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When Ads Work
M E Sharpe 出版Argues that well-planned and well-executed advertising campaigns can and should have an immediate i
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Turn Up the Heat With G. Garvin
Ingram 出版Known for keeping it "Super Simple," Gerry Garvin is turning up the heat in the kitchen in his debu
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Well-written and Red
It is now 18 years since The Economist ran the first of its eye-catching 'White out of Red' posters
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Freakonomics
William Morr 出版The legendary bestseller that encouraged millions of readers to look at the hidden side of everythi
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Your Leadership Legacy
Harvard 出版You should worry about your legacy later in your career, at the edge of retirement--right? Not acco
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Postindustrial East Asian Cities
Ingram 出版Throughout East Asia, the growth process and its sources are changing in a number of important resp
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Mind Capture
The average American is hit with over 1,500 marketing messages each day. Few, if any, of these mess
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Kiss, Bow, or Shake Hands
Adams Media 出版Your Passport to International Business Etiquette The most authoritative and comprehensive text of
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How To Value, Buy, Or Sell A Financial-Advisory Practice
Ingram 出版Financial planning is a young industry. The International Association of Financial Planning--one of
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