Sponsorship in Marketing
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how to implement successful partnerships to achieve branding, communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including the technology-led transformation of sponsorship, audiences, strategies and objectives, leveraging and activation in traditional and social media, building sponsorship portfolios and rosters, managing and ending relationships, and public policy and legal issues. Every chapter includes international case studies and examples, self-test questions, and examples from real organizations, businesses, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition includes expanded coverage of technology, including digital assets and data; influencers, including name and image likeness (NIL); contracts and 'deliverables', and ethical issues including sportswashing. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is an essential textbook for any course on sponsorship, and invaluable reading for any practitioner working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management. Additional resources for instructors include slides, videos highlighting concepts, and additional case problems.
Wrestling Legends Alphabet
From Aja Kong to Ric Flair, Jushin Liger to The Rock, Wrestling Legends Alphabet introduces children to the world of professional wrestling. Illustrating the colorful characters who revolutionized sports entertainment, this book is sure to get over with fans of all ages.
The Legend of Mitch Blood Green and Other Boxing Essays
"Charles Farrell's many personal encounters, questions, insights, and experiences as an observer of the sport... add a multifaceted richness to [this] essay collection.... Readers will find its vibrant psychological, social, political, and personal revelations are just the ticket for a read that is solid in its facts, unexpected in its focus and connections, and thoroughly delightful in its novel approach to boxing."-Midwest Book ReviewMitch "Blood" Green hadmore things going for him to make big money in boxing than nearly any fighterin history. A six-foot-six, 225-pound heavyweight with a chiseled physique anda traffic-stopping look, Green had ironclad street credibility--he was the gang leaderof the Black Spades--and four New York Golden Gloves heavyweight titles. But his penchant formayhem, drugs, and chaos, while keeping him in the news, torpedoed his pro boxingcareer. He lost a high-profile decision to Mike Tyson at Madison Square Garden, got into a tabloid-grabbing late-night street fight with Tyson at anafter-hours boutique in Harlem, and then disappeared. Until Charles Farrellfound him. In The Legend of Mitch "Blood" Green and Other Boxing Essays, Farrell captures life in the boxingbusiness from its deepest interior, and offers additional portraits of charactersas wide-ranging as Donald Trump, Floyd Patterson, Bert Cooper, Charley Burley, PeterMcNeeley, and Muhammad Ali. Trenchant, fearless, and often flat-out funny, there has neverbeen a boxing book like this, and there will never be another.
Ringcraft
The author of "The Text Book of Boxing" returns with a companion book on the art of Ringcraft, or boxing within the ring under the rules of the sport. Written by Great Britain's finest pugilist, "Ringcraft" is a must-have for boxing historians. Ringcraft contains over 30 photographs, detailed instructions on boxing techniques and ring-based strategy, as well as Driscoll's insights on the art of boxing. This deluxe edition contains additional material including news media reports of Driscoll's final fight.
The Racing Driver
When The Racing Driver was first published in the U.S. in 1959, Road & Track magazine hailed it as an "excellent book . . . the best ever written on contemporary drivers and their racing styles and habits." Over 45 years later, Denis Jenkinson's book has become a classic, highly valued for its historical perspective and views into the personalities of drivers who today seem larger than life.
Classic Grand Prix Cars
Classic Grand Prix Cars explores the origins and evolution of Grand Prix racing during the first half of the twentieth century. With a newly expanded introduction for this edition, Karl Ludvigsen's authoritative history describes the technical development of these powerful machines, decade by decade. An award-winning author, automotive historian, and former auto industry executive, Ludvigsen is an expert guide to the cars, manufacturers and drivers that pioneered the sport that would become Formula 1.
 
 Ludvigsen's thoroughly researched text is augmented with hundreds of archival photos, illustrations and blueprints along with color photos of many of these historic cars in action. Lending further authority to his history are dozens of first-hand-accounts of early Grand Prix competitions as they appeared in the leading automotive journals of the day. Karl Ludvigsen's celebration of the innovative early years of the Grand Prix car makes for fascinating reading as well as providing a lasti
Equine Behaviour in Practice
Combining an in-depth exploration of equine behaviour with clinical practice from a new progressive perspective, Equine Behaviour in Practice: Understanding Horses and Treating Behaviour Problems focuses not just on the horse's behaviour but also on the behaviour of the human interacting with the horse. Acclaimed Clinical Equine Behaviourist Debbie Busby delivers evidence-based knowledge that will equip readers with the understanding and skills to become effective equine behaviour consultants. Supported by considered discussion of how and why horses sometimes struggle to cope, the book comprehensively explains how to consult on and treat a range of equine behaviour problems. Rather than providing a formulaic "here's the problem; here's how to fix it", Busby encourages readers to develop a critical biopsychosocial evaluation based on an understanding of how horses evolved, their ethological and physiological adaptations, how they learn, and how their welfare and wellbeing can be assessed. KEY FEATURES: Part 1 explains theories of equine evolution and the thin veneer of domestication Part 2 describes psychological and physiological theories of how horses learn, and how this can be applied in training and behaviour modification Part 3 illustrates this with reference to relevant legislation and widely used animal welfare models, as well as assessments of abnormal and stereotypic behaviour and practical aspects of measuring welfare Part 4 turns to the theory and practice of behaviour consulting, in three chapters divided into elements of behavioural assessment and treatment planning Part 5 examines the use of psychopharmaceuticals in behaviour therapy, discussing the roles of the behaviour consultant and the referring veterinary surgeon Bridging the gap between science and practice, this book is a must-read for equine behaviour and veterinary students, equine behaviour consultants and practitioners, horse trainers, interested leisure riders and competition riders. It will empower equine professionals to combine behavioural and welfare knowledge with counselling and coaching skills to support horse owners in a mutual flourishing, enriching the lives of both species.
