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內容簡介
松下幸之助的自傳「我對人生和思考的想法」的英文版。本書記述松下幸之助從小開始工作,進而創立松下電器(現在的Panasonic),至昭和8年為的止發展等等事跡,詳述其事業成功的秘訣。
目錄
- Preface
- Part One (1894-1918)
- 1. Boyhood
- Childhood
- To Osaka
- Apprenticeship
- The Bicycle Shop
- Father's Guidance
- I Sell My First Bicycle
- Death of My Father
- 2. The Electric Light Company
- Leaving the Bicycle Shop
- The Osaka Electric Light Company
- Promotion to Installation Technician
- My First Theater Wiring Job
- The Age of Electricity Dawns
- Night School
- Marriage
- 3. My Own Business
- Challenging My Potential
- The New Socket
- Windfall
- Part Two (1918-1927)
- 4. The Ohiraki-cho Works
- The Attachment Plug
- Hard Work and Good Luck
- A Tokyo Office
- The Hoichi Kai
- The Fruits of Perseverance
- 5. A New Factory
- A New Factory
- Sure and Steady Progress
- The Bicycle Lamp
- Fighting Old Stereotypes
- Radical Sales Promotion Method
- Expanding Our Sales Network
- 6. The Great Kanto Earthquake
- The Great Kanto Earthquake
- Tempest in the Toilet
- Reopening the Tokyo Office
- The First Distributors Meeting
- Bicycle Lamp Sales Wrangle
- 7. Friends and Supporters
- Taikan Kato
- Tetsujiro Nakao
- Strength in Both Manufacturing and Sales
- Solidarity and Success
- Election Victory
- Part Three (1927-1933)
- 8. Expanding the Business
- Scrutinizing My Business Approach
- Test of Fortune
- Birth of the National Brand
- The Electrothermal Business
- The "Super Iron"
- The Management of the Electrothermal Division
- 9. Year of Crisis
- The 1927 Financial Panic
- The Value of Trust
- The Death of My Son
- 10. Growth During Recession
- Second Head Office and Factory
- The 1929 Depression
- My Private Anti-Depression Strategy
- Rescuing Hashimoto Electric
- 11. Business and Human Resources
- Business Philosophy as a Public Entity
- The Development of Human Resources
- 12. Radio and Battery Production
- Manufacturing Radio Sets
- Price and Profit
- The National Lamp
- Purchasing the Battery Factory
- 13. The Mission of Enterprise
- Training of the Employees
- The Power of Religion
- Hints for Better Management
- The Spirit of Management
- First Founding Day
- Step by Step
- 14. Birth of a New Spirit
- Spring Athletic Meet
- People of Caliber
- The Staff Training School
- Moving the Head Office
- The Seven Principles
- Timeline
- Copyright
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