B2B Ecommerce
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.The content- Basics of B2B eCommerce- Special features of B2B eCommerce- Business models in B2B eCommerce- Best Practices in B2B eCommerce- Risks in B2B eCommerceThe authorProf. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Viralnomics
Viralnomics: The Ultimate Guide on How to Go Viral! Learn All About Viral Marketing and the Elements of a Successful Viral CampaignWhen you're planning your viral marketing strategy, it's important to keep in mindthe basic requirements of every viral campaign. Without these, your stampedemight turn out to be more like a leisurely stroll. Every single viral campaign begins with giving something away. It could be an ebook, a piece of software, an instructional video, or even a few laughs, but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you're going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you're giving away. Now that doesn't mean you're giving away the farm. But you do need to give away great stuff. There's lots of ways you can do that, while still leaving your customerswanting more.This book will teach you how you can create viral campaigns for your business. You will learn what resources you can use, how to get started, the effective strategies to make sure your campaigns really go viral and not flop. This book will discuss the following topics: Viral Marketing For Your Online BusinessesHow is Viral Marketing UniqueHistory and Viral Marketing CampaignsOpportunities and IdeasAnd many more!When you're planning your viral marketing strategy, it's important to keep in mindthe basic requirements which you will all learn here so scroll up and click "add to cart" now!
Google Ads Management
Google Ads is a powerful marketing platform used by millions of businesses, organisations, and individuals around the globe. Many of these are seeing the power of pay per click (PPC) advertising to target their customers and audiences online. However, many advertisers struggle to make it work effectively for their requirements. This is mainly because they are not managing their ads effectively. So, in this book, you'll get all the tips and advice you'll need to manage your campaigns, drive positive returns, and make your ads highly profitable.
E-commerce Uncomplicated
As a woman, you know all too well the challenges of juggling business and motherhood. E-commerce Uncomplicated is your ultimate roadmap for gaining entrepreneurial and financial independence, all while taking care of your wonderful family.This book will show you that achieving success for your online brand shouldn't be complicated at all. In its chapters, you'll learn all the key elements for running an efficient e-commerce business - from marketing to hiring the right team. More importantly, E-commerce Uncomplicated is here to help you build a profitable and systemised online business so you can take back your much deserved family time.
So You Want to Start a Subscription Box?
So, you want to start a subscription box? But you don't know where to start? Look no further! It's not hard to have a six-figure subscription box and this book will lead you through exactly how to launch, grow and scale your subscription box to bring you in recurring revenue month after month. The subscription box industry is booming and there is no better time to get your subscription box out there, serving your clients and making you money. In this book serial entrepreneur and owner of three subscription box businesses, Lauren Prentice reveals her subscription box secrets. How to research and prove your concept, grow an audience, and have a successful pre-launch so there's no need for lots of start-up cash, launching, growing, managing churn and increasing lifetime value. This book is an all-in-one blueprint for launching, scaling and growing your subscription box. https: //www.facebook.com/groups/soyouwanttostartasubbox
Building a Second Brain 2022
How often have you tried to remember something important and felt it slip through your mental grasp?Perhaps you were having a conversation and couldn't remember a fact that would have convincingly supported your point of view. Maybe you conceived of a brilliant new idea while driving or in transit, but by the time you arrived at your destination, it had evaporated. How often have you struggled to recall even one useful takeaway from a book or article you read in the past?As the amount of information we have access to grows, such experiences arebec oming more and more common. We're flooded with more advice than ever promising to make us smarter, healthier, and happier. We consume more books, podcasts, articles, and videos than we could possibly absorb. What do we really have to show for all the knowledge we've gained? How many of the great ideas we've had or encountered have faded from our minds before we even had a chance to put them into practice?We spend countless hours reading, listening to, and watching other people's opinions about what we hould do, how we should think, and how we should live, but make comparatively little effort applying that nowledge and making it our own. So much of the time we are "information hoarders," stockpiling endless amounts of well-intentioned content that only ends up increasing our anxiety.This book is dedicated to changing that. You see, all the content you consume online and through all the different kinds of media you have at your disposal isn't useless. It's incredibly important and valuable. The only problem is that you're often consuming it at the wrong time.What are the chances that the business book you're reading is exactly what you need right at this moment? What are the odds that every single insight from a podcast interview is immediately actionable? How many of the emails sitting in your inbox actually require your full attention right now? More likely, some of it will be relevant now, but most of it will become relevant only at some point in the future.To be able to make use of information we value, we need a way to package it up and send it through time to our future self. We need a way to cultivate a body of knowledge that is uniquely our own, so when the opportunity arises-whether changing jobs, giving a big presentation, launching a new product, or starting a business or a family-we will have access to the wisdom we need to make good decisions and take the most effective action. It all begins with the simple act of writing things down.I'll show you how this simple habit is the first step in a system I've developed called Building a Second Brain, which draws on recent advancements in the field of PKM-or personal knowledge management.I In the same way that personal computers revolutionized our relationship with technology, personal finance changed how we manage our money, and personal productivity reshaped how we work, personal knowledge management helps us harness the full potential of what we know.While innovations in technology and a new generation of powerful apps have created new opportunities for our times, the lessons you will find within these pages are built on timeless and unchanging principles.
