.

9 特價6073
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Advancements in Business and Internet: Volume I

Ingram 出版
2021/10/22 出版

The future of everything lies in the internet. With the advancement of technology, internet has become an indispensable part of every economy. This book elucidates the concepts and innovative models around prospective business developments with respect to internet. The researches included in this book on iBusiness are latest and bound to provide incredible insights to readers.

9 特價6073
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Advancements in Business and Internet: Volume II

Ingram 出版
2021/10/22 出版

The future of everything lies in the internet. With the advancement of technology, internet has become an indispensable part of every economy. This book elucidates the concepts and innovative models around prospective business developments with respect to internet. The researches included in this book on iBusiness are latest and bound to provide incredible insights to readers.

9 特價6073
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Advancements in Business and Internet: Volume VII

Ingram 出版
2021/10/22 出版

The future of everything lies in the internet. With the advancement of technology, internet has become an indispensable part of every economy. This book elucidates the concepts and innovative models around prospective business developments with respect to internet. The researches included in this book on iBusiness are latest and bound to provide incredible insights to readers.

9 特價6073
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E-Commerce Business through Social Media Marketing

Ingram 出版
2021/10/20 出版

Are you confused about what kind of marketing strategy you should invest in?Do you also have a limited marketing budget and want to spend it wisely?If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution.Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers.In this book, you will learn about the following topics in detail: Basic Understanding of EcommerceHow to Build Your Own Ecommerce Business?What is Ecommerce Marketing?How can You Market Your Ecommerce Business through Facebook and Instagram?So, do not waste your time and get this book now!!!

9 特價581
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E-Commerce Business through Social Media Marketing

Ingram 出版
2021/10/20 出版

Are you confused about what kind of marketing strategy you should invest in?Do you also have a limited marketing budget and want to spend it wisely?If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution.Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers.In this book, you will learn about the following topics in detail: Basic Understanding of EcommerceHow to Build Your Own Ecommerce Business?What is Ecommerce Marketing?How can You Market Your Ecommerce Business through Facebook and Instagram?So, do not waste your time and get this book now!!!

9 特價889
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Beginner's Guide To Selling On Ebay 2022 Edition

Ann,Eckhart  著
Ingram 出版
2021/10/18 出版
9 特價581
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How to Sell Music, Collectibles, and Instruments on eBay... And Make a Fortune

McGraw-Hill 出版
2021/10/13 出版

Imagine opening a music store...and 60 million people show up.That's the power of selling on eBay.Every year more than 60 million people browse and buy music-related merchandise on eBay. In order to reach this growing market, and get top dollar for your merchandise, you need the right listing, the perfect presentation, and two of the world's leading eBay experts to answer all your questions--fast.How to Sell Music, Collectibles, and Instruments on eBay... and Make a Fortune! gives you the inside track on selling opportunities in this lucrative category including: appraising instruments and equipment; harnessing the hottest trends in recorded music and memorabilia; targeting customers, artists, and categories; and proven key words, descriptions, and images that will turn up the volume on your listings and make them sell.Research market trends and capitalize on themFind the most valuable items at the best pricesChoose the best brands, manufacturers, and distributorsDetermine what's legal to sell, including copyrighted materialAdvertise off eBay to drive sales on the siteAttract collectors who are willing to pay top dollarReach the biggest possi-ble audienceChoose the best order fulfillment, packing, and shipping options

9 特價1287
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The Dot-Com Decision

Ingram 出版
2021/10/13 出版
9 特價1462
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Rules of the Trade

McGraw-Hill 出版
2021/10/13 出版

Outlines the basic rules of trading survival, revealing how the experts enter and exit trades, select favourite trading stocks, hedge risk without biting into profits, and more. This book shows traders how to preserve their trading capital, avoid operational and psychological errors, and succeed in the trading profession.

