Foundational Strength
The first step in building anything is to start with a solid foundation. That is as true for strength training as it is for construction. A program built on sound principles, anchored by science and proven effective time and again, will reward you with true and tangible results and lifetime of lifting success. Focusing on the most essential information you need to know to start a safe and effective strength training program, Foundational Strength provides step-by-step explanations of the key elements and phases of the four essential lifts: squat, bench press, deadlift, and overhead press. Each lift is accompanied by photos that walk you through the lift from start to finish, detailing the proper mechanics and purpose of the lift. Variations for each lift are included, helping you identify your individual starting point to ensure success, and common errors are identified to help avoid injury. Warm-up exercises ensure your body is ready for each main lift, and an assortment of accessory exercises helps you progress over time. The book also takes the guesswork out of creating workouts, providing the basics of programming and information on how to create your own programs based on your situation, needs, and goals. More than just a bullet-point list of movement descriptions, Foundational Strength gives you a personal coach to guide you on the first steps of your lifting journey. Get the know-how you need to build confidence and success in the gym! Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
Sponsorship in Marketing
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.Drawing on original research and exploring key theory, best practice, and cutting-edge issues, this book fully explains how to implement successful partnerships to achieve branding, communication, and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including the technology-led transformation of sponsorship, audiences, strategies and objectives, leveraging and activation in traditional and social media, building sponsorship portfolios and rosters, managing and ending relationships, and public policy and legal issues. Every chapter includes international case studies and examples, self-test questions, and examples from real organizations, businesses, campaigns, and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition includes expanded coverage of technology, including digital assets and data; influencers, including name and image likeness (NIL); contracts and "deliverables;" and ethical issues including sportswashing. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life.This is an essential textbook for any course on sponsorship, and invaluable reading for any practitioner working in sport marketing, sport business, events marketing, arts administration, business communication, or marketing management.Additional resources for instructors include slides, videos highlighting concepts, and additional case problems.
Irresistible Force
This first-ever biography of wrestling legend Gorilla Monsoon features rare photos and a detailed career timeline, exploring his groundbreaking contributions to the sport. A crucial figure in the development of what would eventually become the juggernaut known as WWE, Robert "Gino" Marella, better known as Gorilla Monsoon, has never had his whole story told -- until now. From his wrestling days as the rampaging monster who sold out Madison Square Garden and challenged world champion Bruno Sammartino dozens of times, to his pivotal role behind the scenes as part owner and would-be successor to Vince McMahon Sr., to his days as the beloved television commentator who narrated the memories of millions of young fans, Gorilla Monsoon is one of the most fascinating figures in pro wrestling history. It's a story that starts with the aspirations of the son of Italian immigrants who becomes a national standout in collegiate wrestling and an Olympic hopeful, then takes an unlikely trajectory through the bizarre world of pro wrestling, eventually landing him in what was then known as the WWWF. He wound up owning one-quarter of the company before his 33rd birthday, and after a Hall of Fame career that saw him wrestle Muhammad Ali and box Andr矇 the Giant, among many other things, he settled into a very high-profile position during the golden age of WrestleMania and Hulkamania, forming fondly remembered commentary teams with Bobby "The Brain" Heenan and Jesse "The Body" Ventura. His name and his voice are etched deep in the memory of wrestling fans the world over. This is his incredible story.
Wrestling Legends Alphabet
From Aja Kong to Ric Flair, Jushin Liger to The Rock, Wrestling Legends Alphabet introduces children to the world of professional wrestling. Illustrating the colorful characters who revolutionized sports entertainment, this book is sure to get over with fans of all ages.
The Racing Driver
When The Racing Driver was first published in the U.S. in 1959, Road & Track magazine hailed it as an "excellent book . . . the best ever written on contemporary drivers and their racing styles and habits." Over 45 years later, Denis Jenkinson's book has become a classic, highly valued for its historical perspective and views into the personalities of drivers who today seem larger than life.