Digital Marketing
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: The role of the digital influencer Direct to Consumer (DTC) and omni-channel retailing Individuals' privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google's development of the 'zero click' Online ad fraud Updated online resources available via the author's own site This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
App Development
The quick and simple way to learn app development for beginner'sSo, you have decided that you'd like to develop apps for android or iphone. It seems to be the smart choice to make, considering the rising popularity of mobile devices. Whether you want to make apps for android devices, like samsung's latest smartphones, or you would like to create exclusively for apple's iphone range - you will find plenty of wonderful information in the following pages. Here is a preview of what you'll learn...An overview of mobile app developmentThe estimated cost before jumping into app developmentGuidelines on designing a professional user interfaceAll the programming tools you need to create your appThe exact tools and codes to build your first android appBuild yourself an ios app within few weeks with the tools and codes providedBeginning from preparing your development environment to learning how to design the ui. You'll explore the navigator widget to manage app routes, learn to add transitions between screens, and incorporate user input functions. The book will be your guide for developing your own app.Apart from the wonderful experiences you'll get from the book, it is filled to the brim with interesting facts, useful, and simple examples to follow. It's friendly and suitable for beginners.
Unleash Your Business Online!
The pain of starting an e-commerce business can be a complex, costly, and lengthy process. But what if you had all the secrets in one single place? Every business owner is struggling to grow its sales when it comes to Online Business. COVID-19 has forced everyone to transform their business digitally. Who is this book for? -Business Owners -Coaches -Teachers -E-Commerce Entrepreneurs -Professionals etc You can start selling physical products, digital downloads, and subscriptions right away. Business Owners will be able to create a strong Brand Online.Entrepreneurs will now be able to get access to Strategies that can help them grow their Business Online.Get Instant access to Growth Hacking techniques.Entrepreneurs will be able to use Digital techniques to Automate their Business.Entrepreneurs will be able to build a great Sales Funnel. What are you waiting for? Grab your Limited Edition today! Our Readers are loving this book! The quest for knowledge, making a difference and a never-give-up attitude at this age is commendable and something to learn from. Readers can be benefitted developing a foundation for online success.- Professional with a Consulting Company You bring optimism which enhances creativity to a great extent. I would love to recommend this book not only to entrepreneurs but also to non-business minds. They are going to love it because of your out-of-the-box thoughts. Dr. Mittal Jain, a Physiotherapist.