9 特價1111
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Affiliate Marketing for Beginners

Kevin,Young  著
Ingram 出版
2021/10/08 出版

Many people looking to start an online business or work from home are ill-prepared. They don't know anything about how to start, what to do, what to avoid, or what to expect. But, of course, they want to start earning money now. So to get prepared, they need some training first. They often don't know where to go to learn how to earn money online without risk. In this book, you will learn: - Everything you need to know about affiliate marketing- How to choose a niche- Affiliate marketing tools at your disposal- How to leverage free and organic traffic- Simple ways to setup an affiliate marketing website- How to carry out key word research for affiliate marketing- Ways to set up and optimize ads- Basics of building an email list- How to carryout email marketing- How to carry out video marketingThe information provided in this guide will help you understand what is available on the market and how you can benefit from the world of affiliate marketing. Make sure you use the points in this guide to produce a site that reads well and can be found on a search engine. Don't forget to look at how you can promote a site and how you can reach your customers with sensible keywords.

9 特價682
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Affiliate Marketing

Ingram 出版
2021/09/30 出版

This book provides you with several tips, strategies and blueprints you need to start your online affiliate marketing business. You will discover fundamental skills and knowledge required in affiliate marketing. It also teaches you the process of becoming an affiliate marketer and how to make your internet marketing business a success. This guide covers the following: - Zeroing in on your niche- Building your eco-system- Finding the best affiliate product or service for you- Amazon affiliate program- Start promoting products- Attracting traffic and seo- Optimize these on-page elements- How to do affiliate marketing through facebook- How to do affiliate marketing with instagram- Affiliate marking trends to follow in the present and immediate futureMaking money online seems one of the best ways to earn money today. One of the many methods of making money online is through amazon affiliate marketing. If you are not familiar with that, you might want to start learning more about it through this book. This book will take you step-by-step so that you can begin making money online.

9 特價682
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The Hawke Method

Morgan James 出版
2021/09/28 出版

An insider's take on the world of marketing and how to successfully navigate it at any stage.

9 特價648
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Adland

Mark,Tungate  著
Kogan Page 出版
2021/09/28 出版

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

9 特價6633
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Marketing na pr獺tica

Ingram 出版
2021/09/28 出版

Voc礙 j獺 se surpreendeu com a rapidez da entrega de uma compra on-line ou j獺 recebeu no seu e-mail exatamente o an繳ncio de um produto que estava pesquisando na internet? Esse 矇 o resultado de a癟繭es de marketing bem-sucedidas. Mas quais seriam hoje as melhores estrat矇gias para comercializar produtos e servi癟os? Em Marketing na pr獺tica: conceitos e exemplos para atuar na 獺rea, a autora nos explica que, antes de mais nada, 矇 importante conhecer um pouco sobre a hist籀ria do marketing e fundamental saber quem 矇 o nosso p繳blico, para ent瓊o segmentar o mercado e posicionar a marca. Contribui癟繭es do marketing digital e seus novos canais de distribui癟瓊o, de comunica癟瓊o e de compra e venda, como omnichannel, e-commerce, inbound marketing, infoprodutos, etc., s瓊o abordados na publica癟瓊o, que traz tamb矇m orienta癟繭es sobre como desenvolver pesquisas de mercado e planos de marketing. Com este lan癟amento, o Senac S瓊o Paulo espera colaborar para que todos os estudantes, profissionais da 獺rea e interessados em alavancar neg籀cios consigam tirar suas ideias do papel e viabiliz獺-las, por meio de an獺lise, planejamento e uso das ferramentas de marketing dispon穩veis.

9 特價1193
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The Nft Handbook

Wiley 出版
2021/09/28 出版

Learn how to create and profit from NFTsThe NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.We'll delve into the different types and aspects of NFTs and discuss the different NFT marketplaces and the pros and cons of each. Create Your Own NFTs Step by step instructions on all aspects of NFT creation, including what types of content to use, where to source content, adding artistic design, writing the NFT's description, adding optional unlockable content and setting an optional ongoing royalty. Mint Your NFTs You'll learn the process of how to get your NFTs on the blockchain. Sell Your NFTs We'll go through the whole process including creating a collection, and the different options such as setting a price or starting an auction. Buy NFTs What you'll need to bid on and purchase NFTs, and how to avoid getting scammed. You'll also get a primer on blockchain, particularly the Ethereum cryptocurrency and "gas" fees. You'll also be shown step by step how to create, secure and fund your own cryptocurrency wallet, where you'll store your NFTs and cryptocurrency. Whether you're experienced with the blockchain and crypto or a complete noob (beginner), The NFT Handbook will guide you in the process of creating, minting, selling and buying NFTs.