Ringcraft
The author of "The Text Book of Boxing" returns with a companion book on the art of Ringcraft, or boxing within the ring under the rules of the sport. Written by Great Britain's finest pugilist, "Ringcraft" is a must-have for boxing historians. Ringcraft contains over 30 photographs, detailed instructions on boxing techniques and ring-based strategy, as well as Driscoll's insights on the art of boxing. This deluxe edition contains additional material including news media reports of Driscoll's final fight.
Routledge Handbook of Mental Health in Elite Sport
This book delivers an understanding and overview for this field offering students, researchers, mental health professionals, applied sport psychologists and coaches a state of the art and insightful summary of science in the newly emerged field of Clinical Sport Psychology and Mental Health in athletes.
Equine Behaviour in Practice
Combining an in-depth exploration of equine behaviour with clinical practice from a new progressive perspective, Equine Behaviour in Practice: Understanding Horses and Treating Behaviour Problems focuses not just on the horse's behaviour but also on the behaviour of the human interacting with the horse. Acclaimed Clinical Equine Behaviourist Debbie Busby delivers evidence-based knowledge that will equip readers with the understanding and skills to become effective equine behaviour consultants. Supported by considered discussion of how and why horses sometimes struggle to cope, the book comprehensively explains how to consult on and treat a range of equine behaviour problems. Rather than providing a formulaic "here's the problem; here's how to fix it", Busby encourages readers to develop a critical biopsychosocial evaluation based on an understanding of how horses evolved, their ethological and physiological adaptations, how they learn, and how their welfare and wellbeing can be assessed. KEY FEATURES: Part 1 explains theories of equine evolution and the thin veneer of domestication Part 2 describes psychological and physiological theories of how horses learn, and how this can be applied in training and behaviour modification Part 3 illustrates this with reference to relevant legislation and widely used animal welfare models, as well as assessments of abnormal and stereotypic behaviour and practical aspects of measuring welfare Part 4 turns to the theory and practice of behaviour consulting, in three chapters divided into elements of behavioural assessment and treatment planning Part 5 examines the use of psychopharmaceuticals in behaviour therapy, discussing the roles of the behaviour consultant and the referring veterinary surgeon Bridging the gap between science and practice, this book is a must-read for equine behaviour and veterinary students, equine behaviour consultants and practitioners, horse trainers, interested leisure riders and competition riders. It will empower equine professionals to combine behavioural and welfare knowledge with counselling and coaching skills to support horse owners in a mutual flourishing, enriching the lives of both species.
Jack Dillon
In the weight sensitive sport of boxing, Jack Dillon, "The Giant Killer," was considered an anomaly. Size was irrelevant; besides, it was only a factor if he accepted as such. He refused. Sturdy, compact and indestructible, yet capable of turning on a dime, Dillon not only defeated his opponents, he humiliated them. This dynamic defined his prolific and unparalleled career (1908-1925). His accepted record of 94-7-14, with 129 no decisions and one no contest (64 victories by way of knockout), put him in elite company with other members of the International Boxing Hall of Fame. While he claimed the middleweight championship for over two years, the unrivaled Hoosier pugilist was often recognized as the world light heavyweight champion. Moving up a division, he disposed of heavyweight contenders like tissues during flu season. On June 29, 1916, Dillon defeated Frank Moran and was clearly the top contender for giant Jess Willard's heavyweight crown. Yet, Willard, who outweighed Dillon by 60 pounds, and was about a foot taller, refused. This first biography of the celebrated pugilist is based on contemporaneous newspaper accounts of the time and includes several appendices with career statistics and a selected boxing record.
LGBT Football Fans
While recent years have seen the emergence of a significant body of research on LGBT inclusion in sport, little is known about LGBT fans. This book provides the first in-depth examination of LGBT football fans' experiences and sense of place in the contemporary English game.
Digital Marketing in Sports
This book examines how the sport industry is adapting to the needs of the digital-first global economy.
