Cultural Mediation for Museums

This book presents an innovative application of strategic and experiential marketing in the museum

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The Performative Enterprise

This book is about quality redundancy and its replacement by the "performativity" norm. Performativ

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StoryBranding 2.0

Storybranding 2.0: The ultimate how-to book about brand storytellingBrand storytelling is all the r

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Development and Implementation of a B2B Mobile App. Management Project Reflective

Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate

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Unlocked

How do I unlock my leadership potential? What impact do I really want to have?How can I become a be

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Mentoring Relationship and its Impact on Job Satisfaction

Research on mentoring in India is still in its nascent stage. Not many studies are conducted on the

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The Genetic Information Nondiscrimination Act of 2008

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Cyrm

In this new book, the Author shares his experience and expertise to help you navigate today's dange

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Economics and All That

Volume I of Economics and All That explains fundamental concepts of economics to both students and

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The Leadership Survival Guide

Currently, change is the new normal. As change grows, so does risk. But how will leaders understand

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The Leadership Survival Guide

Currently, change is the new normal. As change grows, so does risk. But how will leaders understand

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Leading with Care in a Tough World

A new book from the authors of the highly praised Transforming Leaders into Progress Makers, Leadin

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Pioneering a Smart, Sustainable, and Resilient Future: Founder Stories and Business Models

The Lee Kuan Yew Global Business Plan Competition (LKYGBPC) is a biennial university startup challe

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Elon Musk

Elon Musk is one of a very few men who could realistically be called a modern day renaissance man.

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Holy Bible

YOUR LIFE AS A WONDER WOMAN STARTS HEREIn this incredibly illuminating how-to book, Alison Wheeler,

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Chip War: The Fight for the World`s Most Critical Technology

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Software Business

This book constitutes the refereed proceedings of the 13th International Conference on Software Bus

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The Soviet Union and the Construction of the Global Market

Oscar Sanchez-Sibony reveals the origins of our current era in the dissolution of the institutions

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Power Struggles

This book explores East Asia's and the Asia Pacific's energy security exploring key issues includin

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Trust Signals

What is a trust signal?Let's say you're interested in a book you aren't familiar with-this book, fo

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Implementing ISO 9001

In his new book, Andrew W Nichols debunks many of the common misconceptions about ISO 9001:2015 and

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand e

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The Innovator's Field Guide

Is Innovation an Event or a Process?Is it a core discipline or a topic at a planning retreat? For b

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Contemporary Logistics in China

This book provides interpretation of China's logistics development in a new development paradigm an

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Advanced Mathematical Methods in Environmental and Resource Economics

The most interesting issues in environmental and resource economics have an explicit temporal dimen

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Trust Signals

What is a trust signal?Let's say you're interested in a book you aren't familiar with-this book, fo

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The Dealmaker

An inside account of the multi-billion pound world of private equity and a masterclass on the art o

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Family Firm

This Element reinvigorates calls to explore avenues to further integrate the research fields of Org

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Travel the World on a Budget

Everyone wants to travel, but nobody likes the prices that often come with that. How do i travel so

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Thrive In A Hive

Today's youth have become the most entrepreneurial generation since the Industrial Revolution. Acco

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The Closed World of East German Economists

History is replete with examples of scientists and social scientists working under the yoke of oppr

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Ideaflow

"Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bri

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Generational Wealth

If you run a family business... and you have a significant asset portfolio... and the intention is

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Sustainability and Consumer Behaviour

This book highlights the latest research findings on sustainability within the context of consumer

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Sustainability in International Business

In a context best characterized by uncertainty and volatility, it is necessary to rethink the key c

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Cracking the Sales Code

No one should struggle in sales after reading Cracking the Sales Code. This master plan shares a si

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Niching Up

Chris Dreyer didn't begin his professional journey thinking he would establish one of the most succ

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Understanding the Metaverse

An expansive discussion of the mechanics, framework, and implications of the metaverse In Understan

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Quantitative Analysis of Social and Financial Market Development

This 30th volume of the International Symposia in Economic Theory and Econometrics explores the lat

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Global Entrepreneurship & Innovation

A new textbook on entrepreneurship and innovation which has a global focus.

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Setting The Tone From The Top

In Setting the Tone from the Top, Melinda Muth and Bob Selden examine how leader conversations shap

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The Business Model Canvas as a Tool of Marketing Mix

Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing

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The Wirecard Scandal 2020. Wirecard and related Corporate Governance Issues

Academic Paper from the year 2021 in the subject Economics - Monetary theory and policy, grade: 1,3

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Measures of Advertisement Effectiveness. Principles and Practice

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online M

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A Case Study of Daimler AG's Entry in the Hungarian Automotive Industry

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ESG Ratings and the Assessment of Corporate Sustainability

Seminar paper from the year 2021 in the subject Business economics - Business Management, Corporate

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Social Media Marketing Plan. Shown on the Example of Azio Corporation

Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online M

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External Habit Formation and Asset Prices

Seminar paper from the year 2021 in the subject Business economics - Investment and Finance, grade:

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