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Quick Guide UX Management

Ingram 出版
2021/09/24 出版

Dieser Quick Guide bietet konkrete Empfehlungen, wie der Wandel zu einem nutzerzentrierten Unternehmen gelingen kann. Die Autoren bringen zun瓣chst Klarheit in den Begriffsdschungel der Usability- und User-Experience-Welt. Danach stellen sie unterschiedliche UX-Reifegrade vor - inklusive Check f羹r das eigene Unternehmen. ?ber die Entwicklung der eigenen UX-Vision geht es dann um den Kern von UX-Management: Welche Rahmenbedingungen sind im Unternehmen n繹tig, damit Produkte und Services mit guter Experience entstehen? Welche Rollen und Kompetenzen braucht es? Wo sollte UX im Unternehmen verortet sein und was bedeutet das f羹r die Zusammenarbeit zwischen den Abteilungen? Und: Wie kann UX-Management dazu beitragen, die F瓣den zusammenzuhalten und Silos aufzubrechen?Neu in der 2. Auflage: Die Bet瓣tigungsfelder f羹r UX Management sind vielf瓣ltig und stark abh瓣ngig von der betrachteten Unternehmenskultur. Um die Frage "Womit fangen wir an?" zu beantworten, wurde in der 2. Auflage die neu entwickelte UX-Management-Potentialfeld-Analyse aufgenommen. Mit diesem Werkzeug pr羹fen Sie insgesamt sechs Potentialfelder von UXM mit der Fragestellung: "Wie ist unser Unternehmen in diesem Feld aufgestellt?" Das Ergebnis: Sie wissen, an welcher Stellschraube Sie zuerst drehen sollten und mit welchen Mitteln Sie arbeiten m羹ssen, um den UX-Reifegrad voranzutreiben.

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E-Mail Marketing

Ingram 出版
2021/09/24 出版

E-Mail-Marketing ist das effektivste Marketinginstrument. Immer.Unter allen Marketingtechniken, online und offline, garantiert E-Mail-Marketing enorme Erfolgsquoten.Aber man muss es richtig machen.Das altmodische E-Mail-Marketing bestand darin, E-Mail-Adressen zu sammeln und ihnen einfache E-Mails zu schicken. Diese Technik funktioniert nicht mehr: Sie m羹ssen den Kunden durch ein Lead-Nurturing-Verfahren trainieren.E-Mail-Marketing ist eine Mischung aus Techniken, Texten, Emotionen und Verkaufsf瓣higkeiten. Die Summe dieser Komponenten kann zu unvorstellbaren Ergebnissen f羹hren.Mit E-Mail Marketing von Luigi Padovesi werden Sie entdecken: - Was ist E-Mail-Marketing und warum ist es eine gro?e Chance- Was sind Newsletters- Transaktions-E-Mails- Was ein Autoresponder ist und wie man ihn einsetzt- Die Geheimnisse, um effektive Call To Action zu erstellen- Die Techniken zur Erstellung ansprechender E-Mails- Grundlegende Basics f羹r das Schreiben von E-Mails- Wie man Statistiken auswertet und sich t瓣glich verbessert- Fehler, die um jeden Preis vermieden werden m羹ssenSie werden die wissenschaftliche Methode zur Konvertierung durch Lead-Nurturing-Verfahren und Webinare entdecken und erfahren, wie diese Techniken in Ihrem Kunden den Wunsch ausl繹sen, Ihr Produkt zu kaufen.

9 特價581
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How to Write More Effective Ads

Sam,Hannel  著
Ingram 出版
2021/09/22 出版

What is promoting? Is it something to be viewed as a work of excellence or craftsmanship? Is it astute trademarks or interesting composition? Is it workmanship to be decided for an honor or acknowledgment? It's nothing unless there are other options. Promoting is persuasiveness duplicated. That's it. Furthermore, promoting duplicate, or copywriting, is charismatic skill on paper. The reason for a publicist's responsibility is to sell. That is all.

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