Special Olympics
This book brings together academic work on Special Olympics and specifically on the social inclusion of people with intellectual disabilities in various sport contexts and other areas of life, by ways of both empirical research and theoretically informed papers.Inclusion in sport is a topic that is mostly explored in connection with the participation of people with disabilities in general. In public debates on inclusion and sport in the global society, participation is predominantly discussed in a normative way, e.g., in connection with the campaign The Revolution is Inclusion by Special Olympics, describing it as an "all-out effort to end discrimination against people with intellectual disabilities". With this international collection, the authors seek to contribute to an interdisciplinary understanding of Special Olympics in Context of Inclusion Debates and establish a foundation for future scholarship. The chapters in this book can contribute to a new research agenda on Special Olympics, particularly participatory approaches.The chapters in this book were originally published in Sport in Society.
AI in the Dojo
AI in the Dojo: Every Martial Arts Owner & Instructor Needs an Assistant How Martial Arts Instructors and School Owners Can Use AI to Grow Their Business In an era of technology revolutionizing every industry, martial arts school owners and instructors cannot afford to be left behind. AI in the Dojo is the definitive guide to harnessing artificial intelligence to streamline operations, enhance student engagement, and drive business growth. This book comprehensively explores how AI can be leveraged in marketing, student management, curriculum development, sales, and automation, allowing martial arts professionals to focus on what truly matters-teaching and inspiring their students. Whether you run a traditional dojo, a modern martial arts academy, or an online training platform, this book offers practical insights and actionable strategies to integrate AI seamlessly into your business. What You'll Discover Inside: ✅ 2200 AI-generated prompts designed to optimize social media, email marketing, student engagement, class planning, and business operations. ✅ A curated list of 95 AI tools for automating tasks, generating content, improving decision-making, and increasing efficiency. ✅ AI-powered marketing strategies to attract new students, boost retention, and enhance your dojo's online presence. ✅ Student engagement and motivation techniques using AI-driven personalization, gamification, and automated communication. ✅ Lesson planning and curriculum development hacks to create customized training programs that cater to every skill level. ✅ AI-assisted sales and lead generation tactics to increase membership sign-ups and maximize revenue. ✅ Business automation insights to save time, reduce administrative workload, and optimize scheduling. ✅ Future trends in AI and martial arts-what's coming next and how to stay ahead of the competition. Who This Book Is For: - Martial arts school owners looking to scale their business with AI-driven efficiency. - Instructors seeking to enhance student learning experiences and streamline administrative tasks. - Entrepreneurs in the fitness and martial arts industry who want to stay ahead in a competitive market. - Anyone curious about how AI can revolutionize martial arts training, marketing, and management.
Home Is Everything: The Latino Baseball Story
Roberto Clemente, Minnie Minoso, Orlando Cepeda, Miguel Tejada and JosA(c) Santana. These men are the immortals, the pioneers, the famous, the soon-to-be famous and the forgotten ones. They know that home is everything-home is the barrio where they improvised baseball on unpaved streets and sandlots; home is home plate where the batter stands waiting for the next pitch, where runs are scored and games are won; and home is the magical ballparks of major league baseball where they dream to play. Villegas' wonderful full-color photographs, with Breton's companion bilingual text, reveal the essence of the Latino ballplayers' journey: the struggles, dis-appointments and the sometimes enormous successes. The book features the journey of Miguel Tejada, All-Star shortstop for the Oakland Athletics, from his barrio in the Dominican Republic through his 2002 breakout year. The photographs let us witness the barrios where the dreaming begins, the young dreamers who will never leave their home, the major league facilities where young players learn English and gringo baseball, the forgotten players playing semi-pro in the Bronx and keeping their dreams alive, Latinos struggling through the foreign world of the minor leagues, the major leaguers and the immortals.Preface by Orlando the Baby Bull Cepeda from Ponce, Puerto Rico. Lifetime .297 batting average, 379 homeruns, MVP 1967 with the Cardinals, Hall of Fame 1999. JosA(c) Luis Villegas is a long-time sports photographer and contributor to Edward James Olmos' photo-anthology Americanos. With Marcos BretA3n, he received the Alicia Patterson Fellowship for their collaboration on Latino baseball, culminating with Away Games: The Life and Times of a Latin Ballplayer (Simon & Schuster, 1999). BretA3n collaborated with Chicago Cubs star Sammy Sosa on Sosa: An Autobiography (Warner Books, 2000). BretA3n also contributed to the Subway Series Reader (Simon & Schuster, 2000). Villegas and BretA3n live in Sacramento where they work for the Sacramento Bee.
