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The Christmas Tree Shops
The Christmas Tree Shops, founded in 1970, became a beloved New England icon for unique bargains. T
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Obsolete
The world needs changing - that much is clear. But how best to do it? Change how you vote? Get out
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The Distributed Teams Blueprint
Unlock the Power of Distributed Teams to Scale Your Business In today's fast-evolving business land
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Pitch, Tweet, or Engage on the Street
Routledge 出版The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global
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Technology Entrepreneurship in Theory and Practice
Routledge 出版Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about
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Beyond Resilience
The vast majority of startups digital transformation programmes fail despite having both time and m
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Contemporary Issues in Social Media Marketing
Routledge 出版Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social med
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How High Will You Climb?
A positive attitude comes easy in times of joy and progress. But the real test of character comes d
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1950s Television Advertising
"Winston tastes good like a cigarette should" and "You'll wonder where the yellow went when you bru
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Leaning Into Value
Leaning into Value: Becoming a User-Focused Museum provides guidance to museum leaders struggling t
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Advertising Account Planning
Ingram 出版Advertising Account Planning in the Digital Media Landscape is every student and future advertising
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Africonomics
New Press 出版A bold, concise history of Western economic interventions in Africa, by the former director of the
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