Special Olympics
The book brings academic work on Special Olympics and social inclusion of people with intellectual disabilities, through empirical research and theoretically informed papers. It contributes to participatory approaches to research.
Home Is Everything: The Latino Baseball Story
Roberto Clemente, Minnie Minoso, Orlando Cepeda, Miguel Tejada and JosA(c) Santana. These men are the immortals, the pioneers, the famous, the soon-to-be famous and the forgotten ones. They know that home is everything-home is the barrio where they improvised baseball on unpaved streets and sandlots; home is home plate where the batter stands waiting for the next pitch, where runs are scored and games are won; and home is the magical ballparks of major league baseball where they dream to play. Villegas' wonderful full-color photographs, with Breton's companion bilingual text, reveal the essence of the Latino ballplayers' journey: the struggles, dis-appointments and the sometimes enormous successes. The book features the journey of Miguel Tejada, All-Star shortstop for the Oakland Athletics, from his barrio in the Dominican Republic through his 2002 breakout year. The photographs let us witness the barrios where the dreaming begins, the young dreamers who will never leave their home, the major league facilities where young players learn English and gringo baseball, the forgotten players playing semi-pro in the Bronx and keeping their dreams alive, Latinos struggling through the foreign world of the minor leagues, the major leaguers and the immortals.Preface by Orlando the Baby Bull Cepeda from Ponce, Puerto Rico. Lifetime .297 batting average, 379 homeruns, MVP 1967 with the Cardinals, Hall of Fame 1999. JosA(c) Luis Villegas is a long-time sports photographer and contributor to Edward James Olmos' photo-anthology Americanos. With Marcos BretA3n, he received the Alicia Patterson Fellowship for their collaboration on Latino baseball, culminating with Away Games: The Life and Times of a Latin Ballplayer (Simon & Schuster, 1999). BretA3n collaborated with Chicago Cubs star Sammy Sosa on Sosa: An Autobiography (Warner Books, 2000). BretA3n also contributed to the Subway Series Reader (Simon & Schuster, 2000). Villegas and BretA3n live in Sacramento where they work for the Sacramento Bee.
Cheerleaders VS Umpires
We live in a time when the lines between truth and error, right and wrong, are increasingly blurred. In today's culture, which often drifts further from the Word of God, we must ask ourselves a fundamental question: Are we cheerleaders or umpires? We are merely using a comparison to point out the necessity of ascertaining a biblical worldview.The cheerleaders' primary role is to support their team, regardless of its performance or how unearned their victory may seem. While cheerleaders can bring energy and enthusiasm, they cannot advocate for what is right when it conflicts with their team's interests. Consequently, even a questionable call by an umpire can be seen as beneficial if it aids their team. Conversely, a favorable call may be viewed unfavorably if it disadvantages their team. This principle applies not only in sports but also in politics, race, business, and beyond.On the other hand, umpires are expected to maintain an objective judicial demeanor and officiate a fair game, which means ensuring accuracy and authority in their decisions, regardless of the scoreboard or the approval of fans and teams.So, are you a cheerleader or an umpire? Will you carry out your role, leaning toward a desired outcome, or will you stand firmly on the Word of God? The choice is yours, but only one path leads to a life that glorifies Christ and makes a difference in the world for His kingdom.
Sparring with Smokin’ Joe
"This Maileresque combination of personal reflection, boxing analysis, and sports biography is a must read for fight fans...." Booklist, Starred ReviewAn intimate portrait of Joe Frazier, whose ferocious rivalry with Muhammad Ali made them both boxing legends and cultural touchstones for an era. Just in time for the fiftieth anniversary of the Fight of the Century (Ali-Frazier I), Sparring with Smokin' Joe provides a penetrating, at times brutally candid, look at legendary champion Joe Frazier. Glenn Lewis spent several months in the gym, on the road, and in verbal tussles with Frazier in 1980, when Frazier was at a crossroads in his life and career. Lewis recounts Frazier's candid takes on his still-recent Hall-of-Fame career, wars with Ali, and hard-scrabble roots. Frazier also reflects on Ali's upcoming comeback fight against Larry Holmes, his own possible return to the ring, preparing his son Marvis for a pro boxing debut, and the impact of racial tensions and cultural upheaval on his fighting legacy. Sparring with Smokin' Joe reveals compelling, never-before-heard anecdotes that give new insight into the usually private Frazier, including how Ali's verbal attacks on Frazier alienated him from his own people and continued to trouble him long after retiring from the ring. An intimate portrait of a legendary fighter, Sparring with Smokin' Joe finally shares Frazier's side of an unforgettable rivalry.