Digital Marketing QuickStart Guide
THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING - INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS!The future of business growth is digital. Are you prepared?Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces.With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business.In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages.It doesn't matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can't make your digital marketing efforts click-anyone can become a savvy digital marketer by using the tools and tactics presented in this book!Digital Marketing QuickStart Guide Is Perfect For: Entrepreneurs who want to take control of their digital marketing and grow their businessFreelancers and members of the gig economy looking to diversify their service offeringsIn-house or agency marketers who want to brush up on digital marketing fundamentalsBusiness and marketing students who need a digital marketing edgeInfluencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces!Digital Marketing QuickStart Guide Explains: How to use digital marketing channels to connect with more people and win more customersHow to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time onlineHow to boost your search rankings and get your business seen by the millions of people using search engines every dayHow to use social media marketing to increase engagement and round out an effective marketing strategyYou Will Learn: Modern Marketing Fundamentals - How Timeless Marketing Basics Can Be Repurposed for Digital SpacesBuilding Your Own Digital Marketing Toolkit - Exactly How Digital Marketing Tools Work and How to Use ThemDigital Marketing in Action - How to Organize and Implement Campaigns that Reach and Convert at ScaleDigital Strategy Design - How to Structure Your Digital Marketing Strategy to Save Money and Get ResultsDigital Marketing Core Concepts - Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More!*LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS*Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster.
Digital Marketing QuickStart Guide
THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING - INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS!The future of business growth is digital. Are you prepared?Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces.With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business.In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages.It doesn't matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can't make your digital marketing efforts click-anyone can become a savvy digital marketer by using the tools and tactics presented in this book!Digital Marketing QuickStart Guide Is Perfect For: Entrepreneurs who want to take control of their digital marketing and grow their businessFreelancers and members of the gig economy looking to diversify their service offeringsIn-house or agency marketers who want to brush up on digital marketing fundamentalsBusiness and marketing students who need a digital marketing edgeInfluencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces!Digital Marketing QuickStart Guide Explains: How to use digital marketing channels to connect with more people and win more customersHow to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time onlineHow to boost your search rankings and get your business seen by the millions of people using search engines every dayHow to use social media marketing to increase engagement and round out an effective marketing strategyYou Will Learn: Modern Marketing Fundamentals - How Timeless Marketing Basics Can Be Repurposed for Digital SpacesBuilding Your Own Digital Marketing Toolkit - Exactly How Digital Marketing Tools Work and How to Use ThemDigital Marketing in Action - How to Organize and Implement Campaigns that Reach and Convert at ScaleDigital Strategy Design - How to Structure Your Digital Marketing Strategy to Save Money and Get ResultsDigital Marketing Core Concepts - Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More!*LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS*Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster.
Secrets on Fibonacci Trading
Every savvy trader has used Fibonacci tools to some extent. Some may use it on a regular basis, while others resort to it occasionally. The main attraction about Fibonacci lies in its powerful ability to pre-define potential targets on both entering and exiting trades. While trading is essentially about decision-making, Fibonacci greatly helps traders with their decision-making process ahead of price movement. This is what distinguishes Fibonacci with many lagging indicators out there that sometimes cause delays in catching the move. After I switched from lagging indicators to Fibonacci tools, my trading results have been improving a lot.In trading, there are not many guarantees I can make to you. One thing I can guarantee is that if you can find suitable trading strategies, coupled with good capital and psychology management, success is inevitable.In this book, I will show you the first element of the above formula. While the strategies alone are not enough for executing successful trades as well as achieving long-term success in one of the most challenging endeavors in this world, they can serve as the core of your trading system. You will learn what Fibonacci trading is all about and how to use it effectively in many different ways. All the Fibonacci tools are presented in close combination with other tools and market elements to make the best use of them. Also, you will see that, for many times in this book, I will reveal the way a successful trader thinks and how you can align your thoughts andexpectations to better adapt to market movements and conditions.Please keep in mind that you are 100 percent responsible for your trading results. I will reveal all of the secrets about Fibonacci tools; however, unless you strictly follow what I introduce in this book and keep practicing over and over again, it will be hard for you to get the desired success.Moreover, I assume that you have some basic knowledge of technical analysis. In order to understand concepts from this book, you should at least understand how typical candlestick patterns look like, what the risk-to-reward ratio is, what support and resistance levels are, etc. These are basic trading concepts, and I will not describe them in detail because this book is about Fibonacci trading. If you are unfamiliar with these concepts, please learn about them first before learning techniques presented in this book.Success in trading takes time and a lot of patience. It takes some time to learn and understand Fibonacci, but it will pay off eventually. I have tried to put many examples into this book, with the hope of helping you to gain the best understanding of an excellent tool in the trading platform. Finally, I really hope that Fibonacci tools will soon become your trading edge. It does not matter whether you trade stocks, Forex, futures, or commodities, you can use Fibonacci to put the odds in your favor. Now, let's move on to more advanced topics.