Arum and King
A fascinating, behind-the-scenes look at the two most iconic boxing promoters in the last 100 years.When it comes to boxing promoters, there are no two figures more successful than Bob Arum and Don King. Both ruled the sport at the highest level for several decades, promoting such superstars as Mike Tyson, Larry Holmes, Muhammad Ali, Oscar De La Hoya, Floyd Mayweather, and Manny Pacquiao. In Arum and King: Six Decades of Boxing Gold, television producer and director Marty Corwin provides a unique perspective into the lives and careers of these two legends. As the only person to have been a department head for both promoters, Corwin offers fresh insight into what happens before, during, and after the fights--the dealings, the prep work, the negotiations, the mind games--and shares it all in this book for the first time. In addition, Corwin takes readers inside the complex world of broadcasting for some of boxing's most iconic moments. There will never be another Bob Arum or Don King. Boxing promotion has changed dramatically since both men began their careers. Today, hundreds of internet channels, streaming services, social networks, and broadcast outlets muddy the promotional waters. The inside stories featured in Arum and King therefore reveal not only the difficult, risky, and exhausting lives of boxing promoters, but also deliver a glimpse into the end of an era.
Cheerleaders VS Umpires
We live in a time when the lines between truth and error, right and wrong, are increasingly blurred. In today's culture, which often drifts further from the Word of God, we must ask ourselves a fundamental question: Are we cheerleaders or umpires? We are merely using a comparison to point out the necessity of ascertaining a biblical worldview.The cheerleaders' primary role is to support their team, regardless of its performance or how unearned their victory may seem. While cheerleaders can bring energy and enthusiasm, they cannot advocate for what is right when it conflicts with their team's interests. Consequently, even a questionable call by an umpire can be seen as beneficial if it aids their team. Conversely, a favorable call may be viewed unfavorably if it disadvantages their team. This principle applies not only in sports but also in politics, race, business, and beyond.On the other hand, umpires are expected to maintain an objective judicial demeanor and officiate a fair game, which means ensuring accuracy and authority in their decisions, regardless of the scoreboard or the approval of fans and teams.So, are you a cheerleader or an umpire? Will you carry out your role, leaning toward a desired outcome, or will you stand firmly on the Word of God? The choice is yours, but only one path leads to a life that glorifies Christ and makes a difference in the world for His kingdom.
Sparring with Smokin’ Joe
"This Maileresque combination of personal reflection, boxing analysis, and sports biography is a must read for fight fans...." Booklist, Starred Review - This book offers fascinating new insight into the usually private Joe Frazier, including his relationship with his son, wars with Muhammad Ali, and his life after retirement.
Gender Defenders of the Sport Binary
Sex and gender are interconnected, conflated, different, and complex. Arguably, there is no cultural arena more affected by the complexity of sex/gender than sport, where the presumed need for a male/female binary is personalized, medicalized, and politicized. Gender Defenders of the Sport Binary considers how medical, policy, and media discourses shape understanding of nonbinary athletes, and more broadly cultural understandings of gender as chosen and sex as biologically measurable. Tracing discourse across more than 100 years of media coverage, decades of medical debate, and overlapping sport regulatory policies, this book considers how the force of cisgender ideology creates a singular narrative centered on fairness that dominates transgender and intersex women and erases them from elite sport. This book traces the influence of powerful contexts such as language and masculinity in constructing boundaries around who can and cannot fit in women's sport. "In Gender Defenders of the Sport Binary, Bell and Osborne offer a compelling and incisive critique of how sport, medicine, and the media converge to police gender under the guise of fairness. In a time of global debates on gender and athleticism, this thought-provoking book unpacks the exclusionary frameworks that elite sport uses to marginalize transgender and intersex athletes, revealing the deep entanglements between gender ideology and power. Using meticulous research and sharp analysis, the authors challenge us to reconsider the boundaries of inclusion, presenting a vital call to reimagine sport as a space where diversity is not disciplined, but celebrated." -Anna Baeth, Ph.D., Director of Research, Athlete Ally
Gender Defenders of the Sport Binary
