Targeted Advertising and Consumer Privacy Concerns. Experimental Studies in an Internet Context

The rush of marketing expenditures in the Internet has made effectiveness and efficiency increasing

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The information society at the service of business intelligence

The world is changing. Recent events such as COVID 19 and the Russo-Ukrainian war have strongly rep

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Risk Management in Public-Private Partnerships

Public-private partnerships (PPP) are effective instruments for promoting private and public invest

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AI-Carful Thinking

I am an average person without a tech background. I have used email, text, social media and apps. I

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Follow Every Rainbow

Meena Bindra did it. Jasu Shilpi did it. Nina Lekhi did it Follow Every Rainbow is the story of twe

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Lookers into Bookers, The Tourism Marketing Blueprint

This book is for any tour operator, tourism or hospitality business, or marketing agency looking to

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Robotic Process Automation in Use

For some years now, the automation of any number of processes and process steps using RPA technolog

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Building Trust in Startup Communication

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貨到通知

Organizational strategies

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Exploring exofiction in "Vincent qu'on assassine

This thesis aims to explore new writing strategies that challenge the conventions of both the tradi

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Research Methods

Legend in Marketing: Research Methods By Jagdish N. Sheth Research Methods is a pivotal addition to

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STUCK but Ready to Move

Are you feeling trapped in a job that no longer excites you but unsure how to make the leap into so

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Ethical Space Vol. 21 Issue 4

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla vitae elementum nisl, sit amet conse

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The Club

The Club by David Edwards is the captivating story of a Golf and Country Club's survival and succes

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Political Leadership and Agricultural Transformation

This open access book examines the impact of political leadership on agricultural transformation to

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Public budget in Brazil

The aim of this book is to evaluate the use of extraordinary credits in Brazil, between 1995 and 20

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Effects of rainfall extremes

The spatial analysis of the effects of extreme rainfall in Belo Horizonte between 2006 and 2016, ba

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Harvard Square

"Harvard Square isn't what it used to be." Spend any time there, and you're bound to hear that lame

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Python codes to fetch & analyze NSE stock market data

This book gives a gentle introduction and basics on how to use Python to fetch and to analyze the l

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The Attention Economy

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into

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Advances in Accounting Behavioral Research

Focusing on research that examines both individual and organizational behavior relative to accounti

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Navigating Uncertainty Using Foresight Intelligence

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The Just Transition

Managing the climate transition will be one of the biggest challenges ever faced by business and go

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I'm Done Here

This book takes the reader on a leadership journey that is sure to inspire and motivate. Chief Jaso

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Entrepreneurial Marketing Practice and Performance

The telecommunications industry is vital to modern economies, particularly in emerging markets like

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Holistic Development of Resource Poor Farm Families

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Photodynamic Therapy and Wound Healing

Photodynamic therapy (PDT) is a minimally invasive therapeutic modality that has gained great atten

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Designing the Human Business

Launch new ventures and grow existing businesses by discovering innovative solutions and business m

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Shaping the Future

The theme of this book, Shaping the Future: AI Leadership and Sustainable Growth, reflects a bold v

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Financial Performance of Indian Post Offices

This book addresses the objective to relook at the financial performance of India Post, in northwes

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The Economics of Singularities of Science Elucidated with Buddhist Thoughts

This book analyses the unprecedented economic and social challenges to human civilization from the

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Scenario Planning and Tourism Futures

This book offers a practical guide for scenario planning to make sense of the future of tourism for

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The 7 Pillars Of Habit Building

Are you tired of feeling like you're stuck in a rut, constantly struggling to break free from bad h

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Recycling or reusing pens used on whiteboards

The generation of waste in teaching and research institutions in Brazil is a subject that is little

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The soft drinks market in Cameroon

The soft drinks market is one of the most competitive in Cameroon's food industry. Long a duopoly b

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Development of the Moroccan University

The development of the Moroccan university occupies a priority place in national policy to play its

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Policies for Small and Medium-Sized Enterprises in Brazil

Faced with the challenges faced by small and medium-sized enterprises nationwide, the state needs t

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Artificial Intelligence and Accounting Profession

As technology evolves and artificial intelligence (AI) becomes more integrated into accounting prac

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Evaluation of the occupational stress of primary health care nurses in BR

The aim of this study was to assess the level of occupational stress of Family Health Strategy nurs

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Justice as Balance

In the actions of the three branches of government of our Republic, we find a lot of casuistry, int

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Swamp Fox Insights

Ours is a time of profound change that holds the seed of almost unlimited opportunities for those w

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An Investigation on the Potential Impact of the Use of E-procurement

The book explores the potential impact of e-procurement systems on over-the-counter (OTC) medicatio

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Investigating the Disposal of Hazardous in Industrial Wastewater

Industrial pollution, along with domestic sewage, agricultural and urban runoff, contaminates river

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Scenario Planning and Tourism Futures

This book offers a practical guide for scenario planning to make sense of the future of tourism for

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Commercial communication through merchandising

The study of purchasing behavior can only be relevant if we take into account the nature of the rel

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Strategic Reputation Management

In today's hyper-connected world, reputation is everything. This book explores the role of reputati

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Corporate Scenario of India

Leadership is defined as a social interaction process where performance outcomes are strongly influ

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Engineering Economics of Sustainable Power Supply Chains

This research examines the engineering economics of sustainable power supply chains, integrating En

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