Options Trading
Do you want to study how options trading work?Do you want to learn how to make money with options trading?Do you wish to learn tips and tricks for success in options trading?If yes, then continue reading! "Options Trading" by Nathan Sanders is intended for an individual who is looking to put their money to work. We are not talking about millions of dollars. We are talking about regular hardworking folks who want to take their savings and watch them grow. This book will help you in understanding the basic concepts of options trading. It will show you ways people can make money in the options trade as well as things that can cause losses. It will give you tips on understanding the risks and avoiding temptations. This book will focus on the following: Basics and Fundamentals of Options TradingMistakes to AvoidVolatility in the MarketsCandlesticks and Market TrendsWhat is the Financial Leverage?Technical AnalysisBasic Option Trading StrategiesTips and Tricks for successGlossaryFrequently Ask QuestionsYou will also learn how to take and maximize profits, how to re-enter the markets, and how to automate your trades so that you are free to do other things. This book takes you slowly through these crucial subjects so that you are ready to begin trading within the shortest time possible! Do not let the economy bury your dreams, learn to invest even in times of crisis!!! Ready to get started? Click "Buy Now" and start the way towards your financial freedom!
How to Make Passive Income through Crypto Mining
Are you tired of working the same 9 to 5 job? Are you sick of making your boss rich while you get paid pennies to the dollar? Do you want to live life as you've always dreamed and spend more time doing what you love? Is it possible to make a consistent, steady amount of money within the comfort of your own home whilst living a financially worry-free life? The truth is that, yes, it can be done, especially if you take advantage of the infinite potential and exposure that the Internet guarantees. Thousands of people over the past few years have gained six or even seven figures incomes via online businesses in an easy and relatively short period of time.However, making money online requires the right knowledge, the correct approach and the effort input to make it work. Owning an online business isn't like playing games with friends. It requires investments of time and money and a serious approach.It's time to stop dreaming and start building your new life. Become your own master and gain the success you deserve. Now.
How to Make Passive Income through Crypto Mining
Are you tired of working the same 9 to 5 job? Are you sick of making your boss rich while you get paid pennies to the dollar? Do you want to live life as you've always dreamed and spend more time doing what you love? Is it possible to make a consistent, steady amount of money within the comfort of your own home whilst living a financially worry-free life? The truth is that, yes, it can be done, especially if you take advantage of the infinite potential and exposure that the Internet guarantees. Thousands of people over the past few years have gained six or even seven figures incomes via online businesses in an easy and relatively short period of time.However, making money online requires the right knowledge, the correct approach and the effort input to make it work. Owning an online business isn't like playing games with friends. It requires investments of time and money and a serious approach.It's time to stop dreaming and start building your new life. Become your own master and gain the success you deserve. Now.
Data
This book explores the phenomenon of data - big and small - in the contemporary digital, informatic and legal-bureaucratic context. Challenging the way in which legal interest in data has focused on rights and privacy concerns, this book examines the contestable, multivocal and multifaceted figure of the contemporary data subject. The book analyses "data" and "personal data" as contemporary phenomena, addressing the data realms, such as stores, institutions, systems and networks, out of which they emerge. It interrogates the role of law, regulation and governance in structuring both formal and informal definitions of the data subject, and disciplining data subjects through compliance with normative standards of conduct. Focusing on the 'personal' in and of data, the book pursues a re-evaluation of the nature, role and place of the data subject qua legal subject in on and offline societies: one that does not begin and end with the inviolability of individual rights but returns to more fundamental legal principles suited to considerations of personhood, such as stewardship, trust, property and contract. The book's concern with the production, use, abuse and alienation of personal data within the context of contemporary communicative capitalism will appeal to scholars and students of law, science and technology studies, and sociology; as well as those with broader political interests in this area.