Sex and gender are interconnected, conflated, different, and complex. Arguably, there is no cultural arena more affected by the complexity of sex/gender than sport, where the presumed need for a male/female binary is personalized, medicalized, and politicized. Gender Defenders of the Sport Binary considers how medical, policy, and media discourses shape understanding of nonbinary athletes, and more broadly cultural understandings of gender as chosen and sex as biologically measurable. Tracing discourse across more than 100 years of media coverage, decades of medical debate, and overlapping sport regulatory policies, this book considers how the force of cisgender ideology creates a singular narrative centered on fairness that dominates transgender and intersex women and erases them from elite sport. This book traces the influence of powerful contexts such as language and masculinity in constructing boundaries around who can and cannot fit in women's sport. "In Gender Defenders of the Sport Binary, Bell and Osborne offer a compelling and incisive critique of how sport, medicine, and the media converge to police gender under the guise of fairness. In a time of global debates on gender and athleticism, this thought-provoking book unpacks the exclusionary frameworks that elite sport uses to marginalize transgender and intersex athletes, revealing the deep entanglements between gender ideology and power. Using meticulous research and sharp analysis, the authors challenge us to reconsider the boundaries of inclusion, presenting a vital call to reimagine sport as a space where diversity is not disciplined, but celebrated." -Anna Baeth, Ph.D., Director of Research, Athlete Ally
Positive Sport Organizational Insights
This book is a concise and accessible introduction to positive organizational behavior in sport, a new and dynamic approach to sport management. Clearly explaining core concepts, including the central concept of psychological capital, the book shows how 'positive sport organizations' (PSO) can deliver improved performance and enhance employee well-being. Standing at the intersection of positive psychology and theories of organizational behavior, the PSO approach focuses on the development of the person within the organization - their human strengths and psychological capacities - in contrast to traditional approaches that have a more limited emphasis on human capital or social capital. The book takes a close look at attributes including passion, grit, and a capacity for innovation, that characterize the effective employee in the modern, fast-paced sport business environment and that can be developed through PSO, and it explains how employee flourishing and corporate social responsibility programmes can be mutually reinforcing. With examples and cases from contemporary sport business in every chapter, this is illuminating reading for any student, researcher, policy-maker or practitioner with an interest in sport business and management, organizational behavior, corporate social responsibility, human resource management, or human flourishing.
Traditional Sports and Games of Bangladesh
An exciting and educational collection of games that have been played for hundreds of years in the historic area of South Asia known as modern-day Bangladesh.Outdoor and indoor games for children of all agesSimple games played with a toddler or babySkits and plays depicting historical eventsRaces and competitions held on land and in waterAnd much, much more!This descriptive and illustrated assortment of over 100 games comes to you from the ancient culture of Bangladesh and has been modernized and simplified for all to enjoy. Every game is unique, helping to spark imagination, encourage creativity, and celebrate the universal language of play. Whether you are a kid looking for a new game to teach your friends, an adult searching for ideas to get your kids outdoors, or a connoisseur of culture looking to learn about the rich Bengali region, this one-of-a-kind book has something for everyone.
F1 Racing: The Ultimate Companion
Explore the global history of Formula One in this definitive visual reference. F1 Racing: The Ultimate Companion offers a comprehensive insight into the history, geography, and culture of the world's most popular and exciting motorsport. Written by former Autosport editor Bruce Jones, it spotlights each of the 48 countries across 6 continents to have produced an F1 driver or hosted a Grand Prix, exploring the circuits, teams, people, and stories that make up each nation's F1 heritage. With individual chapters dedicated to each country, this beautifully illustrated reference book profiles the drivers, constructors, and tracks that have made their mark on Formula One and contributed to the sport's global expansion over more than 70 years of racing. Filled with stunning photography, circuit maps, and expert commentary, F1 Racing: The Ultimate Companion takes you inside the world of Formula One like never before, perfect for new fans and seasoned enthusiasts alike.
