The Price-Quality-Value Relationship

The Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between prici

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Price Fairness

"Price Fairness" by Kent B. Monroe dives deep into the critical and often debated concept of fairne

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Pricing Management and Practice

Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monr

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Research in Consumer Behavior

Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make de

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Influencer Marketing in the Digital Age

Influencer Marketing in the Digital Age: Building Authentic Brand Relationships examines the transf

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Models, Theory, and Methods

Research in Models, Theory, and Methods by Kent B. Monroe takes readers on a deep dive into the ana

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Digital Transformation Through Business Model Innovation

Assumed a variance between the established paths and opportunities occurring from the new, digital

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Industry Consultancy

Consultancy across these areas helps businesses address challenges, improve operations, and grow in

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Prophylactic Mastectomy in Breast Cancer

This monograph focuses on the integrated approach of managing the axillary region and incorporating

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RMB Internationalization in 2023

The "Report on RMB Internationalization 2023: Broadening and Deepening Economic and Trade Cooperati

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Strategic Brand Management, 4th Edition

In Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg

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Fired Up!

Are you ready to ditch the funk and bring the fire? When you're feeling overwhelmed, burned out, or

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Experimenting with the New European Bauhaus Values and Principles in Urban Transformation

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The Economics of Climate Resilience in Power Infrastructure

Full-scope economic perspectives on planning, operations management, and maintenance of climate res

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Comparative Price Advertising

Comparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact

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Foundations of Environmental Economics

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Processing of Price Information

Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processe

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Internal Auditing Fundamentals

The perfect introduction to auditing principles, this book offers tools and techniques to conduct a

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Motivation

"Motivation: Pillar of business performance" is an eye-opening book that redefines how we understan

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From numbers to smart decisions

From numbers to smart decisions: AI in accounting, is a work that reveals how artificial intelligen

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Speak and convince

Speak and convince: The secret of great negotiators reveals the key strategies and principles of pe

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Intelligence Studies in Business

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?ducation et Formation ? Souss-Massa

L'Universit矇 Ibnou Zohr (UIZ), l'une des plus grandes institutions du sud du Maroc, joue un r繫le ce

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Basic Techniques of Creative Advertising

Advertising is being creative and creativity is the ability to evolve ways to effectively package o

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The Teen Biz Parent Guide

The "Teen Biz Parent Guide" by Target Evolution Inc. serves as a comprehensive workbook designed to

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Boards Under Crisis

Crises, in the past, have been cyclical events in economic history. However, we are currently exper

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Big Data and Predictive Analytics

Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze v

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Building Bridges

This book explores the pervasive issue of corruption in Ethiopian universities, examining its devas

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Covid-19 and Public Policy

The COVID-19 pandemic caused widespread disruption and rapid change, impacting public policy with u

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The susceptibility of tax time effects to disputes in the light of the interest rate level

This study deals with the behavior of the actors in the Austrian appeal procedure for tax matters i

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Marketing Basics

Mastering Marketing: Strategies, Research, and Consumer InsightsWhy This Book is Your Essential Mar

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Conflict Prevention and Peace Management

This volume contains some selected papers from the "International Conference on Peace Economics, Pe

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Knowledge management as a guiding principle for restructuring

Knowledge management represents the ability to adapt to changes within organisations, working on da

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A cultural matrix and the green economy

This study aims to identify the perception of an organisation's stakeholders in relation to the cul

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Strategic Human Resource Management

'Strategic Human Resource Management: Navigating the Challenges of the Modern Workforce' provides a

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Military Logistics

Military logistics is a fundamental aspect of any military operation, since it is responsible for e

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A Systemic Theory of Knowledge Management

The Fourth Industrial Revolution while creating many new opportunities, is inevitably going to lead

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Reverse logistics and sustainable development in Cameroon

This book has the merit of analysing the impact of reverse logistics activities in industrial compa

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Job Security in the AI Era

Job Security in the AI Era - Practical Guide to Thrive is an essential resource for professionals,

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Surviving Strategy & Architecture

This book is about how to survive and thrive in the highly rewarding, but emotionally taxing, world

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Artificial intelligence

Keys to Leading in a Changing World is an invitation to discover how artificial intelligence is tra

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Doing Business in Germany

Unlock the secrets of German business success with this essential guide for global executives and a

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The Origins of Poverty and Wealth

Asuncion, Bogota, Buenos Aires, Bucharest, Gdansk, Hanoi, Kathmandu, Montevideo, Memphis, New York,

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Storytelling

The book "Storytelling: Connect, Captivate and Sell in the Digital Age" explores how the art of tel

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Diversity management in construction organisations

Diversity is increasingly present in the world and in organisations. Respect for differences has be

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Is Your Ambition Meaningful?

If you are determined to make your life meaningful, you are at the right place.This book has been w

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Principality of Bir Tawil

The Principality of Bir Tawil: History of a Forgotten Territory is a captivating tale that explores

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From the Pulpit to the Boardroom

Are you a faith leader feeling called to serve beyond the church walls but unsure how to take the n

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