Customer Experience Analytics
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.
Behavioral Consequences of Dynamic Pricing
Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices over time to respond to factors such as demand, their supply and that of competitors, or the time of sale. Additionally, dynamic pricing allows retailers to take advantage of a large share of consumers' willingness to pay while avoiding losses from unsold products. Ultimately, this can lead to an increase in revenue and profit. However, the application of dynamic pricing comes with great challenges. In addition to the technological implementation, companies have to take into account that dynamic pricing can cause complex and unintended behavioral consequences on the consumer side. The key objective of this dissertation is to provide a deeper understanding of the impact of dynamic pricing on consumer behavior. To this end, this dissertation presents insights from four perspectives. First, how reference prices as a critical component in purchase decisions are operationalized. Second, how customers search for products priced dynamically, differentiated by business and private customers, as well as by different devices used for the search. Third, whether and how dynamic pricing influences the impact of internal reference prices on purchase decisions. Finally, this dissertation demonstrates that consumers perceive price changes as personalized in different purchase contexts, leading to reduced perceptions of fairness and undesirable behavioral consequences.
The Martech Handbook
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.
The Martech Handbook
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.
Expert Secrets
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Secrets on Fibonacci Trading
Secrets Of Profiting From Trades Without Anxiety Even If You Have Failed With Several Strategies BeforeYou have joined the trading journey with a high expectation of financial success. Attractive and promising as it seems, financial trading can be one of the riskiest endeavors you have participated in.Have you ever experienced constant anxiety about the way the price goes in the chart?Have you ever struggled to figure out which strategies work and which don't?Have you ever experienced the feeling of betrayal by the market, in which the price seemed to go opposite to your decision every time?Have you ever been out of control of entering and exiting the trades without knowing why?Don't panic! it is never too late to change things. It's about whether or not you are determined enough.Trading is not an easy endeavor, but it will become much more comfortable when you know the right strategies and techniques to give your trade a better winning probability.This book is about trading techniques surrounding Fibonacci tools, based on the miracle sequence discovered by an Italian mathematician centuries ago. The reliability of Fibonacci tools lies in their ability to closely connect with the three most important aspects in trading: support, resistance, and trend.In Secrets On Fibonacci Trading, you will discover: The deep reason behind the use of leading oscillators and how they can save you tons of money which lagging indicators can't;Step-by-step guidance on how to draw Fibonacci retracement and extension levels in the most accurate way;One trading method which can be combined with Fibonacci to best predict market movements;How to determine the ideal time to enter and exit a trade based on Fibonacci (and other market signals);The importance of Fibonacci projection and how to use it in your trading;How to optimize Fibonacci plotting in planning the size of the position, the stop loss placement, and the whole action plan;How to maximize profits using advanced Fibonacci techniques;What is the three-part rule and how to use it to protect your profits and let them grow;A great tool to combine with Fibonacci to boost up your trading efficiency;How to execute the best money management strategies to beat Mr. Market;Most traders fail because they overcomplicate their trading systems while failing to adopt a necessary trading mentality, causing trading chaos. This is the reason why this book focuses on both the simplicity and clarity of trading strategies and the needed mindset so that you can benefit from them whether you are a newbie or an experienced trader.So, if you want to build a winning trading system and free yourself from negative feelings in trading, scroll up and click the "Buy" button now!
