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Digital Marketing Fundamentals
Digital strategies aim to reach potential customers through websites, advertising apps, social medi
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The role and place of marketing communication in a company
The purpose of this study is to explain the role and place of marketing communication in a financia
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Customer Success Management
Springer 出版End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on Li
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Project Financing Risk Management
The book entails analysis of project financing risk management which is relatively new in developin
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Tourism and International Hotel Management
Hotel management that shows the notions of management in the commercial function of a high-end hote
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Digital Hesitation
Ingram 出版This digital transformation playbook provides details and guidance on the tactics required to build
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The U.S. Small Business Technology Transfer (STTR) Program
The U.S. Small Business Technology Transfer (STTR) Program: An Assessment and an Evaluation of the
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An Integrated Human Resource Management Model
This book focuses on developing an integrated human resource management (HRM) Model for provincial
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Unlocking the secrets of infrastructure development in Africa
In this book, we propose to unlock the secrets that establish sustained industrialization in Africa
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