Gender Defenders of the Sport Binary
Sex and gender are interconnected, conflated, different, and complex. Arguably, there is no cultural arena more affected by the complexity of sex/gender than sport, where the presumed need for a male/female binary is personalized, medicalized, and politicized. Gender Defenders of the Sport Binary considers how medical, policy, and media discourses shape understanding of nonbinary athletes, and more broadly cultural understandings of gender as chosen and sex as biologically measurable. Tracing discourse across more than 100 years of media coverage, decades of medical debate, and overlapping sport regulatory policies, this book considers how the force of cisgender ideology creates a singular narrative centered on fairness that dominates transgender and intersex women and erases them from elite sport. This book traces the influence of powerful contexts such as language and masculinity in constructing boundaries around who can and cannot fit in women's sport. "In Gender Defenders of the Sport Binary, Bell and Osborne offer a compelling and incisive critique of how sport, medicine, and the media converge to police gender under the guise of fairness. In a time of global debates on gender and athleticism, this thought-provoking book unpacks the exclusionary frameworks that elite sport uses to marginalize transgender and intersex athletes, revealing the deep entanglements between gender ideology and power. Using meticulous research and sharp analysis, the authors challenge us to reconsider the boundaries of inclusion, presenting a vital call to reimagine sport as a space where diversity is not disciplined, but celebrated." --Anna Baeth, Ph.D., Director of Research, Athlete Ally
Gender Defenders of the Sport Binary
Sex and gender are interconnected, conflated, different, and complex. Arguably, there is no cultural arena more affected by the complexity of sex/gender than sport, where the presumed need for a male/female binary is personalized, medicalized, and politicized. Gender Defenders of the Sport Binary considers how medical, policy, and media discourses shape understanding of nonbinary athletes, and more broadly cultural understandings of gender as chosen and sex as biologically measurable. Tracing discourse across more than 100 years of media coverage, decades of medical debate, and overlapping sport regulatory policies, this book considers how the force of cisgender ideology creates a singular narrative centered on fairness that dominates transgender and intersex women and erases them from elite sport. This book traces the influence of powerful contexts such as language and masculinity in constructing boundaries around who can and cannot fit in women's sport. "In Gender Defenders of the Sport Binary, Bell and Osborne offer a compelling and incisive critique of how sport, medicine, and the media converge to police gender under the guise of fairness. In a time of global debates on gender and athleticism, this thought-provoking book unpacks the exclusionary frameworks that elite sport uses to marginalize transgender and intersex athletes, revealing the deep entanglements between gender ideology and power. Using meticulous research and sharp analysis, the authors challenge us to reconsider the boundaries of inclusion, presenting a vital call to reimagine sport as a space where diversity is not disciplined, but celebrated." --Anna Baeth, Ph.D., Director of Research, Athlete Ally
Positive Sport Organizational Insights
This book is a concise and accessible introduction to positive organizational behavior in sport, a new and dynamic approach to sport management. Clearly explaining core concepts, including the central concept of psychological capital, the book shows how 'positive sport organizations' (PSO) can deliver improved performance and enhance employee well-being. Standing at the intersection of positive psychology and theories of organizational behavior, the PSO approach focuses on the development of the person within the organization - their human strengths and psychological capacities - in contrast to traditional approaches that have a more limited emphasis on human capital or social capital. The book takes a close look at attributes including passion, grit, and a capacity for innovation, that characterize the effective employee in the modern, fast-paced sport business environment and that can be developed through PSO, and it explains how employee flourishing and corporate social responsibility programmes can be mutually reinforcing. With examples and cases from contemporary sport business in every chapter, this is illuminating reading for any student, researcher, policy-maker or practitioner with an interest in sport business and management, organizational behavior, corporate social responsibility, human resource management, or human flourishing.
F1 Racing: The Ultimate Companion
Explore the global history of Formula One in this definitive visual reference.F1 Racing: The Ultimate Companion offers a comprehensive insight into the history, geography, and culture of the world's most popular and exciting motorsport. Written by former Autosport editor Bruce Jones, it spotlights each of the forty-eight countries across six continents to have produced an F1 driver or hosted a Grand Prix, exploring the circuits, teams, people, and stories that make up each nation's F1 heritage.With individual chapters dedicated to each country, this beautifully illustrated reference book profiles the drivers, constructors, and tracks that have made their mark on Formula One and contributed to the sport's global expansion over more than seventy years of racing.Filled with stunning photography, circuit maps, and expert commentary, F1 Racing: The Ultimate Companion takes you inside the world of Formula One like never before, perfect for new fans and seasoned enthusiasts alike.