Enter the Metaverse - The Beginners Guide to Virtual Worlds
Did you just find out about the Metaverse? Do you want to jump in on the craze as an artist, gamer, or musician? Are you finding it difficult to find all the information in the same place or just utterly confusing? If any of this is true, then read on to find detailed knowledge of the Metaverse and how they associate with cryptocurrencies and non-fungible tokens.Enter the Metaverse - The Beginners Guide to Virtual Worlds offer comprehensive information regarding this recent profitable and budding trend. The guidebook talks about what the Metaverse is and provides a brief history of their emergence. After learning about the Metaverse and the different games and worlds associated with it, you will also find information regarding cryptocurrency tokens and NFTs. These are standards that tie together the digital collectibles system.The inner workings of NFTs, along with their importance and value, are also covered in this detailed guidebook. Area of application and uses will deliver the knowledge of areas you can enter from in this digital trend. Moreover, the information in this book also lists down the top Metaverses and NFT play-to-earn games.What will you learn in this book: - What are NFT tokens- How to play popular games of NFT- Various nonfungible token games- Aspects of the Axie Infinity game- Tips for beginners when playing games- How to earn income- How Facebook has involved itself in the world of the MetaverseAND MUCH MORE!!The book is designed for novices which is why easy to understand, casual language is used. The idea is to bring some clarity to the blockchain procedure and this new kind of digital asset. What are you waiting for? Scroll up and hit BUY NOW to start today!
Day Trading Signals 2022
Trading can be a profitable endeavor, but only if you know when to buy and sell.In this guide I will share with you my secret buy and sell signals for trading that have made me significant profits. These signals have been proven to be very profitable over time and you'll be able to make money no matter which way the market moves.Once you know when to buy and sell, you can take advantage of market moves to make money. That's what day trading is all about - making money off of short-term market movements. First we need to cover the basics of how to use buy and sell signals in a trading strategy, and then we'll get into the actual signals themselves.As a trader, it is important to have a clear understanding of what constitutes a buy or sell signal. There are various technical indicators that can be used to generate buy and sell signals. Some common examples include moving averages, Bollinger Bands, and RSI (relative strength index).When using indicators to generate signals, it is important to use multiple indicators to confirm each other. For example, if the moving average crossover indicates a buy signal, wait for the RSI to also indicate oversold conditions before making a trade. This will help ensure that the signal is more reliable.When day trading, it is important to have a clear strategy. This means knowing what signals you will look for in order to make a trade. It is also important to have strict risk management rules in place. This will help you minimize losses and maximize profits.Here are some examples of how you could use buy and sell signals in your day trading strategy: -If the moving average crossover indicates a buy signal, wait for the RSI to confirm oversold conditions before making a trade.-If the MACD histogram indicates a buy signal, wait for price to break above the resistance level before making a trade.-If the stochastic oscillator indicates a sell signal, wait for price to break below the support level before making a trade.By following these simple steps, you can develop a profitable day trading strategy using buy and sell signals.
The First Superapp
China has leapfrogged past the West in many areas of tech - China's mobile payments have surpassed the United States 100-fold and most Chinese consumers haven't used cash or a credit card for years - and at the center of this new digital revolution is WeChat, the world's first superapp. For people in China, WeChat is now the everything app - wallet, social media, messaging, food ordering, bill paying, game playing and much more. And companies across the world are only now racing to catch up by creating a similar, all-encompassing digital phenomenon. The First Superapp provides a glimpse of the future, and Kevin Shimota, a former top executive at WeChat, tells the inside story of how this phenomenon began in the context of China's unique internet. He tells the story of WeChat's creation and its climb to become the first superapp, providing insights on the psyche of WeChat's founder, and of modern China tech to explain the fundamentals of these new innovations and how the framework they form could be reproduced beyond China.
Day Trading Signals 2022
Trading can be a profitable endeavor, but only if you know when to buy and sell.In this guide I will share with you my secret buy and sell signals for trading that have made me significant profits. These signals have been proven to be very profitable over time and you'll be able to make money no matter which way the market moves.Once you know when to buy and sell, you can take advantage of market moves to make money. That's what day trading is all about - making money off of short-term market movements. First we need to cover the basics of how to use buy and sell signals in a trading strategy, and then we'll get into the actual signals themselves.As a trader, it is important to have a clear understanding of what constitutes a buy or sell signal. There are various technical indicators that can be used to generate buy and sell signals. Some common examples include moving averages, Bollinger Bands, and RSI (relative strength index).When using indicators to generate signals, it is important to use multiple indicators to confirm each other. For example, if the moving average crossover indicates a buy signal, wait for the RSI to also indicate oversold conditions before making a trade. This will help ensure that the signal is more reliable.When day trading, it is important to have a clear strategy. This means knowing what signals you will look for in order to make a trade. It is also important to have strict risk management rules in place. This will help you minimize losses and maximize profits.Here are some examples of how you could use buy and sell signals in your day trading strategy: -If the moving average crossover indicates a buy signal, wait for the RSI to confirm oversold conditions before making a trade.-If the MACD histogram indicates a buy signal, wait for price to break above the resistance level before making a trade.-If the stochastic oscillator indicates a sell signal, wait for price to break below the support level before making a trade.By following these simple steps, you can develop a profitable day trading strategy using buy and sell signals.
Social Media Is about People
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
Pay Attention!
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.
Google Adwords 2022
This guide will focus on the following: 1. Choosing Keywords2. How To Build A Google Friendly Website3. Local SEO Begins at Home4. Website Content that is Keyword Specific5. Creating Compelling Ads6. Optimizing for Conversions7. Tips on Improving your Content Marketing Strategy8. Search Campaigns Ad Group Settings & structure9. Converting Your Followers10. How to Optimize Your AdWords Campaign... AND MORE!!!
Trade 1 Hour a Day!
There are very few worthwhile skills in this world, if any at all, that are easily mastered. Painstakingly difficult skills, like golf or surfing, for instance (At least for me; I'm terrible at both.), take years of regular practice just to become "good;" to become an expert takes decades.Trading the markets is no different than these and other hard-earned skills. After years of grinding away in practice of these pursuits, the subconscious takes on an increasing role. One day you wake up, and what was once so difficult for so long now seems simple, fluid, even easy. With almost no exceptions, there are no short cuts. Here's the good news . . . with trading, it is possible to fast-track your skill.You can become a successful trader, creating income for yourself, in a very short period of time.
NFT Hand-Book for Beginners
Are you up for learning the art of making huge financial profits from the NFTs?Are you interested to know about the incorporation of NFTs in the gaming industry and their potential growth potential?Creating, buying, and selling an NFT is highly profitable. Do you want to have more understanding? If these questions come to your mind, now is the right time to jump in and start looking for their answers. Fortunately, we are bringing all these explanations for you right here. The book "NFT Investment Guide for Beginners" is a comprehensive package as far as the most technical understanding related to the NFTs is concerned. Name any query about the NFTs, and you will find its detailed explanation here in this book. For all the amateurs out there, the book starts with the basic explanation of the non-fungible tokens so that you may grasp the core idea. You will also learn about it concerning Metaverse and blockchain technology. However, the major part of the book revolves around the ideas about making money through the NFTs. How do you think it is even possible? The technology has come so far that many of the world's population is already making millions by buying and selling the most wanted NFTs. This book will teach you exactly how to generate huge profits by investing in this domain in the best possible manner. You will come to learn about NFTs concerning the gaming world. Blockchain games are the biggest applications of the NFT network, and the players can have amusement and monetary rewards simultaneously. All the details about making profits through NFT games are discussed in the book in a detailed manner. The next portion of the book revolves around creating and NFT. The readers will learn about it effectively as the book is written using easy-to-understand language and practices. The readers will get a chance to know all the related platforms, selling places, insights about digital wallets, and much more. For those who consider it tougher to get convinced with such latest concepts, the book also brings the success stories of some top-notch NFT projects. It will give you an idea about their potential growth in the years to come. Similarly, the readers will also get a chance to learn about the increasing interest of celebrities, brands, and large corporations in the NFT world to target greater profits. On completing the book, you will be well-versed about the following concepts in detail:
Online Marketing for Busy Authors
If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet - and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step - by - step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.
The Field Guide to Global Payments
An introduction to the key concepts and payment systems that underpin our global economy.The payments industry is complex and quickly changing. From the origins of card-based transactions, to the vast world of digital wallets, to the emerging land of decentralized finance and cryptocurrencies, it can be hard to know where to start as a consumer or merchant better looking to understand how money moves in the twenty-first century. In The Field Guide to Global Payments, payments industry veteran and entrepreneur Sophia Goldberg offers a smart, compressive course on payments, covering the evolution of the industry, surveying the current global payments landscape, and looking forward into emerging payment technologies. The payments industry underpins the entire modern globalized economy. It's hard for someone starting off to know what they don't know. With this book, readers will finally have access to a high-level overview of this crucial but complex space. This is a book for anyone who is either interested in payments or in a role that touches payments - that could be an accounting team who processes payments, someone starting a job within a payments company or payments team, business owners looking to better understand funds flow and subscriptions models from a payments perspective, or executives who want to learn more about the mechanics of where much of their revenue literally comes from. In this day and age, payments should no longer be an afterthought for any merchant or organization. It's time to dig in and really understand the players and networks through which our money runs.
Automated Share Trading Systems 2022
In this book I am going to show you multiple, noncorrelated, quantitative trading systems that can make money regardless of the type of stock market behavior we are experiencing. If we're in a bull market, this approach works, and if we're in a sideways or bear market it also works. You do not have to be afraid of what the market is doing; you continue to accumulate wealth no matter what.
Algo Trading 2022
If you are new to algo trading, or don't even know what algorithmic trading is, just stop reading now. This book is not for you - yet. Maybe try my "Intro To Algo Trading" book instead.Also, if you are a seasoned expert algo trader, and you are perfectly happy with your risk adjusted performance, you might not find a whole lot of new information in this book. It might be better just to keep doing what you are doing.However, if you somewhere between beginner and expert, like most of us are, you are in luck. This book is really for the majority of traders stuck somewhere in the middle - experienced algo traders just looking for ideas andtips to improve their trading. That is exactly the type of trader this book is for.In this book, I reveal a lot of the research I've done in the past year or two - research I have used to improve my algo trading. By using the results of my work, you can use my findings to improve your strategies, too.Note that I do not discuss position sizing, psychology, portfolio management or other important topics here. Why not? Although I definitely think they are important, my objective in this book is to help traders get betterat their algo trading system development. Psychology is VERY important, but will not help you if you have terrible algo strategies!
Digital Business Models
By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation. It demonstrates ideological and functional conditions for the use of the concept of sharing to design innovative business models while also presenting a multi-dimensional approach to the use of Big Data and their monetisation in the context of business models. Digital Business Models shows the place and role of ecological and social factors in building digital business models that are part of the concept of the circular economy and presents the contemporary conditions of a sustainability concept that meets the ethical challenges of doing digital business. It demonstrates how important the social factors of business model design and the creation of social value are in modern business and demonstrates. The book explores the servitisation of digital business models using digital technologies and features case studies on the effective solutions of business models that use servitisation as a factor supporting the monetisation of business models. Written for scholars exploring the efficiency and effectiveness of business models related to contemporary concepts - Sharing Economy, Circular Economy, Network Economy, Big Data, so on - and those designing business models taking into account social aspects, it will also be of direct interest to entrepreneurship courses.
Algo Trading 2022
If you are new to algo trading, or don't even know what algorithmic trading is, just stop reading now. This book is not for you - yet. Maybe try my "Intro To Algo Trading" book instead.Also, if you are a seasoned expert algo trader, and you are perfectly happy with your risk adjusted performance, you might not find a whole lot of new information in this book. It might be better just to keep doing what you are doing.However, if you somewhere between beginner and expert, like most of us are, you are in luck. This book is really for the majority of traders stuck somewhere in the middle - experienced algo traders just looking for ideas andtips to improve their trading. That is exactly the type of trader this book is for.In this book, I reveal a lot of the research I've done in the past year or two - research I have used to improve my algo trading. By using the results of my work, you can use my findings to improve your strategies, too.Note that I do not discuss position sizing, psychology, portfolio management or other important topics here. Why not? Although I definitely think they are important, my objective in this book is to help traders get betterat their algo trading system development. Psychology is VERY important, but will not help you if you have terrible algo strategies!
Digital Marketing Strategy
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
Digital Marketing Strategy
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
